Fitness isn’t just a routine anymore, it’s a lifestyle people are investing in.
From boutique studios to community-driven concepts, the industry is booming with consumers prioritizing experiences that keep them coming back. For those exploring buying a franchise, that creates a unique opportunity to step into a market built on consistency, loyalty and recurring revenue.
One brand doing this exceptionally well? Training Mate.
Blending high-energy workouts with an unmatched sense of community, Training Mate has carved out a powerful position in the fitness space, one that’s attracting both loyal members and savvy entrepreneurs looking to buy a business in a high-growth industry.
If you’re considering buying a franchise, the fitness industry is hard to ignore.
Why? Because fitness is a lifestyle.
But more importantly: the type of fitness people want has changed.
People aren’t just looking for a workout anymore, they’re looking for community, accountability and an experience they actually enjoy.
That’s exactly where Training Mate stands out.
Training Mate started on the rugby field.
When Luke Milton, founder, retired from professional rugby, he didn’t miss the game itself.
He missed the team. The camaraderie. The feeling of belonging.
And when he couldn’t find that same energy in traditional fitness spaces, he built it himself.
Born on the shores of Australia, and refined in Los Angeles, Training Mate launched its first studio in West Hollywood in 2013, in one of the most competitive fitness markets in the world.
The idea was simple (but powerful):
That philosophy still drives the brand today.
Training Mate is fitness concept and a social movement built on a simple but effective formula:
51% social. 49% fitness.
Here’s what that looks like in practice:
If people enjoy the workout, they show up. If they show up, they stay consistent.
And consistency is what builds both:
From the perspective of owning a franchise, Training Mate checks the boxes serious buyers care about.
This business is about the experience, which means:
A lot of people explore buying a franchise because they want freedom. But what they don’t always expect is the level of impact they can have. Training Mate owners aren’t just running studios, they’re building:
And that emotional connection? It’s what turns customers into advocates and businesses into long-term success stories.
Here’s something most buyers don’t realize. Top-tier franchise brands like Training Mate don’t just sell to anyone. They work with trusted partners like Sidekick to find the right owners.
That means when you explore opportunities through Sidekick, you’re not just browsing random options. You’re getting:
Because buying a business is really about finding a brand you align with and building a life that works for you.
Yes, Training Mate offers strong average unit volumes, a proven membership model and a differentiated community-driven approach that supports long-term retention and revenue.
The estimated investment range is $319,750 to $604,950, depending on location and buildout.
No. Like many franchise businesses, Training Mate provides systems, training and support. Owners focus more on leadership, culture and operations.
Fitness is a growing, resilient industry driven by lifestyle trends, health awareness and recurring membership models, making it attractive for long-term business ownership.
The best first step is connecting with a Franchise Sidekick advisor to explore whether Training Mate (or similar brands) aligns with your goals, budget and lifestyle.