Why Training Mate Is a Standout Fitness Brand

Fitness isn’t just a routine anymore, it’s a lifestyle people are investing in.

From boutique studios to community-driven concepts, the industry is booming with consumers prioritizing experiences that keep them coming back. For those exploring buying a franchise, that creates a unique opportunity to step into a market built on consistency, loyalty and recurring revenue.

One brand doing this exceptionally well? Training Mate.

Blending high-energy workouts with an unmatched sense of community, Training Mate has carved out a powerful position in the fitness space, one that’s attracting both loyal members and savvy entrepreneurs looking to buy a business in a high-growth industry.

Why fitness is one of the smartest industries to buy a business in

If you’re considering buying a franchise, the fitness industry is hard to ignore.

The global fitness industry is projected to exceed $202 billion by 2030
The U.S. health club industry alone generates over $35 billion annually
Boutique fitness studios continue to outperform traditional gyms in growth and retention

Why? Because fitness is a lifestyle.

But more importantly: the type of fitness people want has changed.

People aren’t just looking for a workout anymore, they’re looking for community, accountability and an experience they actually enjoy.

That’s exactly where Training Mate stands out.

The story behind Training Mate: Built on connection, not just cardio

Training Mate started on the rugby field.

When Luke Milton, founder, retired from professional rugby, he didn’t miss the game itself.

He missed the team. The camaraderie. The feeling of belonging.

And when he couldn’t find that same energy in traditional fitness spaces, he built it himself.

Born on the shores of Australia, and refined in Los Angeles, Training Mate launched its first studio in West Hollywood in 2013, in one of the most competitive fitness markets in the world.

The idea was simple (but powerful):

Fitness should be fun
Coaches should be approachable
Workouts should be something you look forward to
And anyone – at any level – should feel like they belong

That philosophy still drives the brand today.

What makes Training Mate different (and why members stay)

Training Mate is fitness concept and a social movement built on a simple but effective formula:

51% social. 49% fitness.

Here’s what that looks like in practice:

A workout people actually enjoy

45-minute HIIT classes
Fast-paced 45-second stations
No two workouts are ever the same
Low-impact cardio designed for real results without burnout

A community people don’t want to leave

Members stay for friendships, not just fitness
Social events and a strong in-studio culture
A welcoming environment for all fitness levels

Consistency that drives results (and revenue)

If people enjoy the workout, they show up. If they show up, they stay consistent.

And consistency is what builds both:

Physical results for members
Recurring revenue for owners

Why Training Mate works as a franchise business

From the perspective of owning a franchise, Training Mate checks the boxes serious buyers care about.

Strong financial performance

2024 average gross sales: $1,027,443
Additional revenue streams: $1,009,184

Investment range

$319,750–$604,950

Built for scalability

Membership-based recurring revenue
Centralized programming (no need to design workouts)
Streamlined operations

High-margin, experience-driven model

This business is about the experience, which means:

Higher retention
Stronger brand loyalty
More predictable revenue

The real opportunity: Owning a business that builds community

A lot of people explore buying a franchise because they want freedom. But what they don’t always expect is the level of impact they can have. Training Mate owners aren’t just running studios, they’re building:

Communities
Relationships
Healthier, happier lifestyles for their members

And that emotional connection? It’s what turns customers into advocates and businesses into long-term success stories.

Why brands like Training Mate partner with Franchise Sidekick

Here’s something most buyers don’t realize. Top-tier franchise brands like Training Mate don’t just sell to anyone. They work with trusted partners like Sidekick to find the right owners.

That means when you explore opportunities through Sidekick, you’re not just browsing random options. You’re getting:

Access to vetted, high-performing brands
Expert guidance through the entire process
Support to help you make the right decision for your lifestyle and goals

Because buying a business is really about finding a brand you align with and building a life that works for you.

Key takeaways

The fitness industry is a high-growth, resilient market with long-term demand
Training Mate stands out by combining fitness and community
The model is built on recurring revenue and strong retention
With over $1 million plus average gross sales, it’s a compelling franchise opportunity
Franchise Sidekick connects buyers with top-tier, vetted brands like Training Mate

FAQs about buying a Training Mate franchise

Is Training Mate a good franchise to own?

Yes, Training Mate offers strong average unit volumes, a proven membership model and a differentiated community-driven approach that supports long-term retention and revenue.

How much does it cost to open a Training Mate franchise?

The estimated investment range is $319,750 to $604,950, depending on location and buildout.

Do I need fitness experience to buy a Training Mate franchise?

No. Like many franchise businesses, Training Mate provides systems, training and support. Owners focus more on leadership, culture and operations.

Why is the fitness industry a good business to get into?

Fitness is a growing, resilient industry driven by lifestyle trends, health awareness and recurring membership models, making it attractive for long-term business ownership.

How do I get started with buying a franchise like Training Mate?

The best first step is connecting with a Franchise Sidekick advisor to explore whether Training Mate (or similar brands) aligns with your goals, budget and lifestyle.