Resources library

Dive into our extensive library of resources designed to empower your franchising journey. Explore at your own pace with no pressure, just valuable insights and guidance.

The Sidekick Life podcast

"The Sidekick Life"

"The Sidekick Life", hosted by Ryan Zink and Tyler Altenhofen, is the podcast for those ready to stop building someone else’s dream and start owning their own. This isn’t hustle culture. It’s ownership culture designed to reduce risk and help you build a business that finally lets you live life on your terms.

Risk vs Reward
Article

Risk vs. reward: Can you stomach the realities of business ownership?

6 Questions to Ask Thumbnail 02
Guide

6 questions to ask before you buy a franchise

A man doing research on a laptop computer
Article

A beginner's guide to franchise research (and how to start)

Trending resources

Photo of podcast guest Donald Miller
Podcast

5 mins

Donald Miller: The StoryBrand framework that sells anything
How to use the Front Steps PEACE soundbite framework to create simple, repeatable messaging that drives sales.
Ryan Hahn and Ryan zink
Podcast

5 mins

Why Ryan Hahn stopped climbing the ladder to start building an empire
Ryan Hahn shares how he left corporate America to build an 8-location franchise business and the lessons behind scaling a multi-unit brand.
A smiling man wearing a black Super Soccer Stars shirt holds a bright blue soccer ball toward the camera inside an indoor sports facility. The background shows a large red graphic on the wall and a dimly lit training area.
Success Story

3 mins

From corporate sales to community impact with Soccer Stars
How the power of expert guidance helped Matt Allen on his path to Soccer Stars franchise ownership success.

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Tyler Altenhofen and Ryan Zink
Podcast

6 mins

How we're solving the transparency problem in franchising
Ryan and Tyler break down the transparency gap in franchising and introduce Sidekick SeeThrough, a free research tool built to change the way people buy.
Mike Silverman and Reagan Clemensen recording the podcast
Podcast

6 mins

Sidekick Advisors share what it takes to get approved as a franchisee
Franchise advisors reveal what brands are really looking for at Discovery Day and how to make sure the decision is yours.
Erin King and Ryan Zink
Podcast

7 mins

How energy management is the new competitive edge for entrepreneurs
Researcher Erin King reveals why clarity, not hustle, is the real key to peak performance for entrepreneurs and franchise owners.
Josh Hersheid Soccer Stars Franchisee
Podcast

5 mins

Why this franchisee traded Microsoft for meaning
Josh left corporate America and nearly spent $1.5 million on the wrong franchise. Hear how he found the right fit and changed his life for the better.
Dr. Jason shares the story of Therabody
Podcast

4 mins

The Therabody story with founder Dr. Jason Wersland
Discover how Therabody founder Dr. Jason Wersland turned pain into a global brand and the lessons every entrepreneur needs to hear.
Ryan Hahn and Ryan zink
Podcast

5 mins

Why Ryan Hahn stopped climbing the ladder to start building an empire
Ryan Hahn shares how he left corporate America to build an 8-location franchise business and the lessons behind scaling a multi-unit brand.
Matt Bontrager with TrueBooks
Podcast

6 mins

How to not pay taxes legally: The smart way to reduce your tax bill
CPA Matt Bontrager explains how high earners legally reduce taxes through business ownership, depreciation and proactive planning.
Podcast

5 mins

The value of franchising
We sat down with Matt Haller, president and CEO of the International Franchise Association, to unpack a powerful new report on the value of franchising.
What do franchise buyers really want?
Podcast

5 mins

What do franchise buyers really want?
What if franchising wasn’t driven by hype, opinions and paid rankings … but by real buyer behavior?
Becc Holland - How to sell without selling
Podcast

5 mins

How to sell without selling
Becc Holland unpacks why buyers don’t trust sellers, how most sales training misses the mark and what it really takes to build trust.
From medical sales to franchisee
Podcast

6 mins

From medical sales to franchisee
Anthony Hudson and Jason Rutledge take over the studio with their guest, Ben Burnap, a Sidekick Advisor and franchisee of Pink's Window Services.
A photo of podcast guest Angela Cote
Podcast

8 mins

How to run a successful franchise
This episode covers how to run a franchise like a strategic business owner and actually grow with the help of expert support.

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