Resources library

Dive into our extensive library of resources designed to empower your franchising journey. Explore at your own pace with no pressure, just valuable insights and guidance.

The Sidekick Life podcast

"The Sidekick Life"

"The Sidekick Life", hosted by Ryan Zink and Tyler Altenhofen, is the podcast for those ready to stop building someone else’s dream and start owning their own. This isn’t hustle culture. It’s ownership culture designed to reduce risk and help you build a business that finally lets you live life on your terms.

Risk vs Reward
Article

Risk vs. reward: Can you stomach the realities of business ownership?

6 Questions to Ask Thumbnail 02
Guide

6 questions to ask before you buy a franchise

A man doing research on a laptop computer
Article

A beginner's guide to franchise research (and how to start)

Trending resources

Photo of podcast guest Donald Miller
Podcast

5 mins

Donald Miller: The StoryBrand framework that sells anything
How to use the Front Steps PEACE soundbite framework to create simple, repeatable messaging that drives sales.
Matt Bontrager with TrueBooks
Podcast

6 mins

How to not pay taxes legally: The smart way to reduce your tax bill
CPA Matt Bontrager explains how high earners legally reduce taxes through business ownership, depreciation and proactive planning.
Success Story

3 mins

Starting a new chapter: Why this owner traded Microsoft for meaning
Discover how Franchise Sidekick helped this aspiring business owner to leave corporate tech for a meaningful career as a Soccer Stars franchisee.

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Ryan Hahn and Ryan zink
Podcast

5 mins

Why Ryan Hahn stopped climbing the ladder to start building an empire
Ryan Hahn shares how he left corporate America to build an 8-location franchise business and the lessons behind scaling a multi-unit brand.
Matt Bontrager with TrueBooks
Podcast

6 mins

How to not pay taxes legally: The smart way to reduce your tax bill
CPA Matt Bontrager explains how high earners legally reduce taxes through business ownership, depreciation and proactive planning.
Podcast

5 mins

The value of franchising
We sat down with Matt Haller, president and CEO of the International Franchise Association, to unpack a powerful new report on the value of franchising.
What do franchise buyers really want?
Podcast

5 mins

What do franchise buyers really want?
What if franchising wasn’t driven by hype, opinions and paid rankings … but by real buyer behavior?
Becc Holland - How to sell without selling
Podcast

5 mins

How to sell without selling
Becc Holland unpacks why buyers don’t trust sellers, how most sales training misses the mark and what it really takes to build trust.
From medical sales to franchisee
Podcast

6 mins

From medical sales to franchisee
Anthony Hudson and Jason Rutledge take over the studio with their guest, Ben Burnap, a Sidekick Advisor and franchisee of Pink's Window Services.
A photo of podcast guest Angela Cote
Podcast

8 mins

How to run a successful franchise
This episode covers how to run a franchise like a strategic business owner and actually grow with the help of expert support.
Tyler interviewing podcast guests Amanda and Frank Lorenz
Podcast

7 mins

Is franchising worth it?
If you’ve ever thought, “Why would I buy a franchise when I could just start a business myself?” this episode is for you.
A photo of podcast guest Anthony Hudson, Senior Sidekick Advisor
Podcast

9 mins

The hottest franchise brands of fall 2025
Ryan Zink and senior advisor Anthony Hudson walk through the Top 10 hottest franchise brands of Fall 2025. Picked by real client demand.
Ryan Zink sitting in
Podcast

4 mins

Why 99% never post (and how you won’t be one of them)
Brooke Budke, CEO of Momentum Brands, shares powerful insights on why so many people hesitate to post on social media – and what to do to overcome that.
Photo of podcast guest Jason Feifer
Podcast

5 mins

Stop blaming LinkedIn. Start owning your brand.
Too many founders over-index on personal and under-invest in brand. In this episode, Jason Feifer flips the script on personal branding.
A split screen photo of Tyler and Ryan recording
Podcast

4 mins

Why do franchises fail?
We break down the real reasons franchise brands fail, from bad leadership to broken systems, and show you how to spot the warning signs before you invest.

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