This is not a franchise offering. A franchise offering can only be made by the franchisor in a state where they are registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if they provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if the franchisor is in compliance with state registration requirements or are covered by an applicable state exclusion or exemption.
VOLUME 2 • 2026 RELEASE • 2023-2025

The Best Damn Franchise Report, Volume 2

A faster, more cautious, more selective franchise buyer has emerged, and the data proves it. Drawing on over 270,000 buyer journeys, this report breaks down the shifts reshaping who's buying, where and why. See what's driving conversion rates up which buyer types are winning and where demand is heading next.

Here's a sneak peek at the findings

  • Conversion rates bounced back hard and lead-to-won more than doubled year over year.

  • Buyers are playing it safer with average units per deal dropping for the third year running.

  • The Sun Belt keeps pulling buyers south with Texas and Florida alone making up nearly 30% of all buyers.

  • Independent brands outsold FSOs and Portfolio Groups for the first time in three years
Best Damn Franchise Report 2026_Website

This is not a franchise offering. A franchise offering can only be made by the franchisor in a state where they are registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if they provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if the franchisor is in compliance with state registration requirements or are covered by an applicable state exclusion or exemption.