Alexis Reed
Hi, I’m Alexis Reed, Lifecycle Marketing Specialist at Franchise Sidekick.
I’m passionate about creating customer journeys that actually feel human. My focus is delivering the right message to the right person at the right time. No blasting. No guesswork. Just thoughtful, data-informed communication that builds trust and moves people forward.
At Sidekick, I manage everything from SKIP event emails to weekly touchpoints. I map out the full customer lifecycle to spot friction points, fill gaps, and improve every step of the experience. I build campaigns that do more than convert, they connect.
With a background in digital filmmaking and a knack for storytelling, I bring creativity and clarity to complex journeys. Whether it’s optimizing workflows or designing nurture sequences, I love turning strategy into systems that scale.
Connect With Alexis
Q&A With
Alexis Reed
What do you love about franchising?
While I'm still learning more about the details of franchising, what excites me most about joining Franchise Sidekick is the opportunity to contribute to the growth and success of a company that genuinely cares about empowering individuals to achieve their dreams and succeed in their business ventures.
What do you love about working with clients?
My favorite part about working with clients is the opportunity to meet new people and play a role in helping them achieve their goals. Building meaningful connections and being part of their success stories is truly rewarding.
Tell us a little about yourself!
I'm a bit of a homebody, and on my time off, you'll often find me at home with my wife Rebecca, who I've been with for 13 years, married for 7. We enjoy watching movies or taking walks together. Our family is complete with our four adorable furbabies – Daisy, Midna, Dillon, and Bond. I have a passion for rollerblading and playing the guitar, both of which bring me a lot of joy. I also love delving into the creative world by writing film scripts and brainstorming ideas and concepts. And when it comes to unwinding, I absolutely love a good board game – there's something about the friendly competition and strategic thinking that I find really enjoyable.
Favorite sidekick?
Bilbo Baggins