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DATA REPORT

The Best Damn Franchise Report

"The Best Damn Franchise Report" pulls exclusive insights from Franchise Sidekick’s proprietary system, analyzing the behavior of 73,000 prospective franchisees to reveal how — and why — people are buying franchises today. Packed with real data on buyer motivations, fears and decision patterns, this report gives brands a clear roadmap to reduce risk, anticipate market shifts and attract the owners who will drive long-term growth.
When franchisees succeed, brands grow. When brands grow, franchising wins. And when franchising wins, more people get to Live Life on Their Terms.
Ryan Zink, Founder & CEO, Franchise Sidekick

Today's franchise buyer 

This data-packed report breaks down how 73,000 prospective franchisees really think, decide and invest. Report hightlights:

  • The buyer mindset. Modern franchisees are mid-career professionals (average age 43), financially strong (51% with $1M+ net worth), and motivated by lifestyle freedom, balanced risk and quick ROI.
  • The market shift. Service-based concepts now dominate demand, with 57% of buyers preferring B2C service models over retail or restaurants.
  • The role of risk tolerance. Most buyers fall into “Wonder Woman” balanced risk tolerance, aiming for 3–4 year payback and positive cash flow in 1–2 years.
  • Emergence of decision patterns. Freedom-motivated buyers convert fastest, investors pursue multi-unit deals (2.5 units average) and Sun Belt states lead franchise growth.
  • Sales funnel secrets. Only 16% of leads book a first call, but 68% of those who attend Confirmation Day sign — proof that education and systematic qualification drive success.
  • Exclusive playbook for the future. Sidekick’s 8-step playbook shows brands and buyers how to move quickly, validate thoroughly and reduce risk through expert guidance.