{superpower_3=Pandemic resistant, superpower_4=Training programs are available remote, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_medium, superpower_1=Industry-leading client retention means minimal churn, territories_awarded=340, superpower_2=Consumer facing phone application, sks_open_locations_three_years_ago=2, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/963cd9b0-cba5-43cc-a9a5-6e649ffb7a27-2-7178165operations_image_large-Alloy-Management-Team-scaled.jpeg, strong_zee_sales_skills_are_required=No, scheduling_link=https://bookus.page/therepmgroup/CALLEN/alloy-intro, marketing_website_url=https://www.franchisesidekick.com/brands/alloy-personal-training, initial_item_19_overview=Alloy's UE are based on the following metrics: About 130 members @ $300 per month. Close to $500k annual revenue with about 40% to the bottom line, approximately $200k+ per year. We have a zee in Utah who is pulling $22k monthly to her bottom line in her first year., momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/3774551398/additional_background?variant=large, sales_contact_last_name=Allen, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_large, franchise_fee=60000, brand_refresher_url=https://franchisesidekick.zoom.us/rec/share/MGyXvvX84LyqYiHxdfHm9r2NCYJJHbkzVJLXDUzHjCn5Gh0o6I4tilp3z9JZMHM.kbDJBYi-VGWZw1X2?startTime=1745589383000&pwd=WWpelSg6PW86sXShMbnQxA7ZsCUla_tp, sks_number_of_franchisees=2, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/alloy-personal-training, year_founded=1992, hs_pipeline=11403875, industry=Personal Fitness Training, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Registered, currently_franchising=Yes, website=https://alloyfranchise.com/, secondary_contact_email=, preferred_funding_partner=No Preference, royalty_external=7, corporate_location=Roswell, GA, functions_of_semi_absentee_owner=-Managing through KPIs -Drive culture -Sphere of influence -Hire staff that can drive the culture and represent the brand -Regular calls with home office -Support the team during the pre-sales phase (10-13 weeks prior to opening), item_19_highlights=Average retention: 93% Average Rev/Member/Month: $337 Average membership x2-3/wk: Over 90% Tiered pricing laid out to accommodate for different markets , sales_contact_phone=(980) 353-4002, real_estate_description=1,500-2,000 square feet, Class A real estate, starting_employees_number_1=2, starting_employees_number_2=1-2, hs_lastmodifieddate=1753976487393, number_of_associated_contacts=8, contact_created=true, sold_out_markets=Charlotte, NC, Tulsa, OK, Greenville, SC, Knoxville, TN, Austin, TX, Madison, WI., onboarding_priority_status=Accelerated, group_health_insurance=Yes, franchisee_weekly_hours_required=Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=, registration_virginia=Deferred - Not Taking Leads, target_customer=45-65-year-olds, sales_contact_email=clay@repmgroup.com, billing_contact_phone=, person_completing_2_minute_drill=Ashley Milliken, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Director & Assistant Director, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/963cd9b0-cba5-43cc-a9a5-6e649ffb7a27-2-7178165operations_image_small-Captura-de-pantalla-2022-09-20-115018.jpeg, starting_employees_type_2=Part-Time Trainers, founder_name=Rick Mayo, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Alloy%20Personal%20Training, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, launch_priority=1, sks_open_locations_two_years_ago=3, hs_object_id=3774551398, name=Alloy Personal Training, sidekick_commission_2=44000, sidekick_commission_3=62000, fun_facts=Prior to franchising, Rick and co. powered a number of large fitness corporations facilities through programming and licensing., sidekick_commission_1=30000, registration_illinois=Registered, business_model_b2b_percentage=0%, contact_email=alloyleads@repmgroup.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Alloy%20Personal%20Training, hs_createdate=1667927673343, display_on_website=true, registration_south_dakota=Pending, e2_visa_candidates=Yes, brand_summary=Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best. Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 93%. So instead of constantly selling memberships, your 2-4 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place. , company_locations_open=1, secondary_contact_phone=, technology=[Project Visualizer, Scheduling, CRM, Billing], employees_per_mature_location=5 or fewer employees, territory_description=30,000 Pop. with high % of 45-65 year-olds in upper-middle and upper income brackets, item_7_3_unit_high=676120, territory_check_email=territorychecks@repmgroup.com, launch_date=1677024000000, item_7_high=541120, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Alloy%20Personal%20Training, acknowledgment=true, is_boring_offering=No, royalty=7, pitch_video_link=https://www.videoask.com/a2oz37sue1e3bpd6jpco7j1rxli33zy2yi5t9e06, registration_rhode_island=Registered, launch_video_recording_url=https://vimeo.com/812518105/6694717577, current_franchisees=130, brand_group=Rep'm, id=3774551398, in_house_financing=No, business_category=Fitness/Health, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=175000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Moua, registration_washington=Registered, sks_open_locations_last_year=3, brand_fund_external=2, veteran_discount=$5,000 discount on 1st license, hs_updated_by_user_id=52193499, service_6=Additional Revenue Streams: apparel, etc, service_2=Full body, non-modality based workouts, superpowers=Alloy targets the fitness needs of people between the ages of 40-65 years old who have about 70% of the nations disposable income. This is a hugely underserved market (and the same demographic as Franchise Buyers). We focus on groups of 4-6 people per session and offer a custom tailored approach to fitness. We charge more and have a higher retention rate than other fitness models. We limit the facility to about 130 members and break even on operations with approximately 65 members. We run a pre-sale (which the last 6 have sold over-capacity) so most locations breakeven at start., billing_contact_email=dealinvoice@repmgroup.com, service_3=Training programs are available remote, registration_north_dakota=Not Registered, service_4=Alloy PT Proprietary Supplement line, sales_process=● 4 - 6 Week Sales Process (Discovery Experience) ● (1) Introductory Webinar - 60 min ● (2) Unit Economics Spreadsheet - 60 min ● (3) Marketing & Operations Recording & FDD Questions - 30 min ● (4) Franchisee Validation Calls - 60 min ● (5) Executive Validation Calls - 60 min ● (6) Monthly Discovery Day in Atlanta, GA - 2 Days + $500 Travel Voucher ● Sales VP Cary Tober - Director, Clay Allen, service_5=Nutritional Guidance, brand_registration_notes=N/A, service_1=Small Group Personal Training, territory_protection=Yes, sks_item_7_range_low=197317, registration_indiana=Registered, leads_email=leads@repmgroup.com, billing_contact_first_name=Chee, initial_broker_commissions=Broker Referral Fees Units Fees 1 $30,000 2 $44,000 3 $54,000 4 $72,000 5 $90,000 6 $96,000 7 $112,000 8 $128,000 9 $140,000 10 $144,000, item_7_3_unit_low=433650, re_enroll_onboarding_reminder=false, white_logo=https://commandcenter.franchisesidekick.com/brand_image/3774551398/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=, item_19_data__1=$386,914, item_7_low=298650, referral=Zink, main_logo=https://commandcenter.franchisesidekick.com/brand_image/3774551398/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_small, year_started_franchising=2019, sks_locations_represented_in_item_19=4, sks_years_franchising=2019, units_awarded_last_12_months=133, contact_phone=704-620-2802, page_title=Alloy Personal Training, approximate_break_even_time_frame=Breakeven is typically around mid 60s to 70 clients-wise for a location, main_background=https://commandcenter.franchisesidekick.com/brand_image/3774551398/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/103472110513?portalId=21052030&sign=xcdpAf6Bqsc55K-tXdqdSLPQsAk%3D&conversionId=3c941701-8450-4f26-baea-b01fc97eb101&filename=3c941701-8450-4f26-baea-b01fc97eb101-2-7178165/fdd_upload-Alloy-2022-FDD-2-8-23.pdf, hs_object_source_id=49f0eb0d-9d45-4e8d-bb02-46fee1dd453e, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_small_2, brand_fund=2, sales_contact_first_name=Clay, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Alloy%20Personal%20Training, functions_of_owner_operator=-Drive culture and customer retention -Be the “face” of the company -Sphere of influence -Community relation & promotions -Lead small group personal training sessions (no certification required) -Actively pre-sell the business (10-13 weeks prior to opening), contact_first_name=Cary, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/bb84e844-35b1-4823-8eb6-dd5107320895-2-7178165staffing_requirements_image-Screen-Shot-2023-02-23-at-11.10.21-AM.png, ideal_candidate=Passion to Help People;No Industry Experience Required;Community Centric;Leadership Skills;Business Acumen;Passion for health/wellness, competitive_advantage_10=Semi-absentee or owner-operator model, unique_name=Alloy Personal Training, major_competitors=Orange Theory, Exercise Coach, Body20, D1 Training, ISI, available_internationally=No, priority_status=Standard, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_medium_2, sks_item_7_range_high=397833, competitive_advantage_3=Alloy does NOT depend on a particular fad modality (bikes, rowers, boxing), competitive_advantage_2=Alloy does NOT have to be in the Marketing business like other fitness concepts, competitive_advantage_1=Industry leading high client retention means minimal churn, competitive_advantage_7=Competitive start up costs, competitive_advantage_6=Small footprint; 1,500-2,000 sq ft, competitive_advantage_5=Labor-lite model: 2-4 employees, competitive_advantage_4=Targeting the underserved niche; 45-65 yr old, competitive_advantage_9=Lower client requirement; 130 capacity, number_type_of_employees=1 Director/Trainer 1 Assistant Director/Trainer 2 Part Time Trainers, competitive_advantage_8=EOS staff training, contact_last_name=Tober, employee_skillset_type=Compensated more with a specific skillset, locations_open=92, item_19_label__1=Average Gross Revenue, item_19_label__2=, joined_inventory_at=1677715200000, required_net_worth=450000, registration_hawaii=Not Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/3774551398/services_image_large_2, submission_idempotent_id=49f0eb0d-9d45-4e8d-bb02-46fee1dd453e, franchise_fee_10=440000, brand_summary_marketing_revision=Alloy is a combination of personal service, effective technology, thirty years of experience and a franchise formula for incredible results for both members and fitness franchise owners. Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy Personal Training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best., area_development_opportunities=Yes, is_group=No, franchise_fee_3=155000, franchise_fee_4=200000, franchise_fee_5=245000, industry_size=$59.8B, franchise_fee_6=285000, franchise_fee_7=325000, secondary_contact_first_name=, franchise_fee_8=365000, franchise_fee_9=405000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=alloy-personal-training, franchise_fee_2=110000}

• Brands
• Alloy Personal Training

Alloy Personal Training

Brand Summary

Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 93%. So instead of constantly selling memberships, your 2-4 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.

Brand Superpowers

Industry-leading client retention means minimal churn

Consumer facing phone application

Pandemic resistant

Training programs are available remote

*THE NUMBERS

$298,650 - $541,120 Investment Range

$386,914 Average Gross Revenue

N/A Other Revenue

7 Royalty

2 Brand Fund

$450,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Rick Mayo
Home Office Location	Roswell, GA
Company Founded	1992
Began Franchising	2019
Industry	Personal Fitness Training
Industry Size	$59.8B
Veteran Discount	$5,000 discount on 1st license
Group Health Insurance	Yes

Business Basics Get to know the brand

Founder	Rick Mayo
Home Office Location	Roswell, GA
Company Founded	1992
Began Franchising	2019
Industry	Personal Fitness Training
Industry Size	$59.8B
Veteran Discount	$5,000 discount on 1st license
Group Health Insurance	Yes

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time	340
Franchise Units Awarded Last 12 Months	133
Franchise Units Open	92
Number of franchisees	130

Ideal Candidate What characteristics do the highest-performing franchisees have

Passion to Help People
No Industry Experience Required
Community Centric
Leadership Skills
Business Acumen
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 discount on 1st license

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.