{group_info=Purpose Brands, superpower_3=Global Brand With a Local Neighborhood Feel, contract_signer_email=susan.sheely@purposebrands.com, superpower_4=Proven Longevity With 20+ Years of Stability, territories_awarded=5700, superpower_1=Community-Driven, Relationship-Based Culture, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_medium, superpower_2=Approachable, Non-Intimidating Fitness Experience, contact_street_address=5519 105th Ter E, contact_city=Parrish, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://calendly.com/chrisguaty-af/30-minute-zoom-call, marketing_website_url=https://www.franchisesidekick.com/brands/anytime-fitness, initial_item_19_overview=AUV: 531k Owner Managed: 36% Semi-Absentee: 27%, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/40347033388/additional_background?variant=large, sales_contact_last_name=Guaty, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_large, main_contact_is_contract_signer=No, superpower_5=Personalized Coaching Approach at Any Fitness Level, franchise_fee=42500, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/anytime-fitness, year_founded=2002, hs_pipeline=11403875, industry=Fitness Centers & Health Clubs, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Registered, contract_signer_first_name=Susan, currently_franchising=Yes, contact_zip_code=34219, website=https://www.anytimefitness.com/, secondary_contact_email=, preferred_funding_partner=FranFund, royalty_external=$820 Per Month, corporate_location=111 Weir Dr, Woodbury, NM 55125, item_19_highlights=Average Unit Volume (AUV): $531,750 Average Membership Count: 731 Average Revenue per Member: $43 Owner-Managed Margin: 35.75% Owner-Managed Net Profit: $190,100 Semi-Absentee Margin: 27.21% Semi-Absentee Net Profit: $144,689, functions_of_semi_absentee_owner=A Flexible Owner provides strategic oversight but does not manage daily operations. This owner hires a Club Manager and coaching staff to run the day-to-day responsibilities while they monitor financial results, support higher-level decision-making, approve budgets, and stay engaged with the franchisor’s systems and performance reviews. The Flexible Owner focuses on leadership, accountability, and long-term growth while maintaining a light operational footprint., sales_contact_phone=424-634-0564, starting_employees_number_3=2, real_estate_description=Anytime Fitness clubs typically operate in 3,500 to 6,500 square feet of inline or endcap retail space within grocery-anchored centers or community retail hubs. Ideal locations offer strong visibility, easy access, ample parking, and proximity to residential neighborhoods. Site flexibility is a strength — clubs perform well in both urban and suburban environments and can thrive in smaller rural markets with limited competition., starting_employees_number_4=1, starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1765467943748, number_of_associated_contacts=3, contact_created=true, sold_out_markets=Houston, contact_state=Florida, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=, target_customer=Adults ages 25–64 seeking a convenient, community-focused fitness experience with 24/7 access, personalized coaching, and a supportive environment. The brand appeals to busy professionals, parents, and everyday individuals looking for approachable fitness, not just hardcore gym-goers. Ideal customers value convenience, coaching, results, and a non-intimidating atmosphere., registration_virginia=Registered, sales_contact_email=chris.guaty@purposebrands.com, starting_employees_type_4=Additional Personal Trainers (as you scale), person_completing_2_minute_drill=Chris Guaty, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=General Manager & Personal Trainer, starting_employees_type_2=Personal Trainer/Coach, starting_employees_type_3=Additional Personal Trainers (as you scale), founder_name=Dave Mortensen & Chuck Runyon, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Anytime%20Fitness, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, sidekick_commission_4=60000, name=Anytime Fitness, hs_object_id=40347033388, sidekick_commission_5=70000, contract_signer_last_name=Sheely, sidekick_commission_2=40000, sidekick_commission_3=50000, sidekick_commission_8=100000, sidekick_commission_9=110000, sidekick_commission_6=80000, group_contact_first_name=John, sidekick_commission_7=90000, sidekick_commission_1=30000, fun_facts=Anytime Fitness became the first franchise brand in history to operate on all seven continents when it opened a club aboard the Magellan Explorer, a luxury Antarctic expedition vessel. The ship was custom-built in Chile for extreme-weather air-cruises and includes a fully equipped Anytime Fitness gym—complete with Life Fitness cardio machines, resistance equipment, and free weights. AF’s founders chose this unique location because building a gym on Antarctica’s landmass is nearly impossible due to international treaties, harsh weather, and environmental restrictions. Partnering with Antarctica21 allowed the brand to plant its flag—well, logo—on the final continent, fulfilling its mission to “improve the self-esteem of the world”… including the bottom of it. It remains the only fitness franchise with a club in Antarctica—and yes, it’s literally on a ship surrounded by penguins., community_impact=Anytime Fitness clubs are deeply embedded in their local communities and often serve as hubs for positive impact beyond fitness. Individual franchisees frequently organize charity workouts, partner with local nonprofits, and host fundraising events supporting causes such as youth athletics, mental health awareness, and veterans’ organizations. Many locations sponsor local sports teams, and participate in volunteer initiatives that promote health and wellness. As a global brand, Anytime Fitness supports initiatives focused on improving lives through movement, accessibility, and community connection, empowering franchisees to create meaningful local impact in every market they serve., registration_illinois=Registered, contact_email=chris.guaty@purposebrands.com, business_model_b2b_percentage=10%, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Anytime%20Fitness, hs_createdate=1763400407352, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=No, company_locations_open=11, brand_summary=Founded in 2002, Anytime Fitness is the largest 24/7 fitness franchise in the world, serving millions of members across more than 5,000 locations globally. Our mission is to improve lives through community, coaching, and convenient access to a healthier lifestyle. We offer members a welcoming, results-driven fitness experience with personalized coaching, premium equipment, and round-the-clock access—no matter where they are. Anytime Fitness continues to lead the fitness industry with an efficient, scalable business model built around simplicity. Our clubs operate with low staffing needs, fixed operating costs, and flexible site requirements that allow franchise owners to succeed in both major metro markets and underserved rural communities. The Smart Coaching model elevates the traditional gym experience by combining personalized training, data-driven coaching, and technology to help members reach their goals faster—while driving higher revenue per member and stronger profit margins for owners. With more than two decades of proven performance, Anytime Fitness has developed a turnkey support system that guides franchisees from site selection to grand opening to ongoing operations. Our comprehensive technology suite, national brand awareness, and dedicated real estate, marketing, and coaching teams provide franchise owners with a clear path to profitability and long-term growth. Anytime Fitness is a trusted global brand with the systems, scale, and support to help owners build lasting, community-focused fitness businesses., technology=[Job Management, Scheduling, CRM, Billing], secondary_contact_phone=, employees_per_mature_location=5 or fewer employees, territory_description=30k population in 3 mile radius, territory_check_email=chris.guaty@purposebrands.com, item_7_high=907607, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Anytime%20Fitness, is_boring_offering=No, royalty=Fixed Monthly Fee of $820 per month, billed on or before the first day of each month. Deducted automatically by the billing vendor. Not percentage-based and does not vary with revenue., registration_rhode_island=Registered, current_franchisees=1580, brand_group=Purpose Brands, id=40347033388, group_contact_last_name=Thuringer, in_house_financing=We work with preferred lenders outside of Purpose Brands. , business_category=Fitness/Health, registration_california=Registered, working_with_other_brokers=Yes, registration_new_york=Registered, required_liquid_capital=225000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Payable, registration_washington=Registered, bizbuysell_listing=No, brand_fund_external=$600 Per Month, veteran_discount=Veterans receive a $4,250 discount off the standard Initial Franchise Fee (reduced to $38,250). Must be active duty or honorably discharged., hs_updated_by_user_id=52193499, service_6=Customized Fitness Assessments, superpowers=Anytime Fitness’ core superpower is the combination of a proven, resilient 24/7 gym model with a coaching-driven experience that delivers recurring revenue, strong unit economics, and industry-leading scalability. What separates us from competitors is our unique blend of access, personalization, and operational simplicity. Our key superpowers include: 1. A 24/7, Low-Labor Model We operate with some of the leanest staffing requirements in the fitness industry while still offering a full-service member experience. This creates lower payroll costs, simpler management, and strong margins for owners. 2. Coaching and Technology That Drive Revenue Our Smart Coaching platform personalizes fitness guidance for every member, increasing engagement, retention, and high-margin incremental revenue. Few fitness franchises offer a technology-integrated coaching solution at this scale. 3. Universal Convenience & Access Members gain key-fob access to every Anytime Fitness worldwide—more than 5,000+ clubs. This unmatched accessibility drives higher member value and lower churn. 4. Flexible Site Footprint & Real Estate Advantage We succeed across rural, suburban, and urban markets with a flexible 4,000–6,500 sq ft footprint, giving us more viable locations and lower buildout costs than big-box gyms. 5. Recession-Resilient, Recurring Revenue Model Our recurring monthly membership model and stable cost structure have a long track record of durability across economic cycles. 6. Global Brand with Local Community Feel Despite our scale, our clubs maintain a neighborhood-gym atmosphere. Owners build real relationships with members, driving loyalty and strong word-of-mouth. 7. A-to-Z Franchisee Support We support owners through every step—real estate, design, construction, staffing, pre-sale, training, marketing, and ongoing operations. The model is built for both first-time entrepreneurs and seasoned operators., service_2=Personal Training, service_3=Small Group Coaching, billing_contact_email=accountspayable@anytimefitness.com, service_4=Nutrition Coaching, registration_north_dakota=Registered, service_5=Recovery & Wellness Services, sales_process=1. Introductory Call A 30-minute call focused on background, motivation, financial readiness, and high-level brand overview. – If a candidate is highly qualified and requests it, we may send the Franchise Disclosure Document (FDD) immediately. – Otherwise, we reserve FDD delivery until after the second call. 2. Franchise Model & FTD Review (Call 2) We walk candidates through the Franchise Technical Document (FTD), including model advantages, investment ranges, operational structure, and unit economics. – After this call, we send the FDD to begin the disclosure period. – We also invite candidates to our Franchisee Meet & Greet Call, where they can speak candidly with an existing owner. – At this stage, we send the Personal Financial Statement (PFS) to gather full financial details. – In parallel, we introduce candidates to our preferred lending partner, FranFund, to review funding options and ensure qualification. 3. Territory Assessment & Real Estate Overview (Call 3) We conduct a deep-dive territory analysis covering population counts, demographic data, market saturation, and site strategy. This gives candidates clarity on market potential and long-term viability. 4. Discovery Day Candidates are invited to our corporate office for a structured Discovery Day experience. They meet leadership, tour clubs, learn about franchise support, review operations in depth, and experience Smart Coaching firsthand. 5. Final Review & Decision Call We address all remaining questions, review the path to opening, and confirm readiness to proceed. 6. Franchise Agreement Issuance & Signing 7. Onboarding & Launch Support Upon signing, candidates transition to our onboarding team for full A–Z support: real estate, design, construction, staffing, presale, training, marketing, and opening., territory_protection=Yes, service_1=24/7 Gym Access, registration_indiana=Registered, leads_email=chris.guaty@purposebrands.com, billing_contact_first_name=Accounts, initial_broker_commissions=30k (1 unit) 10k for each additional unit, white_logo=https://commandcenter.franchisesidekick.com/brand_image/40347033388/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=john.thuringer@purposebrands.com, item_19_data__2=189,175, item_19_data__1=531,750, item_7_low=458826, main_logo=https://commandcenter.franchisesidekick.com/brand_image/40347033388/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_small, year_started_franchising=2003, units_awarded_last_12_months=78, contact_phone=424-634-0564, page_title=Anytime Fitness, approximate_break_even_time_frame=6 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/40347033388/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/199950798155?portalId=21052030&sign=YuBBgu6u9r6dQy8axfqGWj6F_Ks%3D&conversionId=bf42e712-f538-4824-995a-c168f1cf79a4&filename=bf42e712-f538-4824-995a-c168f1cf79a4-2-7178165/fdd_upload-AF-FDD-2025.pdf, hs_object_source_id=bf42e712-f538-4824-995a-c168f1cf79a4, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_small_2, sales_contact_first_name=Chris, brand_fund=Fixed $600 per month, deducted monthly by the billing vendor. Supports national marketing, digital assets, paid media, and system-wide brand initiatives., update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Anytime%20Fitness, sidekick_commission_10=120000, functions_of_owner_operator=An Owner-Operator is fully involved in the day-to-day management of the Anytime Fitness club. This includes overseeing staffing, member experience, local marketing, sales performance, and ensuring the club meets brand standards. The Owner-Operator manages daily operations, builds community relationships, supports coaching and training services, and is responsible for driving membership growth and overall financial performance., contact_first_name=Chris, ideal_candidate=Desire to scale / multi-unit ownership;Passion to Help People;No Industry Experience Required;Values Outstanding Customer Service;Business Acumen;Passion for health/wellness, competitive_advantage_10=Lower Buildout Costs vs. Big Box Competitors, unique_name=Anytime Fitness, major_competitors=Workout Anytime, Snap Fitness, Planet Fitness, Crunch Fitness, available_internationally=Yes, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Flexible 3,500–6,500 Sq Ft Footprint, competitive_advantage_2=Lean, Low-Staffing Business Model, competitive_advantage_1=24/7 Access with Global Reciprocity, affiliate_brands_owned=Orange Theory Fitness, Waxing The City, The Bar Method, Basecamp Fitness, competitive_advantage_7=Recurring Revenue and High Retention Rates, competitive_advantage_6=Strong Unit Economics & Fast Ramp-Up, competitive_advantage_5=World’s Largest 24/7 Fitness Franchise, competitive_advantage_4=High Coaching Revenue Potential, number_type_of_employees=Most Anytime Fitness clubs operate with a lean team of 4–6 employees, including 1 full-time General Manager and 2–4 Coaches/Personal Trainers who may be a mix of full-time and part-time staff depending on the size and maturity of the club. However, new franchisees typically start with a minimal team of just one General Manager and one Personal Trainer to control payroll during the launch phase. Additional trainers and coaching staff are hired as membership, coaching demand, and overall revenue grow, allowing the staffing model to scale naturally with the business., competitive_advantage_9=Proven Success in Small and Large Markets, competitive_advantage_8=Comprehensive Training & Ongoing Support, contact_last_name=Guaty, locations_open=2400, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=Average Revenue For Franchise Locations Using SmartCoaching, item_19_label__2=Company Owned Operating Income, required_net_worth=380000, joined_inventory_at=1764028800000, registration_hawaii=Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/40347033388/services_image_large_2, submission_idempotent_id=bf42e712-f538-4824-995a-c168f1cf79a4, franchise_fee_10=295000, brand_summary_marketing_revision=Founded in 2002, Anytime Fitness is the largest 24/7 fitness franchise in the world, serving millions of members across more than 5,000 locations globally. Our mission is to improve lives through community, coaching, and convenient access to a healthier lifestyle. We offer members a welcoming, results-driven fitness experience with personalized coaching, premium equipment, and round-the-clock access—no matter where they are. Anytime Fitness continues to lead the fitness industry with an efficient, scalable business model built around simplicity. Our clubs operate with low staffing needs, fixed operating costs, and flexible site requirements that allow franchise owners to succeed in both major metro markets and underserved rural communities. The Smart Coaching model elevates the traditional gym experience by combining personalized training, data-driven coaching, and technology to help members reach their goals faster—while driving higher revenue per member and stronger profit margins for owners. With more than two decades of proven performance, Anytime Fitness has developed a turnkey support system that guides franchisees from site selection to grand opening to ongoing operations. Our comprehensive technology suite, national brand awareness, and dedicated real estate, marketing, and coaching teams provide franchise owners with a clear path to profitability and long-term growth. Anytime Fitness is a trusted global brand with the systems, scale, and support to help owners build lasting, community-focused fitness businesses., area_development_opportunities=Yes, franchise_fee_3=97500, franchise_fee_4=130000, industry_size=$32 billion , franchise_fee_5=157500, franchise_fee_6=185000, secondary_contact_first_name=, franchise_fee_7=212500, franchise_fee_8=240000, franchise_fee_9=267500, hs_object_source=FORM, display_two_minute_drill=true, franchise_fee_2=75000, dynamic_page_slug=anytime-fitness, business_model_b2c_percentage=90%}

Anytime Fitness

Brand Summary

Founded in 2002, Anytime Fitness is the largest 24/7 fitness franchise in the world, serving millions of members across more than 5,000 locations globally. Our mission is to improve lives through community, coaching, and convenient access to a healthier lifestyle. We offer members a welcoming, results-driven fitness experience with personalized coaching, premium equipment, and round-the-clock access—no matter where they are.

Anytime Fitness continues to lead the fitness industry with an efficient, scalable business model built around simplicity. Our clubs operate with low staffing needs, fixed operating costs, and flexible site requirements that allow franchise owners to succeed in both major metro markets and underserved rural communities. The Smart Coaching model elevates the traditional gym experience by combining personalized training, data-driven coaching, and technology to help members reach their goals faster—while driving higher revenue per member and stronger profit margins for owners.

With more than two decades of proven performance, Anytime Fitness has developed a turnkey support system that guides franchisees from site selection to grand opening to ongoing operations. Our comprehensive technology suite, national brand awareness, and dedicated real estate, marketing, and coaching teams provide franchise owners with a clear path to profitability and long-term growth. Anytime Fitness is a trusted global brand with the systems, scale, and support to help owners build lasting, community-focused fitness businesses.

Brand Superpowers

Community-Driven, Relationship-Based Culture

Approachable, Non-Intimidating Fitness Experience

Global Brand With a Local Neighborhood Feel

Proven Longevity With 20+ Years of Stability

Personalized Coaching Approach at Any Fitness Level

*THE NUMBERS

$458,826 - $907,607 Investment Range

531,750 Average Revenue For Franchise Locations Using SmartCoaching

189,175 Company Owned Operating Income

$820 Per Month Royalty

Fixed $600 per month, deducted monthly by the billing vendor. Supports national marketing, digital assets, paid media, and system-wide brand initiatives. Brand Fund

$380,000 Financial Requirements

Founder	Dave Mortensen & Chuck Runyon
Home Office Location	111 Weir Dr, Woodbury, NM 55125
Company Founded	2002
Began Franchising	2003
Industry	Fitness Centers & Health Clubs
Industry Size	$32 billion
Veteran Discount	Veterans receive a $4,250 discount off the standard Initial Franchise Fee (reduced to $38,250). Must be active duty or honorably discharged.
Group Health Insurance	No

Founder	Dave Mortensen & Chuck Runyon
Home Office Location	111 Weir Dr, Woodbury, NM 55125
Company Founded	2002
Began Franchising	2003
Industry	Fitness Centers & Health Clubs
Industry Size	$32 billion
Veteran Discount	Veterans receive a $4,250 discount off the standard Initial Franchise Fee (reduced to $38,250). Must be active duty or honorably discharged.
Group Health Insurance	No

Company Units Open	11
Franchise Units Awarded All Time	5700
Franchise Units Awarded Last 12 Months	78
Franchise Units Open	2400
Number of franchisees	1580

Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Business Acumen
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

We work with preferred lenders outside of Purpose Brands.

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

Veterans receive a $4,250 discount off the standard Initial Franchise Fee (reduced to $38,250). Must be active duty or honorably discharged.

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.