{units_awarded_last_12_months=2, contact_phone=770-912-1125, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_medium, page_title=GrassRoots Turf, contact_state=Georgia, contact_street_address=100 Holt Dr, contact_city=Acworth, main_background=https://commandcenter.franchisesidekick.com/brand_image/40872883327/main_background?variant=large, has_group_contact=No, fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/200426070124?portalId=21052030&sign=5lMxgU9tM2VKc8rlVh8xPPpi0BA%3D&conversionId=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94&filename=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94-2-7178165/fdd_upload-2025-FDD-GrassRoots-v2.pdf, hs_object_source_id=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94, current_franchisees=14, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_small_2, sales_contact_first_name=Josh, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=GrassRoots%20Turf, id=40872883327, sales_contact_email=jwise@grassrootsturf.com, contact_first_name=Josh, marketing_website_url=https://www.franchisesidekick.com/brands/grassroots-turf, working_with_other_brokers=Yes, required_liquid_capital=50000.00, initial_item_19_overview=Our brand’s financial performance follows the same pattern you’d expect from a mature, recurring-revenue service model. While we don’t publish unit-level earnings outside of the FDD, we can share the general structure of how our locations perform. Revenue Model GrassRoots Turf locations generate revenue through annual, subscription-based lawn treatment programs. Because the service is recurring and seasonal, most franchisees build predictable monthly billing revenue with strong retention and year-over-year growth. New locations typically start with modest first-year revenue and scale steadily as their client base compounds. Gross Profit Structure Gross margins are strong because materials and chemical costs are a relatively small portion of the revenue mix. The largest direct expenses are labor and materials, and franchisees who follow routing, scheduling, and equipment best practices (Graham rigs, applicator route density, WorkWave routing, etc.) consistently operate at high gross margins. Profit Margin Expectations At maturity, franchisees generally operate with healthy operating margins. Profitability grows significantly as the client count reaches scale because overhead—such as trucks, insurance, and fixed staffing—spreads across a larger base of recurring customers. As routes become denser and utilization improves, margins typically expand meaningfully. Franchisee Performance Factors Profitability is influenced by several controllable factors, including: Route density and production efficiency Technician productivity Client retention and upsell rates Chemical cost management Effective scheduling and seasonality planning While specific earnings vary by operator and market, the system overall benefits from a recurring revenue model with strong gross margins and scalable unit economics driven by density., hs_pipeline_stage=33925971, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/40872883327/additional_background?variant=large, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=GrassRoots%20Turf, unique_name=GrassRoots Turf, sales_contact_last_name=Wise, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_large, has_current_fdd=Yes, name=GrassRoots Turf, main_contact_is_contract_signer=Yes, hs_object_id=40872883327, franchise_fee=49500.00, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/grassroots-turf, superpowers=Brand Superpowers GrassRoots Turf offers a combination of operational excellence, culture, and recurring-revenue performance that is difficult for competitors to match. Our superpowers include: 1. A Recurring, Predictable Revenue Engine Our subscription-based service model creates dependable monthly revenue with high client retention. Routes become denser, margins expand, and territories grow more profitable year after year. Franchisees build true asset value—not just a job. 2. Industry-Leading Service Experience (Weed Free® Guarantee) Our Weed Free® Guarantee is more than a tagline—it’s a performance promise that separates us from generic lawn-care providers. It drives referrals, increases retention, and builds long-term customer loyalty. 3. A Culture of Support (Not Corporate Control) We’re hands-on, responsive, and genuinely invested in each franchisee’s success. Franchise owners have direct access to leadership, including the founder, along with training, coaching, and real-time operational guidance. We move fast and support aggressively—far beyond what is typical in the industry. 4. Technology That Creates Real Efficiency We use top-tier tools like WorkWave, Samsara, body-worn cameras, and advanced routing to maximize production value and improve field performance. Franchisees get the playbook and the systems that eliminate guesswork and waste. 5. Equipment & Operations Dialed-In to Perfection Our partnership with Graham Spray Equipment gives franchisees purpose-built rigs that increase speed, accuracy, and efficiency. Combined with our operating systems and training, new owners are able to launch and scale with confidence. 6. A Brand Built for Scale Territory models, marketing systems, recruiting processes, and onboarding are all designed for multi-territory, multi-unit growth. Owners who want to expand can do so quickly and with support. 7. A Proven, Family-Driven Culture GrassRoots is deeply personal. The brand was built over decades, the culture is strong, and franchisees feel like part of a tight, mission-driven family. This creates connection, accountability, and pride that you won’t find in larger corporate chains. 8. Franchisee Success is the North Star We measure everything—production value, route efficiency, retention, technician performance, marketing ROI—so franchisees always know where they stand and how to improve. Our job is to help them win, and the entire system is aligned around that., year_founded=2002, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_medium_2, sales_process=Franchise Sales Process Our process is organized, transparent, and designed to help candidates fully understand the GrassRoots Turf opportunity from both a business and cultural standpoint. These are the key steps and milestones: 1. Introductory Call We begin with a brief introductory conversation to learn about the candidate’s background, goals, and timeline. This also gives us the opportunity to provide a high-level overview of the brand and answer early questions. 2. Territory Discussion Next, we review available territories and discuss how our protected service areas are structured. We ensure the candidate understands market potential, demographic data, and growth opportunities within their preferred region. 3. Finance Review Call During this call, we walk through the investment range, financial model, startup budget, and the capital requirements needed to launch with confidence. This step ensures candidates understand what’s needed for a strong start. 4. Meet-the-Founder Call Candidates are invited to speak directly with our founder to gain insight into our culture, vision, leadership approach, and long-term strategy. This is a key milestone for candidates evaluating fit. 5. Validation Calls We encourage candidates to speak with existing franchise owners to validate the model, culture, support, and performance from the operator’s perspective. These conversations help candidates make an informed and realistic decision. 6. Two-Day “Meet the Team” Discovery Event Candidates who progress are invited to attend a two-day in-person visit where they meet our leadership team, tour operations, review our systems and technology, and experience the culture firsthand. This event helps both sides confirm alignment and readiness to move forward. 7. Draft Franchise Agreement Review After mutual interest is confirmed, we provide a draft franchise agreement for the candidate to review with their advisors. We answer any final questions and walk through the next steps toward ownership. 8. Training & Onboarding Once agreements are executed, franchisees begin our comprehensive onboarding and training process. This includes systems setup, marketing launch planning, operational training, and preparation for opening their territory., hs_pipeline=11403875, hs_object_source_detail_1=Franchisor Web Application , hs_object_source_label=FORM, contact_email=jwise@grassrootsturf.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=GrassRoots%20Turf, hs_createdate=1763741361400, contact_last_name=Wise, locations_open=24, initial_broker_commissions=$25,000 for first unit and $10,000 for each additional unit., required_net_worth=150000.00, currently_franchising=Yes, franchisee_info=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/200425590625?portalId=21052030&sign=vSi4SEbvgWN0adqi0GHf6UzPc4w%3D&conversionId=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94&filename=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94-2-7178165/franchisee_info-Contact-list-requested.xlsx, contact_zip_code=30101, website=www.grassrootsturf.com, white_logo=https://commandcenter.franchisesidekick.com/brand_image/40872883327/white_logo, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_large_2, submission_idempotent_id=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94, sales_contact_phone=770-912-1125, item_7_low=136300.00, hs_lastmodifieddate=1763741384111, number_of_associated_contacts=0, contact_created=false, main_logo=https://commandcenter.franchisesidekick.com/brand_image/40872883327/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_small, hs_object_source=FORM, item_7_high=313600.00, year_started_franchising=2019, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=GrassRoots%20Turf, dynamic_page_slug=grassroots-turf}