{group_info=CarPool, Powered by FastLane, superpower_3=Exclusive product distribution, superpower_4=Extensive corporate support system, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_medium, superpower_1=Only combined hobby & toy retailing franchise in the country, territories_awarded=400, superpower_2=Parent AMain - providing website/software/technology dev., contact_city=Lincoln, contact_street_address=1133 Libra Drive, sks_open_locations_three_years_ago=110, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=3641179, scheduling_link=https://meetings.hubspot.com/bob-wilke/hobbytown-introductory-call-with-bob-wilke-, marketing_website_url=https://www.franchisesidekick.com/brands/hobbytown, initial_item_19_overview=Item 19 information represents the financials of 87 of the 100 open locations in 2023. There is extensive, detailed information representing the averages, and a breakdown of four Quartiles of the information. The Top Line Average Numbers are: Average Gross Revenue: $1,455,633 Average Gross Profit: $520,912 Average Adjusted Operating Income: $104,386, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/13628674825/additional_background?variant=large, sales_contact_last_name=Wilke, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Established and proven brand, franchise_fee=49500, sks_number_of_franchisees=100, semi_absentee_ownership=No, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/hobbytown, year_founded=1980, hs_pipeline=11403875, industry=Toy and Hobby Retail, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Defined Customer Acquisition program;Recession Resistant;Founder or Leadership that have 10+ years of industry experience;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Deferred - Taking Leads, currently_franchising=Yes, contact_zip_code=68512, website=https://www.hobbytownfranchise.com, preferred_funding_partner=No Preference, royalty_external=4.75%, corporate_location=Lincoln, NE, functions_of_semi_absentee_owner=A General Manager would be responsible for overseeing the environment and people management. Semi absentee owners will: Manage the KPI’s for the key aspects of the business Focus on Inventory management Marketing , item_19_highlights=Item 19 information represents the financials of 87 of the 100 open locations in 2023. There is extensive, detailed information representing the averages, and a breakdown of four Quartiles of the information. The Top Line Average Numbers are: Average Gross Revenue: $1,459,460 Average Gross Profit: $513,392 Average Adjusted Operating Income: $84,160, sales_contact_phone=402-434-5065, real_estate_description=Located in a retail center Class A/B, 3,000 – 6,000 sq. Ft., sks_royalties_collected_two_years_ago=3875323, starting_employees_number_1=2-3, hs_lastmodifieddate=1751386344104, number_of_associated_contacts=6, contact_created=true, sold_out_markets=Dallas Ft Worth, TX Charlotte, NC, sks_item_19_revenue=1455633, contact_state=Nebraska, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), registration_virginia=Registered, target_customer=Families, the hobbyists, education-focused families, sales_contact_email=bobw@hobbytown.com, person_completing_2_minute_drill=CarPool Support Team, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Full-Time Equivalent Retail Associates, founder_name=Thomas Walla & Merlin Hayes, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=HobbyTown, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=106, hs_object_id=13628674825, name=HobbyTown, sidekick_commission_2=45750, sidekick_commission_3=64750, group_contact_first_name=Camille, fun_facts=The Business is fun, working with people's hobbies is very rewarding , sidekick_commission_1=30000, community_impact=Giving parents screen free options for kids, Training the youth of America with STEM and hands on activities , registration_illinois=Deferred - Taking Leads, business_model_b2b_percentage=0%, contact_email=timv@hobbytown.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=HobbyTown, hs_createdate=1718300978315, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=No, brand_summary=HobbyTown is the foremost and largest franchiser of hobby and specialty toy retail stores. We specialize in all things radio control, games, scale models, STEM and toys for all ages. Founded in 1980, HobbyTown has been in business providing local communities with activities and toys for over 40 years. HobbyTown stores feature activity space for community building events and workshops. We are an asset to local communities by providing products that lead to a rewarding hobby. Our products are a healthy alternative to “screen time” and the activity space in the store creates an opportunity for learning, building community, and having fun for all ages and genders. As a well-established, nationwide franchise opportunity, HobbyTown franchisees are provided with a turnkey store opening process, vast supply chain relationships, and national marketing assistance, allowing them to focus on connecting with the community and leading their team. Our ownership model is flexible, allowing franchisees the ability to be on the sales floor connecting with customers or primarily work on the backend with product orders and general business matters. If you are looking for a proven and established franchise with extensive industry experience that will support you in multiple facets of your business ownership, let’s talk about HobbyTown! , company_locations_open=0, technology=[Inventory Management], employees_per_mature_location=5 or fewer employees, territory_description=200,000 population in 10-mile radius, territory_check_email=hobbytownleads@carpoolbyfastlane.com, item_7_high=620000, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=HobbyTown, is_boring_offering=No, pitch_video_link=https://www.videoask.com/ayt7kwd1djvqh5ql158yzito28xlctxewkvsnzgx, registration_rhode_island=Pending, current_franchisees=71, brand_group=CarPool - FFL, id=13628674825, group_contact_last_name=Knutson, in_house_financing=3rd Party Recommendations, business_category=Retail Products, registration_california=Deferred - Taking Leads, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=150000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Wilke, registration_washington=Pending, sks_open_locations_last_year=100, brand_fund_external=2%, veteran_discount=$10,000 off initial franchise fee, hs_updated_by_user_id=52193499, service_6=STEM, service_2=Radio Control, superpowers=Only combined hobby & toy retailing franchise in the country Parent AMain provides industry best-in-class website, software and technology development Exclusive product distribution offers lower replenishment costs and access to difficult to source product lines Extensive corporate support system for all aspects of daily business operations Established and proven brand that has been in the industry for over 40 years, billing_contact_email=bobw@hobbytown.com, service_3=Models, registration_north_dakota=Deferred - Taking Leads, service_4=Paint & Tools, sales_process=HobbyTown follows the Franchise FastLane proven discovery process! Intro Call Unit Economics FDD Review Franchisee Validation & Leadership Calls Territory Mapping Confirmation Day Prep Confirmation Day Franchise Agreement Delivery Welcome Call, service_5=Puzzles & Games, service_1=Toys & Hobbies, territory_protection=Yes, sks_item_7_range_low=340000, registration_indiana=Registered, leads_email=hobbytownleads@carpoolbyfastlane.com, billing_contact_first_name=Bob , initial_broker_commissions=1 Unit: $30,000 2 Units: $40,000 3 Units: $60,000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/13628674825/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=cknutson@franchisefastlane.com, item_19_data__2=$84,160, item_19_data__1=$1,459,460, item_7_low=350000, referral=CarPool, Powered by FastLane, main_logo=https://commandcenter.franchisesidekick.com/brand_image/13628674825/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_small, year_started_franchising=1985, sks_locations_represented_in_item_19=87, sks_years_franchising=1985, units_awarded_last_12_months=8, contact_phone=402-434-5077, page_title=HobbyTown, approximate_break_even_time_frame=2-6 months with an engaged owner following the system, main_background=https://commandcenter.franchisesidekick.com/brand_image/13628674825/main_background?variant=large, customer_acquisition=[Digital, Sales, Reputation Management], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/172548109669?portalId=21052030&sign=mTgHI3FCXsTTI8MupsHBOEj5LUI%3D&conversionId=16f2f9cd-5315-48c5-a127-1ca243f516eb&filename=16f2f9cd-5315-48c5-a127-1ca243f516eb-2-7178165/fdd_upload-Hobby-Town-Unlimited-Inc.-2024-Multi-State-Franchise-Disclosure-Document-(as-of-6.19.24)-(1).pdf, hs_object_source_id=103a960c-0d55-4926-9697-4ddf1ec20407, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_small_2, sales_contact_first_name=Bob, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=HobbyTown, functions_of_owner_operator=Oversee the key aspects of the business: People Management Quality of Environment Inventory Management Marketing , contact_first_name=Tim, ideal_candidate=Owner Operator Preferred;Relationship Builder;Values Outstanding Customer Service;Community Centric;Leadership Skills;Business Acumen, unique_name=HobbyTown, major_competitors=Discretionary entertainment and hobby alternatives: video games, indoor/outdoor sports & activities, movies/TV, travel, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , sks_item_7_range_high=610000, competitive_advantage_3=Integrated ecommerce website (hobbytown.com) displays local store inventory and online purchasing for local store pickup , competitive_advantage_2=3 points of product distribution with exclusive HobbyTown product pricing and availability , competitive_advantage_1=Exclusive POS & Inventory Management System with resources for continual development , competitive_advantage_7=Corporate relationships with over 100 manufacturers and distributors in the hobby and toy industries , competitive_advantage_6=Experienced corporate support for all aspects of daily business operations including inventory management, marketing & advertising, and employee training , competitive_advantage_5=Monthly financial statement preparation and reporting by HobbyTown corporate team , competitive_advantage_4=Exclusive annual national convention and vendor tradeshow with pre-holiday product buying opportunities , number_type_of_employees=4-5 Employees Required to Start 1 Store Manager – could be owner to start 2-3 Full-Time Equivalent Retail Associates (FTE) , contact_last_name=Van Ert, employee_skillset_type=Compensated less without a specific skillset, locations_open=94, item_19_label__1=Average Gross Revenue, item_19_label__2=Average Adjusted Operating Income, joined_inventory_at=1720483200000, required_net_worth=500000, registration_hawaii=Not Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/13628674825/services_image_large_2, submission_idempotent_id=103a960c-0d55-4926-9697-4ddf1ec20407, franchise_fee_10=351500, brand_summary_marketing_revision=HobbyTown is the foremost and largest franchiser of hobby and specialty toy retail stores. We specialize in all things radio control, games, scale models, STEM and toys for all ages. Founded in 1980, HobbyTown has been in business providing local communities with activities and toys for over 40 years. HobbyTown stores feature activity space for community building events and workshops. We are an asset to local communities by providing products that lead to a rewarding hobby. Our products are a healthy alternative to “screen time” and the activity space in the store creates an opportunity for learning, building community, and having fun for all ages and genders. As a well-established, nationwide franchise opportunity, HobbyTown franchisees are provided with a turnkey store opening process, vast supply chain relationships, and national marketing assistance, allowing them to focus on connecting with the community and leading their team. Our ownership model is flexible, allowing franchisees the ability to be on the sales floor connecting with customers or primarily work on the backend with product orders and general business matters. If you are looking for a proven and established franchise with extensive industry experience that will support you in multiple facets of your business ownership, let’s talk about HobbyTown! , area_development_opportunities=No, franchise_fee_3=129500, sks_royalties_collected_three_years_ago=4366932, franchise_fee_4=165500, franchise_fee_5=199500, industry_size=Toys $41 B / Hobbies $5 B, franchise_fee_6=231500, franchise_fee_7=261500, franchise_fee_8=291500, franchise_fee_9=321500, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=hobbytown, franchise_fee_2=91500}

• Brands
• HobbyTown

HobbyTown

Brand Summary

HobbyTown is the foremost and largest franchiser of hobby and specialty toy retail stores. We specialize in all things radio control, games, scale models, STEM and toys for all ages. Founded in 1980, HobbyTown has been in business providing local communities with activities and toys for over 40 years. HobbyTown stores feature activity space for community building events and workshops. We are an asset to local communities by providing products that lead to a rewarding hobby. Our products are a healthy alternative to “screen time” and the activity space in the store creates an opportunity for learning, building community, and having fun for all ages and genders.

As a well-established, nationwide franchise opportunity, HobbyTown franchisees are provided with a turnkey store opening process, vast supply chain relationships, and national marketing assistance, allowing them to focus on connecting with the community and leading their team. Our ownership model is flexible, allowing franchisees the ability to be on the sales floor connecting with customers or primarily work on the backend with product orders and general business matters. If you are looking for a proven and established franchise with extensive industry experience that will support you in multiple facets of your business ownership, let’s talk about HobbyTown!

Brand Superpowers

Only combined hobby & toy retailing franchise in the country

Parent AMain - providing website/software/technology dev.

Exclusive product distribution

Extensive corporate support system

Established and proven brand

*THE NUMBERS

$350,000 - $620,000 Investment Range

$1,459,460 Average Gross Revenue

$84,160 Average Adjusted Operating Income

4.75% Royalty

Brand Fund

$500,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Thomas Walla & Merlin Hayes
Home Office Location	Lincoln, NE
Company Founded	1980
Began Franchising	1985
Industry	Toy and Hobby Retail
Industry Size	Toys $41 B / Hobbies $5 B
Veteran Discount	$10,000 off initial franchise fee
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Thomas Walla & Merlin Hayes
Home Office Location	Lincoln, NE
Company Founded	1980
Began Franchising	1985
Industry	Toy and Hobby Retail
Industry Size	Toys $41 B / Hobbies $5 B
Veteran Discount	$10,000 off initial franchise fee
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	400
Franchise Units Awarded Last 12 Months	8
Franchise Units Open	94
Number of franchisees	71

Ideal Candidate What characteristics do the highest-performing franchisees have

Owner Operator Preferred
Relationship Builder
Values Outstanding Customer Service
Community Centric
Leadership Skills
Business Acumen

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

3rd Party Recommendations

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Inventory Management

DO THEY OFFER FLEXIBLE OWNERSHIP?

No

DO THEY OFFER A DISCOUNT TO VETERANS?

$10,000 off initial franchise fee

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.