{superpower_3=Community & Accountability, contract_signer_email=susan.sheely@purposebrands.com, superpower_4=Scalable, Inclusive Programming, territories_awarded=1517, superpower_1=Science-Backed Training Model, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_medium, superpower_2=Data-Driven Experience, contact_street_address=111 Weir Drive, contact_city=Woodbury, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://calendly.com/brettganther, marketing_website_url=https://www.franchisesidekick.com/brands/orangetheory-fitness---us, initial_item_19_overview=N/A per Travis, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/40444473223/additional_background?variant=large, sales_contact_last_name=Ganther, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_large, main_contact_is_contract_signer=No, superpower_5=Global Consistency, franchise_fee=59950, semi_absentee_ownership=No, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/orangetheory-fitness---us, year_founded=2009, hs_pipeline=11403875, industry=Boutique Fitness Studio Franchise, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Registered, contract_signer_first_name=Susan, currently_franchising=Yes, contact_zip_code=55125, website=www.orangetheory.com, secondary_contact_email=parrish.lamb@purposebrands.com, preferred_funding_partner=No Preference, royalty_external=8%, corporate_location=6000 Broken Sound Pkwy, Suite 200, Boca Raton, FL 33487, item_19_highlights=Median Gross Revenues - $807,976 Highest Gross Revenues - $3,009,183 Lowest Gross Revenues - $195,303, functions_of_semi_absentee_owner=N/A, sales_contact_phone=6517755469, starting_employees_number_3=3-5, real_estate_description=1,800sq/ft - 2,300sq/ft, starting_employees_number_1=1, starting_employees_number_2=3-5, hs_lastmodifieddate=1764601922153, number_of_associated_contacts=3, contact_created=true, sold_out_markets=N/A, contact_state=Minnesota, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), target_customer=Age: Primarily adults aged 25–54, with strong concentrations in the 25–49 range. Millennials and Gen Z make up a large share—72% of Millennials and 73% of Gen Z use fitness facilities, many choosing boutique studios like OrangeTheory. Gender: Co-ed, with a lean toward women. Site traffic data shows roughly 69% female and 31% male visitors. Income: Attracts individuals and households in the $100k–150k+ range, with a notable segment in households earning over $150k. Location: Urban and suburban professionals—"urbanists," "high‑risers," "suburb‑chic," and "rising professionals", many with education and disposable income, registration_virginia=Registered, sales_contact_email=brett.ganther@purposebrands.com, person_completing_2_minute_drill=Brett Ganther , day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Manager , starting_employees_type_2=Coach , starting_employees_type_3=Sales Associate , founder_name=Ellen Latham, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Orangetheory%20Fitness, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, sidekick_commission_4=60000, name=Orangetheory Fitness, hs_object_id=40444473223, sidekick_commission_5=70000, contract_signer_last_name=Scheely, sidekick_commission_2=40000, sidekick_commission_3=50000, sidekick_commission_8=100000, sidekick_commission_9=110000, sidekick_commission_6=80000, sidekick_commission_7=90000, sidekick_commission_1=30000, fun_facts=Born from Determination Before becoming Orangetheory in 2010, founder Ellen Latham taught one‑on‑one Pilates to support herself and her son. It grew into “Ellen’s Ultimate Workout” before she teamed up with Jerome Kern and David Long to create the franchise A Theory Behind the orange The concept builds on exercise physiology: High-intensity intervals in the Orange Zone lead to greater energy expenditure and metabolic benefit than steady‑state workouts alone, registration_illinois=Registered, contact_email=brett.ganther@purposebrands.com, business_model_b2b_percentage=20%, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Orangetheory%20Fitness, hs_createdate=1763409981418, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, company_locations_open=15, brand_summary=Owning an Orangetheory franchise means joining one of the most recognized and fastest-growing fitness brands in the world. It’s not just a gym—it’s a proven business model built on science, technology, and community. As a franchisee, you benefit from a turnkey system that includes comprehensive training, marketing support, and ongoing guidance from industry experts, so you’re never starting from scratch. The membership-based structure creates predictable, recurring revenue while fostering strong customer loyalty. In a booming health and wellness market, Orangetheory stands out by delivering measurable results and an experience people genuinely love. Beyond financial opportunity, you’re building a space that changes lives—helping members achieve their goals while creating a vibrant, engaged community. It’s a chance to own a business with strong growth potential and a meaningful impact. Rated #1 "Best Gym" in USA Today Readers' Choice Awards, technology=[Job Management, Scheduling, Inventory Management, Billing], secondary_contact_phone=9544718801, employees_per_mature_location=6 to 9 employees, territory_description=50k Core Customer base , item_7_3_unit_high=4131480, territory_check_email=brett.ganther@purposebrands.com, item_7_high=1377160, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Orangetheory%20Fitness, is_boring_offering=No, royalty=8% of Gross Revenue, registration_rhode_island=Registered, current_franchisees=26, brand_group=Purpose Brands, id=40444473223, in_house_financing=No, business_category=Fitness/Health, registration_california=Registered, working_with_other_brokers=Yes, registration_new_york=Registered, required_liquid_capital=350000.00, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Payable , registration_washington=Registered, bizbuysell_listing=No, brand_fund_external=3%, veteran_discount=10%, hs_updated_by_user_id=52193499, service_6=Premier: $159-$299/month, superpowers=Science Backed & Technology Driven High End Coaching and Membership Experience Strong Brand Power Very Strong Member Loyalty World Class Franchisee Operational Support, service_2=Orange 3G - 3 Group Rotation, service_3=Tread 50, Strength 50 & Performance , billing_contact_email=ap@orangetheory.com, service_4=Basic: $59-$89/month, registration_north_dakota=Registered, service_5=Elite: $99-$139/month, sales_process=Intro & Brand Overview Call FDD Review Realestate/Territory Map review 2nd Brand Overview Call Validation Call(s) Discovery Day, territory_protection=Yes, service_1=Orange 60 - 2 Group Rotational classes , registration_indiana=Registered, leads_email=brett.ganther@purposebrands.com, billing_contact_first_name=Accounts, initial_broker_commissions=30,000k = 1 Territory 10,000k = each additional, item_7_3_unit_low=2464986, white_logo=https://commandcenter.franchisesidekick.com/brand_image/40444473223/white_logo, open_locations_disclosed_in_item_19=No, item_19_data__2=44%, item_19_data__1=$857,377, item_7_low=821622, main_logo=https://commandcenter.franchisesidekick.com/brand_image/40444473223/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_small, year_started_franchising=2010, units_awarded_last_12_months=28, contact_phone=6517755469, page_title=Orangetheory Fitness - US, approximate_break_even_time_frame=8 -14 Months *approximate, main_background=https://commandcenter.franchisesidekick.com/brand_image/40444473223/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/199954297891?portalId=21052030&sign=SpAjrzxUuGlbo7C2Eg79ARuFwJU%3D&conversionId=c289f718-757b-4e3c-b9ce-9a1329ad25c7&filename=c289f718-757b-4e3c-b9ce-9a1329ad25c7-2-7178165/fdd_upload-OTF-FDD-2025-Final.pdf, hs_object_source_id=c289f718-757b-4e3c-b9ce-9a1329ad25c7, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_small_2, sales_contact_first_name=Brett, brand_fund=3% of Gross Revenue , update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Orangetheory%20Fitness, sidekick_commission_10=120000, functions_of_owner_operator=Daily Leadership & Community Engagement, Staff Recruitment, Training & Management, Operations & Compliance, Marketing & Member Retention, Financial Performance & Budgeting, Franchise Life-Cycle & Expansion, contact_first_name=Brett, ideal_candidate=Owner Operator Preferred;Relationship Builder;Passion to Help People;Values Outstanding Customer Service;Community Centric;Passion for health/wellness, competitive_advantage_10=Member Loyalty and Satisfaction , unique_name=Orangetheory Fitness, major_competitors=F45, Burn Boot Camp, Crossfit, Barrys Bootcamp,, available_internationally=Yes, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3= Structured, Diverse & Efficient Workouts, competitive_advantage_2=Expert Coaching & Motivating Atmosphere, competitive_advantage_1=Science-Driven, Heart Rate-Based Workouts, affiliate_brands_owned=Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions, Provision Security , competitive_advantage_7=Specialized Offerings & Innovation, competitive_advantage_6=Business Economics & Scalability, competitive_advantage_5=Expanding Franchise Model & Strong Brand, competitive_advantage_4=Data-Driven Personalization & Progress Tracking, number_type_of_employees=7-10 Employees 1 Manager, 3-4 Coaches 3-4 Sales Associates , competitive_advantage_9=Strong Brand Recognition, competitive_advantage_8=Boutique - Small Footprint, contact_last_name=Ganther, locations_open=1297, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=Average Gross Revenues , item_19_label__2=Percentage Met or Exceeded Average Gross Revenues, required_net_worth=1000000.00, joined_inventory_at=1764028800000, registration_hawaii=Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/40444473223/services_image_large_2, submission_idempotent_id=c289f718-757b-4e3c-b9ce-9a1329ad25c7, franchise_fee_10=339950, brand_summary_marketing_revision=Owning an Orangetheory franchise means joining one of the most recognized and fastest-growing fitness brands in the world. It’s not just a gym—it’s a proven business model built on science, technology, and community. As a franchisee, you benefit from a turnkey system that includes comprehensive training, marketing support, and ongoing guidance from industry experts, so you’re never starting from scratch. The membership-based structure creates predictable, recurring revenue while fostering strong customer loyalty. In a booming health and wellness market, Orangetheory stands out by delivering measurable results and an experience people genuinely love. Beyond financial opportunity, you’re building a space that changes lives—helping members achieve their goals while creating a vibrant, engaged community. It’s a chance to own a business with strong growth potential and a meaningful impact. Rated #1 "Best Gym" in USA Today Readers' Choice Awards, area_development_opportunities=No, franchise_fee_3=129950, franchise_fee_4=159950, industry_size=42.8 Billion, franchise_fee_5=189950, franchise_fee_6=219950, secondary_contact_first_name=Parrish Lamb , franchise_fee_7=249950, franchise_fee_8=279950, franchise_fee_9=309950, hs_object_source=FORM, display_two_minute_drill=true, franchise_fee_2=99950, dynamic_page_slug=orangetheory-fitness---us, business_model_b2c_percentage=80%}

• Brands
• Orangetheory Fitness

Orangetheory Fitness

Brand Summary

Owning an Orangetheory franchise means joining one of the most recognized and fastest-growing fitness brands in the world. It’s not just a gym—it’s a proven business model built on science, technology, and community. As a franchisee, you benefit from a turnkey system that includes comprehensive training, marketing support, and ongoing guidance from industry experts, so you’re never starting from scratch.

The membership-based structure creates predictable, recurring revenue while fostering strong customer loyalty. In a booming health and wellness market, Orangetheory stands out by delivering measurable results and an experience people genuinely love. Beyond financial opportunity, you’re building a space that changes lives—helping members achieve their goals while creating a vibrant, engaged community. It’s a chance to own a business with strong growth potential and a meaningful impact.

Rated #1 "Best Gym" in USA Today Readers' Choice Awards

Brand Superpowers

Science-Backed Training Model

Data-Driven Experience

Community & Accountability

Scalable, Inclusive Programming

Global Consistency

*THE NUMBERS

$821,622 - $1,377,160 Investment Range

$857,377 Average Gross Revenues

44% Percentage Met or Exceeded Average Gross Revenues

8% Royalty

3% of Gross Revenue Brand Fund

$1,000,000.00 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Ellen Latham
Home Office Location	6000 Broken Sound Pkwy, Suite 200, Boca Raton, FL 33487
Company Founded	2009
Began Franchising	2010
Industry	Boutique Fitness Studio Franchise
Industry Size	42.8 Billion
Veteran Discount	10%
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Ellen Latham
Home Office Location	6000 Broken Sound Pkwy, Suite 200, Boca Raton, FL 33487
Company Founded	2009
Began Franchising	2010
Industry	Boutique Fitness Studio Franchise
Industry Size	42.8 Billion
Veteran Discount	10%
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	15
Franchise Units Awarded All Time	1517
Franchise Units Awarded Last 12 Months	28
Franchise Units Open	1297
Number of franchisees	26

Ideal Candidate What characteristics do the highest-performing franchisees have

Owner Operator Preferred
Relationship Builder
Passion to Help People
Values Outstanding Customer Service
Community Centric
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

No

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.