Sea Love

Brand Summary

Sea Love - A Candle Bar and Boutique offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions.

This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income.

From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty.

Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024.

Brand Superpowers

Low Investment

Very High Margins

Multiple Revenue Streams

Minimal staffing

*THE NUMBERS

$109,000 - $292,250 Investment Range
$455,911 Total Gross Sales
$183,792 - 40.3% Direct Gross Profit Less Disclosed Expenses
6 Royalty
Brand Fund
$200,000 Financial Requirements
FounderBarry and Stacy Miller
Home Office LocationKennebunkport ME
Company Founded2021
Began Franchising2022
IndustryRetail and Experiential
Industry Size$166B for US Candle Industry
Veteran Discount10%
Group Health InsuranceNo

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

3rd party

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.