{group_info=Oakscale, superpower_3=Multiple Revenue Streams, contract_signer_email=Joshua@oakscale.com, superpower_4=Minimal staffing, territories_awarded=20, superpower_1=Low Investment , services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_medium, superpower_2=Very High Margins, contact_street_address=40 Main St., Bldg. 13, #135, contact_city=Biddeford, registration_rhode_island=Registered, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, current_franchisees=17, brand_group=Oakscale, id=32363041808, group_contact_last_name=Kovacs, scheduling_link=https://calendly.com/anthony-oakscale/sea-love-introduction-call, in_house_financing=3rd party, business_category=Retail Products, registration_california=Registered, marketing_website_url=https://www.franchisesidekick.com/brands/sea-love, working_with_other_brokers=Yes, registration_new_york=Registered, required_liquid_capital=100000, initial_item_19_overview=Corporate location did $455,911 Gross in 2024 (over $500,000 if add back in whole sales numbers) Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses : $183,792 (40.3%) Dunedin FL did $430,186.93 Gross Year One, hs_pipeline_stage=33940788, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/32363041808/additional_background?variant=large, registration_wisconsin=Registered, billing_contact_last_name=Ruhl, registration_washington=Registered, sales_contact_last_name=Spagnola, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_large, main_contact_is_contract_signer=No, franchise_fee=49500, brand_fund_external=2, veteran_discount=10%, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, service_6=Wholesale / White Label, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/sea-love, superpowers=Our Superpower lies in being more than just a candle bar — we’re a luxury lifestyle brand redefining experiential retail. While others stop at candle making, we offer a fully immersive scent-blending experience with over 107 premium, clean, and safe fragrances. Guests can craft custom candles, reed diffusers, and soon, additional products like lotions, soaps, and perfumes. What truly sets us apart is our hybrid model — part interactive experience, part curated boutique. With over 80 approved vendors and our own private-label product line, our retail offering is as elevated as our experiences. We also operate a 10,000 sq. ft. distribution center, enabling streamlined inventory support, custom wholesale opportunities, and a turnkey e-commerce platform that includes subscription box potential. We’re not just a store — we’re a scent-driven lifestyle destination. That’s what makes us special., service_2=Sea Love line of products, service_3=Candles, diffusers, room sprays, etc. , billing_contact_email=christina@metriccollective.com, service_4=Hats, bags, accessories, etc. , registration_north_dakota=Not Registered, year_founded=2021, service_5=Online Sales and Subscription Boxes, sales_process=Brand Overview Call (NOT pre recorded) FDD Review Territory Marketing & operations Executive Call Discovery day (In person, Kennebunkport Maine), hs_pipeline=11403875, industry=Retail and Experiential, territory_protection=Yes, service_1=Scent-Blending Experiences, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Founder or Leadership that have 10+ years of industry experience;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_indiana=Registered, registration_maryland=Registered, leads_email=sealove@oakscale.com, contract_signer_first_name=Joshua, billing_contact_first_name=Christina, initial_broker_commissions=$30,000 for 1 unit $10,000 per each additional, currently_franchising=Yes, item_7_3_unit_low=171500, franchisee_info=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/194282333192?portalId=21052030&sign=bh2Zz7jnc55EIwRVbLgM_ApxNv8%3D&conversionId=aeb709d1-3856-4c96-844b-3668e5a32ba3&filename=aeb709d1-3856-4c96-844b-3668e5a32ba3-2-7178165/franchisee_info-Copy-of-Franchisee-List-Upload-Template-Sheet1.pdf, contact_zip_code=4045, website=https://sealove.com/, white_logo=https://commandcenter.franchisesidekick.com/brand_image/32363041808/white_logo, preferred_funding_partner=Benetrends, open_locations_disclosed_in_item_19=Yes, royalty_external=6, corporate_location=Kennebunkport ME, group_contact_email=Joshua@oakscale.com, item_19_highlights=Full P&L for last 3 years with EBITDA (not sure why they call it Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses, but that basically means EBITDA) for the corporate location. Information about each franchisee (size of their location, etc.) and all of their 2024 revenues show that they're quickly catching up to the corporate store with average revenue of over 353k and multiple franchisees doing over $400k in their first full calendar year. , functions_of_semi_absentee_owner=Manage the manager, oversee marketing, sales_contact_phone=973-216-7473, item_19_data__2=$183,792 - 40.3% , item_19_data__1=$455,911, item_7_low=109000, real_estate_description=900-1500 square feet, starting_employees_number_1=3-5, hs_lastmodifieddate=1763157218572, number_of_associated_contacts=2, contact_created=true, main_logo=https://commandcenter.franchisesidekick.com/brand_image/32363041808/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_small, sold_out_markets=NA, year_started_franchising=2022, units_awarded_last_12_months=5, contact_phone=973-216-7473, page_title=Sea Love, franchise_fee_additional=after 3 units its 40% of collected fees, contact_state=Maine, approximate_break_even_time_frame=18-24 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/32363041808/main_background?variant=large, group_health_insurance=No, has_group_contact=Yes, customer_acquisition=[Digital, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/194275544593?portalId=21052030&sign=RIG16nS2AFP-qES7tGRrHhy645k%3D&conversionId=aeb709d1-3856-4c96-844b-3668e5a32ba3&filename=aeb709d1-3856-4c96-844b-3668e5a32ba3-2-7178165/fdd_upload-Sea-Love-2025-FDD.-2025.04.19.-ISSUED.pdf, hs_object_source_id=aeb709d1-3856-4c96-844b-3668e5a32ba3, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_small_2, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), sales_contact_first_name=Anthony, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Sea%20Love, functions_of_owner_operator=Run the day to day as store manager, target_customer=Female dominated but good for both children, adults, and groups. , registration_virginia=Registered, sales_contact_email=anthony@oakscale.com, contact_first_name=Anthony, billing_contact_phone=954-294-8910, person_completing_2_minute_drill=Anthony Spagnola, ideal_candidate=Desire to scale / multi-unit ownership;Owner Operator Preferred;Values Outstanding Customer Service;Marketing Experience Preferred;Community Centric;Outgoing, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Scent Stylist - part time, founder_name=Barry and Stacy Miller, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Sea%20Love, unique_name=Sea Love, has_current_fdd=Yes, home_based=No, average_start_to_open_time=Less than six months, major_competitors=Cork and Candles?, name=Sea Love, hs_object_id=32363041808, contract_signer_last_name=Kovacs, sidekick_commission_2=40000, available_internationally=No, sidekick_commission_3=50000, group_contact_first_name=Joshua, sidekick_commission_1=30000, fun_facts=Our candles are made from 100% organic soy wax and 100% organic cotton wicks. , services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=We manufacture and distribution our own line, registration_illinois=Registered, competitive_advantage_2=All products are safe and sustainable, competitive_advantage_1=Coastal inspired ambiance, affiliate_brands_owned=Break Coffee, Payroll Vault, GreenLight Mobility, contact_email=anthony@oakscale.com, business_model_b2b_percentage=10%, competitive_advantage_7=Experienced leadership team for support, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Sea%20Love, competitive_advantage_6=Only one or two employees to run store, competitive_advantage_5=Simple design and easy build out, competitive_advantage_4=Small foot print: 900-1500 square feet, number_type_of_employees=3-4 part time employees, hs_createdate=1754939265855, display_on_website=true, contact_last_name=Spagnola, registration_south_dakota=Not Registered, locations_open=14, employee_skillset_type=Compensated less without a specific skillset, item_19_label__1=Total Gross Sales, item_19_label__2=Direct Gross Profit Less Disclosed Expenses, required_net_worth=200000, joined_inventory_at=1762214400000, e2_visa_candidates=Yes, registration_hawaii=Not Registered, registration_minnesota=Registered, company_locations_open=1, brand_summary=Sea Love - A Candle Bar and Boutique offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions. This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income. From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty. Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024. , services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/32363041808/services_image_large_2, submission_idempotent_id=aeb709d1-3856-4c96-844b-3668e5a32ba3, technology=[Scheduling, CRM, Inventory Management, Billing], franchise_fee_10=283500, employees_per_mature_location=5 or fewer employees, territory_description=100k total population or 10 mile radius, brand_summary_marketing_revision=Sea Love is a Candle Bar and Boutique. We are a coastal-inspired lifestyle brand that specializes in scent-blending experiences and our own line of products. This model has very high margins compared to other retail opportunities and there are multiple revenue streams - experiential, retail, online sales, wholesaling/white labeling, subscription boxes, gift boxes, and more. , area_development_opportunities=No, franchise_fee_3=112000, item_7_3_unit_high=354750, franchise_fee_4=136500, industry_size=$166B for US Candle Industry, franchise_fee_5=161000, franchise_fee_6=185500, franchise_fee_7=210000, franchise_fee_8=234500, franchise_fee_9=259000, territory_check_email=sealove@oakscale.com, hs_object_source=FORM, item_7_high=292250, display_two_minute_drill=true, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Sea%20Love, is_boring_offering=No, franchise_fee_2=87500, dynamic_page_slug=sea-love, business_model_b2c_percentage=90%}
Brand Summary
Sea Love - A Candle Bar and Boutique offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions.
This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income.
From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty.
Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024.
Brand Superpowers
Low Investment
Very High Margins
Multiple Revenue Streams
Minimal staffing
*THE NUMBERS
| Founder | Barry and Stacy Miller |
| Home Office Location | Kennebunkport ME |
| Company Founded | 2021 |
| Began Franchising | 2022 |
| Industry | Retail and Experiential |
| Industry Size | $166B for US Candle Industry |
| Veteran Discount | 10% |
| Group Health Insurance | No |
| Company Units Open | 1 |
| Franchise Units Awarded All Time | 20 |
| Franchise Units Awarded Last 12 Months | 5 |
| Franchise Units Open | 14 |
| Number of franchisees | 17 |
Desire to scale / multi-unit ownership
Owner Operator Preferred
Values Outstanding Customer Service
Marketing Experience Preferred
Community Centric
Outgoing
-
Founder Barry and Stacy Miller Home Office Location Kennebunkport ME Company Founded 2021 Began Franchising 2022 Industry Retail and Experiential Industry Size $166B for US Candle Industry Veteran Discount 10% Group Health Insurance No -
Company Units Open 1 Franchise Units Awarded All Time 20 Franchise Units Awarded Last 12 Months 5 Franchise Units Open 14 Number of franchisees 17 -
Desire to scale / multi-unit ownership
Owner Operator Preferred
Values Outstanding Customer Service
Marketing Experience Preferred
Community Centric
Outgoing
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
3rd partyWHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Scheduling, CRM, Inventory Management and BillingDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
10%
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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.