{group_info=FranGrowth, superpower_3=Semi Absentee, superpower_4=Low Overhead/Low Startup Cost, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_medium, superpower_1=First of its Kind!, territories_awarded=41, superpower_2=Home Staging + Furnishing Sales, registration_michigan=Pending, strong_zee_sales_skills_are_required=No, scheduling_link=https://meetings.hubspot.com/ayankie, marketing_website_url=https://www.franchisesidekick.com/brands/set-the-stage, initial_item_19_overview=Happy to send - Pro Forma, item 19, item 7, one pager, 2 min drill, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/5910101827/additional_background?variant=large, sales_contact_last_name=Yankie, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Unlimited Potential with High Margins, franchise_fee=59500, sks_number_of_franchisees=1, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/set-the-stage, year_founded=2016, hs_pipeline=11403875, industry=Home Services, Real Estate, Furnishing, Staging, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Not Registered, currently_franchising=Yes, type_of_group=FSO, website=https://wesetthestage.com/, secondary_contact_email=daisy.flores@frangrowth.co, preferred_funding_partner=First Financial, royalty_external=6%, corporate_location=Sandy, UT, functions_of_semi_absentee_owner=As a semi-absentee franchisee, they will oversee the day-to-day operations of their Business Development & Project Manager while managing their financials. With our comprehensive training and support, your candidate will have all the tools they need to build the business successfully. , item_19_highlights=First Year Franchisee - STS Southern UT Gross Sales $340,472.71 with Net Operating Income of $177,177.78 (52%), sales_contact_phone=254-826-9114, real_estate_description=Storage Unit or small Warehouse (1,000 - 1,500 sq ft), starting_employees_number_3=, starting_employees_number_4=, starting_employees_number_1=1, starting_employees_number_2=3, hs_lastmodifieddate=1751044254928, number_of_associated_contacts=5, contact_created=true, sold_out_markets=Salt Lake City, UT Metro, sks_item_19_revenue=665189, franchise_fee_additional=Avg 2.5 locations per franchisee (we want 3packs + ) , group_health_insurance=Yes, has_group_contact=Yes, franchisee_weekly_hours_required=Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Flores, registration_virginia=Pending, target_customer=Real Estate Agents & Broker, Short Term Rental Investors, Home Builders, Furnishing Consumers, sales_contact_email=alesha.yankie@frangrowth.co, billing_contact_phone=254-545-2295, starting_employees_type_4=, person_completing_2_minute_drill=Dan Glaser, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Stager/Owner/Manager, starting_employees_type_2=1099 Stager, starting_employees_type_3=, founder_name=Lisa Wheat & Courtney Clark, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Set%20The%20Stage, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=Yes, launch_priority=2, sks_open_locations_two_years_ago=1, hs_object_id=5910101827, name=Set The Stage, sidekick_commission_2=38000, sidekick_commission_3=48000, group_contact_first_name=daniel, fun_facts=Started as a typical side hustle, now is a 7 Figure Flagship. Founders are former Keller Williams realtors., sidekick_commission_1=30000, community_impact=Home Furnishing Makeover Project, Operation Christmas Box, ChristmasforCancerfamilies.org, registration_illinois=Pending, business_model_b2b_percentage=70%, contact_email=dan.glaser@frangrowth.co, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Set%20The%20Stage, hs_createdate=1681149375552, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=Yes, brand_summary=SET THE STAGE® is a Furnishing Sales Business combined with a Home Staging Business! We are a home furnishing, décor, sales and marketing company with multiple revenue streams - that stages homes, VRBO's, short-term rentals and model homes! SET THE STAGE® has discovered a genius way to showcase and market trending furnishings to consumers through o “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and décor. This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business! We are the largest Home Staging and Short-Term Rental furnishing franchise. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time., company_locations_open=1, secondary_contact_phone=254-374-0903, technology=[Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=5 or fewer employees, territory_description=250,000 Population, item_7_3_unit_high=253700, territory_check_email=setthestage@frangrowth.co, item_7_high=178700, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Set%20The%20Stage, acknowledgment=true, is_boring_offering=No, royalty=6%, registration_rhode_island=Not Registered, launch_video_recording_url=https://www.videoask.com/cpzi2xn7cslh110hd1mztjfbgwrt27ochkkub9a5, current_franchisees=22, brand_group=FranGrowth, id=5910101827, group_contact_last_name=Glaser, in_house_financing=No, business_category=Home Services, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=50000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Glaser, registration_washington=Not Registered, sks_open_locations_last_year=2, brand_fund_external=2%, veteran_discount=10%, hs_updated_by_user_id=52193499, service_2=Furnishing Sales, superpowers=Recession resistant, Low overhead, multi revenue streams, Great team, Just partnered with great FSO...etc, billing_contact_email=dan.glaser@frangrowth.co, service_3=Decor Sales, registration_north_dakota=Not Registered, service_4=Short-term Rental/Vrbo/AirBnB Staging, sales_process=Intro, ULE, FDD, Territory, Validation/Leadership Call, MTTD, Award call, onboarding (Typical 8 step process), service_5=Model Home Staging, brand_registration_notes=Pending in non registered states, service_1=Home Staging, territory_protection=Yes, sks_item_7_range_low=164500, registration_indiana=Pending, leads_email=setthestage@frangrowth.co, billing_contact_first_name=Dan, initial_broker_commissions=30, 38, 48, 40%, item_7_3_unit_low=244700, re_enroll_onboarding_reminder=false, white_logo=https://commandcenter.franchisesidekick.com/brand_image/5910101827/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=info@francgrowth.co, item_19_data__2=$177,177.78 (52%), item_19_data__1=$340,472.71, item_7_low=169700, referral=Brandon Haire- Princeton Equity, main_logo=https://commandcenter.franchisesidekick.com/brand_image/5910101827/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_small, group_description=FranGrowth Mission: We believe in changing lives and blessing generations through franchise entrepreneurship. FranGrowth Vision: To become the number one trusted Franchise Development Organization., year_started_franchising=2022, sks_locations_represented_in_item_19=1, sks_years_franchising=2022, units_awarded_last_12_months=38, contact_phone=254-545-2295, page_title=Set The Stage, approximate_break_even_time_frame=3-6 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/5910101827/main_background?variant=large, customer_acquisition=[Door to Door Sales, Digital, Referral / Relationship, Sales, Reputation Management, National Accounts, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/115512821652?portalId=21052030&sign=w-jpb9aoiTPfRgdnGNMQD_ZVIzs%3D&conversionId=ea919a1d-7ff4-42d4-9205-320a4935b1bf&filename=ea919a1d-7ff4-42d4-9205-320a4935b1bf-2-7178165/fdd_upload-STS-FDD-Master.2023-03-31-Final-Exhibits.pdf, hs_object_source_id=95a3ec2e-885f-4109-a6d4-35650ee1a58f, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_small_2, brand_fund=2%, sales_contact_first_name=Alesha, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Set%20The%20Stage, functions_of_owner_operator=-Meet, greet and present Set The Stage at real estate brokers & association groups. -Build Relationships with industry professionals -Manage Inventory, team members, movers, and more with exclusive STS app and technology -Schedule and coordinate projects with real estate agents, real estate investors, team member/movers, invoice & collect Deposits & balances -source & order furnishings for projects and Inventory -stay current on style and trends, contact_first_name=Dan, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;No Industry Experience Required;Values Outstanding Customer Service;Sales or Management Experience;Outgoing, competitive_advantage_10=Aggressive Setup & Launch for Immediate Success, unique_name=Set The Stage, major_competitors=Most home stagers are mom & pop companies; or a realtor who does staging as a side hustle. No one has professionalized the staging industry on a national scale nor added the highly lucrative furnishing sales component into the business model. , available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_medium_2, sks_item_7_range_high=174500, competitive_advantage_3=Deeply Discounted Wholesale Buying Power with Top Furnishing Vendors, competitive_advantage_2=Work with Real Estate Brokers, Investors, Developers & Builders, affiliate_brands_owned=HomeSmiles, Go Painting, competitive_advantage_1=Innovative Automated Systems & Technology Processes for Scalability, Sustainability & Profitability, competitive_advantage_7=Multiple revenue streams, competitive_advantage_6=Sales training built by former realtors, competitive_advantage_5=1099 Subcontractor employee model , competitive_advantage_4=Unbelievable/industry proven support team , item_7_other=200k-265k, competitive_advantage_9=White Label Furniture, number_type_of_employees=5: Owner plus 4 team members (2 teams of 2 stagers that can pack/organize/stage) Stagers are 1099 Subcontractors, competitive_advantage_8=Software & Systems the average mom and pop doesn't have access to, contact_last_name=Glaser, employee_skillset_type=Compensated more with a specific skillset, locations_open=27, item_19_label__1=STS Southern Utah, item_19_label__2=Net Operating Income, joined_inventory_at=1693267200000, required_net_worth=150000, registration_hawaii=Not Registered, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/5910101827/services_image_large_2, submission_idempotent_id=95a3ec2e-885f-4109-a6d4-35650ee1a58f, franchise_fee_10=344500, brand_summary_marketing_revision=SET THE STAGE® began as a typical side hustle home staging company and recognized the potential for scalability, sustainability and profitability by converting home staging projects into furniture and decor marketing and sales opportunities, as well as implementing innovative systems and streamline processes to their home staging services. We are a Furnishing Sales Business combined with a Home Staging Business! SET THE STAGE® is a home furnishing, decor, sales and marketing company with multiple revenue streams - that stages homes, VRBO's, short-term rentals and model homes! We have discovered a genius way to showcase and market trending furnishings to consumers through o “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and decor. SET THE STAGE® helps our franchise owners Create A Life By Design!, area_development_opportunities=No, is_group=Yes, franchise_fee_3=134500, franchise_fee_4=164500, franchise_fee_5=194500, industry_size=$221B, franchise_fee_6=224500, franchise_fee_7=254500, secondary_contact_first_name=Daisy, franchise_fee_8=284500, franchise_fee_9=314500, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=30%, dynamic_page_slug=set-the-stage, franchise_fee_2=99500}

• Brands
• Set The Stage

Set The Stage

Brand Summary

SET THE STAGE® is a Furnishing Sales Business combined with a Home Staging Business! We are a home furnishing, décor, sales and marketing company with multiple revenue streams - that stages homes, VRBO's, short-term rentals and model homes!

SET THE STAGE® has discovered a genius way to showcase and market trending furnishings to consumers through o “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and décor.

This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business! We are the largest Home Staging and Short-Term Rental furnishing franchise. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time.

Brand Superpowers

First of its Kind!

Home Staging + Furnishing Sales

Semi Absentee

Low Overhead/Low Startup Cost

Unlimited Potential with High Margins

*THE NUMBERS

$169,700 - $178,700 Investment Range

$340,472.71 STS Southern Utah

$177,177.78 (52%) Net Operating Income

6% Royalty

2% Brand Fund

$150,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Lisa Wheat & Courtney Clark
Home Office Location	Sandy, UT
Company Founded	2016
Began Franchising	2022
Industry	Home Services, Real Estate, Furnishing, Staging
Industry Size	$221B
Veteran Discount	10%
Group Health Insurance	Yes

Business Basics Get to know the brand

Founder	Lisa Wheat & Courtney Clark
Home Office Location	Sandy, UT
Company Founded	2016
Began Franchising	2022
Industry	Home Services, Real Estate, Furnishing, Staging
Industry Size	$221B
Veteran Discount	10%
Group Health Insurance	Yes

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time	41
Franchise Units Awarded Last 12 Months	38
Franchise Units Open	27
Number of franchisees	22

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Sales or Management Experience
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.