{contract_signer_email=garrett.garcia@isielitetraining.com, superpower_3=First contrast hydro therapy franchising national, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_medium, superpower_1=Experienced parent co & leadership, territories_awarded=8, superpower_2=Science-backed recovery & wellness techniques, contact_city=Charlotte, contact_street_address=5550 77 Center Drive Suite 270, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://calendly.com/justin-limitlessfranchisegrowth/60-min, marketing_website_url=https://www.franchisesidekick.com/brands/the-plunge-house®, initial_item_19_overview=No information yet, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/17157498521/additional_background?variant=large, sales_contact_last_name=LaCava, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_large, main_contact_is_contract_signer=No, franchise_fee=60000, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/the-plunge-house®, year_founded=2024, hs_pipeline=11403875, industry=Health & Wellness, Recovery, Mental Wellness, Anit-aging, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Pending, contract_signer_first_name=Garrett, currently_franchising=No, contact_zip_code=28217, website=https://www.theplungehouse.com, secondary_contact_email=amy@limitlessfranchisegrowth.com, preferred_funding_partner=FranFund, royalty_external=7%, corporate_location=Charlotte, NC, functions_of_semi_absentee_owner=Manage the manager model, executive of their business, part time, item_19_highlights=P&L for corporate location open - July 1, 2024 - December 31, 2024 Gross Sales: $293,903.20 Operating Income Margin: 22.18%, sales_contact_phone=5138158467, real_estate_description=A retail, starting_employees_number_3=2-3, starting_employees_number_4=4, starting_employees_number_1=1, starting_employees_number_2=2-3, hs_lastmodifieddate=1752668180428, number_of_associated_contacts=12, contact_created=true, sold_out_markets=Kansas City, contact_state=North Carolina, franchise_fee_additional=10+ units, 35K each, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Lipps, registration_virginia=Pending, target_customer=Upper suburban, 100K+, 35-50 Single young professional 60K+, 25-35 Ultra wealthy family, 45-55 Modest single, 60K+, 35-45, sales_contact_email=justin@limitlessfranchisegrowth.com, billing_contact_phone=5138158467, starting_employees_type_4=Cross training for Wellness & Cleaning Associates, person_completing_2_minute_drill=Rachel Engel, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Club Manager, starting_employees_type_2=Wellness Associates, starting_employees_type_3=Cleaning Associates, founder_name=Adam Rice & Amanda Hall, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=The%20Plunge%20House%C2%AE, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, hs_object_id=17157498521, name=The Plunge House®, contract_signer_last_name=Garcia, sidekick_commission_2=40000, sidekick_commission_3=, fun_facts=Founded by Adam Rice & Amanda Hall, experienced franchisors with ISI Elite Training. They realized a hole in the marketplace for athletes to recovery properly in a community environment. Contrast therapy provides incredible benefits that are transforming people’s lives: -Improved recovery by boosting circulation, reducing inflammation -Stress Relief & Mood Boost: Cold exposure releases endorphins and adrenaline, helping clients de-stress and elevate their mood. -Improved Resilience: Boosts dopamine and serotonin levels, enhancing mental toughness and emotional well-being. - Better Sleep: Regulates body temperature, reduces stress, and promotes deeper, more restful sleep. - Sharper Focus: Increases norepinephrine, improving focus, energy, and mental clarity., sidekick_commission_1=30000, community_impact=Creating community -- members want to come in to spend time with their friends, plunge together in a group, be accountable. Contrast hydrotherapy is scientifically proven to enhance and improve mental wellness., registration_illinois=Pending, business_model_b2b_percentage=0%, contact_email=rachel@limitlessfranchisegrowth.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=The%20Plunge%20House%C2%AE, hs_createdate=1729277201019, display_on_website=true, registration_south_dakota=Pending, e2_visa_candidates=Yes, brand_summary=Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide., company_locations_open=1, secondary_contact_phone=5138158467, technology=[Scheduling, CRM], employees_per_mature_location=6 to 9 employees, territory_description=75K in 2 mile radius, item_7_3_unit_high=2728000, territory_check_email=leads@limitlessfranchisegrowth.com, item_7_high=960200, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=The%20Plunge%20House%C2%AE, is_boring_offering=No, royalty=monthly gross revenue, registration_rhode_island=Pending, current_franchisees=2, brand_group=LFG, id=17157498521, in_house_financing=No, preferred lenders Benetrends & FranFund, business_category=Beauty/Wellness, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=250000, hs_pipeline_stage=33940788, registration_wisconsin=Pending, billing_contact_last_name=Engel, registration_washington=Pending, bizbuysell_listing=No, brand_fund_external=3, veteran_discount=$5,000 each license, hs_updated_by_user_id=52193499, service_2=Steam rock Sauna, superpowers=The Plunge House® superpower lies in its unique combination of cutting-edge wellness technology and an exclusive, member-driven experience, which focuses on transformative physical and mental health benefits through contrast therapy. Here's what sets The Plunge House® apart: 1. Contrast Therapy as the Core Offering Cold & Hot Plunge Tubs: Alternating between cold and hot plunges offers scientifically-backed benefits such as improved circulation, reduced inflammation, faster muscle recovery, and enhanced mental clarity. Sauna & Vitamin C Shower: Complementary amenities, like a high-quality sauna for detoxification and a Vitamin C shower for skin rejuvenation, provide a holistic wellness experience. 2. Member-Exclusive Club Experience Unlike many wellness concepts that focus on one-time services or casual drop-ins, The Plunge House® creates an exclusive club-like environment for members, building a community of like-minded individuals who prioritize long-term wellness and recovery. 3. Superior Focus on Recovery & Wellness While many wellness brands may offer individual elements like cold plunges or saunas, The Plunge House® integrates these modalities into a complete, well-rounded wellness routine designed for both physical and mental recovery. This holistic approach differentiates it from other concepts that focus solely on fitness, massage, or spa services. 4. Booming Data-Backed Industry The cold plunge and contrast therapy movement is gaining attention due to a growing body of research on its benefits for everything from athletic recovery to stress management and mental health improvement. The Plunge House® capitalizes on this trend by providing an accessible yet premium experience that appeals to wellness enthusiasts, athletes, and professionals alike. 5. Elevated Member Experience The luxurious, spa-like environment combined with state-of-the-art wellness technology makes The Plunge House® more than just a place for recovery;it’s a sanctuary for rejuvenation. The ambiance, service, and facilities are designed to offer a premium, relaxing experience, setting it apart from more utilitarian wellness or fitness centers. This blend of cutting-edge wellness modalities, an exclusive membership experience, and a holistic approach to mind-body recovery positions The Plunge House® as a leader in the booming wellness industry., billing_contact_email=rachel@limitlessfranchisegrowth.com, service_3=Normatec compression boots, registration_north_dakota=Pending, service_4=Vitamin C shower, sales_process=The Plunge House® superpower lies in its unique combination of cutting-edge wellness technology and an exclusive, member-driven experience, which focuses on transformative physical and mental health benefits through contrast therapy. Here's what sets The Plunge House® apart: 1. Contrast Therapy as the Core Offering Cold & Hot Plunge Tubs: Alternating between cold and hot plunges offers scientifically-backed benefits such as improved circulation, reduced inflammation, faster muscle recovery, and enhanced mental clarity. Sauna & Vitamin C Shower: Complementary amenities, like a high-quality sauna for detoxification and a Vitamin C shower for skin rejuvenation, provide a holistic wellness experience. 2. Member-Exclusive Club Experience Unlike many wellness concepts that focus on one-time services or casual drop-ins, The Plunge House® creates an exclusive club-like environment for members, building a community of like-minded individuals who prioritize long-term wellness and recovery. 3. Superior Focus on Recovery & Wellness While many wellness brands may offer individual elements like cold plunges or saunas, The Plunge House® integrates these modalities into a complete, well-rounded wellness routine designed for both physical and mental recovery. This holistic approach differentiates it from other concepts that focus solely on fitness, massage, or spa services. 4. Booming Data-Backed Industry The cold plunge and contrast therapy movement is gaining attention due to a growing body of research on its benefits for everything from athletic recovery to stress management and mental health improvement. The Plunge House® capitalizes on this trend by providing an accessible yet premium experience that appeals to wellness enthusiasts, athletes, and professionals alike. 5. Elevated Member Experience The luxurious, spa-like environment combined with state-of-the-art wellness technology makes The Plunge House® more than just a place for recovery;it’s a sanctuary for rejuvenation. The ambiance, service, and facilities are designed to offer a premium, relaxing experience, setting it apart from more utilitarian wellness or fitness centers. This blend of cutting-edge wellness modalities, an exclusive membership experience, and a holistic approach to mind-body recovery positions The Plunge House® as a leader in the booming wellness industry., brand_registration_notes=, service_1=Hot & cold plunge tubs, territory_protection=Yes, registration_indiana=Pending, leads_email=leads@limitlessfranchisegrowth.com, billing_contact_first_name=Rachel, initial_broker_commissions=30k, 40k, 50k, item_7_3_unit_low=1706000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/17157498521/white_logo, open_locations_disclosed_in_item_19=No, item_19_data__2=22.18%, item_19_data__1=$293,903.20, item_7_low=598500, referral=We partner with Sidekick with our other brand, ISI® Elite Training., main_logo=https://commandcenter.franchisesidekick.com/brand_image/17157498521/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_small, year_started_franchising=2024, units_awarded_last_12_months=7, contact_phone=5138148467, page_title=The Plunge House®, approximate_break_even_time_frame=6-9 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/17157498521/main_background?variant=large, customer_acquisition=[Call Center, Digital, Referral / Relationship, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/181471166565?portalId=21052030&sign=EPkUyEWxijOUqd_fCXGFgrplRKE%3D&conversionId=acd3b155-44af-4608-9181-15c4bfe3d062&filename=acd3b155-44af-4608-9181-15c4bfe3d062-2-7178165/fdd_upload-Plunge-House-2024-Multi-State-FDD.pdf, hs_object_source_id=acd3b155-44af-4608-9181-15c4bfe3d062, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_small_2, brand_fund=up to 3% of monthly gross revenue, sales_contact_first_name=Justin , update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=The%20Plunge%20House%C2%AE, functions_of_owner_operator=GM of their location, full time, contact_first_name=Rachel, ideal_candidate=Passion to Help People;No Industry Experience Required;Values Outstanding Customer Service;Ability to recruit and scale a team;Leadership Skills;Business Acumen, competitive_advantage_10=Communal environment, individual tubs but doing hard things together!, unique_name=The Plunge House®, major_competitors=No one is doing exclusively contrast hydrotherapy in a communal environment --- closest would be a Sweathouz, Restore, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Exclusivity & First Mover: Plunge House is the first and only national franchise offering hydro contrast therapy in a membership- exclusive communal setting., competitive_advantage_2=Proven Effectiveness: Science-backed modalities improve physical recovery, reduce inflammation, and boost mental wellness, ensuring high-value client offerings., affiliate_brands_owned=ISI Elite Training is under the Relentless Brands parent co with Plunge House. Additional LFG brands include All Dogs Unleashed & Project LeanNation, competitive_advantage_1=Low labor model, 4-6 employees max, competitive_advantage_7=Proven Franchisor: Relentless Brands, with nearly 60 operating franchises under the parent co., is well-positioned to scale Plunge House with dedicated resources and expertise., competitive_advantage_6=Manage the Manager Model: The Executive Model allows owners to hire a manager, focusing on scaling or other ventures., competitive_advantage_5=AI-Resistant: AI can't replace the personalized, hands-on services Plunge House offers, making it immune to automation trends., competitive_advantage_4=High Demand: The cold plunge and sauna sector is rapidly growing, with rising demand as more people discover the benefits., competitive_advantage_9=Membership based- reoccurring revenue, number_type_of_employees=4-6, competitive_advantage_8=Great Unit Economics, contact_last_name=Engel, employee_skillset_type=Compensated more with a specific skillset, locations_open=1, item_19_label__1=First Six Months Open Gross Sales, item_19_label__2=Operating Income Margin, joined_inventory_at=1747094400000, required_net_worth=750000, registration_hawaii=Pending, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/17157498521/services_image_large_2, submission_idempotent_id=acd3b155-44af-4608-9181-15c4bfe3d062, franchise_fee_10=380000, brand_summary_marketing_revision=Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, high-margin, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide., area_development_opportunities=No, franchise_fee_3=135000, franchise_fee_4=170000, franchise_fee_5=205000, industry_size=$6T Wellness, $200B Mental Wellness, franchise_fee_6=240000, franchise_fee_7=275000, secondary_contact_first_name=Amy, franchise_fee_8=310000, franchise_fee_9=345000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=the-plunge-house®, franchise_fee_2=100000}

The Plunge House®

Brand Summary

Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide.

Brand Superpowers

Experienced parent co & leadership

Science-backed recovery & wellness techniques

First contrast hydro therapy franchising national

*THE NUMBERS

$598,500 - $960,200 Investment Range

$293,903.20 First Six Months Open Gross Sales

22.18% Operating Income Margin

7% Royalty

up to 3% of monthly gross revenue Brand Fund

$750,000 Financial Requirements

Founder	Adam Rice & Amanda Hall
Home Office Location	Charlotte, NC
Company Founded	2024
Began Franchising	2024
Industry	Health & Wellness, Recovery, Mental Wellness, Anit-aging
Industry Size	$6T Wellness, $200B Mental Wellness
Veteran Discount	$5,000 each license
Group Health Insurance	No

Founder	Adam Rice & Amanda Hall
Home Office Location	Charlotte, NC
Company Founded	2024
Began Franchising	2024
Industry	Health & Wellness, Recovery, Mental Wellness, Anit-aging
Industry Size	$6T Wellness, $200B Mental Wellness
Veteran Discount	$5,000 each license
Group Health Insurance	No

Company Units Open	1
Franchise Units Awarded All Time	8
Franchise Units Awarded Last 12 Months	7
Franchise Units Open	1
Number of franchisees	2

Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Ability to recruit and scale a team
Leadership Skills
Business Acumen

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No, preferred lenders Benetrends & FranFund

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling and CRM

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 each license

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.