{superpower_3=Proprietary Wax Formulations - Prioritizing Comfort , superpower_4=Extensive Retail Offering - Top Tier Brands , territories_awarded=418, superpower_1=1st Stand Alone Wax Studio , services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_medium, superpower_2=Consultative, Empathy Based Approach, contact_street_address=111 Weir Drive, contact_city=Woodbury, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://calendly.com/brettganther, marketing_website_url=https://www.franchisesidekick.com/brands/waxing-the-city, initial_item_19_overview=N/A per Travis, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/40452059516/additional_background?variant=large, sales_contact_last_name=Ganther, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Modern, Clean & Welcoming Studio Studios , franchise_fee=42500.00, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/waxing-the-city, year_founded=2003, hs_pipeline=11403875, industry=Beauty Services , franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Registered, currently_franchising=Yes, contact_zip_code=55125, website=www.waxingthecity.com, secondary_contact_email=john.thuringer@purposebrands.com, preferred_funding_partner=No Preference, royalty_external=6%, corporate_location=111 Weir Drive, Woodbury, MN 55125, item_19_highlights=Top 1/4 Gross Revenue - $840,631 Highest Gross Revenue Total - $1,298,091 Top 1/4 Club Orange Gross Revenue - $335,095 Highest Club Orange Gross Revenue - $540,634, functions_of_semi_absentee_owner=Strategic & Financial Oversight, Management and Hiring Leadership, Marketing and Studio Launch, Operational Standards and Quality Control, Product & Retail Strategy, Entrepreneurial Leadership., sales_contact_phone=651-775-5469, real_estate_description=1,500 - 2,000 Sq Ft, starting_employees_number_1=1, starting_employees_number_2=3-5, hs_lastmodifieddate=1765467942947, number_of_associated_contacts=2, contact_created=true, sold_out_markets=Houston, TX. Twin Cities, MN. Philadelphia, PA, Most of Iowa, contact_state=Minnesota, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Thuringer , target_customer=An adult male or female, typically aged 20s–40s, who routinely invests in grooming and aesthetics, values comfort and hygiene, and seeks a higher-end waxing experience enriched with tailored skincare and retail solutions., registration_virginia=Registered, sales_contact_email=brett.ganther@purposebrands.com, person_completing_2_minute_drill=Brett Ganther , day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Manager , starting_employees_type_2=Cerologist, founder_name=Alex Arlotta &, Summer Vasilas, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Waxing%20the%20City, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, sidekick_commission_4=60000, name=Waxing the City, hs_object_id=40452059516, sidekick_commission_5=70000, sidekick_commission_2=40000, sidekick_commission_3=50000, sidekick_commission_8=100000, sidekick_commission_9=110000, sidekick_commission_6=80000, sidekick_commission_7=90000, sidekick_commission_1=30000, fun_facts=1st Stand Alone Waxing Concept, registration_illinois=Registered, contact_email=brett.ganther@purposebrands.com, business_model_b2b_percentage=10%, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Waxing%20the%20City, hs_createdate=1763408555259, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, company_locations_open=0, brand_summary=Proven Scalable Business Model, with a Semi -Absentee operation that is backed by Purpose Brands. Suited for Single or Multi-Unit expansion, with plenty of whitespace across US. Strong Financial outlooks coupled with Industry Growth. The market is currently valued at $977 million and is projected to grow $1.6 billion by 2033 a 6.3% CAGR. Built in Recurring Revenue with average hair regrowth 4-5 weeks. Approximately 20% of Americans have a gym membership, while approximately 25% utilize body waxing. With Significantly fewer options to Wax vs Gyms, this market is exploding and in need of more studios., technology=[Job Management, Scheduling, Inventory Management, Billing], secondary_contact_phone=651-438-5054, employees_per_mature_location=6 to 9 employees, territory_description=50k of core customers , item_7_3_unit_high=1939260, territory_check_email=brett.ganther@purposebrands.com, item_7_high=646420, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Waxing%20the%20City, is_boring_offering=No, royalty=6% of Gross Revenue paid Weekly , registration_rhode_island=Registered, current_franchisees=145, brand_group=Purpose Brands, id=40452059516, in_house_financing=No, business_category=Beauty/Wellness, registration_california=Registered, working_with_other_brokers=Yes, registration_new_york=Registered, required_liquid_capital=150000.00, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Payable , registration_washington=Registered, bizbuysell_listing=No, brand_fund_external=2%, veteran_discount=Yes , hs_updated_by_user_id=52193499, service_6=Foot Mask Add on , superpowers=Proprietary Wax Blends - Hard and Soft Highly Trained (Ongoing) Cerologists World Class Franchisee Support Focused on Personalized & Comfort Based Experience. Focus on consultative and empathy driven personalized care Club Orange Loyalty Program, service_2=Facial and Eyebrow Services , service_3=Specialty Lip, Chin, Nose, Neck, Facial, billing_contact_email=accountspayable@waxingthecity.com, service_4=Intimate Bikini, Brazilian , registration_north_dakota=Registered, service_5=Skin Revelation Body Treatment , sales_process=Brand Intro & Overview Video FDD Review Real Estate Video Staffing and Training Video 2nd Consultative Call Marketing Video Technology Video 3rd Consultative Call Validation Calls Discovery Day, territory_protection=Yes, service_1=Body Waxing, registration_indiana=Registered, leads_email=brett.ganther@purposebrands.com, billing_contact_first_name=Accounts , initial_broker_commissions=30,000.00 = 1 referral 10,000.00 = each additional, item_7_3_unit_low=932322, white_logo=https://commandcenter.franchisesidekick.com/brand_image/40452059516/white_logo, open_locations_disclosed_in_item_19=No, item_19_data__2=$188,954, item_19_data__1=$514,339 , item_7_low=310774.00, main_logo=https://commandcenter.franchisesidekick.com/brand_image/40452059516/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_small, year_started_franchising=2013, units_awarded_last_12_months=20, contact_phone=6517755469, page_title=Waxing the City, approximate_break_even_time_frame=*Approximately 8-12 months. There are many variables that factor into this however., main_background=https://commandcenter.franchisesidekick.com/brand_image/40452059516/main_background?variant=large, customer_acquisition=[Referral / Relationship, Sales, Reputation Management], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/199962049588?portalId=21052030&sign=5ibtL6GX0LHsO3HcUQgkQEQsme8%3D&conversionId=88aa771e-a1ce-4a09-880f-4946010def25&filename=88aa771e-a1ce-4a09-880f-4946010def25-2-7178165/fdd_upload-WTC-FDD-2025-Final.pdf, hs_object_source_id=88aa771e-a1ce-4a09-880f-4946010def25, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_small_2, sales_contact_first_name=Brett, brand_fund=2% of Gross revenue. Paid on 5th day of each month for the prior month, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Waxing%20the%20City, sidekick_commission_10=120000, functions_of_owner_operator=Business Leadership & Strategy, Financial Management and Reporting, Team Building and Operations, Client Experience and Delivery, Quality Control and Compliance, Customer Relationship & Member Engagement, Marketing & Community Involvement,. , contact_first_name=Brett, ideal_candidate=Passion to Help People;No Industry Experience Required;Community Centric;Leadership Skills;Business Acumen;Sales or Management Experience, competitive_advantage_10=Growing - Plenty of Whitespace , unique_name=Waxing the City, major_competitors=European Wax Center, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Personalized, Comfort-Focused , competitive_advantage_2=Highly Trained Wax Specialists - Cerologists, competitive_advantage_1=Proprietary Wax Formulations , affiliate_brands_owned=Anytime Fitness, Orangetheory, The Bar Method and Basecamp Fitness, competitive_advantage_7=Top Tier Technology Based - App, Web , competitive_advantage_6=Spa Like/ Studio Environment , competitive_advantage_5=Specialty Services , competitive_advantage_4=Reward Programs and Membership Perks, number_type_of_employees=1 Manager and 3-5 Cerologists, competitive_advantage_9=Part of Purpose Brands Portfolio - Largest Fitness/Wellness Franchisor Globally, competitive_advantage_8=World Class Operations and Support Team , contact_last_name=Ganther, locations_open=176, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=Average Total Gross Revenue, item_19_label__2=Average Club Orange Gross Revenue, required_net_worth=350000.00, joined_inventory_at=1764028800000, registration_hawaii=Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/40452059516/services_image_large_2, submission_idempotent_id=88aa771e-a1ce-4a09-880f-4946010def25, franchise_fee_10=300000, brand_summary_marketing_revision=Proven Scalable Business Model, with a Semi -Absentee operation that is backed by Purpose Brands. Suited for Single or Multi-Unit expansion, with plenty of whitespace across US. Strong Financial outlooks coupled with Industry Growth. The market is currently valued at $977 million and is projected to grow $1.6 billion by 2033 a 6.3% CAGR. Built in Recurring Revenue with average hair regrowth 4-5 weeks. Approximately 20% of Americans have a gym membership, while approximately 25% utilize body waxing. With Significantly fewer options to Wax vs Gyms, this market is exploding and in need of more studios., area_development_opportunities=Yes, franchise_fee_3=97500, franchise_fee_4=120000, industry_size=977 Million , franchise_fee_5=150000, franchise_fee_6=180000, secondary_contact_first_name=John , franchise_fee_7=210000, franchise_fee_8=240000, franchise_fee_9=270000, hs_object_source=FORM, display_two_minute_drill=true, franchise_fee_2=75000, dynamic_page_slug=waxing-the-city, business_model_b2c_percentage=90%}

• Brands
• Waxing the City

Waxing the City

Brand Summary

Proven Scalable Business Model, with a Semi -Absentee operation that is backed by Purpose Brands. Suited for Single or Multi-Unit expansion, with plenty of whitespace across US. Strong Financial outlooks coupled with Industry Growth. The market is currently valued at $977 million and is projected to grow $1.6 billion by 2033 a 6.3% CAGR. Built in Recurring Revenue with average hair regrowth 4-5 weeks. Approximately 20% of Americans have a gym membership, while approximately 25% utilize body waxing. With Significantly fewer options to Wax vs Gyms, this market is exploding and in need of more studios.

Brand Superpowers

1st Stand Alone Wax Studio

Consultative, Empathy Based Approach

Proprietary Wax Formulations - Prioritizing Comfort

Extensive Retail Offering - Top Tier Brands

Modern, Clean & Welcoming Studio Studios

*THE NUMBERS

$310,774.00 - $646,420 Investment Range

$514,339 Average Total Gross Revenue

$188,954 Average Club Orange Gross Revenue

6% Royalty

2% of Gross revenue. Paid on 5th day of each month for the prior month Brand Fund

$350,000.00 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Alex Arlotta &, Summer Vasilas
Home Office Location	111 Weir Drive, Woodbury, MN 55125
Company Founded	2003
Began Franchising	2013
Industry	Beauty Services
Industry Size	977 Million
Veteran Discount	Yes
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Alex Arlotta &, Summer Vasilas
Home Office Location	111 Weir Drive, Woodbury, MN 55125
Company Founded	2003
Began Franchising	2013
Industry	Beauty Services
Industry Size	977 Million
Veteran Discount	Yes
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	418
Franchise Units Awarded Last 12 Months	20
Franchise Units Open	176
Number of franchisees	145

Ideal Candidate What characteristics do the highest-performing franchisees have

Passion to Help People
No Industry Experience Required
Community Centric
Leadership Skills
Business Acumen
Sales or Management Experience

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

Yes

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.