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Alloy Personal Training

Brand Summary

Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention
rates in the industry, 91%. So instead of constantly selling memberships, your 2-3 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.

Brand Superpowers

Industry-leading client retention means minimal churn

Consumer facing phone application

Pandemic resistant

Training programs are available remote

*THE NUMBERS

$185,335 - $452,400 Investment Range
$400,274 Average Annual Revenue
N/A Other Revenue
7% Royalty
2% Brand Fund
$325,000 Financial Requirements
FounderRick Mayo
Home Office LocationRoswell, GA
Company Founded1992
Began Franchising2019
IndustryPersonal Fitness Training
Industry Size$33B
Veteran Discount$5,000 discount on 1st license
Group Health InsuranceYes

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

CRM

CAN OWNERS WORK THE BUSINESS SEMI-ABSENTEE?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 discount on 1st license

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.