Alloy Personal Training

Brand Summary

Alloy is a combination of personal service, effective technology, thirty years of experience and a franchise formula for incredible results for both members and fitness franchise owners. Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy Personal Training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Brand Superpowers

Industry-leading client retention means minimal churn

Consumer facing phone application

Pandemic resistant

Training programs are available remote

*THE NUMBERS

$185,335 - $452,400 Investment Range

$400,274 Average Annual Revenue

N/A Other Revenue

7% Royalty

2% Brand Fund

$325,000 Financial Requirements

Founder	Rick Mayo
Home Office Location	Roswell, GA
Company Founded	1992
Began Franchising	2019
Industry	Personal Fitness Training
Industry Size	$33B
Veteran Discount	$5,000 discount on 1st license
Group Health Insurance	Yes

Founder	Rick Mayo
Home Office Location	Roswell, GA
Company Founded	1992
Began Franchising	2019
Industry	Personal Fitness Training
Industry Size	$33B
Veteran Discount	$5,000 discount on 1st license
Group Health Insurance	Yes

Company Units Open	1
Franchise Units Awarded All Time	110
Franchise Units Awarded Last 12 Months	53
Franchise Units Open	14
Number of franchisees	46

3 out of 4 people we work with in franchise development fit the Alloy Member Avatar….

-They have disposable income
-They want to look good, feel great, and live life to the fullest
-They want to have a positive impact on other people
-They want a fast and substantial cash-on-cash return

*Confident mover-and-shaker (like Alloy’s clients)
*Not necessarily in the fitness industry, but helps if they have a passion for working out and knowledge of the industry
*Have to be a cultural fit
*Good leadership qualities
*Sales experience a plus

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

CRM

CAN OWNERS WORK THE BUSINESS SEMI-ABSENTEE?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 discount on 1st license

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

What current franchisees have to say
The estimated return on investment
The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.