{contract_signer_email=tim@citycave.com, superpower_3=Dedicated Support: Strong backing for franchisees., superpower_4=Tested, True Model: Proven success in Australia., services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_medium, superpower_1=Holistic Wellness Hub: All-in-one wellness services., territories_awarded=102, superpower_2=Simple Management: Easy to run with few staff., registration_michigan=Not Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://meetings.hubspot.com/joe-bailey1/brand-review, marketing_website_url=https://www.franchisesidekick.com/brands/city-cave, initial_item_19_overview=City Cave's franchise financial performance, as highlighted in Item 19 of their FDD, shows solid revenue figures from the Australian market. For the reporting period of 2022-2023, the average gross sales per franchise were approximately AUD 1,007,987, with the highest-performing franchise achieving gross sales of AUD 1,481,392 . With an aim for a profit margin above 20%, these sales figures suggest a robust earning potential, particularly as float therapy and infrared sauna services contribute significantly with high margins. Massage services, while having slightly lower margins, serve as substantial revenue drivers. Additionally, gift card sales notably enhance revenue streams., override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/12863917701/additional_background?variant=large, sales_contact_last_name=Bailey, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_large, main_contact_is_contract_signer=No, superpower_5=Profitable Services: High-margin wellness offerings., franchise_fee=50000, sks_number_of_franchisees=0, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/city-cave, year_founded=2016, hs_pipeline=11403875, industry=Wellness, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Not Registered, contract_signer_first_name=Tim, currently_franchising=Yes, website=https://citycave.com, secondary_contact_email=brittney.williams@citycave.com, preferred_funding_partner=No Preference, royalty_external=8%, corporate_location=Brisbane, Australia / Fort Worth, Texas, functions_of_semi_absentee_owner=Function: In contrast to the owner-operator, a flexible owner model allows the franchise owner to have a less hands-on approach. This could mean overseeing multiple locations or having a manager handle daily operations. Responsibilities: Strategic oversight, financial management, and occasionally stepping in to manage or assist with operations as needed, but primarily focused on the broader business growth and development., item_19_highlights=Average Revenue: The average revenue for 54 locations was AUD $1,007,987, showcasing a robust earning potential across the franchise network. Top Performing Location: The highest revenue reported among the franchises reached AUD $1,481,392, indicating the upward potential within the network. Weekly Guest Count: On average, each location served about 171.5 guests per week, demonstrating strong customer traffic and service demand. Services Per Guest: The average services rendered per guest stood at 1.4, suggesting that customers frequently purchase more than one service per visit. Gross Sales Per Transaction: The average gross sales per transaction were AUD $86.32, highlighting profitable transactions across the services offered., sales_contact_phone=3026323594, real_estate_description=Location Requirements: Ideal City Cave locations are typically 2500 square feet to accommodate the necessary therapy rooms and relaxation areas. Facility Features: A layout that supports several distinct areas for different therapies, including float therapy pools, sauna rooms, and massage therapy spaces. The design usually emphasizes a tranquil, inviting environment to enhance the wellness experience. Site Selection: Preferred locations are in areas with high visibility, easy access, and sufficient parking to accommodate guests. Locations in urban centers or busy suburban areas near gyms or health food stores often attract a steady flow of clientele., starting_employees_number_3=1-2, starting_employees_number_4=2-3, starting_employees_number_1=1, starting_employees_number_2=2-3, hs_lastmodifieddate=1745260747564, number_of_associated_contacts=3, contact_created=true, sold_out_markets=N/A, sks_item_19_revenue=1074826, franchise_fee_additional=$50,000 for the first $5,000 discount for 2nd $10,000 discount for 3rd and after, group_health_insurance=Yes, has_group_contact=No, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Williams, registration_virginia=Not Registered, target_customer=Health Enthusiasts: Individuals who prioritize their health and wellness. They regularly participate in activities like yoga, pilates, and meditation and are keen on maintaining their mental and physical well-being. Professionals with High Stress Levels: Busy professionals, such as executives and entrepreneurs, who face high levels of stress daily and seek relaxation and stress relief through services like float therapy, massages, and saunas. Chronic Pain Sufferers: People dealing with chronic pain or conditions like arthritis or fibromyalgia, who find relief through non-pharmacological treatments offered at wellness centers like City Cave. Athletes and Fitness Buffs: Sports enthusiasts and athletes looking for recovery solutions to enhance performance and reduce the risk of injury. They are interested in therapies that aid in muscle recovery and body relaxation. Aging Population: Older adults interested in wellness practices that can help alleviate the pains and aches associated with aging, improving their overall quality of life. Wellness-Focused Millennials: This demographic is increasingly investing in preventative health and wellness experiences that contribute to long-term health, making them ideal customers for City Cave’s holistic wellness services. Corporate Wellness Seekers: Companies looking to enhance their corporate wellness programs by incorporating wellness sessions for their employees to boost productivity and reduce work-related stress., sales_contact_email=joe.bailey@citycave.com, starting_employees_type_4=Massage Therapist, person_completing_2_minute_drill=Joe Bailey, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Team Leader / Center Manager, starting_employees_type_2=Float Attendant / Front Desk, starting_employees_type_3=Cave Diver / Room Attendant, founder_name=Tim Butters / Jeremy Hassell, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=City%20Cave, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, hs_object_id=12863917701, name=City Cave, contract_signer_last_name=Butters, sidekick_commission_2=45000, sidekick_commission_3=65000, fun_facts=Origin Story: City Cave was founded by two former construction workers in Queensland, Australia, who transitioned from the construction industry to wellness, emphasizing the restorative power of float therapy. Global Leader in Float Therapy: City Cave is recognized as the largest provider of float therapy services globally, a testament to its innovative approach and commitment to wellness. Rapid Expansion: From its humble beginnings, City Cave has expanded to over 75 locations across Australia, making it one of the fastest-growing wellness brands in the region. Innovative Environments: The design of each City Cave center focuses on creating a tranquil environment, using nature-inspired themes and materials to enhance the guest experience. Impact on Mental Health: The services provided by City Cave, particularly float therapy, are designed to offer significant mental health benefits, including stress reduction and improved emotional well-being., sidekick_commission_1=30000, community_impact=Community Wellness Programs: City Cave organizes and sponsors wellness programs that are free to the public. These programs often include workshops, seminars, and classes focused on educating the community about the benefits of wellness practices and healthy living. Charitable Partnerships: City Cave partners with local and national charities to support various causes, including mental health awareness and treatment. This includes fundraising events where a portion of City Cave’s service proceeds are donated to these charitable organizations., registration_illinois=Not Registered, business_model_b2b_percentage=0%, contact_email=joe.bailey@citycave.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=City%20Cave, hs_createdate=1713282798654, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=Yes, brand_summary=City Cave is a unique wellness brand started by two former construction workers who saw a special opportunity in health and relaxation. They built City Cave to offer people a place to enjoy float therapy, infrared saunas, and massages — all designed to help relax the body and mind. This idea took off, leading them to open over 75 locations in Australia, and now they're bringing their concept to the U.S. City Cave is all about providing a calm and welcoming space where people can take a break from their busy lives and focus on self-care. The founders’ background in construction ensures that every City Cave center is not only beautifully designed but also built to the highest standards. Their journey from the construction site to leading a global wellness initiative shows how passion and innovation can lead to a successful business that makes a positive impact on people's lives. City Cave’s goal is to be a community hub for wellness, offering services that are not only good for the body but also for the mind, making health and relaxation accessible to everyone., company_locations_open=0, secondary_contact_phone=801-395-34561, technology=[Scheduling, CRM, Billing], employees_per_mature_location=10 or more employees, territory_description=75k population or 3 mile radius, item_7_3_unit_high=2500000, territory_check_email=joe.bailey@citycave.com, item_7_high=967000, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=City%20Cave, is_boring_offering=No, pitch_video_link=https://www.videoask.com/ap1p4ce4v6xy97d55hxnyfpxno7eg80rwynsmp93, registration_rhode_island=Not Registered, current_franchisees=42, id=12863917701, in_house_financing=No, business_category=Beauty/Wellness, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=200000, hs_pipeline_stage=33940788, registration_wisconsin=Not Registered, billing_contact_last_name=Lu, registration_washington=Not Registered, bizbuysell_listing=Yes, brand_fund_external=2%, veteran_discount=$5,000, hs_updated_by_user_id=52193499, service_2=Infrared Sauna, superpowers=City Cave's unique strengths and differentiators, or "superpowers," make it stand out in the wellness industry and amongst other franchise concepts. Here are the key aspects that define our brand's competitive edge: Holistic Wellness Approach: City Cave is distinguished by its comprehensive approach to wellness, offering a combination of services that include float therapy, infrared sauna, and massage therapy. This holistic approach addresses multiple aspects of health and wellness, attracting a diverse clientele seeking comprehensive well-being solutions. High-Margin Services: The services we offer, particularly float therapy and infrared sauna, are high-margin, which means they generate more profit per dollar of sales. This financial efficiency is attractive to franchisees looking for a viable business model. Innovative Business Model: Our franchise model is designed for efficiency and scalability, with processes and systems that have been refined to ensure ease of operation and growth. This includes everything from site selection and design to marketing and day-to-day operations. Community and Lifestyle Focus: City Cave franchises serve as community hubs for wellness, providing a sanctuary where individuals can rejuvenate and connect with others. This emphasis on building a wellness community creates a strong customer base and fosters customer loyalty. Strong Brand Identity: With a clear and appealing brand identity, City Cave stands out in the market. Our branding communicates tranquility, health, and accessibility, aligning with consumer desires for relaxation and escape from the stress of daily life. Robust Support Systems: We provide extensive support to our franchisees, including marketing, operational guidance, ongoing training, and more. This support ensures that franchisees can focus on growing their customer base and enhancing their service offerings. Sustainability and Innovation: Continuous innovation in our service offerings and business practices, including a commitment to sustainability and the latest wellness trends, keeps the brand relevant and appealing to a broad audience., billing_contact_email=felix.lu@citycave.com.au, service_3=Massage Therapy, registration_north_dakota=Not Registered, service_4=Relaxation Room, sales_process=City Cave's 8-Step Discovery Process is meticulously designed to guide potential franchisees from initial interest to becoming a part of our growing community. Here's a breakdown of each step: Understand Your Goals: The process begins with identifying your personal and professional aspirations. This initial discussion helps ensure that your goals align with what City Cave offers. Dive into Brand Opportunity: We present the core vision, values, and distinguishing traits of successful City Cave franchisees. This step gives potential franchisees a clear understanding of our brand and its market position. Fill Out Candidate Questionnaire: Prospective franchisees express their serious interest by completing a questionnaire. This step requires no financial commitment but signifies a deeper interest in proceeding. Explore Funding and Market: We discuss available funding options and conduct a detailed analysis of the potential market territory. This helps in understanding the financial aspects and the viability of the location. Review the FDD (Franchise Disclosure Document): Candidates receive and review the FDD which outlines all obligations, investments, and essential company information. This is crucial for making an informed decision. Experience Discovery Days: You'll have the opportunity to meet the executive team and immerse yourself in the City Cave culture during our Discovery Days. This interaction is vital for mutual understanding and alignment. Receive and Sign Award Letter: After a successful Discovery Day, candidates receive a non-binding award letter signaling a continued interest in partnership. This step precedes the final commitment. Sign Franchise Agreement: The final step in the process where you officially become a City Cave franchise owner. This includes signing the franchise agreement and starting the onboarding process. Throughout these steps, franchisees are also invited to join weekly leadership and franchisee calls to further explore City Cave’s business model economics and validate the operational realities of the franchise. This structured process is designed to ensure that all potential franchisees are well-informed and fully prepared to embark on their journey with City Cave, ensuring a strong foundation for long-term success., brand_registration_notes=Not registered in registration states at this time. We would like to revisit this once we get more traction., service_1=Float Therapy, territory_protection=Yes, sks_item_7_range_low=708750, registration_indiana=Not Registered, leads_email=joe.bailey@citycave.com, billing_contact_first_name=Felix, initial_broker_commissions=$25,000 for single unit 40% of collected franchise fees for multiple, item_7_3_unit_low=1900000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/12863917701/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=$1.402.324, item_19_data__1=$1,074,826 , item_7_low=708750, main_logo=https://commandcenter.franchisesidekick.com/brand_image/12863917701/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_small, year_started_franchising=2018, sks_locations_represented_in_item_19=5, sks_years_franchising=2018, units_awarded_last_12_months=8, contact_phone=3026323594, page_title=City Cave, approximate_break_even_time_frame=City Cave typically reaches the breakeven point 2-3 months after opening, supported by an aggressive pre-launch marketing strategy that helps to quickly build customer awareness and engagement., main_background=https://commandcenter.franchisesidekick.com/brand_image/12863917701/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/165021515058?portalId=21052030&sign=wf5_jAMXKe0TqBdsL2l6G1c80B4%3D&conversionId=81746775-2bb4-461e-b829-12bbe8819675&filename=81746775-2bb4-461e-b829-12bbe8819675-2-7178165/fdd_upload-City-Cave-2023-2024-FDD-v1F-(00169055xCE74D)-(2).pdf, hs_object_source_id=8809b7e3-2364-434f-9d91-9be75dc2b596, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_small_2, sales_contact_first_name=Joe, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=City%20Cave, functions_of_owner_operator=Function: The owner-operator model involves the franchise owner actively managing the daily operations of the franchise. This role requires the owner to be significantly involved in all aspects of the business, from customer service to staff management and financial oversight. Responsibilities: Ensuring the quality of service, overseeing staff, managing bookings and client interactions, and handling day-to-day administrative and operational tasks. , contact_first_name=Joe, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;Passion to Help People;Values Outstanding Customer Service;Community Centric;Passion for health/wellness, competitive_advantage_10=Sustainability Commitment: Eco-friendly practices in operations., unique_name=City Cave, major_competitors=Pause Wellness, Float Spa, Hand & Stone Massage and Facial Spa, Massage Envy, Planet Beach, Elements Massage, True REST Float Spa, Urban Float, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , sks_item_7_range_high=967000, competitive_advantage_3=Proven Business Model: Over 75 successful locations in Australia., competitive_advantage_2=High-Margin Services: Core services like float therapy offer high profitability., competitive_advantage_1=Integrated Wellness Services: Offers float therapy, infrared sauna, and massage under one roof., competitive_advantage_7=Strong Franchisee Support: Extensive training and operational support., competitive_advantage_6=Lean Staffing Model: Minimal staff needed, reducing overhead., competitive_advantage_5=Small Footprint, High-End Facilities: Luxurious services in just 2500 SF., competitive_advantage_4=Market Leadership: Largest global provider of float services., competitive_advantage_9=Community and Lifestyle Focus: Centers act as wellness community hubs., number_type_of_employees=1. Team Leader - Center Manager (Full-time) Role: Oversees the entire operation of the City Cave center, ensuring everything runs smoothly and efficiently. This includes staff management, scheduling, customer service, and overseeing daily financial activities. Responsibilities: Hiring and training staff, managing payroll, handling customer complaints, and ensuring compliance with health and safety regulations. 2. Float Attendant - Front Desk Employees (Part-time, 2-3 employees) Role: Acts as the first point of contact for clients entering the spa. Responsible for greeting guests, managing bookings, answering phone calls, and providing information about services. Responsibilities: Check-in and check-out guests, schedule appointments, manage the reception area, and maintain client records. 3. Cave Diver - Room Flipper (Part-time, 2-3 employees) Role: Ensures all therapy rooms are clean and ready for the next client, maintaining high standards of cleanliness and preparation. Responsibilities: Cleaning and resetting float therapy rooms, saunas, and massage areas quickly and efficiently between client sessions. 4. Massage Therapist (Contractor, 3+ therapists) Role: Provides professional massage therapy services to clients, tailored to their specific needs to help reduce stress, pain, and muscle tension. Responsibilities: Performing various types of massage, consulting with clients about their symptoms, maintaining client confidentiality, and keeping records of treatments., competitive_advantage_8=Innovative Marketing: Sophisticated strategies to promote wellness., contact_last_name=Bailey, employee_skillset_type=Compensated more with a specific skillset, locations_open=75, item_19_label__1=Average Gross Revenue, item_19_label__2=High Gross Revenue, joined_inventory_at=1713484800000, required_net_worth=600000, registration_hawaii=Not Registered, registration_minnesota=Not Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/12863917701/services_image_large_2, submission_idempotent_id=8809b7e3-2364-434f-9d91-9be75dc2b596, franchise_fee_10=425000, brand_summary_marketing_revision=City Cave is a unique wellness brand started by two former construction workers who saw a special opportunity in health and relaxation. They built City Cave to offer people a place to enjoy float therapy, infrared saunas, and massages — all designed to help relax the body and mind. This idea took off, leading them to open over 75 locations in Australia, and now they're bringing their concept to the U.S. City Cave is all about providing a calm and welcoming space where people can take a break from their busy lives and focus on self-care. The founders’ background in construction ensures that every City Cave center is not only beautifully designed but also built to the highest standards. Their journey from the construction site to leading a global wellness initiative shows how passion and innovation can lead to a successful business that makes a positive impact on people's lives. City Cave’s goal is to be a community hub for wellness, offering services that are not only good for the body but also for the mind, making health and relaxation accessible to everyone., area_development_opportunities=No, franchise_fee_3=135000, franchise_fee_4=175000, franchise_fee_5=215000, industry_size=5.6 Trillion Health & Wellness Industry, franchise_fee_6=265000, franchise_fee_7=305000, secondary_contact_first_name=Brittney , franchise_fee_8=345000, franchise_fee_9=385000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=city-cave, franchise_fee_2=95000}

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• City Cave

City Cave

Brand Summary

City Cave is a unique wellness brand started by two former construction workers who saw a special opportunity in health and relaxation. They built City Cave to offer people a place to enjoy float therapy, infrared saunas, and massages — all designed to help relax the body and mind. This idea took off, leading them to open over 75 locations in Australia, and now they're bringing their concept to the U.S.

City Cave is all about providing a calm and welcoming space where people can take a break from their busy lives and focus on self-care. The founders’ background in construction ensures that every City Cave center is not only beautifully designed but also built to the highest standards. Their journey from the construction site to leading a global wellness initiative shows how passion and innovation can lead to a successful business that makes a positive impact on people's lives.

City Cave’s goal is to be a community hub for wellness, offering services that are not only good for the body but also for the mind, making health and relaxation accessible to everyone.

Brand Superpowers

Holistic Wellness Hub: All-in-one wellness services.

Simple Management: Easy to run with few staff.

Dedicated Support: Strong backing for franchisees.

Tested, True Model: Proven success in Australia.

Profitable Services: High-margin wellness offerings.

*THE NUMBERS

$708,750 - $967,000 Investment Range

$1,074,826 Average Gross Revenue

$1.402.324 High Gross Revenue

8% Royalty

Brand Fund

$600,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Tim Butters / Jeremy Hassell
Home Office Location	Brisbane, Australia / Fort Worth, Texas
Company Founded	2016
Began Franchising	2018
Industry	Wellness
Industry Size	5.6 Trillion Health & Wellness Industry
Veteran Discount	$5,000
Group Health Insurance	Yes

Business Basics Get to know the brand

Founder	Tim Butters / Jeremy Hassell
Home Office Location	Brisbane, Australia / Fort Worth, Texas
Company Founded	2016
Began Franchising	2018
Industry	Wellness
Industry Size	5.6 Trillion Health & Wellness Industry
Veteran Discount	$5,000
Group Health Insurance	Yes

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	102
Franchise Units Awarded Last 12 Months	8
Franchise Units Open	75
Number of franchisees	42

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Relationship Builder
Passion to Help People
Values Outstanding Customer Service
Community Centric
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.