{group_info=Franchise FastLane, superpower_3=Tight Supply Chain with Same-Day Availability and Services, superpower_4=Small, Scalable Footprint with Lean, Compact Team, territories_awarded=0, superpower_1=First-to-Market Hair-Extension Only Salon Concept, superpower_2=6-8 Week Recurring Appointments, contact_street_address=6590 N. Scottsdale Rd., Unit 130, contact_city=Paradise Valley, royalty=7%, registration_rhode_island=Not Registered, registration_michigan=Not Registered, strong_zee_sales_skills_are_required=Yes, current_franchisees=0, brand_group=Franchise FastLane, id=37489945482, group_contact_last_name=Knutson, scheduling_link=https://meetings.hubspot.com/megan-tewes/dakota-london-introductory-call, in_house_financing=No, business_category=Beauty/Wellness, registration_california=Not Registered, marketing_website_url=https://www.franchisesidekick.com/brands/dakota-london, working_with_other_brokers=Yes, registration_new_york=Not Registered, required_liquid_capital=150000, initial_item_19_overview=Scottsdale Location • Total Revenue - $1,616,648 • Gross Sales - $1,449,920 • Gross Profit - $1,037,601 • Adjusted Net Profit - $353,177 Desert Ridge Location • Total Revenue - $1,141,319 • Gross Sales - $998,978 • Gross Profit - $703,639 • Adjusted Net Profit - $224,011 Chandler Location • Total Revenue - $981,039 • Gross Sales - $873,180 • Gross Profit - $631,601 • Adjusted Net Profit - $208,701 Average Ticket – Hair Extension Installation • Scottsdale - $887 • Desert Ridge - $856 • Chandler - $862, hs_pipeline_stage=33940788, registration_wisconsin=Not Registered, billing_contact_last_name=Lu, registration_washington=Not Registered, sales_contact_last_name=Tewes, bizbuysell_listing=No, main_contact_is_contract_signer=Yes, superpower_5=Proven Client Acquisition Funnel & Tech Stack, franchise_fee=49500, brand_fund_external=1-2%, veteran_discount=10% Off Initial Franchise Fee, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/dakota-london, superpowers=First-to-Market Hair-Extension Only Salon Concept 6-8 Week Recurring Appointments = Predictable, Dependable Income Tight Supply Chain with Same-Day Availability and Same-Day Services Small, Scalable Footprint with Lean, Compact Team Proven Client Acquisition Funnel & Tech Stack, service_2=Hair Extension Maintenance, service_3=Hair Extension Trade-Ins, billing_contact_email=hlu@franchisefastlane.com, registration_north_dakota=Not Registered, year_founded=2011, sales_process=Franchise FastLane proven discovery process! 1. Intro Call 2. Unit Economics 3. FDD Review 4. Franchisee Validation & Leadership Calls 5. Territory Mapping 6. Confirmation Day Prep 7. Confirmation Day 8. Franchise Agreement Delivery 9. Welcome Call, hs_pipeline=11403875, industry=Hair Extension Services, territory_protection=Yes, service_1=Hair Extension New Installations, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Founder or Leadership that have 10+ years of industry experience;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_indiana=Not Registered, registration_maryland=Not Registered, leads_email=dakotalondonleads@franchisefastlane.com, billing_contact_first_name=Hannah, initial_broker_commissions=1 Unit: $30,000 or 40% of franchise fee 2 Units: $40,000 or 40% of franchise fee 3 Units: $52,000 or 40% of franchise fee, currently_franchising=No, contact_zip_code=85253, website=http://dakotalondon.com, secondary_contact_email=jmclean@franchisefastlane.com, preferred_funding_partner=No Preference, open_locations_disclosed_in_item_19=Yes, royalty_external=7%, corporate_location=Scottsdale, AZ, group_contact_email=cknutson@franchisefastlane.com, item_19_highlights=Scottsdale Location • Total Revenue - $1,616,648 • Gross Sales - $1,449,920 • Gross Profit - $1,037,601 • Adjusted Net Profit - $353,177 Desert Ridge Location • Total Revenue - $1,141,319 • Gross Sales - $998,978 • Gross Profit - $703,639 • Adjusted Net Profit - $224,011 Chandler Location • Total Revenue - $981,039 • Gross Sales - $873,180 • Gross Profit - $631,601 • Adjusted Net Profit - $208,701 Average Ticket – Hair Extension Installation • Scottsdale - $887 • Desert Ridge - $856 • Chandler - $862, functions_of_semi_absentee_owner=Executive Ownership • Strategic Management • Financial Oversight • Brand Stewardship & Marketing Efforts • Salon Manager Handles - Staff Scheduling - Inventory Management - Client Service Delivery - Compliance with Healthy & Safety Standards, sales_contact_phone=Cell: 402-740-3623, item_19_data__2=$353,177, item_19_data__1=$1,616,648, item_7_low=372350, real_estate_description=1,200-1,600 sq. ft., starting_employees_number_1=2, starting_employees_number_2=1, referral=Franchise FastLane, hs_lastmodifieddate=1761837595158, number_of_associated_contacts=3, contact_created=true, sold_out_markets=The Greater Phoenix Market, year_started_franchising=2025, units_awarded_last_12_months=0, contact_phone=480-205-1183, page_title=Dakota London, contact_state=Arizona, approximate_break_even_time_frame=Many factors influence how quickly a new business reaches breakeven, including location, operating expenses, marketing, and management. While some franchisees may see results sooner and others may take longer, each studio’s performance will vary., group_health_insurance=No, has_group_contact=Yes, customer_acquisition=[Digital, Referral / Relationship, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/197946131020?portalId=21052030&sign=q7OyeRhbycy5TXLGnSoStmlEmBE%3D&conversionId=806705d6-ca0e-44f9-8558-bef0f25275ea&filename=806705d6-ca0e-44f9-8558-bef0f25275ea-2-7178165/fdd_upload-FDD-Dakota-London-(2025)-(Amended).pdf, hs_object_source_id=806705d6-ca0e-44f9-8558-bef0f25275ea, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), sales_contact_first_name=Megan, brand_fund=1-2%, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Dakota%20London, secondary_contact_last_name=McLean, functions_of_owner_operator=Owner Operator • Strategic Management • Financial Oversight • Marketing Efforts • Operational Management - Staff Scheduling - Inventory Management - Client Service Delivery - Compliance with Healthy & Safety Standards, target_customer=Women Ages 20-60, registration_virginia=Not Registered, sales_contact_email=mtewes@franchisefastlane.com, contact_first_name=Scott, billing_contact_phone=402-395-0149, person_completing_2_minute_drill=Franchise FastLane, ideal_candidate=Owner Operator Preferred;Relationship Builder;Passion to Help People;No Industry Experience Required;Values Outstanding Customer Service;Outgoing, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Artists, starting_employees_type_2=General Manager/Client Concierge/Phone Operator , competitive_advantage_10=120-Day Quality Guarantee / This guarantee and expert color-matching remove the top objections (shed/slip, color mismatch), improving conversion and referrals, founder_name=Scott & Katy Cotten, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Dakota%20London, unique_name=Dakota London, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, major_competitors=No Hair Extension Only Competitors. Xtension Envy (full service salon + membership), name=Dakota London, hs_object_id=37489945482, sidekick_commission_2=40000, available_internationally=No, sidekick_commission_3=52000, group_contact_first_name=Camille, sidekick_commission_1=30000, fun_facts=Dakota London is named after the founders, Scott & Katy Cotten's eldest daughter, Dakota London!, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Marketing Engine that Fills Chairs / Proven Google/Meta funnel, review playbooks, and geo-targeted landing pages drive booked installs (not just clicks). Corporate provides assets and best practices to shorten time-to-first appointments, registration_illinois=Not Registered, competitive_advantage_2=Small, Scalable Footprint / ~1,200–1,600 sq ft with smart station layouts that support multiple installs per day without the overhead of a large full-service salon, competitive_advantage_1=Founder-Led Support with Franchise Focus / Corporate backing across onboarding, training, supply chain, and marketing, so franchise owners can focus on building a team and delivering a luxury experience, not inventing systems, affiliate_brands_owned=N/A, contact_email=scott@dakotalondon.com, business_model_b2b_percentage=0%, competitive_advantage_7=Same-Day In-Stock Inventory / Solves the “extension headache” for consumers. Most salons make clients wait weeks for ordered hair and deliver inconsistent results. Dakota London keeps same-day, in-stock inventory and uses standardized methods, so guest, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Dakota%20London, competitive_advantage_6=50% Off New Client Special (No Membership Required) / A proven offer that removes price friction, accelerates first bookings, and feeds the 6–8-week maintenance cycle—without locking clients into memberships, competitive_advantage_5=First-to-Market Hair Salon & Franchise / A dedicated, hair-extension-only salon concept and a franchise system built around it—giving owners a first-mover advantage in most territories (category authority, cleaner positioning, PR hook, and recruiting e, competitive_advantage_4=Tight Supply Chain with Same-Day Availability / Over a decade refining vendors lets Dakota London stock core lengths/colors on-site and replenish quickly, cutting lost sales, reducing special-order delays, and improving cash flow, number_type_of_employees=Compact & Efficient Team At Opening • 2 Artists – Licensed • General Manager/Client Concierfe/Phone Operator Mature Location • 5-6 Artists – Licensed • 1-2 Service Provider Assistants (1 Assistant per 3 Artists) • Client Concierge/General Manager (GM can manage up to 3 salons) All extension artists must have an active cosmetology license issued by the state they’re working in, competitive_advantage_9=Recurring Revenue / The model is anchored by 6–8-week maintenance cycles, creating repeat visits, predictable demand, and stronger lifetime value versus one-off color/cut concepts, hs_createdate=1761071508848, competitive_advantage_8=Operational Playbook and Certification / Turnkey SOPs, stylist training modules, and QA audits create franchise-ready consistency across installs, maintenance, consultations, and retail add-ons, display_on_website=true, contact_last_name=Cotten, registration_south_dakota=Not Registered, locations_open=0, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=Total Revenue (Scottsdale), item_19_label__2=Adjusted Net Profit (Scottsdale), required_net_worth=350000, joined_inventory_at=1761782400000, e2_visa_candidates=No, registration_hawaii=Not Registered, registration_minnesota=Not Registered, company_locations_open=3, brand_summary=Dakota London Hair Extensions is a specialized, hair-extension-only salon concept built for speed, quality, and consistent results. We focus exclusively on semi-permanent extensions (micro-weft and micro-link/I-tip), offering same-day, in-stock inventory, two-hour transformations, and a 120-day quality guarantee. Clients return every 6–8 weeks for maintenance, creating a high-retention, high-frequency service model. The experience is premium yet efficient—expert color matching, quick transformations, and consistent results delivered by a trained team using a proven playbook. Born as a single market leader in Scottsdale, AZ, Dakota London evolved into a franchise after perfecting every aspect of the business—from technical standards and the guest journey to the supply chain—over more than a decade. With three corporate locations and a mature vendor network (extensions, tools, and retail care), we’ve developed comprehensive training modules, SOPs, and marketing programs that reliably fill chairs. That operational discipline and demand engine made franchising the natural next step: we provide franchise owners with a complete “how-to” guide for launching, staffing, and scaling this specialized service. Clients choose Dakota London for luxury-quality products and service—supported by an industry-leading guarantee—with zero guesswork. Franchisees choose Dakota London because the model is purpose-built for recurring revenue (6–8 week maintenance cycles), tight inventory control, and streamlined staffing. Each location can operate at a high level with a compact, well-trained team. We support owners with state-of-the-art training, centralized marketing, territory planning, and a fortified supply chain—everything needed to launch strong, deliver consistent guest experiences, and build a loyal client base in every market., submission_idempotent_id=806705d6-ca0e-44f9-8558-bef0f25275ea, technology=[Scheduling, CRM, Inventory Management, Billing], secondary_contact_phone=Cell: 647-448-2551, franchise_fee_10=334500, employees_per_mature_location=6 to 9 employees, territory_description=Minimum 100,000 Female Population, brand_summary_marketing_revision=Dakota London Hair Extensions is a specialized, hair-extension-only salon concept built for speed, quality, and consistent results. We focus exclusively on semi-permanent extensions (micro-weft and micro-link/I-tip), offering same-day, in-stock inventory, two-hour transformations, and a 120-day quality guarantee. Clients return every 6–8 weeks for maintenance, creating a high-retention, high-frequency service model. The experience is premium yet efficient—expert color matching, quick transformations, and consistent results delivered by a trained team using a proven playbook. Born as a single market leader in Scottsdale, AZ, Dakota London evolved into a franchise after perfecting every aspect of the business—from technical standards and the guest journey to the supply chain—over more than a decade. With three corporate locations and a mature vendor network (extensions, tools, and retail care), we’ve developed comprehensive training modules, SOPs, and marketing programs that reliably fill chairs. That operational discipline and demand engine made franchising the natural next step: we provide franchise owners with a complete “how-to” guide for launching, staffing, and scaling this specialized service. Clients choose Dakota London for luxury-quality products and service—supported by an industry-leading guarantee—with zero guesswork. Franchisees choose Dakota London because the model is purpose-built for recurring revenue (6–8 week maintenance cycles), tight inventory control, and streamlined staffing. Each location can operate at a high level with a compact, well-trained team. We support owners with state-of-the-art training, centralized marketing, territory planning, and a fortified supply chain—everything needed to launch strong, deliver consistent guest experiences, and build a loyal client base in every market., area_development_opportunities=No, franchise_fee_3=124500, franchise_fee_4=154500, industry_size=$3-4.5B, franchise_fee_5=184500, franchise_fee_6=214500, secondary_contact_first_name=Jessica, franchise_fee_7=244500, franchise_fee_8=274500, franchise_fee_9=304500, territory_check_email=dakotalondonleads@franchisefastlane.com, hs_object_source=FORM, item_7_high=523350, display_two_minute_drill=true, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Dakota%20London, is_boring_offering=No, franchise_fee_2=89500, dynamic_page_slug=dakota-london, business_model_b2c_percentage=100%}

• Brands
• Dakota London

Dakota London

Brand Summary

Dakota London Hair Extensions is a specialized, hair-extension-only salon concept built for speed, quality, and consistent results. We focus exclusively on semi-permanent extensions (micro-weft and micro-link/I-tip), offering same-day, in-stock inventory, two-hour transformations, and a 120-day quality guarantee. Clients return every 6–8 weeks for maintenance, creating a high-retention, high-frequency service model. The experience is premium yet efficient—expert color matching, quick transformations, and consistent results delivered by a trained team using a proven playbook.

Born as a single market leader in Scottsdale, AZ, Dakota London evolved into a franchise after perfecting every aspect of the business—from technical standards and the guest journey to the supply chain—over more than a decade. With three corporate locations and a mature vendor network (extensions, tools, and retail care), we’ve developed comprehensive training modules, SOPs, and marketing programs that reliably fill chairs. That operational discipline and demand engine made franchising the natural next step: we provide franchise owners with a complete “how-to” guide for launching, staffing, and scaling this specialized service.

Clients choose Dakota London for luxury-quality products and service—supported by an industry-leading guarantee—with zero guesswork. Franchisees choose Dakota London because the model is purpose-built for recurring revenue (6–8 week maintenance cycles), tight inventory control, and streamlined staffing. Each location can operate at a high level with a compact, well-trained team. We support owners with state-of-the-art training, centralized marketing, territory planning, and a fortified supply chain—everything needed to launch strong, deliver consistent guest experiences, and build a loyal client base in every market.

Brand Superpowers

First-to-Market Hair-Extension Only Salon Concept

6-8 Week Recurring Appointments

Tight Supply Chain with Same-Day Availability and Services

Small, Scalable Footprint with Lean, Compact Team

Proven Client Acquisition Funnel & Tech Stack

*THE NUMBERS

$372,350 - $523,350 Investment Range

$1,616,648 Total Revenue (Scottsdale)

$353,177 Adjusted Net Profit (Scottsdale)

7% Royalty

1-2% Brand Fund

$350,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Scott & Katy Cotten
Home Office Location	Scottsdale, AZ
Company Founded	2011
Began Franchising	2025
Industry	Hair Extension Services
Industry Size	$3-4.5B
Veteran Discount	10% Off Initial Franchise Fee
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Scott & Katy Cotten
Home Office Location	Scottsdale, AZ
Company Founded	2011
Began Franchising	2025
Industry	Hair Extension Services
Industry Size	$3-4.5B
Veteran Discount	10% Off Initial Franchise Fee
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	3
Franchise Units Awarded All Time	0
Franchise Units Awarded Last 12 Months	0
Franchise Units Open	0
Number of franchisees	0

Ideal Candidate What characteristics do the highest-performing franchisees have

Owner Operator Preferred
Relationship Builder
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10% Off Initial Franchise Fee

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.