{group_info=Front Street Equity Partners, superpower_3=Genius Labor Model & Retention, superpower_4=Raving Fans, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_medium, superpower_1=Incredible Financials / Margins, territories_awarded=96, superpower_2=Recurring Membership Model, sks_open_locations_three_years_ago=3, registration_michigan=Pending, strong_zee_sales_skills_are_required=Yes, sks_royalties_collected_last_year=0, scheduling_link=https://meetings.hubspot.com/nic-leland/goglow-intro-call, marketing_website_url=https://www.franchisesidekick.com/brands/goglow, initial_item_19_overview=Top Location doing $949,039 in Revenue with $408,938 Returns - that is 43% Margins! Average across the three corporate locations is $672,838 Gross and $236,797 Net (35%+)., momentum_membership=No, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/8178158139/additional_background?variant=large, sales_contact_last_name=Leland, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Generate Revenue in 60-90 days via Salon Suite Launch, franchise_fee=60000, brand_refresher_url=https://www.videoask.com/at0aloubna0n85psn7ao8w4f09ghefrjdv9owbz4, sks_number_of_franchisees=0, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=35.19, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/goglow, year_founded=2010, hs_pipeline=11403875, industry=Custom Sunless Tanning and Skincare, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), customer_acquisition_other=Influencer & Ambassador Program and Strategies (fitness, fashion, stylists, nail technicians, etc), hs_object_source_label=FORM, registration_maryland=Not Registered, currently_franchising=No, website=https://www.goglow.co/, secondary_contact_email=, preferred_funding_partner=No Preference, royalty_external=8% of Revenue, corporate_location=Edina, MN, functions_of_semi_absentee_owner=Service as the CEO of the business. Host / Attend regular staff meetings, track KPIs, build engagement in the community, etc. It is still imperative for the owner to still audit and ensure manager is executing local grassroots marketing, lead follow ups and providing a 5 Star customer experience., item_19_highlights=• Top producing location with top line performance at $876K, operating at 37% margin - netting nearly $325K! • Average hourly employee earns $27.50+/hour, with over half of that cost being covered by the consumer through tips • 56% of all customers upgrade their service • Nearly 60% of all customers purchase product • Average ticket of $75. ~75% service & ~25% product , sales_contact_phone=719-440-4973, real_estate_description=Targeting ~1200 sq ft near retail trade areas that the consumer is already traveling for beauty, fitness etc. We do NOT need to be A+ space but want to be near the trade areas. Most people getting a spray tan don't want to be seen after (bra-less, baggy clothes etc)., sks_royalties_collected_two_years_ago=0, starting_employees_number_1=1, starting_employees_number_2=3-5, hs_lastmodifieddate=1751302797542, number_of_associated_contacts=8, contact_created=true, sold_out_markets=Philadelphia, PA Minneapolis / St. Paul, MN Omaha, NE Madison, WI , sks_item_19_revenue=672838, onboarding_priority_status=Accelerated, franchise_fee_additional=Franchise Fee is $40k/unit for 6+ units, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=, registration_virginia=Deferred - Taking Leads, target_customer=Women 20-55 years old who already spend money on health, beauty, etc. Anyone mindful of their appearance, skin care routine etc. Men account for <10% of total revenue but are growing., sales_contact_email=nic@fsdevco.com, person_completing_2_minute_drill=Nic Leland, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=General Manager, starting_employees_type_2=Skincare Experts, founder_name=Melanie Richards, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=goGLOW, has_current_fdd=Yes, technology_other=Internal AI tools for automation and no receptionist necessary., average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=3, hs_object_id=8178158139, name=goGLOW, sidekick_commission_2=44000, sidekick_commission_3=60000, group_contact_first_name=Bobby, fun_facts=-Allure Magazine Named goGLOW as one of the best spray-tans from New York to LA. -goGLOW has Raving Fans - only 15 locations open but thousands of five-star reviews -goGLOW is the DryBar or EWC of the sunless tanning industry; one service that we do incredibly well and better yet, NOBODY can replicate a goGLOW tan due to our proprietary process, products and patented equipment. , sidekick_commission_1=30000, registration_illinois=Pending, business_model_b2b_percentage=0%, contact_email=mel@goglow.co, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=goGLOW, hs_createdate=1692202898891, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=No, brand_summary=goGLOW has been redefining the way consumers think about sunless tanning and skincare for over a decade—and now it’s making serious waves in franchising. As a true category creator, goGLOW lives at the intersection of skincare and cosmetics, delivering a one-of-a-kind experience that sets the brand apart. We’ve elevated spray tanning into a premium skincare service. Our specialists undergo extensive training in both sunless application and skin health, ensuring every treatment is safe, consistent, and effective. Gone are the days of orange, streaky results and harsh ingredients. With cutting-edge solutions, proprietary aftercare, and even patented equipment, goGLOW delivers a flawless, personalized glow for every client. No one has brought sunless tanning to market with the precision, professionalism, and passion of goGLOW. The brand is rooted in empowerment and confidence, educating clients on how to care for their skin—and why that care matters. Because a great spray tan starts with healthy, nourished skin. For franchisees, goGLOW is a rare opportunity: impressive financial performance, diversified and recurring revenue streams, and a proprietary product suite that creates a powerful moat against competition. This is not a beauty trend—it’s a business model with staying power. With a smart labor model, visionary leadership, and a brand story that truly resonates, goGLOW is one of the brightest opportunities in franchising today. Let’s GLOW!, company_locations_open=4, secondary_contact_phone=, technology=[Scheduling, CRM, Inventory Management, Billing, Other], employees_per_mature_location=10 or more employees, territory_description=50k population or a 2 mile radius, item_7_3_unit_high=587000, territory_check_email=leads@fsdevco.com, item_7_high=497000, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=goGLOW, is_boring_offering=No, royalty=8% of Revenue, pitch_video_link=https://www.videoask.com/anmksa5hcdfb3qgyx2lb8k5gu2kf8p5jsr8oaupr, registration_rhode_island=Pending, launch_video_recording_url=, current_franchisees=35, brand_group=Front Street, id=8178158139, group_contact_last_name=Brennan, in_house_financing=No; equipment financing offered through manufacturer, business_category=Beauty/Wellness, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=150000, hs_pipeline_stage=33940788, registration_wisconsin=Pending, billing_contact_last_name=Richards, registration_washington=Not Registered, sks_open_locations_last_year=3, bizbuysell_listing=Yes, brand_fund_external=1% of Revenue, veteran_discount=Yes, hs_updated_by_user_id=52193499, service_2=Pre and Post Skincare Products, superpowers=goGLOW is both a beauty service but also a skincare company. We are disrupting a fragmented space that is behind the times with a proprietary process, equipment and products. All of our products are plant based and free of toxic ingredients and parabens. A goGLOW tan is unlike anything else as our proprietary process, equipment and products allow for a natural look (not orange), no bad smell and no sticky feel. NOBODY CAN PROVIDE WHAT goGLOW PROVIDES! We are doing what DryBar did to the blow-out category to the custom sunless tanning industry. We specialize in one service and do it better than anyone! goGLOW's Super Powers: • We sell confidence to our customers and have an unfair advantage where they LOVE coming to goGLOW. • Proprietary Products + Proprietary Process + Proprietary Equipment = INCREDIBLE MARGINS • Recurring Membership Model • Strong Average Ticket - $75 / service • Simple Buildout, Small Footprint (<1,500 sq ft) and Low Investment compared to most health & beauty concepts • Both Product (27%) and Service (73%) drive significant revenue • Unique Launch Suite Option to generate revenue & train staff in 60-90 days of signing FA. • RAVING FANS. 5,000+ 5-Star Reviews with only 3 Brick and Mortar Locations Open. Numerous awards and the premium product in custom sunless tanning / airbrushing. -Soon to be PATENT PENDING on our proprietary equipment., billing_contact_email=mel@goglow.co, service_3=Recurring Membership Model, registration_north_dakota=Not Registered, service_4=No Licensing for Employees!, sales_process=Follow the standard FSO process of: 1. Introductory Call (video to watch prior) 2. Unit Economics Call 3. Invites to Weekly Leadership & Validation Calls 4. FDD Review & Mapping Call 5. Confirmation Day Invite (live in Minneapolis) 6. Confirmatino Day Prep Call 7. Confirmation Day Attendance 8. Decision Day call 9. Welcome Sign & Pay Call, brand_registration_notes=, service_1=Custom Sunless Airbrush Tanning, territory_protection=Yes, sks_item_7_range_low=232050, registration_indiana=Pending, leads_email=leads@fsdevco.com, billing_contact_first_name=Melanie, initial_broker_commissions=1 Unit - $30,000 2 Units - $44,000 3 Units - $60,000, item_7_3_unit_low=372900, white_logo=https://commandcenter.franchisesidekick.com/brand_image/8178158139/white_logo, open_locations_disclosed_in_item_19=No, group_contact_email=Bobby@fsdevco.com, item_19_data__2=$213,568 (32.2%) , item_19_data__1=$663,278, item_7_low=282900, referral=Ryan Zink, main_logo=https://commandcenter.franchisesidekick.com/brand_image/8178158139/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_small, year_started_franchising=2023, sks_locations_represented_in_item_19=3, sks_years_franchising=2023, units_awarded_last_12_months=51, contact_phone=612-760-1781, page_title=goGLOW, approximate_break_even_time_frame=Without Salon Suite Launch Strategy ~12 months With Optional Salon Suite Launch Strategy 6-12 months *Multiple franchise locations have cash flowed within first 30 days! , main_background=https://commandcenter.franchisesidekick.com/brand_image/8178158139/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue, Other], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/134394666872?portalId=21052030&sign=4SolfG8kw3sbTSpAttIhmfrVG78%3D&conversionId=8fb46623-30bb-477e-a601-d2a7a64ab978&filename=8fb46623-30bb-477e-a601-d2a7a64ab978-2-7178165/fdd_upload-goGLOW_2023-FDD_(for-Use-in-RI-MI-WI-IN-UT-NE-FL-and-Non-Registration-States-ONLY)_8.22.2023.pdf, hs_object_source_id=b306e618-d78f-4ecf-a060-fd3b93599ada, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_small_2, brand_fund=1% of Revenue with ability to raise to 2%, sales_contact_first_name=Nic, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=goGLOW, functions_of_owner_operator=Serve General Manager Role; lead staff, execute marketing strategy in location and community, customer service, sales, P&L management in addition to offering goGLOW services to customers. In a new market, community engagement and activation + obsession over the customer experience is key to early success!, contact_first_name=Melanie, ideal_candidate=Desire to scale / multi-unit ownership;Experience with Sales Leadership;No Industry Experience Required;Values Outstanding Customer Service;Passion for health/wellness;Outgoing, competitive_advantage_10=goGLOW brings a professional experience to a services that is considered 'dirty' or a 'back of the salon' afterthought service., unique_name=goGLOW, major_competitors=-Fragmented Mom & Pop Tanning -Automated 'Car Wash' Style Tanning Booths -Unsophisticated Individual Tanning as a side hustle, available_internationally=No, priority_status=Standard, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_medium_2, sks_item_7_range_high=398500, competitive_advantage_3=Educational Approach and goGLOW is the skincare expert in the industry., competitive_advantage_2=Recurring Membership Model or Single Use Drop In Rates with high average ticket, affiliate_brands_owned=Hello Sugar, goGLOW, Modern PURAIR, competitive_advantage_1=goGLOW is both a skincare company AND a sunless tanning service. 27% of Revenue from FDD comes from Product Sales, competitive_advantage_7=Raving fans with 1000+ Five-Star Reviews across a handful of locations that just opened!, competitive_advantage_6=All of our products are free of parabens, vegan, plant-based, non-toxic and made in the USA, competitive_advantage_5=No smell, No orange look and no sticky feel like the "other guys", competitive_advantage_4=Proprietary Products, Proprietary Process and Patented Equipment, item_7_other=$332,050 to $488,500, competitive_advantage_9=LABOR MODEL - Majority of employee compensation is paid by customer, number_type_of_employees=At Launch - typically 3-5 total employees. NO LICENSING REQUIRED FOR EMPLOYEES COMPARED TO MASSAGE, FACIALS AND MOST BEAUTY! This is a huge competitive advantage in labor market., competitive_advantage_8=Genius Launch Strategy - once franchisee signs lease for flagship (1,100-1,300 sq ft), they can secure a space in a salon suite to launch and generate revenue, build customer base and train employees all before incurring the overhead of their flagship., contact_last_name=Richards, employee_skillset_type=Compensated less without a specific skillset, locations_open=13, item_19_label__1=Revenue, item_19_label__2=Net Revenue Less Disclosed Expenses, joined_inventory_at=1697155200000, required_net_worth=500000, registration_hawaii=Not Registered, registration_minnesota=Not Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/8178158139/services_image_large_2, submission_idempotent_id=b306e618-d78f-4ecf-a060-fd3b93599ada, franchise_fee_10=425000, brand_summary_marketing_revision=goGLOW is disrupting how consumers think about sunless tanning and skincare. goGLOW has taken spray tanning to a professional skin service level. Our specialists have been trained extensively in the process of sunless application and use. Gone are the days of low-grade spray tanning services with unpredictable results and toxic ingredients. We have elevated the quality and experience for our clients. With the improvements in spray tan solution and aftercare products comes a new generation of high-quality treatment and results. Never has a company brought spray tanning into the market with the precision of goGLOW. The movement is one of empowerment and confidence. Our clients are amazed at the knowledge we are giving them about their skin and how to properly care for it. A great spray tan can only be accomplished with healthy cared for skin. Top Five Reasons Franchisees Love goGLOW: 1. Incredible Financials and Returns! 2. goGLOW has diversified revenue through skincare prodcuts (27%) and our custom airbrush 'goGLOW' tanning (72%) 3. Small, simple buildout and an even simplier business model; franchisees can generate revenue within 90 days! 4. Genius Labor Model and Retention Strategy 5. Propreitary Products - Proprietary Process - Proprietary Equipment. Nobody can replicate a goGLOW, area_development_opportunities=No, franchise_fee_3=150000, sks_royalties_collected_three_years_ago=0, franchise_fee_4=180000, franchise_fee_5=225000, industry_size=Sunless Tanning $2B+ and Skincare $115B+, franchise_fee_6=265000, franchise_fee_7=305000, secondary_contact_first_name=, franchise_fee_8=345000, franchise_fee_9=385000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=goglow, franchise_fee_2=110000}

goGLOW

Brand Summary

goGLOW has been redefining the way consumers think about sunless tanning and skincare for over a decade—and now it’s making serious waves in franchising. As a true category creator, goGLOW lives at the intersection of skincare and cosmetics, delivering a one-of-a-kind experience that sets the brand apart.

We’ve elevated spray tanning into a premium skincare service. Our specialists undergo extensive training in both sunless application and skin health, ensuring every treatment is safe, consistent, and effective. Gone are the days of orange, streaky results and harsh ingredients. With cutting-edge solutions, proprietary aftercare, and even patented equipment, goGLOW delivers a flawless, personalized glow for every client.

No one has brought sunless tanning to market with the precision, professionalism, and passion of goGLOW. The brand is rooted in empowerment and confidence, educating clients on how to care for their skin—and why that care matters. Because a great spray tan starts with healthy, nourished skin.

For franchisees, goGLOW is a rare opportunity: impressive financial performance, diversified and recurring revenue streams, and a proprietary product suite that creates a powerful moat against competition. This is not a beauty trend—it’s a business model with staying power.

With a smart labor model, visionary leadership, and a brand story that truly resonates, goGLOW is one of the brightest opportunities in franchising today. Let’s GLOW!

Brand Superpowers

Incredible Financials / Margins

Recurring Membership Model

Genius Labor Model & Retention

Raving Fans

Generate Revenue in 60-90 days via Salon Suite Launch

*THE NUMBERS

$282,900 - $497,000 Investment Range

$663,278 Revenue

$213,568 (32.2%) Net Revenue Less Disclosed Expenses

8% of Revenue Royalty

1% of Revenue with ability to raise to 2% Brand Fund

$500,000 Financial Requirements

Founder	Melanie Richards
Home Office Location	Edina, MN
Company Founded	2010
Began Franchising	2023
Industry	Custom Sunless Tanning and Skincare
Industry Size	Sunless Tanning $2B+ and Skincare $115B+
Veteran Discount	Yes
Group Health Insurance	No

Founder	Melanie Richards
Home Office Location	Edina, MN
Company Founded	2010
Began Franchising	2023
Industry	Custom Sunless Tanning and Skincare
Industry Size	Sunless Tanning $2B+ and Skincare $115B+
Veteran Discount	Yes
Group Health Insurance	No

Company Units Open	4
Franchise Units Awarded All Time	96
Franchise Units Awarded Last 12 Months	51
Franchise Units Open	13
Number of franchisees	35

Desire to scale / multi-unit ownership
Experience with Sales Leadership
No Industry Experience Required
Values Outstanding Customer Service
Passion for health/wellness
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No; equipment financing offered through manufacturer

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management, Billing and Internal AI tools for automation and no receptionist necessary.

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

Yes

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What current franchisees have to say
The estimated return on investment
The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.