{superpower_3=Subscription Revenue, No Contracts, superpower_4=Fast, Scalable Tech-Enabled Operations, territories_awarded=24, superpower_1=Weed Free® Guarantee with Unlimited Service Calls, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_medium, superpower_2=Body-Cam Verified Service Quality, contact_street_address=100 Holt Dr, contact_city=Acworth, royalty=6% gross sales, registration_rhode_island=Not Registered, registration_michigan=Not Registered, strong_zee_sales_skills_are_required=No, current_franchisees=14, id=40872883327, scheduling_link=https://calendly.com/grea-grassrootsturf/intro-meeting, in_house_financing=No, business_category=Home Services, registration_california=Deferred - Not Taking Leads, marketing_website_url=https://www.franchisesidekick.com/brands/grassroots-turf, working_with_other_brokers=Yes, registration_new_york=Not Registered, required_liquid_capital=50000.00, initial_item_19_overview=Our brand’s financial performance follows the same pattern you’d expect from a mature, recurring-revenue service model. While we don’t publish unit-level earnings outside of the FDD, we can share the general structure of how our locations perform. Revenue Model GrassRoots Turf locations generate revenue through annual, subscription-based lawn treatment programs. Because the service is recurring and seasonal, most franchisees build predictable monthly billing revenue with strong retention and year-over-year growth. New locations typically start with modest first-year revenue and scale steadily as their client base compounds. Gross Profit Structure Gross margins are strong because materials and chemical costs are a relatively small portion of the revenue mix. The largest direct expenses are labor and materials, and franchisees who follow routing, scheduling, and equipment best practices (Graham rigs, applicator route density, WorkWave routing, etc.) consistently operate at high gross margins. Profit Margin Expectations At maturity, franchisees generally operate with healthy operating margins. Profitability grows significantly as the client count reaches scale because overhead—such as trucks, insurance, and fixed staffing—spreads across a larger base of recurring customers. As routes become denser and utilization improves, margins typically expand meaningfully. Franchisee Performance Factors Profitability is influenced by several controllable factors, including: Route density and production efficiency Technician productivity Client retention and upsell rates Chemical cost management Effective scheduling and seasonality planning While specific earnings vary by operator and market, the system overall benefits from a recurring revenue model with strong gross margins and scalable unit economics driven by density., hs_pipeline_stage=33940788, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/40872883327/additional_background?variant=large, registration_wisconsin=Not Registered, billing_contact_last_name=Wise, registration_washington=Not Registered, sales_contact_last_name=Rea, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_large, bizbuysell_listing=No, main_contact_is_contract_signer=Yes, superpower_5=High Retention Through Superior Results, franchise_fee=49500.00, brand_fund_external=1%, veteran_discount=20%, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, service_6=Mosquito Control, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/grassroots-turf, superpowers=Brand Superpowers GrassRoots Turf offers a combination of operational excellence, culture, and recurring-revenue performance that is difficult for competitors to match. Our superpowers include: 1. A Recurring, Predictable Revenue Engine Our subscription-based service model creates dependable monthly revenue with high client retention. Routes become denser, margins expand, and territories grow more profitable year after year. Franchisees build true asset value—not just a job. 2. Industry-Leading Service Experience (Weed Free® Guarantee) Our Weed Free® Guarantee is more than a tagline—it’s a performance promise that separates us from generic lawn-care providers. It drives referrals, increases retention, and builds long-term customer loyalty. 3. A Culture of Support (Not Corporate Control) We’re hands-on, responsive, and genuinely invested in each franchisee’s success. Franchise owners have direct access to leadership, including the founder, along with training, coaching, and real-time operational guidance. We move fast and support aggressively—far beyond what is typical in the industry. 4. Technology That Creates Real Efficiency We use top-tier tools like WorkWave, Samsara, body-worn cameras, and advanced routing to maximize production value and improve field performance. Franchisees get the playbook and the systems that eliminate guesswork and waste. 5. Equipment & Operations Dialed-In to Perfection Our partnership with Graham Spray Equipment gives franchisees purpose-built rigs that increase speed, accuracy, and efficiency. Combined with our operating systems and training, new owners are able to launch and scale with confidence. 6. A Brand Built for Scale Territory models, marketing systems, recruiting processes, and onboarding are all designed for multi-territory, multi-unit growth. Owners who want to expand can do so quickly and with support. 7. A Proven, Family-Driven Culture GrassRoots is deeply personal. The brand was built over decades, the culture is strong, and franchisees feel like part of a tight, mission-driven family. This creates connection, accountability, and pride that you won’t find in larger corporate chains. 8. Franchisee Success is the North Star We measure everything—production value, route efficiency, retention, technician performance, marketing ROI—so franchisees always know where they stand and how to improve. Our job is to help them win, and the entire system is aligned around that., service_2=Weed Control, Fertilization, service_3=Insect, Disease control, billing_contact_email=jwise@grassrootsturf.com, service_4=Liquid Aeration, registration_north_dakota=Not Registered, year_founded=2002, service_5=Tree and Shrub Care, sales_process=Franchise Sales Process Our process is organized, transparent, and designed to help candidates fully understand the GrassRoots Turf opportunity from both a business and cultural standpoint. These are the key steps and milestones: 1. Introductory Call We begin with a brief introductory conversation to learn about the candidate’s background, goals, and timeline. This also gives us the opportunity to provide a high-level overview of the brand and answer early questions. 2. Territory Discussion Next, we review available territories and discuss how our protected service areas are structured. We ensure the candidate understands market potential, demographic data, and growth opportunities within their preferred region. 3. Finance Review Call During this call, we walk through the investment range, financial model, startup budget, and the capital requirements needed to launch with confidence. This step ensures candidates understand what’s needed for a strong start. 4. Meet-the-Founder Call Candidates are invited to speak directly with our founder to gain insight into our culture, vision, leadership approach, and long-term strategy. This is a key milestone for candidates evaluating fit. 5. Validation Calls We encourage candidates to speak with existing franchise owners to validate the model, culture, support, and performance from the operator’s perspective. These conversations help candidates make an informed and realistic decision. 6. Two-Day “Meet the Team” Discovery Event Candidates who progress are invited to attend a two-day in-person visit where they meet our leadership team, tour operations, review our systems and technology, and experience the culture firsthand. This event helps both sides confirm alignment and readiness to move forward. 7. Draft Franchise Agreement Review After mutual interest is confirmed, we provide a draft franchise agreement for the candidate to review with their advisors. We answer any final questions and walk through the next steps toward ownership. 8. Training & Onboarding Once agreements are executed, franchisees begin our comprehensive onboarding and training process. This includes systems setup, marketing launch planning, operational training, and preparation for opening their territory., hs_pipeline=11403875, industry=Lawn Care/Landscaping, territory_protection=Yes, service_1=Turf Care - Treatments, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_indiana=Not Registered, registration_maryland=Not Registered, leads_email=grea@grassrootsturf.com, billing_contact_first_name=Josh, initial_broker_commissions=$25,000 for first unit and $10,000 for each additional unit., currently_franchising=Yes, item_7_3_unit_low=205600, franchisee_info=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/200425590625?portalId=21052030&sign=vSi4SEbvgWN0adqi0GHf6UzPc4w%3D&conversionId=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94&filename=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94-2-7178165/franchisee_info-Contact-list-requested.xlsx, contact_zip_code=30101, website=www.grassrootsturf.com, white_logo=https://commandcenter.franchisesidekick.com/brand_image/40872883327/white_logo, secondary_contact_email=jwise@grassrootsturf.com, preferred_funding_partner=FranFund, open_locations_disclosed_in_item_19=Yes, royalty_external=6%, corporate_location=Acworth, Georgia, item_19_highlights=1. Revenue Ranges by Franchisee Age Franchisees Opened 2019–2020 (7 franchisees) Highest: $1,215,108.83 Lowest: $210,311.33 Median: $561,873.00 Average: $584,805.21 Number at/above average: 3 of 7 Franchisees Opened 2021–2022 (4 franchisees) Highest: $201,613.33 Lowest: $138,225.17 Median: $163,458.66 Average: $166,688.96 Number at/above average: 2 of 4 Franchisee Opened 2023 (1 franchisee) Gross Sales: $116,247.33 2. Program Revenue Per Customer Turf Management Program Average: $585.03 Median: $508.80 Mosquito Management Program Average: $635.08 Median: $623.00 Ornamental Management Program Average: $467.97 Median: $420.00 3. Important Disclosures Required by the FDD Data is historical, not a guarantee of future results. Results are not audited. Results vary widely by operator, market, and execution. Written substantiation is available upon request. No other financial performance claims are authorized., functions_of_semi_absentee_owner=A flexible owner oversees the business at a higher level and focuses on growth, leadership, and strategic decision-making rather than daily operations. This role is ideal for multi-unit or executive owners who hire a strong operations manager to run day-to-day service delivery. The flexible owner concentrates on recruiting and developing the team, reviewing KPIs, scaling into additional territories, marketing oversight, and leveraging GrassRoots’ support systems to maximize profitability and expansion., sales_contact_phone=470-840-3156, item_19_data__1=$584,805.21, item_7_low=136300.00, real_estate_description=Franchisees operate from a light-industrial or flex-space facility, typically 1,500–3,000 square feet, with space for chemical storage, equipment, trucks, and product inventory. The location should include a small administrative area for management tasks and team meetings. High visibility is not required; a functional, cost-effective operations space is ideal., starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1767026064165, number_of_associated_contacts=3, contact_created=true, main_logo=https://commandcenter.franchisesidekick.com/brand_image/40872883327/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_small, sold_out_markets=None, year_started_franchising=2019, units_awarded_last_12_months=2, contact_phone=770-912-1125, page_title=GrassRoots Turf, contact_state=Georgia, approximate_break_even_time_frame=“The FDD does not provide a financial performance representation regarding profitability or break-even. Break-even varies by franchisee and depends on operating costs, customer acquisition, staffing, and local market conditions.”, main_background=https://commandcenter.franchisesidekick.com/brand_image/40872883327/main_background?variant=large, group_health_insurance=No, has_group_contact=No, customer_acquisition=[Call Center, Door to Door Sales, Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/200426070124?portalId=21052030&sign=5lMxgU9tM2VKc8rlVh8xPPpi0BA%3D&conversionId=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94&filename=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94-2-7178165/fdd_upload-2025-FDD-GrassRoots-v2.pdf, hs_object_source_id=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_small_2, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), sales_contact_first_name=George, brand_fund=1% gross sales, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=GrassRoots%20Turf, secondary_contact_last_name=Wise, functions_of_owner_operator=An owner-operator is actively involved in day-to-day management of the business. This includes overseeing technicians, managing scheduling and routing, monitoring quality through our body-worn camera service verification system, ensuring customer satisfaction, handling basic administrative tasks, and driving local sales and community engagement. The owner-operator works closely with GrassRoots’ support team to maintain service standards, deliver the Weed Free® Guarantee, and grow the customer base through hands-on leadership., target_customer=GrassRoots Turf serves residential homeowners who value a beautiful, weed-free lawn without the hassle of maintaining it themselves. Our ideal customers are busy families, working professionals, and homeowners in suburban communities who appreciate reliable service, predictable monthly pricing, and guaranteed results. They want consistent lawn care, quick response times, and a company they can trust to keep their property looking its best year-round. We also attract customers who are dissatisfied with national providers or inconsistent local operators and are looking for a higher level of service, transparency, and accountability—reinforced by our body-camera service verification and Weed Free® Guarantee., registration_virginia=Not Registered, sales_contact_email=grea@grassrootsturf.com, contact_first_name=Josh, billing_contact_phone=7709121125, person_completing_2_minute_drill=George Rea, ideal_candidate=Strong Sales Ability ;Owner Operator Preferred;No Industry Experience Required;Values Outstanding Customer Service;Community Centric;Sales or Management Experience, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Technician, starting_employees_type_2=Sales, founder_name=Josh Wise, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=GrassRoots%20Turf, unique_name=GrassRoots Turf, has_current_fdd=Yes, home_based=No, average_start_to_open_time=Less than six months, major_competitors=TruGreen, Weed Man, Lawn Doctor, NaturaLawn, Spring-Green, name=GrassRoots Turf, hs_object_id=40872883327, sidekick_commission_2=40000, available_internationally=No, sidekick_commission_3=50000, sidekick_commission_1=30000, fun_facts=Every GrassRoots service is recorded with a body-worn camera—making us one of the only lawn care companies in America to deliver fully transparent, verifiable service on every visit. GrassRoots Turf started as a small family business and has grown into a multi-state franchise system while still maintaining a family-first culture. Our Weed Free® Guarantee was created after a customer joked, “If you can keep my yard weed-free, I’ll never fire you!”—and it became our signature promise. GrassRoots has one of the highest customer retention rates in the lawn care industry, thanks to our unlimited service calls and transparent service model., services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_medium_2, community_impact=GrassRoots Turf actively supports local youth sports programs, school fundraisers, and nonprofit events in the communities we serve. Our GiveBack Program! Several franchisees donate services to veterans, churches, or community facilities to help maintain safe, clean outdoor spaces. The brand honors its family roots through annual giving initiatives inspired by founder Josh Wise’s mother, promoting positivity and community support. Franchise owners regularly participate in neighborhood cleanups, volunteer days, and local charity drives, strengthening community relationships and visibility. GrassRoots encourages every franchise location to give back in ways that are meaningful to their local community, fostering a culture of service beyond the lawn., hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Subscription-based recurring revenue model delivers predictable income with no long-term contracts required., registration_illinois=Not Registered, competitive_advantage_2=Body-camera verified services provide unmatched transparency, quality assurance, and trust in every visit., competitive_advantage_1=Weed Free® Guarantee ensures customers get unlimited service calls at no extra cost, driving satisfaction and retention., contact_email=jwise@grassrootsturf.com, business_model_b2b_percentage=0%, competitive_advantage_7=Easy-to-scale model using standardized systems, modern equipment, and training designed for rapid growth., fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=GrassRoots%20Turf, competitive_advantage_6=Tech-enabled operations streamline routing, documentation, and service delivery for maximum efficiency., competitive_advantage_5=Exceptional customer experience with responsive communication, proactive service, and consistent five-star reviews., competitive_advantage_4=Faster results with professional-grade treatments that outperform typical lawn care competitors., number_type_of_employees=A typical GrassRoots Turf franchise location starts with 1–3 employees, including: 1 Operations Manager or Lead Technician (could be the owner) 1 Lawn Care Technician (if not the owner) 1 outside sales rep (could be the owner) As the customer base grows, additional technicians and an office support role may be added to handle customer service, scheduling, and billing. The business scales efficiently due to predictable routes, recurring revenue, and streamlined service workflows., competitive_advantage_9=Centralized Customer Service Center delivers consistent, professional support for all franchise locations, improving response times and elevating the homeowner experience., hs_createdate=1763741361400, competitive_advantage_8=Centralized Sales Team handles lead management and closes new customers for every franchisee, allowing owners to focus on operations and growth., display_on_website=true, contact_last_name=Wise, registration_south_dakota=Not Registered, locations_open=24, employee_skillset_type=Compensated less without a specific skillset, item_19_label__1=Average Gross Sales , required_net_worth=150000.00, joined_inventory_at=1766966400000, e2_visa_candidates=No, registration_hawaii=Deferred - Not Taking Leads, registration_minnesota=Not Registered, company_locations_open=1, brand_summary=Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts. GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention. We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time., services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/40872883327/services_image_large_2, submission_idempotent_id=ea75fe88-f1e4-41c7-a8c3-279bcb32fe94, technology=[Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], secondary_contact_phone=7709121125, employees_per_mature_location=5 or fewer employees, territory_description=50,000–100,000 single-family households,, brand_summary_marketing_revision=Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts. GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention. We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time., area_development_opportunities=No, franchise_fee_3=118800, item_7_3_unit_high=382900, industry_size=180+ Billion, secondary_contact_first_name=Josh, territory_check_email=grea@grassrootsturf.com, hs_object_source=FORM, item_7_high=313600.00, display_two_minute_drill=true, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=GrassRoots%20Turf, is_boring_offering=No, franchise_fee_2=84150, dynamic_page_slug=grassroots-turf, business_model_b2c_percentage=100%}

• Brands
• GrassRoots Turf

GrassRoots Turf

Brand Summary

Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts.

GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention.

We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time.

Brand Superpowers

Weed Free® Guarantee with Unlimited Service Calls

Body-Cam Verified Service Quality

Subscription Revenue, No Contracts

Fast, Scalable Tech-Enabled Operations

High Retention Through Superior Results

*THE NUMBERS

$136,300.00 - $313,600.00 Investment Range

$584,805.21 Average Gross Sales

N/A Other Revenue

6% Royalty

1% gross sales Brand Fund

$150,000.00 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Josh Wise
Home Office Location	Acworth, Georgia
Company Founded	2002
Began Franchising	2019
Industry	Lawn Care/Landscaping
Industry Size	180+ Billion
Veteran Discount	20%
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Josh Wise
Home Office Location	Acworth, Georgia
Company Founded	2002
Began Franchising	2019
Industry	Lawn Care/Landscaping
Industry Size	180+ Billion
Veteran Discount	20%
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time	24
Franchise Units Awarded Last 12 Months	2
Franchise Units Open	24
Number of franchisees	14

Ideal Candidate What characteristics do the highest-performing franchisees have

Strong Sales Ability
Owner Operator Preferred
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Sales or Management Experience

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

20%

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.