{group_info=N/A, superpower_3=Simple model with low investment, low overhead & high profit potential, superpower_4=Convenient training & one-on-one support, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_medium, superpower_1=The preferred approach for senior care for both clients & caregivers, territories_awarded=191, superpower_2=Fast ramp up - franchisees operating & generating revenue within a few weeks, sks_open_locations_three_years_ago=2, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/517dfb53-3ade-4e00-b86c-cd6a18dd56cc-2-7178165operations_image_large-DSC01186.jpg, strong_zee_sales_skills_are_required=Yes, scheduling_link=https://meetings.hubspot.com/twade1/hallmark-homecare-introductory-call-with-teresa-wade, marketing_website_url=https://www.franchisesidekick.com/brands/hallmark-homecare, initial_item_19_overview=Updated Item 19 not yet completed, momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/3744509212/additional_background?variant=large, sales_contact_last_name=Wade, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_large, superpower_5=Industry disruptor in fast growing, high-demand industry, franchise_fee=59500, sks_number_of_franchisees=1, semi_absentee_ownership=Yes - 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Home-Office Based Business, starting_employees_number_1=1, hs_lastmodifieddate=1752095748311, number_of_associated_contacts=9, contact_created=true, sold_out_markets=Austin, TX Columbia, SC Huntsville, AL Jacksonville, FL  Boca Raton, FL Richmond, VA Lincoln, NE Chandler, AZ Gilbert, AZ Louisiana New York, sks_item_19_revenue=1718040, onboarding_priority_status=Accelerated, group_health_insurance=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Hamburger, registration_virginia=Registered, target_customer=The senior population and their families that can pay privately for in-home, non-medical care., sales_contact_email=twade@franchisefastlane.com, billing_contact_phone=402-395-0149, person_completing_2_minute_drill=Franchise FastLane Support Team, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Franchise Owner, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/517dfb53-3ade-4e00-b86c-cd6a18dd56cc-2-7178165operations_image_small-DSC00945.jpg, founder_name=Steve Everhart, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Hallmark%20Homecare, has_current_fdd=No, average_start_to_open_time=Less than six months, home_based=Yes, launch_priority=0, sks_open_locations_two_years_ago=2, hs_object_id=3744509212, name=Hallmark Homecare, sidekick_commission_2=40000, sidekick_commission_3=, fun_facts=Every member of the executive team has owned/operated a homecare agency., sidekick_commission_1=30000, registration_illinois=Not Registered, business_model_b2b_percentage=90%, contact_email=twade@franchisefastlane.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Hallmark%20Homecare, hs_createdate=1667781507450, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=No, brand_summary=Hallmark Homecare is different than all other homecare franchises. We are a referral agency for caregiver recruitment and client matchmaking. Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces. Clients save money, receive better care, and have more control. Caregivers earn higher wages and enjoy a preferred work arrangement. Franchisees enjoy handsome profits and make a difference in the lives of others. For the Family (Client): We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications. Clients then interview and choose a Caregiver that is specifically tailored to their needs. Unlike a traditional homecare agency, the family is the employer of the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care. For the Caregiver: Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model. For the Franchisee: The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes. With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within days. Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!, company_locations_open=0, secondary_contact_phone=Cell: 402-984-3688 / Direct Line: 531-365-0099, technology=[Job Management, Scheduling, CRM, Billing, Logistics], employees_per_mature_location=5 or fewer employees, territory_description=Each territory is a contiguous area with a population of up to 250,000, item_7_3_unit_high=279500, territory_check_email=hallmarkleads@franchisefastlane.com, item_7_high=134500, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Hallmark%20Homecare, acknowledgment=true, is_boring_offering=Yes, royalty=6%, pitch_video_link=https://www.videoask.com/aecymj5e0i6fk9gkmnc8eplsdh3hls8emxhl40zj, registration_rhode_island=Not Registered, mapping_login_password=, launch_video_recording_url=https://vimeo.com/772129991/87376bbaad?share=copy, current_franchisees=60, brand_group=Franchise FastLane, id=3744509212, in_house_financing=No, business_category=In-Home Care, mapping_login_user_name=, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=100000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Lu, registration_washington=Not Registered, sks_open_locations_last_year=2, bizbuysell_listing=No, brand_fund_external=1%, veteran_discount=$5,000 off initial territory franchise fee, hs_updated_by_user_id=52193499, service_6=Household Assistance, service_2=Caregiver Recruitment, superpowers=Note: This will need to be updated once 2-minute drill is finalized. Caregiver Headhunters & Homecare Matchmakers We search, recruit, vet, and place Caregivers in the homes of our clients on a direct-hire basis Save Money – Better Care – More Control What We Do: Caregiver Search – Recruitment - Placement A Win-Win-Win for Caregivers, Clients, and Franchisees Solving for the overregulated, high-cost, unhappy provider model that exists today, billing_contact_email=hlu@franchisefastlane.com, service_3=Client Matchmaking, registration_north_dakota=Deferred - Not Taking Leads, service_4=Non-Medical Assistance, sales_process=Franchise FastLane discovery process! 1. Intro Call 2. Unit Economics 3. FDD Review 4. Franchisee Validation & Leadership Calls 5. Territory Mapping 6. Confirmation Day Prep 7. Confirmation Day 8. Franchise Agreement Delivery 9. Welcome Call, service_5=Companionship Assistance, brand_registration_notes=Hallmark Homecare is no longer available in CA, CO, CT, DE, IL, LA, ME, MD, MA, NJ, NY, OR, PA, RI & WA due to licensing challenges. Please note that we are no longer able to accept leads in these states for Hallmark., service_1=In-Home Senior Care, territory_protection=Yes, sks_item_7_range_low=99500, registration_indiana=Registered, leads_email=hallmarkleads@franchisefastlane.com, billing_contact_first_name=Hannah, initial_broker_commissions=1 Unit: $30,000 or 40% of total franchise fee paid 2 Units: $40,000 or 40% of total franchise fee paid 3 Units: $52,000 or 40% of total franchise fee paid 4+ Units: 40% of total franchise fee paid, frick___fastlane_url=https://franchise-fastlane-web-portal.herokuapp.com/divisions/170, item_7_3_unit_low=149500, white_logo=https://commandcenter.franchisesidekick.com/brand_image/3744509212/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=$217,242.00, item_19_data__1=$1,012,290.00, item_7_low=109500, main_logo=https://commandcenter.franchisesidekick.com/brand_image/3744509212/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_small, group_description=3 franchise concepts founded and owned by Steve Everhart, year_started_franchising=2022, sks_locations_represented_in_item_19=2, sks_years_franchising=2013, units_awarded_last_12_months=93, contact_phone=531-333-3278, page_title=Hallmark Homecare, approximate_break_even_time_frame=6 months to when a Franchisee can/should expect to reach monthly cash flow breakeven, main_background=https://commandcenter.franchisesidekick.com/brand_image/3744509212/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/91925925757?portalId=21052030&sign=-8fGBgVLjKp08YlbQIVaT475G50%3D&conversionId=bba0a7a5-8441-426f-92e3-ee90cdfa574e&filename=bba0a7a5-8441-426f-92e3-ee90cdfa574e-2-7178165/fdd_upload-HHC-FDD-sent-11.9.22-with-Exhibits.pdf, hs_object_source_id=6e6ad3d0-17ba-451a-86f0-019cb7c0bc09, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_small_2, brand_fund=1%, sales_contact_first_name=Teresa, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Hallmark%20Homecare, functions_of_owner_operator=-Implement sales/marketing/development plan -Visit with referral partners (bagel & donut drops) -Participate in networking events -Coordinate collaborative tasks with corporate (Level 1) -Care Consultations & Coordination -Caregiver Recruitment, Screening & Vetting -Client Matchmaking -Back office administrative tasks -Customer Service, contact_first_name=Teresa, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/517dfb53-3ade-4e00-b86c-cd6a18dd56cc-2-7178165staffing_requirements_image-home-care-outside.jpeg, ideal_candidate=Strong Sales Ability ;Relationship Builder;Passion to Help People;Industry Experience Preferred;Community Centric, unique_name=Hallmark Homecare, major_competitors=Hallmark doesn’t have any direct competitors, as our model is so different from the traditional senior care model. Indirect competitors: Homecare agencies and independent caregivers., available_internationally=No, priority_status=Standard, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_medium_2, sks_item_7_range_high=124500, competitive_advantage_3=Caregivers earn higher wages and enjoy a preferred work arrangement., competitive_advantage_2=Clients save money, receive better care, and have more control., affiliate_brands_owned=The Senior's Choice, The Dentist's Choice, competitive_advantage_1=We cut out the middleman and connect clients directly to caregivers, competitive_advantage_5=The model is simple with low investment, low overhead and high profit potential. Enjoy a $2MM home-based business with 2 employees., competitive_advantage_4=The innovative, unique Hallmark Homecare model sets up franchisees for speedy ramp up and unlimited profitability in a growing market of need., item_7_other=Multi-Unit: $141,500 - $259,500, number_type_of_employees=None required for the owner/operator of a single territory (initially). 1-2 are suggested to support growth over time. Franchisee will need around 2+ employees for a $2MM business (Recruiter, Sales & Marketing, Admin), contact_last_name=Wade, employee_skillset_type=Compensated more with a specific skillset, locations_open=157, item_19_label__1=Gross Sales, item_19_label__2=Revenue Less Expenses, joined_inventory_at=1670371200000, required_net_worth=200000, registration_hawaii=Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/3744509212/services_image_large_2, submission_idempotent_id=6e6ad3d0-17ba-451a-86f0-019cb7c0bc09, franchise_fee_10=379500, brand_summary_marketing_revision=Hallmark Homecare is a referral agency for caregiver recruitment and client matchmaking. Unlike a traditional homecare agency, the family is the employer of the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care. Hallmark Homecare is an industry disruptor as it’s solving challenges that the overregulated and high-cost provider model of traditional senior care faces. - Clients save money, receive better care, and have more control. - Caregivers earn higher wages and enjoy a preferred work arrangement. - Franchisees enjoy handsome profits and make a difference in the lives of others. The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes. With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within days. Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!, area_development_opportunities=No, is_group=Yes, franchise_fee_3=134500, franchise_fee_4=169500, franchise_fee_5=204500, industry_size=$16.1 Billion, franchise_fee_6=239500, franchise_fee_7=274500, secondary_contact_first_name=Jake, franchise_fee_8=309500, franchise_fee_9=344500, hs_object_source=FORM, display_two_minute_drill=true, mapping_access_url=https://hallmark.mapwebserver.com/?genericsubdomain=true&groupid=1B51E023-49C7-4C57-A2EC-0095E542DBEC, business_model_b2c_percentage=10%, dynamic_page_slug=hallmark-homecare, franchise_fee_2=99500}

• Brands
• Hallmark Homecare

Hallmark Homecare

Brand Summary

Hallmark Homecare is different than all other homecare franchises. We are a referral agency for caregiver recruitment and client matchmaking.

Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces.

Clients save money, receive better care, and have more control.
Caregivers earn higher wages and enjoy a preferred work arrangement.
Franchisees enjoy handsome profits and make a difference in the lives of others.
For the Family (Client):

We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications. Clients then interview and choose a Caregiver that is specifically tailored to their needs.

Unlike a traditional homecare agency, the family is the employer of the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care.

For the Caregiver:

Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.

For the Franchisee: The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes.

With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within days.

Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!

Brand Superpowers

The preferred approach for senior care for both clients & caregivers

Fast ramp up - franchisees operating & generating revenue within a few weeks

Simple model with low investment, low overhead & high profit potential

Convenient training & one-on-one support

Industry disruptor in fast growing, high-demand industry

*THE NUMBERS

$109,500 - $134,500 Investment Range

$1,012,290.00 Gross Sales

$217,242.00 Revenue Less Expenses

6% Royalty

1% Brand Fund

$200,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Steve Everhart
Home Office Location	Incline Village, NV
Company Founded	2013
Began Franchising	2022
Industry	Non-Medical Homecare
Industry Size	$16.1 Billion
Veteran Discount	$5,000 off initial territory franchise fee
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Steve Everhart
Home Office Location	Incline Village, NV
Company Founded	2013
Began Franchising	2022
Industry	Non-Medical Homecare
Industry Size	$16.1 Billion
Veteran Discount	$5,000 off initial territory franchise fee
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	191
Franchise Units Awarded Last 12 Months	93
Franchise Units Open	157
Number of franchisees	60

Ideal Candidate What characteristics do the highest-performing franchisees have

Strong Sales Ability
Relationship Builder
Passion to Help People
Industry Experience Preferred
Community Centric

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes - With a full time sales person, a Franchisee can progress to a semi-absentee role over time.

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 off initial territory franchise fee

Looking for insider Info?

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.