{group_info=Front Street, contract_signer_email=keaton@hellosugar.salon, superpower_3=100% of Digital Lead Gen Managed by HQ., superpower_4=Low Risk Launch Strategy with Salon Suite, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_medium, superpower_1=Limited management, Hello Sugar does the heavy lifting, territories_awarded=249, superpower_2=Hello Sugar is the only Wax, Sugaring & Laser Franchise!, contact_city=Mesa, contact_street_address=151 N Centennial Way, sks_open_locations_three_years_ago=13, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://book.hellosugar.salon/ana , marketing_website_url=https://www.franchisesidekick.com/brands/hello-sugar, initial_item_19_overview=Top 30% Flagships: - Revenue: $1,067,218 - COGS: $566,543 - Admin Expenses: $180,483 - Fixed Costs: $85,026 - Ad Spend: $22,235 - Marketing Management: $2,387 - Reception Charges: $66,070 - Royalty: $64,033 - Estimated Tech fee: $540 - Net Income: $255,171 Top 50% Flagships: - Revenue: $942,043 - COGS: $485,787 - Admin Expenses: $162,852 - Fixed Costs: $82,654 - Ad Spend: $19,574 - Marketing Management: $2,648 - Reception Charges: $58,383 - Royalty: $56,523 - Estimated Tech fee: $540 - Net Income: $220,779 Flagships: - Ad spend: $103,869 - Revenue: $5,078,287 - Net Income: $1,157,253 - 7 Flagships: $1 of ad spend= $49 in revenue with a net come of $11, momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/14120101950/additional_background?variant=large, sales_contact_last_name=Ferlan, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_large, main_contact_is_contract_signer=No, superpower_5=Tailored service for clients skin & hair type, franchise_fee=50000, brand_refresher_url=https://www.videoask.com/ami569djai8z4b9ed323dom9dbo37vpnd52xm7bo, sks_number_of_franchisees=62, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/hello-sugar, year_founded=2015, hs_pipeline=11403875, industry=Personal Care - Hair Removal, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), customer_acquisition_other=Franchisor Manages 100% of Digital Lead Gen, hs_object_source_label=FORM, registration_maryland=Not Registered, contract_signer_first_name=Keaton, currently_franchising=Yes, contact_zip_code=85201, website=https://franchise.hellosugar.salon, secondary_contact_email=amy.layne@fsdevco.com, preferred_funding_partner=Benetrends, royalty_external=6%, corporate_location=151 N Centennial Way, Mesa, AZ 85201, functions_of_semi_absentee_owner=Be responsive to estheticians Check bookings & reportings Manage P & L Weekly meetings with estheticians Monthly meeting with franchisor Hiring as needed Be responsive to estheticians KPI management , item_19_highlights=40 page Item 19 is radically transparent showing full details; Return on Ad Send; full P&L breakdown, etc. , sales_contact_phone=520-870-0284, real_estate_description=Salon Suite: Any single or double room salon suites such as Sola Salons, My Salon Suites, Etc. Flagship: Class A Retail - 1,000 to 1,400 square feet, 4-6 (10x10) service rooms with a Hello Sugar Store Front and Signage , starting_employees_number_1=2-3, starting_employees_number_2=1, hs_lastmodifieddate=1750962079299, number_of_associated_contacts=10, contact_created=true, sold_out_markets=Dallas / Fort Worth, TX Kansas City, MO Denver, CO Chicago, IL Phoenix, AZ Utah Las Vegas, NV Boise, ID Austin, TX, sks_item_19_revenue=725470, contact_state=Arizona, franchise_fee_additional=5+ units is $43,750 / unit, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Layne, registration_virginia=Registered, target_customer=Women 20 - 40 years old and who spend money on personal care. Men are starting to become more interested in services but 90%+ customers are women. , sales_contact_email=ana@hellosugar.salon, person_completing_2_minute_drill=Ana Ferlan, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Estheticians, starting_employees_type_2=Manager or Off-Site Manager, founder_name=Brigham Dallas, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Hello%20Sugar, has_current_fdd=Yes, technology_other=Automated Reception and AI Chatbot, average_start_to_open_time=Less than six months, home_based=No, sks_open_locations_two_years_ago=37, hs_object_id=14120101950, name=Hello Sugar, contract_signer_last_name=Wall, sidekick_commission_2=40000, sidekick_commission_3=54000, group_contact_first_name=Bobby, fun_facts=Hello Sugar isn’t just a hair removal salon—it’s a tech-driven disruptor in the $14 billion beauty industry. We’ve redefined the hair removal space, positioning ourselves as leaders in this rapidly growing market. What sets Hello Sugar apart is our innovative approach to delivering a less painful experience, tailoring our services to meet the unique needs of each client based on their skin type, hair type, and preferences. Our aestheticians are trained in specialized pain management techniques, offering options for both wax and sugar purists. With the increasing demand for safe, effective, and convenient hair removal solutions, Hello Sugar is poised for continued growth and success. But we don’t just innovate for clients—we think differently for our franchisees, too. Our smart launch strategy allows franchise owners to start their business in a Salon Suite while their flagship location is under development, reducing overhead and generating revenue before the flagship even opens. This unique approach lowers franchisee risk while boosting profitability. With a fully automated, turnkey solution handling business operations, and our world-class training programs ensuring staff excellence, franchisees can focus on what matters most—growing their business and their team. At Hello Sugar, it’s not just about hair removal—it’s a pathway to success, backed by innovation, support, and a commitment to excellence., sidekick_commission_1=30000, community_impact=OPTIONAL: Franchisees are NOT required to participate in their community but it is always encouraged. Monthly Service Projects: Each month, our team participates in service projects that address local community needs. Whether it’s organizing food drives, cleaning up parks, or partnering with local shelters, we are committed to making a tangible difference in the lives of those around us. Sponsorships: We proudly sponsor local sports teams, cultural events, and educational programs. Our sponsorships help provide resources and opportunities for young athletes, support the arts, and enhance educational experiences for students. Event Participation: We actively participate in community events such as health fairs, charity runs, and local festivals. Our presence at these events allows us to engage with community members, raise awareness about important causes, and contribute to the vibrancy of the community., registration_illinois=Registered, business_model_b2b_percentage=0%, contact_email=ana@hellosugar.salon, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Hello%20Sugar, hs_createdate=1721146955199, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, brand_summary=Hello Sugar isn’t just a hair removal salon—it’s a tech-driven disruptor in the $14 billion beauty industry. We’ve redefined the hair removal space, positioning ourselves as leaders in this rapidly growing market. Hello Sugar is one of the fastest growing franchises in beauty now with over 150 locations open and another 100+ in development. What sets Hello Sugar apart is our innovative approach to delivering a less painful experience, tailoring our services to meet the unique needs of each client based on their skin type, hair type, and preferences. With the increasing demand for safe, effective, and convenient hair removal solutions, Hello Sugar is poised for continued growth and success. But we don’t just innovate for clients—we think differently for our franchisees, too. Our smart launch strategy allows franchise owners to start their business in a Salon Suite while their flagship location is under development, reducing overhead and generating revenue before the flagship even opens. This unique approach lowers franchisee risk while boosting profitability. With a fully automated, turnkey solution handling business operations, and our world-class training programs ensuring staff excellence, franchisees can focus on what matters most—growing their business and their team. At Hello Sugar, it’s not just about hair removal—it’s a pathway to success, backed by innovation, support, and a commitment to excellence., company_locations_open=17, secondary_contact_phone=703-965-0099, technology=[Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics, Other], employees_per_mature_location=6 to 9 employees, territory_description=60k population or 2 Mile Radius, item_7_3_unit_high=950000, territory_check_email=leads@fsdevco.com, item_7_high=736250, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Hello%20Sugar, is_boring_offering=No, royalty=, pitch_video_link=https://www.videoask.com/aiw7wlt6thlq4uzv8w7po7z1rf71enwvcxzqekn0, registration_rhode_island=Registered, mapping_login_password=Not Needed For Link, current_franchisees=63, brand_group=Front Street, id=14120101950, group_contact_last_name=Brennan, in_house_financing=No, business_category=Beauty/Wellness, mapping_login_user_name=Not Needed For Link, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=250000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Wall, registration_washington=Not Registered, sks_open_locations_last_year=62, bizbuysell_listing=No, brand_fund_external=1%, veteran_discount=No, hs_updated_by_user_id=52193499, service_2=Monthly membership model, superpowers=• Receptionless: offshore and AI techology increases profits and reduces employee overhead • Full-House Marketing Team: Managing your local marketing efforts to drive customer engagement and growth. • Hello Sugar University: Providing education and continued learning for you and your staff to maintain high standards. • Average commitment of 5-10hrs/wk., billing_contact_email=keaton@hellosugar.salon, service_3=Receptionless Staffing , registration_north_dakota=Registered, service_4=Lead Gen & Booking Done for You, sales_process=Intro Call Unit Economics FDD Review & Mapping call Leadership and Franchise Validation Confirmation Day Prep call Confirmation Day Decision Day Call Welcome - Sign & Pay Call, brand_registration_notes= Reach out if you have high net worth candidates in CA as we can utilize exemptions., service_1=Wax, Sugar, and Laser Hair Removal, territory_protection=Yes, sks_item_7_range_low=269361, registration_indiana=Registered, leads_email=leads@fsdevco.com, billing_contact_first_name=Keaton, initial_broker_commissions=Single Unit: $30k 2 pack: $40k 3 pack: $54k, item_7_3_unit_low=450000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/14120101950/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=bobby@frontstreetep.com, item_19_data__2=$192,241, item_19_data__1=$718,919, item_7_low=266042, referral=Bobby Brennan, main_logo=https://commandcenter.franchisesidekick.com/brand_image/14120101950/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_small, year_started_franchising=2021, sks_locations_represented_in_item_19=7, sks_years_franchising=2021, units_awarded_last_12_months=118, contact_phone=5208700284, page_title=Hello Sugar, approximate_break_even_time_frame=Salon Suite: 4 to 6 Months Flagship Location: 8-12 Months, main_background=https://commandcenter.franchisesidekick.com/brand_image/14120101950/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue, Other], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/177286059403?portalId=21052030&sign=BIZmrRTkbxdWRPS7He-CJjxenp8%3D&conversionId=770e07e5-2aa0-4463-a1e1-0cf37a11ee4e&filename=770e07e5-2aa0-4463-a1e1-0cf37a11ee4e-2-7178165/fdd_upload-Hello-Sugar_2024-Amended-FDD_Amended-8-30-2024.docx, hs_object_source_id=7659bcdb-72b6-4c69-a14c-0087259066f1, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_small_2, brand_fund=reserve the right to charge 2% but it's a fixed fee every month once they reach minimum of $20k monthly revenue, sales_contact_first_name=Ana, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Hello%20Sugar, functions_of_owner_operator=Traditionally the owner operators are esteticians. In addition to the functions of a flexible owner, they would also be performing sugaring, waxing and laser hair removal services. , contact_first_name=Ana, ideal_candidate=Desire to scale / multi-unit ownership;No Industry Experience Required;Values Outstanding Customer Service;Leadership Skills;Business Acumen;Outgoing, competitive_advantage_10=Best-In-Class Franchisee Support and Resources , unique_name=Hello Sugar, major_competitors=European Wax center, Radiant waxing, Sugaring NYC, Waxing the city, Sugaring LA, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , sks_item_7_range_high=614850, competitive_advantage_3=In-house built reporting systems and KPI dashboards, competitive_advantage_2=Ability to generate revenue in 90 days!, affiliate_brands_owned=Hello Sugar, competitive_advantage_1=Automated reception team and AI, competitive_advantage_7=Only Franchise Concept offering Wax, Sugar and Laser Hair Removal, competitive_advantage_6=Franchisor Managed Lead Generation and Booking , competitive_advantage_5=Executive ownership model, competitive_advantage_4=Hello Sugar University- continued education for both franchisees and staff , competitive_advantage_9=Hello Sugar is a technology and AI company; we just happen to be in the beauty category, number_type_of_employees=Salon Suite: 2-3 esthetician (start-up staffing ) for a salon suite, with additional staff added through business ramp Flagship Location: 4-6 estheticians (start-up staffing ) for a flagship- brick n mortar, with additional staff added through business ramp , competitive_advantage_8=Optional Franchisor Resource of "Off-Site" Managers to Assist with Admin Tasks, contact_last_name=Ferlan, employee_skillset_type=Compensated more with a specific skillset, locations_open=140, item_19_label__1=Flagship Average Revenue, item_19_label__2=Revenue Less Disclosed Expenses, joined_inventory_at=1725321600000, required_net_worth=750000, registration_hawaii=Pending, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/14120101950/services_image_large_2, submission_idempotent_id=7659bcdb-72b6-4c69-a14c-0087259066f1, franchise_fee_10=437500, brand_summary_marketing_revision=Hello Sugar isn’t just a waxing salon; it's a tech company causing a huge disruption in the $14 billion industry. Our model creates an average monthly revenue of $65 per client, with our top 50% quartiles generating an annual revenue of $301,088 per suite and an average annual revenue of $942,043 per flagship location. It’s not just about risk reduction; it’s about driving growth. With our best-in-class advertising, we’re not just pushing leads to your salon; we’re propelling your clientele and membership growth to new heights. Our track record speaks volumes: the average franchisee owns 2.2 salons, and 100% of them are eager to expand further. The success stories are real, and they can be yours too. Worried about startup costs? Don’t be. Our turnkey solution automates the bulk of business processes, lightening your workload and accelerating your salon’s launch. From top-notch technology for reception and marketing to dedicated support teams for HR, recruiting, and advertising, we’ve got you covered every step of the way. Your salon suite could be up and running within three months, and we’re in this journey together. You don’t need prior hair removal expertise to thrive. Our world-class training and automation system empower you to focus on what matters—your people. Professional trainers will come to your location, ensuring your staff are the best in the industry. We provide continued education and yearly certifications for all staff members, ensuring excellence is a constant. At Hello Sugar, it’s more than just hair removal—it’s a promise of success, supported by cutting-edge lead generation, world-class training, and off-site reception services!, area_development_opportunities=No, franchise_fee_3=135000, franchise_fee_4=175000, franchise_fee_5=218750, industry_size=$18 Billion, franchise_fee_6=262500, franchise_fee_7=306250, secondary_contact_first_name=Amy, franchise_fee_8=350000, franchise_fee_9=393750, hs_object_source=FORM, display_two_minute_drill=true, mapping_access_url=https://app.mhvisionmap.com/maps/e42122d1-3856-451f-858d-5da864b2f64c, business_model_b2c_percentage=100%, dynamic_page_slug=hello-sugar, franchise_fee_2=95000}

Hello Sugar

Brand Summary

Hello Sugar isn’t just a hair removal salon—it’s a tech-driven disruptor in the $14 billion beauty industry. We’ve redefined the hair removal space, positioning ourselves as leaders in this rapidly growing market.

Hello Sugar is one of the fastest growing franchises in beauty now with over 150 locations open and another 100+ in development.

What sets Hello Sugar apart is our innovative approach to delivering a less painful experience, tailoring our services to meet the unique needs of each client based on their skin type, hair type, and preferences. With the increasing demand for safe, effective, and convenient hair removal solutions, Hello Sugar is poised for continued growth and success.

But we don’t just innovate for clients—we think differently for our franchisees, too. Our smart launch strategy allows franchise owners to start their business in a Salon Suite while their flagship location is under development, reducing overhead and generating revenue before the flagship even opens. This unique approach lowers franchisee risk while boosting profitability. With a fully automated, turnkey solution handling business operations, and our world-class training programs ensuring staff excellence, franchisees can focus on what matters most—growing their business and their team. At Hello Sugar, it’s not just about hair removal—it’s a pathway to success, backed by innovation, support, and a commitment to excellence.

Brand Superpowers

Limited management, Hello Sugar does the heavy lifting

Hello Sugar is the only Wax, Sugaring & Laser Franchise!

100% of Digital Lead Gen Managed by HQ.

Low Risk Launch Strategy with Salon Suite

Tailored service for clients skin & hair type

*THE NUMBERS

$266,042 - $736,250 Investment Range

$718,919 Flagship Average Revenue

$192,241 Revenue Less Disclosed Expenses

6% Royalty

reserve the right to charge 2% but it's a fixed fee every month once they reach minimum of $20k monthly revenue Brand Fund

$750,000 Financial Requirements

Founder	Brigham Dallas
Home Office Location	151 N Centennial Way, Mesa, AZ 85201
Company Founded	2015
Began Franchising	2021
Industry	Personal Care - Hair Removal
Industry Size	$18 Billion
Veteran Discount	No
Group Health Insurance	No

Founder	Brigham Dallas
Home Office Location	151 N Centennial Way, Mesa, AZ 85201
Company Founded	2015
Began Franchising	2021
Industry	Personal Care - Hair Removal
Industry Size	$18 Billion
Veteran Discount	No
Group Health Insurance	No

Company Units Open	17
Franchise Units Awarded All Time	249
Franchise Units Awarded Last 12 Months	118
Franchise Units Open	140
Number of franchisees	63

Desire to scale / multi-unit ownership
No Industry Experience Required
Values Outstanding Customer Service
Leadership Skills
Business Acumen
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics and Automated Reception and AI Chatbot

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

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What current franchisees have to say
The estimated return on investment
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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.