{group_info=HorsePower Brands, superpower_3=Section 179 Tax Benefits, superpower_4=High Customer Retention, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_medium, superpower_1="6-in-1" Franchise Model, territories_awarded=148, superpower_2=Talent Acquisition Support, sks_open_locations_three_years_ago=1, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/3b2f2bdf-f6a9-46f8-94c2-a69241be38dd-2-7178165operations_image_large-Heroes-Team-Photo.jpg, hs_created_by_user_id=6337553, strong_zee_sales_skills_are_required=No, scheduling_link=, marketing_website_url=https://www.franchisesidekick.com/brands/heroes-lawn-care, momentum_membership=No, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/2983126027/additional_background?variant=large, sales_contact_last_name=Kimura, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_large, superpower_5=Digital Acquisition Channels, franchise_fee=59500, sks_number_of_franchisees=1, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=37.0, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/heroes-lawn-care, year_founded=2014, hs_pipeline=11403875, industry=Fertilization, Irrigation, Pet Waste Removal, Mosquito Mitigation, Snow Removal, Landscaping, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation, customer_acquisition_other=Canvassing Technology, hs_object_source_label=CRM_UI, registration_maryland=Pending, type_of_group=Franchisor, website=https://heroeslawncare.com, secondary_contact_email=cphalen@horsepowerbrands.com, preferred_funding_partner=Benetrends, royalty_external=$1800/mo years 1&2, corporate_location=Omaha, NE, functions_of_semi_absentee_owner=• Talent Selection • Tracking & Influencing KPI’s • Networking • Forecasting • Business Reviews with Success Coach, item_19_highlights=, sales_contact_phone=402-981-0159, real_estate_description=none, starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1751471421956, number_of_associated_contacts=9, contact_created=true, sold_out_markets=Omaha, NE Lincoln, NE, sks_item_19_revenue=2023637, franchise_fee_additional=$30,000 per unit above 5, group_health_insurance=Yes, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Phalen, registration_virginia=Registered, target_customer=Residential Homeowners Commerical: HOA's, Property Managers, Homebuilders, sales_contact_email=nkimura@horsepowerbrands.com, billing_contact_phone=, person_completing_2_minute_drill=Marissa Kellogg, day_to_day_operators=Manager/Supervisor, starting_employees_type_1=General Manager, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/3b2f2bdf-f6a9-46f8-94c2-a69241be38dd-2-7178165operations_image_small-heros-june-20th-145-6240x4160-c9ca52c.jpg, starting_employees_type_2=Technician, founder_name=Josh Skolnick, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Heroes%20Lawn%20Care, average_start_to_open_time=Less than six months, home_based=No, launch_priority=0, sks_open_locations_two_years_ago=1, hs_object_id=2983126027, name=Heroes Lawn Care, sidekick_commission_2=38000, sidekick_commission_3=48000, hide_presentation=false, sidekick_commission_1=28000, community_impact=The founding owners of Heroes were Military Veterans. A good portion of our franchisees partner with philanthropic entities such as Wounded Warrior and The Evergreen Project. These services provided by Heroes are donated to servicemen and servicewomen who are deployed and need their lawncare needs met. , registration_illinois=Registered, business_model_b2b_percentage=30%, contact_email=jdenton@horsepowerbrands.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Heroes%20Lawn%20Care, hs_createdate=1664485913337, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, brand_summary=Heroes Lawn Care business owners have the opportunity to be the CEO of a sales & marketing machine that is capitalizing on stackable service lines within the home services industry. Heroes Lawn Care is revolutionizing the lawn care industry by offering 6 services in 1, providing outstanding customer service, transparency, best-in-class technology, and leading with an environmentally-conscious mindset. This model is built to produce a high-volume of recurring revenue with high customer retention rates. Heroes is built strategically for executive ownership, "semi-active" ownership candidates. We are hyper-focused on curbing nutrient pollution which is excessive richness of nutrients in a lake or other body of water, frequently due to runoff of fertilizer and animal waste created by rain and irrigation systems. This releases nitrogen and phosphorus, which causes a dense growth of plant life, resulting in the death of other aquatic life from lack of oxygen in bodies of water. Heroes utilizes Stealth Smart Irrigation IQ – calibrated irrigation systems to run when needed to prevent excessive water use and to prevent water from spraying off fertilizer/dog waste, creating runoff into waterways. Our customers will enjoy a Personal Agronomic Lawn Assessment – soil testing properties to see what the soil is made of, allowing us to use only the correct amount of fertilizer/compounds needed specifically for your lawn. We finish with Eco-Conscious Lawn Conservation. It is not the most glamorous job, but somebody has to do it! Picking up dog waste to minimize the amount that can be turned into runoff and infiltrate local waterways. Dog waste is high in nitrogen and phosphorus along with bacteria such as E. coli, salmonella, and tapeworms., company_locations_open=1, secondary_contact_phone=(402)547-7190, technology=[Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=6 to 9 employees, territory_description=200,000 Population, item_7_3_unit_high=310232, territory_check_email=heroesleads@horsepowerbrands.com, item_7_high=215232, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Heroes%20Lawn%20Care, acknowledgment=true, is_boring_offering=Yes, royalty=6.5% after year two, registration_rhode_island=Registered, mapping_login_password=, launch_video_recording_url=https://vimeo.com/812222176/95ee52e8f6?share=copy, current_franchisees=24, brand_group=HorsePower, id=2983126027, in_house_financing=No, business_category=Home Services, mapping_login_user_name=, registration_california=Pending, registration_new_york=Pending, required_liquid_capital=60000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Riley, registration_washington=Pending, sks_open_locations_last_year=1, bizbuysell_listing=Yes, brand_fund_external=N/A, veteran_discount=10% Off First Territory, hs_updated_by_user_id=52193499, service_6=Landscape Services, service_2=Fertilization Aeration & Overseeding, billing_contact_email=hpnaccounting@horsepowerbrands.com, service_3=Mosquito, Flea & Tick Removal, registration_north_dakota=Registered, service_4=Pet Waste Removal, service_5=Snow & Ice Removal, service_1=Irrigation Services, territory_protection=No, sks_item_7_range_low=270848, registration_indiana=Registered, leads_email=heroesleads@horsepowerbrands.com, billing_contact_first_name=Kristine, item_7_3_unit_low=209431, white_logo=https://commandcenter.franchisesidekick.com/brand_image/2983126027/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=N/A, item_19_data__1=$2,762,065, item_7_low=159431, main_logo=https://commandcenter.franchisesidekick.com/brand_image/2983126027/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_small, hs_object_source_user_id=6337553, group_description=The idea of HorsePower Brands began in 2019 when franchise veterans Josh Skolnick & Zach Beutler, determined to disrupt the franchise industry joined forces to form HorsePower Brands. Frustrated by the lack of accountability by franchisors to open and support franchisees the duo wanted to create a platform focused on operational excellence and accountability. Accountability starts with ownership and that’s why we own at minimum a controlling interest in all the brands our ownership group attaches their names too. All steps of selling a franchise opportunity and supporting franchise owners is handled under one roof by our staff. We have developed detailed and transparent franchise development strategies that allow us to responsibly award our franchise opportunities to the right people. More importantly we open all the franchise territories we award and have experienced operations teams to ensure our franchisees achieve their financial goals through business ownership., year_started_franchising=2022, sks_locations_represented_in_item_19=1, sks_years_franchising=2022, units_awarded_last_12_months=9, contact_phone=(702)335-4898, page_title=Heroes Lawn Care, approximate_break_even_time_frame=Not disclosed in current FDD, main_background=https://commandcenter.franchisesidekick.com/brand_image/2983126027/main_background?variant=large, customer_acquisition=[Call Center, Door to Door Sales, Digital, Referral / Relationship, Sales, National Accounts, Recurring Revenue, Other], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/87736885579?portalId=21052030&sign=TCx6-SJEebUAHzkbpyrHy_s8_mY%3D&conversionId=236cc55e-636b-434f-8a85-81f24ff59340&filename=236cc55e-636b-434f-8a85-81f24ff59340-2-7178165/fdd_upload-Heroes-FDD-HPB-Issued-March-31-2022-Amended-April-21-2022-(6-10-22).pdf, hs_object_source_id=userId:6337553, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_small_2, brand_fund=N/A, sales_contact_first_name=Nikki, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Heroes%20Lawn%20Care, functions_of_owner_operator=(Semi-Absentee Executive Model), contact_first_name=Jon, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/3b2f2bdf-f6a9-46f8-94c2-a69241be38dd-2-7178165staffing_requirements_image-LinkedIn-Header-4.png, ideal_candidate=Desire to scale / multi-unit ownership;Passion to Help People;Values Outstanding Customer Service;Community Centric;Leadership Skills;Business Acumen, competitive_advantage_10=Accounting, Bookkeeping, Payroll, unique_name=Heroes Lawn Care, major_competitors=Lawn Doctor, Mosquito Shield, Dooty Calls, Conserva Irrigation, TruGreen, Weedman, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_medium_2, sks_item_7_range_high=336463, competitive_advantage_3=1 Contact For Homeowners, competitive_advantage_2=Cross Marketable Services, affiliate_brands_owned=Mighty Dog Roofing, Blingle!, iFOAM, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, Varsity Zone, competitive_advantage_1=, competitive_advantage_7=Digital Mapping Software, competitive_advantage_6=Smart Routing Software, competitive_advantage_5=Fleet Management, competitive_advantage_4=High Margin Services, competitive_advantage_9=Consignment & Inventory Management, number_type_of_employees=Start with 2 • 1 General Manager • 1 Tech , competitive_advantage_8=Neighborhood Canvassing Technology, contact_last_name=Denton, employee_skillset_type=Compensated more with a specific skillset, locations_open=75, item_19_label__1=Gross Sales, item_19_label__2=N/A, joined_inventory_at=1670803200000, required_net_worth=150000, registration_hawaii=Not Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/2983126027/services_image_large_2, franchise_fee_10=344500, brand_summary_marketing_revision=Heroes Lawn Care business owners have the opportunity to be the CEO of a sales & marketing machine that is capitalizing on stackable service lines within the home services industry. Heroes Lawn Care is revolutionizing the lawn care industry by offering 3 services in 1, providing outstanding customer service, transparency, best-in-class technology and leading with an environmentally conscious mindset. This model is built to produce recurring revenue, has a high customer retention rate, and is built strategically for Executive Ownership/Flexible Ownership candidates. We are hyper-focused on curbing nutrient pollution which is excessive richness of nutrients in a lake or other body of water, frequently due to runoff of fertilizer and animal waste created by rain and irrigation systems – releasing nitrogen and phosphorus, which causes a dense growth of plant life, resulting in the death of other aquatic life from lack of oxygen in bodies of water.Heroes utilizes Stealth Smart Irrigation IQ – Calibrated irrigation systems to run when needed to prevent excessive water use and to prevent water from spraying off fertilizer/dog waste, creating runoff into waterways. Our customers will enjoy a Personal Agronomic Lawn Assessment – Soil testing properties to see what the soil is made of, allowing us to use only the correct amount of fertilizer/compounds needed specifically for your lawn. We finish with Eco-Conscious Lawn Conservation. It is not the most glamorous job, but somebody has to do it! Picking up dog waste to minimize the amount that can be turned into runoff and infiltrate local waterways. Dog waste is high in nitrogen and phosphorus along with bacteria such as E. coli, salmonella, and tapeworms., area_development_opportunities=No, is_group=Yes, franchise_fee_3=134500, franchise_fee_4=164500, franchise_fee_5=194500, industry_size=$195 Billion, franchise_fee_6=224500, franchise_fee_7=254500, secondary_contact_first_name=Chris, franchise_fee_8=284500, franchise_fee_9=314500, hs_object_source=CRM_UI, display_two_minute_drill=true, mapping_access_url=, business_model_b2c_percentage=70%, dynamic_page_slug=heroes-lawn-care, franchise_fee_2=99500}
Brand Summary
Heroes Lawn Care business owners have the opportunity to be the CEO of a sales & marketing machine that is capitalizing on stackable service lines within the home services industry. Heroes Lawn Care is revolutionizing the lawn care industry by offering 6 services in 1, providing outstanding customer service, transparency, best-in-class technology, and leading with an environmentally-conscious mindset. This model is built to produce a high-volume of recurring revenue with high customer retention rates. Heroes is built strategically for executive ownership, "semi-active" ownership candidates.
We are hyper-focused on curbing nutrient pollution which is excessive richness of nutrients in a lake or other body of water, frequently due to runoff of fertilizer and animal waste created by rain and irrigation systems. This releases nitrogen and phosphorus, which causes a dense growth of plant life, resulting in the death of other aquatic life from lack of oxygen in bodies of water.
Heroes utilizes Stealth Smart Irrigation IQ – calibrated irrigation systems to run when needed to prevent excessive water use and to prevent water from spraying off fertilizer/dog waste, creating runoff into waterways. Our customers will enjoy a Personal Agronomic Lawn Assessment – soil testing properties to see what the soil is made of, allowing us to use only the correct amount of fertilizer/compounds needed specifically for your lawn.
We finish with Eco-Conscious Lawn Conservation. It is not the most glamorous job, but somebody has to do it! Picking up dog waste to minimize the amount that can be turned into runoff and infiltrate local waterways. Dog waste is high in nitrogen and phosphorus along with bacteria such as E. coli, salmonella, and tapeworms.
Brand Superpowers
"6-in-1" Franchise Model
Talent Acquisition Support
Section 179 Tax Benefits
High Customer Retention
Digital Acquisition Channels
*THE NUMBERS
Founder | Josh Skolnick |
Home Office Location | Omaha, NE |
Company Founded | 2014 |
Began Franchising | 2022 |
Industry | Fertilization, Irrigation, Pet Waste Removal, Mosquito Mitigation, Snow Removal, Landscaping |
Industry Size | $195 Billion |
Veteran Discount | 10% Off First Territory |
Group Health Insurance | Yes |
Company Units Open | 1 |
Franchise Units Awarded All Time | 148 |
Franchise Units Awarded Last 12 Months | 9 |
Franchise Units Open | 75 |
Number of franchisees | 24 |
Desire to scale / multi-unit ownership
Passion to Help People
Values Outstanding Customer Service
Community Centric
Leadership Skills
Business Acumen
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Founder Josh Skolnick Home Office Location Omaha, NE Company Founded 2014 Began Franchising 2022 Industry Fertilization, Irrigation, Pet Waste Removal, Mosquito Mitigation, Snow Removal, Landscaping Industry Size $195 Billion Veteran Discount 10% Off First Territory Group Health Insurance Yes -
Company Units Open 1 Franchise Units Awarded All Time 148 Franchise Units Awarded Last 12 Months 9 Franchise Units Open 75 Number of franchisees 24 -
Desire to scale / multi-unit ownership
Passion to Help People
Values Outstanding Customer Service
Community Centric
Leadership Skills
Business Acumen
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
NoWHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing and LogisticsDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
10% Off First Territory
Looking for insider Info?
Connect with one of our Sidekicks to learn about:
- What current franchisees have to say
- The estimated return on investment
- The best ways to finance this franchise
*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.