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The other two are McDonalds and Dunkin'., sidekick_commission_1=30000, registration_illinois=Registered, business_model_b2b_percentage=30%, contact_email=ericmartin@happinest.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Lawn%20Doctor, hs_createdate=1674829495312, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=No, brand_summary=Lawn Doctor specializes in treatment and conditioning services such as fertilization, weed control, seeding, and pest management. We don’t cut lawns, we are a lawn spa. The model has been tested and perfected for over 55 years. We are one of only three brands to be ranked in Entrepreneurs Top 500 for 46 straight years. The footprint we have built is a result of our continued innovation in equipment technology, customized products, and quality service delivery. We are nationally known, but locally owned. That’s how we’ve grown for the past 50+ years, one local and trusted partner at a time. The level of service that we expect to provide can only be delivered by someone who lives in the same community as their customers. In addition to a best-in-class customer experience, Lawn Doctor generates growth by providing an excellent value proposition for our franchisees. The brand provides owners with corporate-directed marketing, an in-house call center to assist with sales, along with access to innovative technology and equipment to help run the business. All of these greatly increase efficiency and profitability. Lawn Doctor also offers a home-based business model, meaning that franchisees do not take on costs, delays, or risks associated with operating a retail location. This is a simple model, very scalable, and requires no previous industry experience. The recent addition of the holiday lighting service line (Holiday Lighting Heroes) removes the seasonal complexities and allows an owner to have better employee retention and a predicable stream of revenue year round, regardless of market and climate. , company_locations_open=1, secondary_contact_phone=732-757-4828, technology=[Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=6 to 9 employees, territory_description=25,000-30,000 Top 60% Income Households, item_7_3_unit_high=250000, territory_check_email=franchiseinformation@lawndoctor.com, launch_date=1683072000000, item_7_high=177052, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Lawn%20Doctor, acknowledgment=true, is_boring_offering=Yes, royalty= 10% royalty on gross sales, paid on a weekly basis, pitch_video_link=https://us06web.zoom.us/rec/play/8q0HQYEBPwBk8oa1uyvgO-zehSZ6KU9zwq5UG_OaRm41LnFzzhWV1bNCCpDIp-ubwDW6f0Bvg6Qvi5o.KCfyhBe3titX_Vfh?continueMode=true&_x_zm_rtaid=atlIZT4yT823l1FixH5J5A.1677684349803.8d3dff4fc864994ba5941b8ca7f05ddc&_x_zm_rhtaid=515, registration_rhode_island=Registered, launch_video_recording_url=https://vimeo.com/823450803/f4d2daaeb2?share=copy, current_franchisees=255, brand_group=Happinest, id=4966125375, group_contact_last_name=Martin, in_house_financing=No, business_category=Home Services, registration_california=Registered, registration_new_york=Registered, working_with_other_brokers=Yes, required_liquid_capital=60000, hs_pipeline_stage=45312362, registration_wisconsin=Registered, billing_contact_last_name=Kleiman, registration_washington=Registered, sks_open_locations_last_year=613, brand_fund_external=30K minimum spend, veteran_discount=10% Discount on IFF, hs_updated_by_user_id=52193499, service_6=Overseeding, service_2=Tree and Shrub Care, superpowers=Lawn Doctor, the largest lawn care franchise in the country, is comprised of locally owned and operated businesses supported by a national brand. The Lawn Doctor family of approximately 640 franchise locations in more than 40 states uses proprietary technology and equipment, designed, and built in Lawn Doctor’s NJ manufacturing facility. Backed by a 100% guarantee, the licensed services provided by Lawn Doctor help maintain and improve overall condition and appearance of our customers’ properties, as well as protect health and comfort with pest control services. Lawn Doctor has been offering custom lawn care, pest control, and tree and shrub care services to property owners since 1967 — and has been doing it in ways the competition simply can’t match. The attention to detail and service means franchisees enjoy a customer retention rate of 80%, the highest in the industry. This incredible, long standing success is attributed to the quality of people within the organization and continued innovation to keep the brand and related solutions relevant. While those affiliated with Lawn Doctor embrace its rich history, the brand is constantly evolving and looking forward. In fact, Lawn Doctor recently experienced its single best year in 2022 after growing same store sales by double digits. Being a mobile and recurring service with no reliance on a storefront or face to face customer interaction, the company continues to thrive by providing its essential services around the country. Lawn Doctor is one of three franchises to be recognized on the Entrepreneur Franchise 500 list for 44 straight years., billing_contact_email=ap@happinest.com, service_3=Power Seeding, registration_north_dakota=Registered, service_4=Core Aeration, sales_process=Our process begins with a initial "getting to know one another" call, where we also discuss the process and timeline. The second step is a program review to discuss a day in the life, the brand tools, systems, marketing, and training /support in place. The third step is to provide the FDD and schedule a Q&A to discuss questions. The fourth step is to prepare a candidate for validation and provide coaching for setting up calls with owners. After completing calls with owners, the 5th step is finalizing territory, running a prospects background/credit check. The 6th step is to schedule an executive invite call for a prospect to receive an invitation to a virtual Discovery Day. Franchise agreements are prepped at this stage. After Discovery Day, assuming all went as expected, the 7th step is an approval to join the team call. The 8th and final step in the development process is an agreement signing call and funding. A welcome wagon note is sent to the new owner and operations team, beginning the new franchisee RAMP and on-boarding process., service_5=Pest Management, service_1=Lawn Fertilization and Weed Control, territory_protection=Yes, sks_item_7_range_low=114465, registration_indiana=Registered, leads_email=franchiseinformation@lawndoctor.com, billing_contact_first_name=Caren, initial_broker_commissions=$30,000, $41,000, $52,000, item_7_3_unit_low=200000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/4966125375/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=ericmartin@happinest.com, item_19_data__2=85.4%, item_19_data__1=$1,130,477, item_7_low=150070, referral=Ryan Zink, main_logo=https://commandcenter.franchisesidekick.com/brand_image/4966125375/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/4966125375/services_image_small, group_description=Happinest Brands is a home services franchisor that is focused on driving significant growth by providing a best-in-class customer experience through highly efficient service franchise models that are scalable and fun to operate. Our long-term vision is to add several service concepts and partner with passionate entrepreneurs and teams to build iconic brands., year_started_franchising=1967, sks_locations_represented_in_item_19=191, sks_years_franchising=1967, units_awarded_last_12_months=25, contact_phone=4023121084, page_title=Lawn Doctor, approximate_break_even_time_frame=9-12 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/4966125375/main_background?variant=large, customer_acquisition=[Call Center, Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/102796824665?portalId=21052030&sign=Dfev5HhGUCWxtbkWYI0wLM1HT0E%3D&conversionId=7bf695e2-4571-491b-80e3-0c5d9749e580&filename=7bf695e2-4571-491b-80e3-0c5d9749e580-2-7178165/fdd_upload-2022-LD-FDD.pdf, hs_object_source_id=9a765c76-9775-4116-b342-29c36c95fd69, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/4966125375/services_image_small_2, brand_fund=30K minimum spend, or 10% of gross sales, sales_contact_first_name=Eric, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Lawn%20Doctor, functions_of_owner_operator=Overseeing 1-2 part time technicians, do some level of servicing in early stages, building routes, following up with customers who are sold by our sales center, sidekick_commission_10=129000, contact_first_name=Eric, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/7d8c0ed4-bed5-4e2d-91a6-da7e8b0c6ec9-2-7178165staffing_requirements_image-IMG_6904.jpg, ideal_candidate=Relationship Builder;No Industry Experience Required;Values Outstanding Customer Service;Community Centric;Leadership Skills;Business Acumen, unique_name=Lawn Doctor, major_competitors=TruGreen, Weed Man, Grounds Guys, US Lawns, available_internationally=No, priority_status=Certified, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/4966125375/services_image_medium_2, sks_item_7_range_high=141815, competitive_advantage_3=In House sales center to convert new sales, competitive_advantage_2=Cutting edge media programs to drive demand, managed for owners, affiliate_brands_owned=Pest Hunters-Mosquito Hunters and ecomaids, competitive_advantage_1=Tenure, #1 ranked franchise in space, competitive_advantage_7=Proprietary best in class equipment, competitive_advantage_6=1 of 3 brands to be ranked for 44 straight years in the Entrepreneur Franchise 500, competitive_advantage_5=Highly recognized brand, competitive_advantage_4=Best customer retention in the industry, competitive_advantage_9=Over 150 years of experience on leadership team, number_type_of_employees=1-2 Service Technicians, competitive_advantage_8=Superior technology for scheduling and routing, contact_last_name=Martin, employee_skillset_type=Compensated more with a specific skillset, locations_open=655, item_19_label__1=Average Gross Sales, item_19_label__2=Average Gross Profit, joined_inventory_at=1678838400000, required_net_worth=200000, registration_hawaii=Deferred - Not Taking Leads, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/4966125375/services_image_large_2, submission_idempotent_id=9a765c76-9775-4116-b342-29c36c95fd69, franchise_fee_10=, brand_summary_marketing_revision=Lawn Doctor has an invaluable—and proven—recurring revenue model. By focusing on high-demand, repeat services like lawn fertilization, weed control, and pest management, customer acquisitions consistently lead to repeat business. And because nearly three-quarters of all U.S. households will utilize professional lawn care services in an $80 billion industry, we are supremely confident that our brand’s impressive 80 percent customer retention rate will continue to remain steady in the years to come. Lawn Doctor was built with the goal to bring superior service and advanced technology to the lawn care industry. With 78 million baby boomers in the US, coupled with dual-income homeowners on the rise, the convenience of professional lawn care is in demand now more than ever before. The grass looks greener with each passing day for Lawn Doctor’s future—and we believe that our services will only continue to grow., area_development_opportunities=No, is_group=Yes, franchise_fee_3=100000, franchise_fee_4=, franchise_fee_5=, industry_size=$80 Billion, franchise_fee_6=, franchise_fee_7=, secondary_contact_first_name=Pam Murdoch, franchise_fee_8=, franchise_fee_9=, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=70%, dynamic_page_slug=lawn-doctor, franchise_fee_2=75000}

• Brands
• Lawn Doctor

Lawn Doctor

Brand Summary

Lawn Doctor specializes in treatment and conditioning services such as fertilization, weed control, seeding, and pest management. We don’t cut lawns, we are a lawn spa. The model has been tested and perfected for over 55 years. We are one of only three brands to be ranked in Entrepreneurs Top 500 for 46 straight years. The footprint we have built is a result of our continued innovation in equipment technology, customized products, and quality service delivery. We are nationally known, but locally owned. That’s how we’ve grown for the past 50+ years, one local and trusted partner at a time. The level of service that we expect to provide can only be delivered by someone who lives in the same community as their customers. In addition to a best-in-class customer experience, Lawn Doctor generates growth by providing an excellent value proposition for our franchisees. The brand provides owners with corporate-directed marketing, an in-house call center to assist with sales, along with access to innovative technology and equipment to help run the business. All of these greatly increase efficiency and profitability. Lawn Doctor also offers a home-based business model, meaning that franchisees do not take on costs, delays, or risks associated with operating a retail location. This is a simple model, very scalable, and requires no previous industry experience. The recent addition of the holiday lighting service line (Holiday Lighting Heroes) removes the seasonal complexities and allows an owner to have better employee retention and a predicable stream of revenue year round, regardless of market and climate.

Brand Superpowers

Backed by Happinest Brands

Proprietary equipment, best in class

Outstanding item 19

Best customer retention in the industry

Proven lead generation program with In House sales center

*THE NUMBERS

$150,070 - $177,052 Investment Range

$1,130,477 Average Gross Sales

85.4% Average Gross Profit

10% Royalty on gross Royalty

30K minimum spend, or 10% of gross sales Brand Fund

$200,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Scott Frith
Home Office Location	Holmdel, NJ
Company Founded	1967
Began Franchising	1967
Industry	Lawn Care/Treatment & Pest Management
Industry Size	$80 Billion
Veteran Discount	10% Discount on IFF
Group Health Insurance	Yes

Business Basics Get to know the brand

Founder	Scott Frith
Home Office Location	Holmdel, NJ
Company Founded	1967
Began Franchising	1967
Industry	Lawn Care/Treatment & Pest Management
Industry Size	$80 Billion
Veteran Discount	10% Discount on IFF
Group Health Insurance	Yes

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time	850
Franchise Units Awarded Last 12 Months	25
Franchise Units Open	655
Number of franchisees	255

Ideal Candidate What characteristics do the highest-performing franchisees have

Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Leadership Skills
Business Acumen

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10% Discount on IFF

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.