{group_info=Front Street Equity Partners, superpower_3=Cult-like following & thousands of 5 star reviews., superpower_4=Franchise with Confidence - 40+ locations open today, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_medium, superpower_1=Magnolia works in any size market and type of real estate!, territories_awarded=68, superpower_2=Moderate Investment with quick ROI potential, sks_open_locations_three_years_ago=5, registration_michigan=Pending, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=267394, scheduling_link=, marketing_website_url=https://www.franchisesidekick.com/brands/magnolia-soap-&-bath-company, initial_item_19_overview=1st Year Locations from FDD - $412,735 Revenue with $100,249 Net Returns (25%). Top 20% of Stores - $616,252 Revenue / $197,792 Net (32%)., override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/8178324619/additional_background?variant=large, sales_contact_last_name=Bynum, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Scalable retail concept with simple labor model, franchise_fee=60000, brand_refresher_url=https://www.videoask.com/ai3vi0bs1xq8t5gfwsepkkkq12onkfsaedap9283, sks_number_of_franchisees=25, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=26.77, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/magnolia-soap-&-bath-company, year_founded=2018, hs_pipeline=11403875, industry=Bath and Shower Products, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), customer_acquisition_other=Community Events + Partnerships, hs_object_source_label=FORM, registration_maryland=Pending, currently_franchising=Yes, website=https://magnoliasoapandbath.com/, secondary_contact_email=, preferred_funding_partner=FranFund, royalty_external=7% of Revenue, corporate_location=New Albany, MS, functions_of_semi_absentee_owner=-Oversee Manager and location(s) -Meet with Managers weekly/daily to execute strategy -Meeting with team members monthly -Set goals and expectations -Assist with staff recruitment / hiring -Build network and community around store -Manage KPIs and payroll , item_19_highlights=Top 20% show $619,951 in Gross Revenue with Net Income of $228,038 or 36.78%! Item 19 will show a month-to-month of product revenue reflecting 1st year location doing $140,811 in a single month! Full P&Ls for 20 locations - Corporate and franchise locations included with owner operator and executive owner locations included, sales_contact_phone=662-255-2870, real_estate_description=Retail should be high foot traffic or visibility street. We have locations in strip centers and main streets. Magnolia works anywhere but does need to be an area customers are already going for retail., sks_royalties_collected_two_years_ago=38747, starting_employees_number_1=1, starting_employees_number_2=3-5, hs_lastmodifieddate=1749150435883, number_of_associated_contacts=2, contact_created=true, sold_out_markets=No Major Markets Sold Out, sks_item_19_revenue=418376, franchise_fee_additional=6+ Units; Total Franchise Fee is # of units multiplied by $40,000 per unit, group_health_insurance=Yes, has_group_contact=Yes, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week), secondary_contact_last_name=, registration_virginia=Pending, target_customer=Magnolia Soap & Bath's cusotmer is EVERYONE. There is no customer in America who doesn't use soap, household or bath products.Our ideal customer is someone who cares about quality products and wants to support local businesses. , sales_contact_email=magen@magnoliasoapandbath.com, billing_contact_phone=662-255-2870, person_completing_2_minute_drill=Magen Bynum, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=General Manager, starting_employees_type_2=Sales Associate / Product Maker, founder_name=Magen Bynum, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Magnolia%20Soap%20%26%20Bath%20Company, has_current_fdd=Yes, technology_other=E-Commerce Managed and Fulfilled by Franchisor, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=12, hs_object_id=8178324619, name=Magnolia Soap & Bath Company, sidekick_commission_2=, sidekick_commission_3=, group_contact_first_name=Bobby, fun_facts=1. Magnolia's grand openings often have hundreds of people lined around the buildings / blocks so we've been called 'the Chic-Fil-A of retail" since there's a line around the block and our customers are obsessed over our product but also our customer experience. 2. Magnolia Soap & Bath is one of the only retail-tainment franchise concepts where customers can both witness and participate in making the actual products that they'll use at home. Even if they purchase off the shelf, customers love knowing exactly where the products are coming from (all US Sourced products) and how they are made. , sidekick_commission_1=28000, community_impact=-Hope in Soap - each month Magnolia partners with a local charity to raise money for the franchisee's charity of choice. -Partnerships with local businesses, schools, community events regularly to make custom soap fragrences / colors for special events and support local causes. , registration_illinois=Pending, business_model_b2b_percentage=10%, contact_email=magen@magnoliasoapandbath.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Magnolia%20Soap%20%26%20Bath%20Company, hs_createdate=1692207253922, display_on_website=true, registration_south_dakota=Pending, e2_visa_candidates=No, brand_summary=Today’s consumers are adamant about what types of ingredients are found in their everyday products, foods and so much more. The $43B Soap and Household Products industry is no exception but there are limited places for consumers to find these products. Magnolia Soap and Bath fills that need with clean, sulfate-free and paraben-free, naturally beautiful products with a slice of southern hospitality. Magnolia Soap and Bath Retail locations provide a unique customer experience that engages the senses. Customers smell the beautiful aromas and see the unique and locally handcrafted products. They can even participate in soap-making or candle-making parties as part of the Magnolia experience. Our fun and unique products are perfect for the consumer with sensitivities or who is picky about the ingredients they want for their family, children and even pets. All of our ingredients are sourced in the USA. Magnolia customers are so adamant about the brand experience and products that most customers and even franchisees were referred to us originally by existing customers. That is the ultimate validation along with our 40+ locations and owners. , company_locations_open=10, secondary_contact_phone=, technology=[Scheduling, CRM, Inventory Management, Billing, Logistics, Other], employees_per_mature_location=6 to 9 employees, territory_description=50k population or up to 5 mile radius, item_7_3_unit_high=485500, territory_check_email=sales@magnoliasoapandbath.com, item_7_high=395500, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Magnolia%20Soap%20&%20Bath%20Company, is_boring_offering=No, royalty=7% of Revenue, pitch_video_link=https://www.videoask.com/az7rbq0cy5jquudmue7ygducwi39r1q5hbsqymyq, registration_rhode_island=Pending, current_franchisees=44, brand_group=, id=8178324619, group_contact_last_name=Brennan, in_house_financing=No, business_category=Retail Products, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=150000, hs_pipeline_stage=33940788, registration_wisconsin=Pending, billing_contact_last_name=Bynum, registration_washington=Pending, sks_open_locations_last_year=21, brand_fund_external=2% of Revenue, veteran_discount=No, hs_updated_by_user_id=52193499, service_6=Soap Making Parties Available , service_2=Paraben Free, Sulfate Free Products, superpowers=Today’s consumers are adamant about what types of ingredients are found in their everyday products, foods and so much more. The $43B Soap and Household Products industry is no exception but there are limited places for consumers to find these products. Magnolia Soap and Bath fills that need with clean, sulfate-free and paraben-free, naturally beautiful products with a slice of southern hospitality. Magnolia Soap and Bath Retail locations provide a unique customer experience that engages the senses. Customers smell the beautiful aromas and see the unique and locally handcrafted products. They can even participate in soap-making or candle-making parties as part of the Magnolia experience. Our fun and unique products are perfect for the consumer with sensitivities or who is picky about the ingredients they want for their family, children and even pets. All of our ingredients are sourced in the USA. Magnolia customers are so adamant about the brand experience and products that most customers and even franchisees were referred to us originally by existing customers. That is the ultimate validation along with our 40+ locations and owners. ✅ Magnolia is Southern Charm + Locally Handcrafted Products + High Quality, Clean Ingredients! We fill a huge gap in the industry of experiential retail. ✅ Magnolia is a proven model regardless of market size, location type and even market type. Strip Centers, Main Street, Malls, you name it, we have a location in it. We have locations in towns of <10k population doing nearly $700k in annual revenue! Magnolia works everywhere. ✅ Simple, Scalable Retail and Labor Model – 1,200 to 1,500 sq ft;only 1 employee during most store hours. Omni-channel sales opportunities both inside and outside of the four walls. ✅ Multiple Revenue Streams including traditional retail, e-commerce, wholesale & pop-ups. No limits to what the franchisee can do. E-Commerce is managed and fulfilled by Franchisor and Franchisee is paid without doing any work. ✅ Moderate Investment with Robust Item 19 showing Average returns in 1st Year of $100k+! Buildout is simple so locations are opening in as little as 3-4 months! Not difficult real estate. ✅ Incredible Validation - 5 of the 6 first franchisees purchased additional locations., billing_contact_email=magen@magnoliasoapandbath.com, service_3=Majority of products are made in store, registration_north_dakota=Pending, service_4=Omni-Channel Revenue opportunities, sales_process=Typical Sales Process of FSOs: 1. Intro Call (with recorded video to watch prior) 2. Unit Economics 3. Weekly Leadership Calls and Validation 4. FDD Review & Mapping 5. Confirmation Day Invite (Tupelo, MS that is incredible) 6. Confirmation Day Prep Call 7. Confirmation Day Attendance 8. Decision Day Call 9. Welcome Sign & Pay Call, service_5=Household Products, service_1=Locally Handcrafted Soap & Bath Products, territory_protection=Yes, sks_item_7_range_low=239050, registration_indiana=Pending, leads_email=sales@magnoliasoapandbath.com, billing_contact_first_name=Magen, initial_broker_commissions=1 Unit - $30,000 2 Units - $44,000 3 Units - $60,000, item_7_3_unit_low=347900, re_enroll_onboarding_reminder=false, white_logo=https://commandcenter.franchisesidekick.com/brand_image/8178324619/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=bobby@fsdevco.com, item_19_data__2=$228,038 or 36.78%, item_19_data__1=$402,557, item_7_low=257900, referral=Ryan Zink, main_logo=https://commandcenter.franchisesidekick.com/brand_image/8178324619/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_small, year_started_franchising=2020, sks_locations_represented_in_item_19=16, sks_years_franchising=2021, units_awarded_last_12_months=33, contact_phone=662-255-2870, page_title=Magnolia Soap & Bath Company, approximate_break_even_time_frame=Owner Operator - as little as 2-3 months with our grand opening strategy Executive Model - as quickly as 4-6 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/8178324619/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Recurring Revenue, Other], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/135813792697?portalId=21052030&sign=TkPr27WHonZeur1DnMh-Pyk_J2w%3D&conversionId=b6b4acf6-42e8-45cd-bcb5-809a8cac4833&filename=b6b4acf6-42e8-45cd-bcb5-809a8cac4833-2-7178165/fdd_upload-Magnolia-2023-FDD-MultiState.pdf, hs_object_source_id=8aca2f73-1dda-42d1-b749-58341720d4a0, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_small_2, brand_fund=2% of Revenue, sales_contact_first_name=Magen, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Magnolia%20Soap%20&%20Bath%20Company, functions_of_owner_operator=-Manage Day-to-Day Operations -Train Staff -Assist Customers as Lead Sales Associate -Manage and execute customer experience strategy -Manage In-Store Inventory and product making as needed -Run / Sell in store parties and events -Manage backend finances and P&L -Build Community Relationships, contact_first_name=Magen, ideal_candidate=Passion to Help People;Values Outstanding Customer Service;Community Centric;Business Acumen;Sales or Management Experience;Outgoing, competitive_advantage_10=Simple Buildout and location lower investment and faster launch., unique_name=Magnolia Soap & Bath Company, major_competitors=-Buff City Soap -Lush -Fragmented Local Mom & Pop, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_medium_2, sks_item_7_range_high=331000, competitive_advantage_3=No harsh chemicals or dyes used in Magnolia products. We use only the highest quality ingredients that are plant-based, natural, paraben and sulfate free. , competitive_advantage_2=Sensory Customer Experience - see, smell, touch, and even make soap yourself, affiliate_brands_owned=, competitive_advantage_1=Illusion of Complexity - many producs made from the same ingredients, competitive_advantage_7=Fraction of the investment vs most brick and mortar businesses. Estimated investment of $239,050 to $331,000, competitive_advantage_6=Multiple Revenue Streams includign retail, e-commerce, pop-up locations and even wholesale opportunities for franchisees., competitive_advantage_5=Magnolia has locations in every type of market and real estate; from rural to metropolitans...main street to mall locations., competitive_advantage_4=Experienced Franchsior with over 50 locations open or in development, item_7_other=$289,050 - $511,000, competitive_advantage_9=3rd Party Healthcare Options for Franchisees to leverage, number_type_of_employees=1 Manager and 3-5 Sales Associates / Soap Makers to launch. Employees can/will scale as business scales., competitive_advantage_8=Great product served up with southern hospitality resulting in raving fans! (92.6 NPS), contact_last_name=Bynum, employee_skillset_type=Compensated less without a specific skillset, locations_open=37, item_19_label__1=Average Gross Revenue, item_19_label__2=Top 20% Avg Gross Revenue Less Disclosed Expenses, joined_inventory_at=1697155200000, required_net_worth=400000, registration_hawaii=Not Registered, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/8178324619/services_image_large_2, submission_idempotent_id=8aca2f73-1dda-42d1-b749-58341720d4a0, franchise_fee_10=400000, brand_summary_marketing_revision=Today’s consumers are adamant about what types of ingredients are found in their everyday products, foods and so much more. The $43B Soap and Household Products industry is no exception but there are limited places for consumers to find these products. Magnolia Soap and Bath fills that need with clean, sulfate-free and paraben-free, naturally beautiful products with a slice of southern hospitality. Magnolia Soap and Bath Retail locations provide a unique customer experience that engages the senses. Customers smell the beautiful aromas and see the unique and locally handcrafted products. They can even participate in soap-making or candle-making parties as part of the Magnolia experience. Our fun and unique products are perfect for the consumer with sensitivities or who is picky about the ingredients they want for their family, children and even pets. All of our ingredients are sourced in the USA. Magnolia customers are so adamant about the brand experience and products that most customers and even franchisees were referred to us originally by existing customers. That is the ultimate validation along with our 40+ locations and owners. , area_development_opportunities=No, franchise_fee_3=150000, sks_royalties_collected_three_years_ago=0, franchise_fee_4=180000, franchise_fee_5=225000, industry_size=$43B+ growing at 5% YOY, franchise_fee_6=240000, franchise_fee_7=280000, secondary_contact_first_name=, franchise_fee_8=320000, franchise_fee_9=360000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=90%, dynamic_page_slug=magnolia-soap-&-bath-company, franchise_fee_2=110000}

• Brands
• Magnolia Soap & Bath Company

Magnolia Soap & Bath Company

Brand Summary

Today’s consumers are adamant about what types of ingredients are found in their everyday products, foods and so much more. The $43B Soap and Household Products industry is no exception but there are limited places for consumers to find these products. Magnolia Soap and Bath fills that need with clean, sulfate-free and paraben-free, naturally beautiful products with a slice of southern hospitality.

Magnolia Soap and Bath Retail locations provide a unique customer experience that engages the senses. Customers smell the beautiful aromas and see the unique and locally handcrafted products. They can even participate in soap-making or candle-making parties as part of the Magnolia experience. Our fun and unique products are perfect for the consumer with sensitivities or who is picky about the ingredients they want for their family, children and even pets. All of our ingredients are sourced in the USA.

Magnolia customers are so adamant about the brand experience and products that most customers and even franchisees were referred to us originally by existing customers. That is the ultimate validation along with our 40+ locations and owners.

Brand Superpowers

Magnolia works in any size market and type of real estate!

Moderate Investment with quick ROI potential

Cult-like following & thousands of 5 star reviews.

Franchise with Confidence - 40+ locations open today

Scalable retail concept with simple labor model

*THE NUMBERS

$257,900 - $395,500 Investment Range

$402,557 Average Gross Revenue

$228,038 or 36.78% Top 20% Avg Gross Revenue Less Disclosed Expenses

7% of Revenue Royalty

2% of Revenue Brand Fund

$400,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Magen Bynum
Home Office Location	New Albany, MS
Company Founded	2018
Began Franchising	2020
Industry	Bath and Shower Products
Industry Size	$43B+ growing at 5% YOY
Veteran Discount	No
Group Health Insurance	Yes

Business Basics Get to know the brand

Founder	Magen Bynum
Home Office Location	New Albany, MS
Company Founded	2018
Began Franchising	2020
Industry	Bath and Shower Products
Industry Size	$43B+ growing at 5% YOY
Veteran Discount	No
Group Health Insurance	Yes

The Stats What is the growth trajectory of the brand

Company Units Open	10
Franchise Units Awarded All Time	68
Franchise Units Awarded Last 12 Months	33
Franchise Units Open	37
Number of franchisees	44

Ideal Candidate What characteristics do the highest-performing franchisees have

Passion to Help People
Values Outstanding Customer Service
Community Centric
Business Acumen
Sales or Management Experience
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management, Billing, Logistics and E-Commerce Managed and Fulfilled by Franchisor

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

No

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.