{group_info=REP'M Group, contract_signer_email=dreese@themilkshakefactory.com, superpower_3=Quality Ingredients, superpower_4=Housemade Proprietary Ice Cream, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_medium, superpower_1=Fourth generation chocolatiers, territories_awarded=146, superpower_2=Strong leadership experience, sks_open_locations_three_years_ago=8, registration_michigan=Pending, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=0, scheduling_link=https://bookus.page/therepmgroup/storm/lite/milkshake-factory-franchising-introductory-webinar-zoom, marketing_website_url=https://www.franchisesidekick.com/brands/milkshake-factory, initial_item_19_overview=Our Item 19 includes 8 full P&L’s from our franchise-conforming locations in 2022 and 9 full P&L’s from Q1 of 2023 Of our 8 locations that were operating in 2022, 7 were open for a full calendar year and the AUV’s among those stores was 802.5K and the average profit was just shy of 170K, showing margins of 21%. We opened a 9th franchise conforming location in March of 2023 and the Item 19 shows that store broken even in month #1, showing revenues of 85K+ and a profit of $8800. Volumes and margins also continue to improve as our revenues for the 8 locations open for the full Q1 averaged 219.9K and average profit across those stores was $53,610, revealing average margins of 24%+. 3 stores are profiting over 28%. If you remove the outlier in both sets of P&L’s (store #2 is our under-performer), our stores would have average 842.3K in revenue in 2022 and an average profit of 191.3K (22.7%) in 2022 and in Q1 of 2023: 231.8K with an average profit of $59,770 (25.8%) When evaluating Food & Bev brands, the general rule of thumb is that you want to see Labor and COGS under 60% of Gross Revenues. Our Labor + COGS hovers around 52% of our Revenue, thus leading this business to be more profitable than most other brands in our space., momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/8178175403/additional_background?variant=large, sales_contact_last_name=Miller, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_large, main_contact_is_contract_signer=No, superpower_5=Community Engagement, franchise_fee=60000, brand_refresher_url=https://franchisesidekick.zoom.us/rec/share/MGyXvvX84LyqYiHxdfHm9r2NCYJJHbkzVJLXDUzHjCn5Gh0o6I4tilp3z9JZMHM.kbDJBYi-VGWZw1X2?startTime=1745589383000&pwd=WWpelSg6PW86sXShMbnQxA7ZsCUla_tp, sks_number_of_franchisees=0, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=23.7, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/milkshake-factory, year_founded=1914, hs_pipeline=11403875, industry=Foodservice & Hospitality, franchise_offering_components=A manager can run the day-to-day operations;Recession Resistant;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Deferred - Not Taking Leads, contract_signer_first_name=Dan, currently_franchising=No, website=https://www.milkshakefactory.com/, secondary_contact_email=, preferred_funding_partner=FranFund, royalty_external=6, corporate_location=Pittsburgh, PA, functions_of_semi_absentee_owner=*Managing through KPIs *Drive culture *Sphere of influence *Hire staff that can drive the culture and represent the brand *Regular calls with home office *Support the team during the pre-sales phase (10-13 weeks prior to opening), item_19_highlights=2024 Full P&L’s on 9 corporate locations organized into tertiles: AUV - $716,079 NOI - $89,973 Top Tertile: AUV - $922,771 NOI - $144,398 Average 3-month Franchisee P&L: AUV - $181,5809 NOI - $5,242 Product Mix: 84% Milkshakes, 14% Chocolate, 2% Other, sales_contact_phone=2674712921, real_estate_description=1,300-1,800 sf, starting_employees_number_3=2-3, sks_royalties_collected_two_years_ago=0, starting_employees_number_4=6+, starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1752276860884, number_of_associated_contacts=9, contact_created=true, sold_out_markets=Metro Indianapolis, IN, Metro Detroit, MI, Wilmington, Raleigh, Durham, Winston-Salem, and Greensboro, NC, Pittsburgh, PA, Provo/Orem, Salt Lake City, UT., sks_item_19_revenue=296366, franchise_fee_additional=10+ units: $35,000 per territory, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=, registration_virginia=Deferred - Not Taking Leads, target_customer=Age 2-100, families, sales_contact_email=smiller@repmgroup.com, starting_employees_type_4=Team Members, person_completing_2_minute_drill=Ashley Milliken, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=General Manager, starting_employees_type_2=AGM, starting_employees_type_3=Shift Supervisor, founder_name=Dana Edwards Manatos, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=MilkShake%20Factory, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=8, hs_object_id=8178175403, name=MilkShake Factory, contract_signer_last_name=Reese, sidekick_commission_2=44000, sidekick_commission_3=54000, group_contact_first_name=Regina, fun_facts=The Original Edwards Family Chocolate Business was established in Pittsburgh, PA in 1914. The business of chocolate has passed through generations and it currently thrives under the name “MilkShake Factory.” With 11 locations in the Metro Pittsburgh Market, MilkShake Factory is a community staple for a sweet treat., sidekick_commission_1=30000, registration_illinois=Deferred - Not Taking Leads, business_model_b2b_percentage=10%, contact_email=regina@repmgroup.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=MilkShake%20Factory, hs_createdate=1692205879350, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=Yes, brand_summary=MilkShake Factory® is a premium dessert destination, serving up handspun milkshakes made with housemade ice cream, as well as heritage chocolates crafted by fourth-generation chocolatiers. Having been successful in the $1.5 trillion Foodservice & Hospitality industry for over a century, MilkShake Factory is presenting the sweetest opportunity in franchising! Beginning in 1914 as a family-run chocolate business, MilkShake Factory was spun off in 2003 as a way to bring more business throughout the year to the family’s chocolate shop. Elevated by fourth-generation chocolatiers, MilkShake Factory delivers handcrafted milkshakes and chocolates with a sophisticated yet simple operation with a culture committed to fostering a familial culture. Furthermore, MilkShake Factory has a refined and proven concept with proprietary house-made ice cream and top notch ingredients, demonstrating strong unit economics that can efficiently operate at scale, making it an enticing franchise opportunity., company_locations_open=11, secondary_contact_phone=, technology=[Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=10 or more employees, territory_description=2 Mile Radius or 75,000 population, item_7_3_unit_high=2400000, territory_check_email=territorychecks@repmgroup.com, item_7_high=772548, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=MilkShake%20Factory, is_boring_offering=No, royalty=, pitch_video_link=https://vimeo.com/863323547/a7659692fd?share=copy, registration_rhode_island=Registered, mapping_login_password=HNgD2M, launch_video_recording_url=https://vimeo.com/866481658/e818b842bd?share=copy, current_franchisees=50, brand_group=Rep'm, id=8178175403, group_contact_last_name=Tevis, in_house_financing=No, business_category=Food/Drink, mapping_login_user_name=milkshakeview, registration_california=Not Registered, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=200000, hs_pipeline_stage=33940788, registration_wisconsin=Deferred - Not Taking Leads, billing_contact_last_name=Moua, registration_washington=Not Registered, sks_open_locations_last_year=9, brand_fund_external=2, veteran_discount=$5,000 off initial unit franchise fee, hs_updated_by_user_id=52193499, service_6=Smiles, service_2=Chocolate, superpowers=The Original Edwards Family Chocolate Business was established in Pittsburgh, PA in 1914. The business of chocolate has passed through generations and it currently thrives under the name “MilkShake Factory.” With 11 locations in the Metro Pittsburgh Market, MilkShake Factory is a community staple for a sweet treat. Prospects perception of the company (what concerns will surface) I don’t want foodservice Say, “What, you don’t want to make people smile?” This is not your traditional F&B restaurant. It’s like food-service-light;No full kitchen build-out. Simple menu. Low ingredients. Low ongoing inventory. Exceptionally long code-dates (use-by dates) on perishable items. Ice Cream market is saturated/It’s a fad Proprietary housemade ice cream. Not our buyer Food costs are variable and food goes bad Not currently, but as we get up to speed with Sysco Emerging Brands this is something we’ll evaluate. Although to be honest, this isn’t the savings most think it is. Often business will get locked into higher prices for the sake of ‘predictability’, which as a non-public company is a lousy trade-off for us. Most products have a very long shelf life (up to 1-2 years), so carryover inventory is not an issue. Too many uneducated employees We make it an inclusive environment that caters to happiness. Customers walk in with a smile, it’s the team’s job to keep that smile on their faces. Upbeat and happy working environment. SOPs make everything super simple. (Literally designed so well that my 10 year old daughter made a milkshake on her second try.) Designed in mind of training a 16 year old on their first job. Focus on building culture., billing_contact_email=dealinvoice@repmgroup.com, service_3=Sundaes, registration_north_dakota=Not Registered, service_4=Dairy-Free Options, sales_process=Sales Process 4 - 6 Week Sales Process (Discovery Experience) (1) Introductory Webinar - 60 min (2) Unit Economics Spreadsheet - 60 min (3) Marketing & Operations Recording & FDD Questions - 30 min (4) Franchisee Validation Calls - 60 min (5) Executive Validation Calls - 60 min (6) Monthly Discovery Day in Pittsburgh, PA - 2 Days + $500 Travel Reimbursement Sales VP Cary Tober - Director, Storm Miller, Trisha Bertelson, service_5=Grab'n'Go Snacks, brand_registration_notes=Not registered/accepting leads in AL, AR, CA, HI, ID, IA, IL, LA, MD, ME, MN, MS, MT, MN, MS, NE, NH, OR, VA, VT, WV, WI, WY, service_1=Milkshakes, territory_protection=Yes, sks_item_7_range_low=462545, registration_indiana=Deferred - Not Taking Leads, leads_email=leads@repmgroup.com, billing_contact_first_name=Chee, initial_broker_commissions=1 $30,000 2 $44,000 3 $54,000, item_7_3_unit_low=1600000, white_logo=https://commandcenter.franchisesidekick.com/brand_image/8178175403/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=regina@repmgroup.com, item_19_data__2=89,973.33, item_19_data__1=716,078.67, item_7_low=510492, main_logo=https://commandcenter.franchisesidekick.com/brand_image/8178175403/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_small, year_started_franchising=2023, sks_locations_represented_in_item_19=9, sks_years_franchising=2023, units_awarded_last_12_months=68, contact_phone=484.716.2471, page_title=MilkShake Factory, approximate_break_even_time_frame=Franchisees showing path to profitability in first 3 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/8178175403/main_background?variant=large, customer_acquisition=[Digital, Reputation Management], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/133965131384?portalId=21052030&sign=cKfXAdtC6f_15zgzmIy-SiicMFM%3D&conversionId=2d6afef6-1a60-4ebe-b6cf-4c0419469aa8&filename=2d6afef6-1a60-4ebe-b6cf-4c0419469aa8-2-7178165/fdd_upload-MSF_2023-FDD_Issued-5-10-2023_for-use-in-FL-IN-KY-MI-NE-TX-UT-WI-and-non-reg-only.pdf, hs_object_source_id=08386626-c6df-415c-91ac-338f0d916c85, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_small_2, brand_fund=, sales_contact_first_name=Storm, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=MilkShake%20Factory, functions_of_owner_operator=*Drive culture and customer retention *Be the “face” of the company *Sphere of influence *Community relation & promotion, contact_first_name=Cary, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;No Industry Experience Required;Values Outstanding Customer Service;Community Centric;Sales or Management Experience, unique_name=MilkShake Factory, major_competitors=Yard Milkshake Bar, Kilwin's, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_medium_2, sks_item_7_range_high=697024, competitive_advantage_3=Refined concept with proven unit economics that can successfully operate at scale, competitive_advantage_2=Certified training programs and robust Standard Operating Procedures, competitive_advantage_1= Dedicated team with decades of franchise experience, competitive_advantage_7=Unique & traditional flavor profiles, competitive_advantage_6=Speed and efficiency , competitive_advantage_5=Chick-Fil-A Quality service, competitive_advantage_4=Mobile product/Optional to consume in store, competitive_advantage_9=Sesame Street-Simple SOP, number_type_of_employees=13-18, competitive_advantage_8=Farm-fresh dairy, contact_last_name=Tober, employee_skillset_type=Compensated more with a specific skillset, locations_open=15, item_19_label__1=Corporate AUV, item_19_label__2=Corporate NOI, joined_inventory_at=1694131200000, required_net_worth=800000, registration_hawaii=Not Registered, registration_minnesota=Deferred - Not Taking Leads, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/8178175403/services_image_large_2, submission_idempotent_id=08386626-c6df-415c-91ac-338f0d916c85, brand_summary_marketing_revision=MilkShake Factory® is a premium dessert destination, serving up handspun milkshakes made with housemade ice cream, as well as heritage chocolates crafted by fourth-generation chocolatiers. Having been successful in the $1.5 trillion Foodservice & Hospitality industry for over a century, MilkShake Factory is presenting the sweetest opportunity in franchising! Beginning in 1914 as a family-run chocolate business, MilkShake Factory was spun off in 2003 as a way to bring more business throughout the year to the family’s chocolate shop. Elevated by fourth-generation chocolatiers, MilkShake Factory delivers handcrafted milkshakes and chocolates with a sophisticated yet simple operation. Why MilkShake Factory? *Fourth-generation chocolatiers committed to creating a family culture *Century-old family recipes, proprietary housemade ice cream, high-quality ingredients blended with imagination *Refined concept with proven unit economics that can successfully operate at scale *Dedicated team with decades of franchise experience *Certified training programs and robust standard operating procedures *Operationally simple and streamlined F&B, area_development_opportunities=Yes, franchise_fee_3=135000, sks_royalties_collected_three_years_ago=0, franchise_fee_4=180000, franchise_fee_5=225000, industry_size=$1.5 Trillion, franchise_fee_6=240000, franchise_fee_7=280000, secondary_contact_first_name=, franchise_fee_8=320000, franchise_fee_9=360000, hs_object_source=FORM, display_two_minute_drill=true, mapping_access_url=https://franworth.mapwebserver.com/, business_model_b2c_percentage=90%, dynamic_page_slug=milkshake-factory, franchise_fee_2=110000}

• Brands
• MilkShake Factory

MilkShake Factory

Brand Summary

MilkShake Factory® is a premium dessert destination, serving up handspun milkshakes made with housemade ice cream, as well as heritage chocolates crafted by fourth-generation chocolatiers. Having been successful in the $1.5 trillion Foodservice & Hospitality industry for over a century, MilkShake Factory is presenting the sweetest opportunity in franchising!

Beginning in 1914 as a family-run chocolate business, MilkShake Factory was spun off in 2003 as a way to bring more business throughout the year to the family’s chocolate shop. Elevated by fourth-generation chocolatiers, MilkShake Factory delivers handcrafted milkshakes and chocolates with a sophisticated yet simple operation with a culture committed to fostering a familial culture. Furthermore, MilkShake Factory has a refined and proven concept with proprietary house-made ice cream and top notch ingredients, demonstrating strong unit economics that can efficiently operate at scale, making it an enticing franchise opportunity.

Brand Superpowers

Fourth generation chocolatiers

Strong leadership experience

Quality Ingredients

Housemade Proprietary Ice Cream

Community Engagement

*THE NUMBERS

$510,492 - $772,548 Investment Range

716,078.67 Corporate AUV

89,973.33 Corporate NOI

6 Royalty

Brand Fund

$800,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Dana Edwards Manatos
Home Office Location	Pittsburgh, PA
Company Founded	1914
Began Franchising	2023
Industry	Foodservice & Hospitality
Industry Size	$1.5 Trillion
Veteran Discount	$5,000 off initial unit franchise fee
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Dana Edwards Manatos
Home Office Location	Pittsburgh, PA
Company Founded	1914
Began Franchising	2023
Industry	Foodservice & Hospitality
Industry Size	$1.5 Trillion
Veteran Discount	$5,000 off initial unit franchise fee
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	11
Franchise Units Awarded All Time	146
Franchise Units Awarded Last 12 Months	68
Franchise Units Open	15
Number of franchisees	50

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Sales or Management Experience

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 off initial unit franchise fee

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.