{group_info=Sequel Brands, superpower_3=Two levels of support - Pilates Addiction & Sequel Brands, contract_signer_email=trevor@sequelbrands.com, territories_awarded=66, superpower_1=The WundaFormer, superpower_2=Experienced Leadership Team, contact_street_address=4000 McArthur Suite 800, contact_city=Newport Beach, royalty=Gross Sales, registration_rhode_island=Registered, registration_michigan=Registered, launch_video_recording_url=https://franchisesidekick.zoom.us/rec/share/7A9KJOwv175vZX6ngyXERz9PUK84VfWuTUMdqvy6jLuo7xh_TTA7K2RF1AYg4th6.c5ftSbW_p6ECYm7Q?startTime=1760711493000&pwd=DI4PHgIJBIsAgqxHFwAAIAAAAHI0AoW61cZPVr455Y2XB5QtPL33vI-41MPSnC6HYP5PTWZLwsxZGay0nFvPRYVsbjAwMDAwNA, strong_zee_sales_skills_are_required=No, current_franchisees=3, brand_group=Sequel, id=31677770413, group_contact_last_name=Chacon, in_house_financing=No, business_category=Fitness/Health, registration_california=Pending, marketing_website_url=https://www.franchisesidekick.com/brands/pilates-addiction, working_with_other_brokers=Yes, registration_new_york=Pending, required_liquid_capital=100000, initial_item_19_overview=This brand has recently been purchased by Anthony Geisler and is in the current throes of conversion, so it's premature to answer this question since the redesign just happened. I would expect a 20% bottom-line number., hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Lucas, registration_washington=Pending, sales_contact_last_name=Weeter, bizbuysell_listing=No, main_contact_is_contract_signer=No, franchise_fee=65000, brand_fund_external=2%, veteran_discount=Yes - 10% off the initial franchise fee, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/pilates-addiction, superpowers=Anthony Geisler, who founded Exponential Fitness and grew 11 brands, was the most successful Fitness Franchisor in the Industry. Now, Anthony has developed Sequel Brands, now with 4 brands and more in development, Anthony and team are 10 years smarter with a lot more money! It's easy to understand why these brands will succeed in quicker fashion than the former brands. Sequel has 72 employees, complete with an entire marketing department, real estate department, legal department, and the top CEO's from Club Pilates, Yoga Six, Stretch Lab and the former COO of Exponential. In addition, we have the best Franchise Development Team assembled, including Bob McQuillan, Jen Cain, Jeff Bien, Chris Pena, Ryan Logan, Candice Weeter and Samantha Chacon., service_2=Retail, billing_contact_email=finance@sequelbrands.com, registration_north_dakota=Registered, year_founded=2025, sales_process=1. Qualify/Register the Lead 2. Intro Call Send Intro Deck 3. FDD Review Send FDD Start CEO Calls & Validation 4. Territory Review Send Territory Review Validation Progress 5. Discovery Day Invite Candidate to fill out registration form w/flights to be confirmed Candidate should be 90% ready to commit, just requiring the final step of the brand experience and ensuring confidence in the brand/operations team. 6. Discovery Day Prep Call Discuss the agenda What to expect/How to best present yourself Ensure funding plan is in order Confirm Territory Territory is on hold exclusively for 10 days post Discovery Day. It is expected that the FA is signed and franchise fees are paid within the 10 days. Confirm FA details Set Decision Day Call 7. Discovery Day Attended 8. Decision Day Call Within 72 hours of Discovery Day Confirm Territory, FA details and set Signing Date 9. Welcome to the family!, hs_pipeline=11403875, industry=Pilates, territory_protection=Yes, service_1=Membership‑Based Model, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_indiana=Registered, registration_maryland=Pending, leads_email=franchisesales@pilatesaddiction.com, contract_signer_first_name=Trevor, billing_contact_first_name=Trevor, initial_broker_commissions=Single Unit: $30,000 2-Units: $40,000 3-Units: $50,000, currently_franchising=Yes, item_7_3_unit_low=338697, contact_zip_code=92660, website=https://pilatesaddiction.com/, secondary_contact_email=rlogan@sequelbrands.com, preferred_funding_partner=No Preference, open_locations_disclosed_in_item_19=Yes, royalty_external=8%, corporate_location=Newport Beach, CA, group_contact_email=samantha@sequelbrands.com, item_19_highlights=Highest Annual Gross Sales - $990,489 Median Annual Gross Sales - $424,001 Lowest Annual Gross Sales - $267,629, functions_of_semi_absentee_owner=In the early stages of business, the owner handles construction, vendor relations, permitting, and lease negotiations with the support of the franchisor. Once a Letter of Intent (LOI) is in place, marketing begins, and the pre-sale process starts. They typically hire a general manager (GM), often their sales head, to manage sales once the LOI is signed while they continue to oversee construction and other operational tasks. After opening, the GM also handles hiring, grassroots marketing, and daily studio operations. The owner's role shifts to managing the GM, setting KPIs, and overseeing budgets and customer experience after the studio opens., sales_contact_phone=281-740-7066, item_19_data__1=$480,682, item_7_low=238697, starting_employees_number_3=1-2, real_estate_description=The territory will be a geographic area encompassing a population of approximately 50,000 people surrounding the applicable Studio or a two-mile radius from the front door of the Studio - whichever includes fewer people., starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1760728056076, number_of_associated_contacts=5, contact_created=true, sold_out_markets=Boise ID, year_started_franchising=2025, units_awarded_last_12_months=66, contact_phone=856-296-4800, page_title=Pilates Addiction, franchise_fee_additional=35,000 each, contact_state=California, approximate_break_even_time_frame=Varies, group_health_insurance=No, has_group_contact=Yes, customer_acquisition=[Call Center, Digital, Referral / Relationship, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/193660685954?portalId=21052030&sign=U7INZSJ3Eus2g6Xd2HumixBhW5w%3D&conversionId=71cc2114-c0f3-4822-bfe6-de35df1e16ac&filename=71cc2114-c0f3-4822-bfe6-de35df1e16ac-2-7178165/fdd_upload-Pilates-Addiction-2025-FDD-v20252105.pdf, hs_object_source_id=71cc2114-c0f3-4822-bfe6-de35df1e16ac, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), sales_contact_first_name=Candice, brand_fund=Gross Sales, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Pilates%20Addiction, secondary_contact_last_name=Logan, functions_of_owner_operator=In the early stages of business, the owner handles construction, vendor relations, permitting, and lease negotiations with the support of the franchisor. Once a Letter of Intent (LOI) is in place, marketing begins, and the pre-sale process starts. They typically hire a general manager (GM), often their sales head, to manage sales once the LOI is signed while they continue to oversee construction and other operational tasks. After opening, the GM also handles hiring, grassroots marketing, and daily studio operations. The owner's role shifts to managing the GM, setting KPIs, and overseeing budgets and customer experience after the studio opens., target_customer=Membership Base - Ages 18-50 Member Base - 70%-80% Female Household Income - $100k+, registration_virginia=Pending, sales_contact_email=candice@sequelbrands.com, contact_first_name=Bob, person_completing_2_minute_drill=Samantha Chacon, ideal_candidate=Relationship Builder;Experience with Sales Leadership;Industry Experience Preferred;No Industry Experience Required;Leadership Skills;Outgoing, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=General Manager, starting_employees_type_2=Sales Associate, starting_employees_type_3=Educator, founder_name=Sarah Luna, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Pilates%20Addiction, unique_name=Pilates Addiction, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, major_competitors=Club Pilates, JetSet Pilates, name=Pilates Addiction, hs_object_id=31677770413, contract_signer_last_name=Lucas, sidekick_commission_2=52000, available_internationally=No, group_contact_first_name=Samantha, sidekick_commission_1=30000, fun_facts=The Pilates Addiction CEO, Sarah Luna, is a former brand President and senior executive team member of a global boutique fitness franchise platform with over 2,700 open studios worldwide. She led growth across 10 Distinct fitness concepts, achieving over $1 billion in total aggregated system-wide sales, supporting 700,000+ active members and over 5,700 awarded territories., hs_object_source_detail_1=Franchisor Web Application , registration_illinois=Pending, competitive_advantage_2=HIIT Style workout is unique in the Pilates market, and targets a younger demographic than competing brands, competitive_advantage_1=The WundaFormer is revolutionary equipment for high-intensity workouts---exclusive to Pilates Addiction. , affiliate_brands_owned=Beem Light Sauna, iFlex, BODY20, contact_email=bob@sequelbrands.com, business_model_b2b_percentage=0%, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Pilates%20Addiction, number_type_of_employees=3-5: Owner, General Manager, Sales Associate & Educator(s), hs_createdate=1753890448566, display_on_website=true, contact_last_name=McQuillan, registration_south_dakota=Registered, locations_open=2, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=Average Annual Gross Sales, required_net_worth=500000, joined_inventory_at=1759449600000, e2_visa_candidates=No, registration_hawaii=Registered, registration_minnesota=Pending, company_locations_open=9, brand_summary=Pilates Addiction is the bold evolution of the traditional Pilates studio. Pilates Addiction operates a more modern, scalable boutique fitness franchise model that blends classical Pilates principles with contemporary athletic training geared towards a younger demographic. We don’t just teach Pilates; we redefine it. Our method fuses intensity with integrity, delivering heart-pumping, precision-focused workouts that challenge and transform (HIIT style Pilates – High-Intensity Interval Training). , submission_idempotent_id=71cc2114-c0f3-4822-bfe6-de35df1e16ac, technology=[Job Management, Scheduling, CRM, Billing], secondary_contact_phone=813-724-4872, franchise_fee_10=510000, employees_per_mature_location=5 or fewer employees, territory_description=50k population in a 12-minute drive, brand_summary_marketing_revision=Pilates Addiction is the bold evolution of the traditional Pilates studio. Pilates Addiction operates a more modern, scalable boutique fitness franchise model that blends classical Pilates principles with contemporary athletic training geared towards a younger demographic. We don’t just teach Pilates; we redefine it. Our method fuses intensity with integrity, delivering heart-pumping, precision-focused workouts that challenge and transform (HIIT style Pilates – High-Intensity Interval Training). , area_development_opportunities=No, franchise_fee_3=185000, item_7_3_unit_high=931547, franchise_fee_4=240000, industry_size=$193.7 billion, franchise_fee_5=295000, franchise_fee_6=340000, secondary_contact_first_name=Ryan, franchise_fee_7=385000, franchise_fee_8=430000, franchise_fee_9=475000, territory_check_email=franchisesales@pilatesaddiction.com, hs_object_source=FORM, item_7_high=646547, display_two_minute_drill=true, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Pilates%20Addiction, is_boring_offering=No, franchise_fee_2=130000, dynamic_page_slug=pilates-addiction, business_model_b2c_percentage=100%}

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• Pilates Addiction

Pilates Addiction

Brand Summary

Pilates Addiction is the bold evolution of the traditional Pilates studio. Pilates Addiction operates a more modern, scalable boutique fitness franchise model that blends classical Pilates principles with contemporary athletic training geared towards a younger demographic. We don’t just teach Pilates; we redefine it. Our method fuses intensity with integrity, delivering heart-pumping, precision-focused workouts that challenge and transform (HIIT style Pilates – High-Intensity Interval Training).

Brand Superpowers

The WundaFormer

Experienced Leadership Team

Two levels of support - Pilates Addiction & Sequel Brands

*THE NUMBERS

$238,697 - $646,547 Investment Range

$480,682 Average Annual Gross Sales

N/A Other Revenue

8% Royalty

Gross Sales Brand Fund

$500,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Sarah Luna
Home Office Location	Newport Beach, CA
Company Founded	2025
Began Franchising	2025
Industry	Pilates
Industry Size	$193.7 billion
Veteran Discount	Yes - 10% off the initial franchise fee
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Sarah Luna
Home Office Location	Newport Beach, CA
Company Founded	2025
Began Franchising	2025
Industry	Pilates
Industry Size	$193.7 billion
Veteran Discount	Yes - 10% off the initial franchise fee
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	9
Franchise Units Awarded All Time	66
Franchise Units Awarded Last 12 Months	66
Franchise Units Open	2
Number of franchisees	3

Ideal Candidate What characteristics do the highest-performing franchisees have

Relationship Builder
Experience with Sales Leadership
Industry Experience Preferred
No Industry Experience Required
Leadership Skills
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

Yes - 10% off the initial franchise fee

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.