{group_info=FranDevCo, superpower_3=Recession-resistant essential services, superpower_4=High recurring service & maintenance revenue, superpower_1=Backed by Brookfield, $900B+ assets, territories_awarded=1, superpower_2=100+ years in HVAC, plumbing, electric, contact_city=Cornelius, contact_street_address=19460 Old Jetton Road, royalty=6% of Gross Revenues, registration_rhode_island=Pending, registration_michigan=Registered, current_franchisees=1, strong_zee_sales_skills_are_required=No, brand_group=FranDevCo, id=31346832797, group_contact_last_name=Lueken, scheduling_link=https://meetings.hubspot.com/whit-shepherd1, in_house_financing=No; however the brand is happy to help a candidate in any way they can., business_category=Home Services, marketing_website_url=https://www.franchisesidekick.com/brands/service-experts, registration_california=Registered, registration_new_york=Pending, working_with_other_brokers=Yes, initial_item_19_overview=Average Gross Revenue Last 12 Months 1st Quartile = $12,227,259 2nd Quartile = $6,783,476 3rd Quartile = $5,269,567 4th Quartile = $3,496,548, required_liquid_capital=150000, hs_pipeline_stage=33940788, registration_wisconsin=Registered, billing_contact_last_name=Wolcott, registration_washington=Pending, sales_contact_last_name=Shepherd, bizbuysell_listing=No, main_contact_is_contract_signer=Yes, superpower_5=Industry-leading training & support, brand_fund_external=1%, franchise_fee=59900, veteran_discount=10% Off Initial Franchise Fee, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, service_6=Maintenance & Tune-ups, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/service-experts, service_2=Heating Services, superpowers=● Expert Service Guarantee: ○ Jobs are backed by a first year satisfaction guarantee. If something goes wrong due to materials or workmanship, it’s fixed at no cost—or the customer is refunded. ● The Advantage Program: ○ Exclusive leading model and a proven sales strategy to maximize revenue for franchise owners while ensuring peace-of-mind for customers. ● Minimal Staffing ● National Brand Recognition ● Recurring Revenue ● 30+ Years of Experience ● Strong Training & Support Network, billing_contact_email=jason wolcott, service_3=Cooling Services, registration_north_dakota=Pending, service_4=Plumbing Services, sales_process=Intro Call Education Webinars FDD Review Call Validation Executive Call Meet the Team Day Decision Day Call Signing Day, service_5=Electrical Services, year_founded=1996, hs_pipeline=11403875, industry=Home Services – HVAC, Plumbing, and Electrical, franchise_offering_components=Recurring Revenue Model (membership, subscription);Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation, service_1=HVAC Repair & Replacement, territory_protection=Yes, hs_object_source_label=FORM, registration_indiana=Registered, registration_maryland=Pending, leads_email=serviceexperts@frandev.co, billing_contact_first_name=Jason, initial_broker_commissions=Single Unit / Territory = $30,000 Each Additional Unit / Territory = $10,000, currently_franchising=Yes, item_7_3_unit_low=145650, contact_zip_code=28031, franchisee_info=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/193342529386?portalId=21052030&sign=khrse78oGhd5s6o9aniqW-RGC6I%3D&conversionId=6302df6e-6f32-45f4-9a6c-16f48546e3c2&filename=6302df6e-6f32-45f4-9a6c-16f48546e3c2-2-7178165/franchisee_info-Service-Experts-Amended-2025-FDD-dated-07-10-25-(PDF).pdf, website=https://www.serviceexperts.com/, secondary_contact_email=logan.west@frandev.co, open_locations_disclosed_in_item_19=Yes, preferred_funding_partner=No Preference, royalty_external=6%, corporate_location=3400 N. Central Expressway Suite 410 Richardson, TX 75080, group_contact_email=rebecca.lueken@frandev.co, functions_of_semi_absentee_owner=Provides financial oversight, manages GM, reviews performance, and focuses on growth without daily involvement., item_19_highlights=1st Quartile - Average Gross Revenue = $12,227,259 2nd Quartile - Average Gross Revenue = $5,721,730, item_19_data__2=$2,648,736, sales_contact_phone=(254) 855-6414, item_19_data__1=$6,326,097, item_7_low=145650, real_estate_description=Commercial/light industrial space with office, warehouse/storage for equipment and parts, and parking for service vehicles. No retail storefront required., starting_employees_number_3=1, starting_employees_number_4=0, starting_employees_number_1=3, starting_employees_number_2=1, hs_lastmodifieddate=1759504361147, number_of_associated_contacts=3, contact_created=true, sold_out_markets=N/A, year_started_franchising=2025, units_awarded_last_12_months=1, contact_phone=(984) 205-9691, page_title=Service Experts, contact_state=North Carolina, approximate_break_even_time_frame=1 - 3 Years, group_health_insurance=No, customer_acquisition=[Digital, Referral / Relationship, Sales, National Accounts, Recurring Revenue], has_group_contact=Yes, fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/193337141419?portalId=21052030&sign=Ffp010VefM_qu5DT2j_rjHoRzYk%3D&conversionId=6302df6e-6f32-45f4-9a6c-16f48546e3c2&filename=6302df6e-6f32-45f4-9a6c-16f48546e3c2-2-7178165/fdd_upload-Service-Experts-Amended-2025-FDD-dated-07-10-25-(PDF).pdf, hs_object_source_id=6302df6e-6f32-45f4-9a6c-16f48546e3c2, franchisee_weekly_hours_required=Full-Time (40 or more hours per week), brand_fund=1% of Gross Revenues, sales_contact_first_name=Whit, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Service%20Experts, secondary_contact_last_name=West, functions_of_owner_operator=Oversees daily operations, manages staff, ensures service quality, and drives customer relationships/local marketing., registration_virginia=Pending, target_customer=Homeowners and small business owners, contact_first_name=Rebecca, sales_contact_email=whit.shepherd@frandev.co, billing_contact_phone=(214) 403-9201, starting_employees_type_4=N/A, person_completing_2_minute_drill=Rebecca Lueken, ideal_candidate=Relationship Builder;Values Outstanding Customer Service;Ability to recruit and scale a team;Operations Focused;Leadership Skills;Business Acumen, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Technicians/Installers, competitive_advantage_10=High customer retention through service plans, starting_employees_type_2=Office/Admin/Dispatcher, starting_employees_type_3=General Manager/Owner (if not owner-operated), founder_name=Daniel Botero, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Service%20Experts, unique_name=Service Experts, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=No, major_competitors=One Hour Heating & Air Conditioning, Aire Serv, ARS/Rescue Rooter, Benjamin Franklin Plumbing, Mister Sparky, ServiceMaster Restore, Mr. Rooter Plumbing, hs_object_id=31346832797, name=Service Experts, available_internationally=No, sidekick_commission_2=43960, sidekick_commission_3=61960, group_contact_first_name=Rebecca, fun_facts=Founded in 1996, Service Experts is one of the largest residential HVAC service companies in the U.S. with nearly $1B in revenues annually., sidekick_commission_1=30000, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Recurring revenue from maintenance plans, competitive_advantage_2=25+ years of proven home services expertise, registration_illinois=Pending, affiliate_brands_owned=All Dry, Conquer Padel Club, DuraFleet, Heights Wellness Retreat, Main Squeeze Juice Co., Morelia Gourmet Paletas, MosquitoNix, PatchMaster, Patrice & Associates, Resting Rainbow, Taste Buds Kitchen, Water Babies, competitive_advantage_1=Backed by Brookfield, a global leader in services, business_model_b2b_percentage=20%, contact_email=rebecca.lueken@frandev.co, competitive_advantage_7=Comprehensive training & onboarding, competitive_advantage_6=Strong buying power & vendor discounts, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Service%20Experts, competitive_advantage_5=National brand recognition and trust, competitive_advantage_4=Recession-resistant HVAC & plumbing demand, competitive_advantage_9=Multi-service model: HVAC, plumbing, IAQ, number_type_of_employees=10-15, competitive_advantage_8=Dedicated call center and marketing support, hs_createdate=1753380100215, contact_last_name=Lueken, display_on_website=true, employee_skillset_type=Compensated more with a specific skillset, locations_open=1, registration_south_dakota=Registered, item_19_label__1=Average Gross Revenue (Last Twelve Months as of May 2025), item_19_label__2=Gross Profit - Continuous Leadership, e2_visa_candidates=Yes, joined_inventory_at=1759449600000, required_net_worth=350000, registration_hawaii=Pending, brand_summary=Founded in 1996, Service Experts has grown into one of the largest residential HVAC companies in the United States. Headquartered in Richardson, Texas, we’ve built a strong reputation for keeping homes comfortable and customers happy. With operations in 30+ states, our technicians serve around 2,500 homes and businesses daily, delivering trusted heating, cooling, heat pumps, water heaters, ductwork & installation, commercial HVAC and indoor air quality solutions nationwide. Service Experts is committed to improving the way people live in and experience their homes through connected products, benefi cial guidance, and unmatched service excellence. Collaborating to transform the industry, commitment to loyalty, honesty and accountability while giving back to the community make Service Experts an outstanding organization and opportunity!, company_locations_open=84, registration_minnesota=Registered, submission_idempotent_id=6302df6e-6f32-45f4-9a6c-16f48546e3c2, secondary_contact_phone=(712) 310-5272, technology=[Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=10 or more employees, brand_summary_marketing_revision=Founded in 1996, Service Experts has grown into one of the largest residential HVAC companies in the United States. Headquartered in Richardson, Texas, we’ve built a strong reputation for keeping homes comfortable and customers happy. With operations in 30+ states, our technicians serve around 2,500 homes and businesses daily, delivering trusted heating, cooling, heat pumps, water heaters, ductwork & installation, commercial HVAC and indoor air quality solutions nationwide. Service Experts is committed to improving the way people live in and experience their homes through connected products, benefi cial guidance, and unmatched service excellence. Collaborating to transform the industry, commitment to loyalty, honesty and accountability while giving back to the community make Service Experts an outstanding organization and opportunity!, territory_description=60,000 single-family households, area_development_opportunities=No, franchise_fee_3=154900, franchise_fee_4=194900, item_7_3_unit_high=854400, industry_size=Home Services industry exceeds $600B, secondary_contact_first_name=Logan, territory_check_email=serviceexperts@frandev.co, hs_object_source=FORM, display_two_minute_drill=true, item_7_high=284800, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Service%20Experts, business_model_b2c_percentage=80%, dynamic_page_slug=service-experts, franchise_fee_2=109900, is_boring_offering=No}
Brand Summary
Founded in 1996, Service Experts has grown into one of the largest residential HVAC companies in the United States. Headquartered in Richardson, Texas, we’ve built a strong reputation for keeping homes comfortable and customers happy. With operations in 30+ states, our technicians serve around 2,500 homes and businesses daily, delivering trusted heating, cooling, heat pumps, water heaters, ductwork & installation, commercial HVAC and indoor air quality solutions nationwide. Service Experts is committed to improving the way people live in and experience their homes through connected products, benefi cial guidance, and unmatched service excellence. Collaborating to transform the industry, commitment to loyalty, honesty and accountability while giving back to the community make Service Experts an outstanding organization and opportunity!
Brand Superpowers
Backed by Brookfield, $900B+ assets
100+ years in HVAC, plumbing, electric
Recession-resistant essential services
High recurring service & maintenance revenue
Industry-leading training & support
*THE NUMBERS
Founder | Daniel Botero |
Home Office Location | 3400 N. Central Expressway Suite 410 Richardson, TX 75080 |
Company Founded | 1996 |
Began Franchising | 2025 |
Industry | Home Services – HVAC, Plumbing, and Electrical |
Industry Size | Home Services industry exceeds $600B |
Veteran Discount | 10% Off Initial Franchise Fee |
Group Health Insurance | No |
Company Units Open | 84 |
Franchise Units Awarded All Time | 1 |
Franchise Units Awarded Last 12 Months | 1 |
Franchise Units Open | 1 |
Number of franchisees | 1 |
Relationship Builder
Values Outstanding Customer Service
Ability to recruit and scale a team
Operations Focused
Leadership Skills
Business Acumen
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Founder Daniel Botero Home Office Location 3400 N. Central Expressway Suite 410 Richardson, TX 75080 Company Founded 1996 Began Franchising 2025 Industry Home Services – HVAC, Plumbing, and Electrical Industry Size Home Services industry exceeds $600B Veteran Discount 10% Off Initial Franchise Fee Group Health Insurance No -
Company Units Open 84 Franchise Units Awarded All Time 1 Franchise Units Awarded Last 12 Months 1 Franchise Units Open 1 Number of franchisees 1 -
Relationship Builder
Values Outstanding Customer Service
Ability to recruit and scale a team
Operations Focused
Leadership Skills
Business Acumen
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
No; however the brand is happy to help a candidate in any way they can.WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Job Management, Scheduling, CRM, Inventory Management, Billing and LogisticsDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
10% Off Initial Franchise Fee
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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.