{superpower_3=, superpower_4=Wide open market opportunities , services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_medium, superpower_1=Advanced Sales and Marketing training, territories_awarded=34, superpower_2=Customer service, sks_open_locations_three_years_ago=0, registration_michigan=Registered, strong_zee_sales_skills_are_required=Yes, scheduling_link=https://meetings.hubspot.com/zach-munroe1, marketing_website_url=https://www.franchisesidekick.com/brands/softroc, initial_item_19_overview=about a 40% margin sales in the first year should be above 400K, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/4216795788/additional_background?variant=large, sales_contact_last_name=Munroe, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_large, superpower_5=Technical training resources, franchise_fee=49900, sks_number_of_franchisees=25, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/softroc, year_founded=2021, hs_pipeline=11403875, industry=Softroc® is a premier provider of poured-in-place rubber safety surfacing solutions in the United States., franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;No lease is required;Home-based, customer_acquisition_other=Networking Groups , hs_object_source_label=FORM, registration_maryland=Not Registered, currently_franchising=Yes, website=https://softrockfranchise.com, preferred_funding_partner=FranFund, royalty_external=5.5, corporate_location=Dallas, TX, functions_of_semi_absentee_owner=Manage the mangers, item_19_highlights=No item 19, sales_contact_phone=704-962-7432, real_estate_description=Home office , starting_employees_number_1=2-3, starting_employees_number_2=2-3, hs_lastmodifieddate=1749491025801, number_of_associated_contacts=4, contact_created=true, sold_out_markets=None, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), registration_virginia=Not Registered, target_customer=B2C medium to high income households. B2B businesses. , sales_contact_email=zach.munroe@stellarservicebrands.com, billing_contact_phone=7049627432, person_completing_2_minute_drill=Zach Munroe, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=General labor can be contract labor, starting_employees_type_2=Workers, founder_name=Gary Finley, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Softroc, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=Yes, launch_priority=1, sks_open_locations_two_years_ago=8, hs_object_id=4216795788, name=Softroc, sidekick_commission_2=50000, sidekick_commission_3=60000, fun_facts=The Fastest Growing Surfacing Franchise Softroc® – We’re trusted surface installation and maintenance experts who are bringing everyday solutions to markets nationwide. Become surface maintenance experts with concrete repair solutions that include crack and joint repair or our premium rubber surface solution. The repair and applications serve a wide range of uses from driveway repair to resurfacing pool decks to boat decks to home gyms. Softroc provides a creative and useful solution that is in high demand nationwide. , sidekick_commission_1=40000, community_impact=, registration_illinois=Not Registered, business_model_b2b_percentage=30%, contact_email=rachel.hutcheson@stellarservicebrands.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Softroc, hs_createdate=1669820404534, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=No, brand_summary=Softroc® – Where safety meets style, and luxury meets longevity. Softroc is a premier provider of poured-in-place rubber surfacing solutions designed for both residential and commercial spaces. With over 30 years of expertise, Softroc combines advanced polymer resins with rubber granules to create durable, slip-resistant, and heat-resistant surfaces. Ideal for pool decks, patios, play areas, walkways, and more, Softroc offers a customizable range of colors, designs and logos to suit any style. The product is professionally installed over new or existing surfaces, ensuring minimal maintenance and maximum longevity. Softroc stands out for its superior durability, safety features, and eco-friendly materials, making it the go-to solution for homeowners and businesses seeking high-quality, low-maintenance surfaces. Whether for personal or commercial use, Softroc transforms spaces into functional, stylish, and inviting areas where people can live, work, and play. Founded in 2021, Softroc has more than 30 years of industry experience, giving us expertise and knowledge to meet the increasing market demands. Softroc is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. Softroc is also the sister company of the fastest growing restoration company in the nation, Restoration 1. , company_locations_open=0, technology=[Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=5 or fewer employees, territory_description=Minimum of 100k population, item_7_3_unit_high=305254, territory_check_email=angie.johnson@stellarservicebrands.com, item_7_high=170547, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Softroc, is_boring_offering=No, royalty=Collected Gross Revenue, pitch_video_link=https://www.videoask.com/asrjjufy0tr0rqe9oyjevvacph5ourauzqppg8dd, registration_rhode_island=Not Registered, current_franchisees=20, brand_group=Stellar Service Brands, id=4216795788, in_house_financing=SBA Partner Vendors - FranFund, business_category=Home Services, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=65000, hs_pipeline_stage=45068180, registration_wisconsin=Not Registered, billing_contact_last_name=Munroe, registration_washington=Not Registered, sks_open_locations_last_year=25, bizbuysell_listing=No, brand_fund_external=1, veteran_discount=-$9,000 in franchise fees, hs_updated_by_user_id=64238663, service_6=Playgrounds, service_2=Commercial Retail floors/gyms/Pools, superpowers=no national competition exclusivity with the vendor, billing_contact_email=zach.munroe@stellarservicebrands.com, service_3=Driveways, registration_north_dakota=Not Registered, service_4=Pool Decks, sales_process=Introductory call Informational webinar FDD review Validation calls- territory review Discovery Day Franchise agreement delivered Signing day, service_5=Rubber Mulching , service_1=Residential Pools/Pattio/Walkways, territory_protection=Yes, sks_item_7_range_low=93870, registration_indiana=Not Registered, leads_email=angie.johnson@stellarservicebrands.com, billing_contact_first_name=Zach, initial_broker_commissions=1 territory- 30,000 2 territory- 10,000 3 territory- 10,000, item_7_3_unit_low=170547, re_enroll_onboarding_reminder=false, white_logo=https://commandcenter.franchisesidekick.com/brand_image/4216795788/white_logo, open_locations_disclosed_in_item_19=No, item_19_data__2=n/a, item_19_data__1=n/a, item_7_low=85702, main_logo=https://commandcenter.franchisesidekick.com/brand_image/4216795788/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_small, year_started_franchising=2021, sks_locations_represented_in_item_19=0, sks_years_franchising=2016, units_awarded_last_12_months=17, contact_phone=4074481131, page_title=Softroc, approximate_break_even_time_frame=6-12 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/4216795788/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Customer Financing, National Accounts, Recurring Revenue, Other], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/93637428603?portalId=21052030&sign=RZxFUvwm5qSgPdy6o8tQhIINkTQ%3D&conversionId=5791974b-da32-4001-ae6b-900d9f4b11f8&filename=5791974b-da32-4001-ae6b-900d9f4b11f8-2-7178165/fdd_upload-Softroc-2022-Multi-State-FDD.pdf, hs_object_source_id=5791974b-da32-4001-ae6b-900d9f4b11f8, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_small_2, brand_fund=Collected Gross Revenue, sales_contact_first_name=Zach, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Softroc, functions_of_owner_operator=Typical roles and responsibilities are, managing sales staff and crew, recruiting, hiring, managing marketing activities, and SEO and PPC activities in cooperation with corporate marketing staff , contact_first_name=Rachel, ideal_candidate=Strong Sales Ability ;Desire to scale / multi-unit ownership;Owner Operator Preferred;Relationship Builder;Passion to Help People, competitive_advantage_10=Low Initial Investment Costs, unique_name=Softroc, major_competitors=None in the US, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_medium_2, sks_item_7_range_high=179345, competitive_advantage_3=Award Winning Service, competitive_advantage_2=Low Overhead, affiliate_brands_owned=Restoration 1, Softroc, Bluefrog, competitive_advantage_1=Minimal Competition, competitive_advantage_7=High-Demand Services, competitive_advantage_6=Real, Results Based Marketing Strategies, competitive_advantage_5=B2B + B2C verticles, competitive_advantage_4=Wide open market opportunity, item_7_other=Multiply the single unit range, competitive_advantage_9=Multiple Revenue Streams, number_type_of_employees=Number, type of employees: 2-3 to start and will grow over time with the business. Employees can be contract labor., competitive_advantage_8=Recurring Revenue Potential, contact_last_name=Hutcheson, employee_skillset_type=Compensated less without a specific skillset, locations_open=25, item_19_label__1=n/a, item_19_label__2=n/a, joined_inventory_at=1693267200000, required_net_worth=100000, registration_hawaii=Not Registered, registration_minnesota=Not Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/4216795788/services_image_large_2, submission_idempotent_id=5791974b-da32-4001-ae6b-900d9f4b11f8, franchise_fee_10=369000, brand_summary_marketing_revision=The Fastest Growing Surfacing Franchise, Low initial investment, no office space needed, high demand, low competition. Largely used in Canada and in UK, area_development_opportunities=No, franchise_fee_3=124700, franchise_fee_4=159600, franchise_fee_5=194500, industry_size=$1.1 billion, franchise_fee_6=229400, franchise_fee_7=264300, franchise_fee_8=299200, franchise_fee_9=334100, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=70%, dynamic_page_slug=softroc, franchise_fee_2=89800}

• Brands
• Softroc

Softroc

Brand Summary

Softroc® – Where safety meets style, and luxury meets longevity.

Softroc is a premier provider of poured-in-place rubber surfacing solutions designed for both residential and commercial spaces. With over 30 years of expertise, Softroc combines advanced polymer resins with rubber granules to create durable, slip-resistant, and heat-resistant surfaces.

Ideal for pool decks, patios, play areas, walkways, and more, Softroc offers a customizable range of colors, designs and logos to suit any style. The product is professionally installed over new or existing surfaces, ensuring minimal maintenance and maximum longevity.

Softroc stands out for its superior durability, safety features, and eco-friendly materials, making it the go-to solution for homeowners and businesses seeking high-quality, low-maintenance surfaces. Whether for personal or commercial use, Softroc transforms spaces into functional, stylish, and inviting areas where people can live, work, and play.

Founded in 2021, Softroc has more than 30 years of industry experience, giving us expertise and knowledge to meet the increasing market demands. Softroc is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. Softroc is also the sister company of the fastest growing restoration company in the nation, Restoration 1.

Brand Superpowers

Advanced Sales and Marketing training

Customer service

Wide open market opportunities

Technical training resources

*THE NUMBERS

$85,702 - $170,547 Investment Range

n/a n/a

n/a n/a

5.5 Royalty

Collected Gross Revenue Brand Fund

$100,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Gary Finley
Home Office Location	Dallas, TX
Company Founded	2021
Began Franchising	2021
Industry	Softroc® is a premier provider of poured-in-place rubber safety surfacing solutions in the United States.
Industry Size	$1.1 billion
Veteran Discount	-$9,000 in franchise fees
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Gary Finley
Home Office Location	Dallas, TX
Company Founded	2021
Began Franchising	2021
Industry	Softroc® is a premier provider of poured-in-place rubber safety surfacing solutions in the United States.
Industry Size	$1.1 billion
Veteran Discount	-$9,000 in franchise fees
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	34
Franchise Units Awarded Last 12 Months	17
Franchise Units Open	25
Number of franchisees	20

Ideal Candidate What characteristics do the highest-performing franchisees have

Strong Sales Ability
Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
Passion to Help People

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

SBA Partner Vendors - FranFund

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

-$9,000 in franchise fees

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.