{contract_signer_email=brittany@squeezemassage.com, superpower_3=Pinch Me Perks Employee Retention Program, superpower_4=Support arms in place to ensure development efficiencie, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_medium, superpower_1=Tenured leadership team, territories_awarded=, superpower_2=Best in Class Training/Onboarding procedures, sks_open_locations_three_years_ago=0, registration_michigan=Pending, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=20438, scheduling_link=, marketing_website_url=https://www.franchisesidekick.com/brands/squeeze, initial_item_19_overview=In our first 11.5 months of business, our flagship generated over $1.5M in revenue. We were closed for a full 12 months due to Covid and then reopened again in 2021 to large capacity restrictions and Covid vaccine/testing requirements. In 2021, we generated $1.1M and in 2022 (our first full 12 months with no restrictions) generated nearly $1.8M. EBITDA was understandably in the negatives in '20 & '21 due to the pandemic and at 5.3% in '22 since our business top line is operating as a true Y2 in business, but our expenses are reflective of a more mature business (Y4), which has slimmed the margins as we build back., override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/8123305614/additional_background?variant=large, sales_contact_last_name=Reyes, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_large, main_contact_is_contract_signer=No, superpower_5=80+ shops in development!, franchise_fee=60000, sks_number_of_franchisees=2, semi_absentee_ownership=No, sks_owner_benefit_percentage=5.3, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/squeeze, year_founded=2019, hs_pipeline=11403875, industry=Massage, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Pending, contract_signer_first_name=Brittany, currently_franchising=Yes, website=https://squeezemassage.com, secondary_contact_email=brian.boucher@squeezemassage.com, preferred_funding_partner=FranFund, royalty_external=, corporate_location=Co-located: Studio City, CA & Nashville, TN, functions_of_semi_absentee_owner=N/A, item_19_highlights=Net sales represent 2024: January 1, 2024 through May 31, 2024. Average Net sales for '23: $1,176,387, sales_contact_phone=626.825.1109, real_estate_description=High end luxury lifestyle centers with like minded health/wellness co-tenants. 1700-2700 square feet., starting_employees_number_3=1, sks_royalties_collected_two_years_ago=0, starting_employees_number_4=1, starting_employees_number_1=10+, starting_employees_number_2=5, hs_lastmodifieddate=1749492954838, number_of_associated_contacts=4, contact_created=true, sold_out_markets=N/A, sks_item_19_revenue=1780110, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week), secondary_contact_last_name=Boucher, registration_virginia=Pending, target_customer=25-45 years old, mix of male & female, earning at least $100k a year. Mosaic Groups: Power Elites, Flourishing Families, Young City Solos, Significant Singles, sales_contact_email=kathrina.reyes@squeezemassage.com, billing_contact_phone=, starting_employees_type_4=General Manager, person_completing_2_minute_drill=Kathrina Reyes, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Massage Therapists, starting_employees_type_2=Maitre D's, starting_employees_type_3=Lead Therapist, founder_name=Co-Founders: Alli Webb, Brittany Driscoll, Michael Landau, Cameron Webb, Josh Heitler, Sarah Hutnick, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Squeeze, has_current_fdd=Yes, average_start_to_open_time=12+ months, home_based=No, sks_open_locations_two_years_ago=0, hs_object_id=8123305614, name=Squeeze, contract_signer_last_name=Driscoll, sidekick_commission_2=, sidekick_commission_3=, fun_facts=We are from the Founders of Drybar! We know what it takes to build successful franchise brands. , sidekick_commission_1=30000, community_impact=We have a philanthropic component via our partnership with Canine Companions. Every membership sold will provide a day of canine support to a child, adult, or veteran with a special need or disability. , registration_illinois=Pending, business_model_b2b_percentage=0%, contact_email=jennifer.brock@squeezemassage.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Squeeze, hs_createdate=1692037078289, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=No, brand_summary=Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar's former VP of Marketing, Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience! Squeeze was created because people love getting massages (it’s a $19B industry!), but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for, but did not yet have access to., company_locations_open=1, technology=[Project Visualizer, Job Management, Scheduling, CRM, Billing], employees_per_mature_location=10 or more employees, territory_description=100k population within 8-10 minute drive, item_7_3_unit_high=1284500, territory_check_email=brian.boucher@squeezemassage.com, item_7_high=1284500, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Squeeze, is_boring_offering=No, royalty=, registration_rhode_island=Pending, current_franchisees=, brand_group=None, id=8123305614, in_house_financing=No, business_category=Fitness/Health, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=450000, hs_pipeline_stage=45068180, registration_wisconsin=Not Registered, billing_contact_last_name=Boucher, registration_washington=Pending, sks_open_locations_last_year=2, brand_fund_external=, veteran_discount=10% off Franchise Fees, hs_updated_by_user_id=27497380, superpowers=Features of Business/Characteristics: Remarkable design and world-class brand, from the Founders of Drybar Recurring revenue model with monthly membership base Industry leading mobile and website technology is revolutionizing the experience Centralized guest experience team reduces in-shop employees/payroll No need for in-shop payment and appointments - it is all on the app and website! The focus is on guest experience. Competitive Advantages: Industry leading technology allows a seamless experience for guests to tailor their massage experience and ‘float’ out the door without getting stressed out at the payment line. Technology delivers real time feedback about the massage therapist to franchise owners via the review system, allowing for immediate training, feedback and knowledge of business operations. Guest Experience is centralized and off-site to allow the Maitre D’ to focus on the guest experience, optimizing the schedule, and communicating with the therapists. Less payroll, hassle, noise, and disturbance in the lobby. The Guest Experience team will respond to all Tier 1 communication (phone, email, SMS) from a guest and only escalate to the shop when necessary. Focused operational and training processes target the culture and team environment, leading to higher retention in employees., billing_contact_email=brian.boucher@squeezemassage.com, registration_north_dakota=Not Registered, sales_process=15 minute intro call takes place upon inquiry to determine if they are qualified (based on a few metrics) and if we have their territory available. We request a Get To Know You form (application) and once returned, provide an introduction to our financing partners + schedule for a 90 minute Meet Squeeze Webinar. Post webinar, we schedule our FDD Review + Unit Economics overvew. Next, candidates will speak with key members of the leadership team (CEO + Director of Training & Ops + Meet The Founders video). Validation with current franchisees and territory proposals/review happen in tandem and then attendance at our Squeeze THE Day is mandatory before official award. It's a 6-8 week process., service_1=Massage, territory_protection=Yes, sks_item_7_range_low=543645, registration_indiana=Pending, leads_email=brian.boucher@squeezemassage.com, billing_contact_first_name=Brian, initial_broker_commissions=$30k, $40k, & $50k, item_7_3_unit_low=534150, re_enroll_onboarding_reminder=false, white_logo=https://commandcenter.franchisesidekick.com/brand_image/8123305614/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=, item_19_data__1=$660,268, item_7_low=534150, referral=Ryan Zink, main_logo=https://commandcenter.franchisesidekick.com/brand_image/8123305614/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_small, year_started_franchising=2021, sks_locations_represented_in_item_19=1, sks_years_franchising=2021, units_awarded_last_12_months=, contact_phone=2162990734, page_title=Squeeze, approximate_break_even_time_frame=TBD; Studio City was cash flow positive in months 5-6, but that's the only shop we have performance data for so far., main_background=https://commandcenter.franchisesidekick.com/brand_image/8123305614/main_background?variant=large, customer_acquisition=[Call Center, Digital, Referral / Relationship, Sales, Reputation Management, National Accounts, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/145804680706?portalId=21052030&sign=-upoTl5CTdTYoxFnGmFWUkbvPRU%3D&conversionId=49e9d0e0-60c9-480f-9589-3eb71f274169&filename=49e9d0e0-60c9-480f-9589-3eb71f274169-2-7178165/fdd_upload-2023-Squeeze-FDD(9469023.21).pdf, hs_object_source_id=1a61c188-0c01-4f6b-87ea-f22ecfc82e47, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_small_2, brand_fund=, sales_contact_first_name=Kathrina, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Squeeze, functions_of_owner_operator=We have an entire list of zee roles/responsibilities, including pre-opening checklists for real estate, construction, training, operations, marketing, etc. , contact_first_name=Jennifer, ideal_candidate=Desire to scale / multi-unit ownership;Owner Operator Preferred;Relationship Builder;Passion to Help People;Values Outstanding Customer Service;Passion for health/wellness, unique_name=Squeeze, major_competitors=The Now, Massage Envy, Hand & Stone, Elements, Massage Luxe, Massage Heights, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_medium_2, sks_item_7_range_high=889521, competitive_advantage_3=Guest Experience is centralized and off-site to allow the Maitre D’ to focus on the guest experience, optimizing the schedule, and communicating with the therapists. Less payroll, hassle, noise, and disturbance in the lobby. The Guest Experience team will, competitive_advantage_2=Technology delivers real time feedback about the massage therapist to franchise owners via the review system, allowing for immediate training, feedback and knowledge of business operations. , affiliate_brands_owned=Okay Humans, Brightside, competitive_advantage_1=Industry leading technology allows a seamless experience for guests to tailor their massage experience and ‘float’ out the door without getting stressed out at the payment line., competitive_advantage_4=Focused operational and training processes target the culture and team environment, leading to higher retention in employees., number_type_of_employees=25-60, contact_last_name=Brock, employee_skillset_type=Compensated more with a specific skillset, locations_open=20, item_19_label__1=Average Net Sales, item_19_label__2=, joined_inventory_at=1700438400000, required_net_worth=1500000, registration_hawaii=Not Registered, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/8123305614/services_image_large_2, submission_idempotent_id=1a61c188-0c01-4f6b-87ea-f22ecfc82e47, franchise_fee_10=350000, brand_summary_marketing_revision=Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar's former VP of Marketing, Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience! Squeeze was created because people love getting massages (it’s a $17B industry!), but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for, but did not yet have access to., area_development_opportunities=No, franchise_fee_3=150000, sks_royalties_collected_three_years_ago=0, franchise_fee_4=180000, franchise_fee_5=225000, industry_size=$19B, franchise_fee_6=240000, franchise_fee_7=280000, secondary_contact_first_name=Brian, franchise_fee_8=320000, franchise_fee_9=360000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=squeeze, franchise_fee_2=110000}

• Brands
• Squeeze

Squeeze

Brand Summary

Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar's former VP of Marketing, Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience!

Squeeze was created because people love getting massages (it’s a $19B industry!), but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for, but did not yet have access to.

Brand Superpowers

Tenured leadership team

Best in Class Training/Onboarding procedures

Pinch Me Perks Employee Retention Program

Support arms in place to ensure development efficiencie

80+ shops in development!

*THE NUMBERS

$534,150 - $1,284,500 Investment Range

$660,268 Average Net Sales

N/A Other Revenue

Royalty

Brand Fund

$1,500,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Co-Founders: Alli Webb, Brittany Driscoll, Michael Landau, Cameron Webb, Josh Heitler, Sarah Hutnick
Home Office Location	Co-located: Studio City, CA & Nashville, TN
Company Founded	2019
Began Franchising	2021
Industry	Massage
Industry Size	$19B
Veteran Discount	10% off Franchise Fees
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Co-Founders: Alli Webb, Brittany Driscoll, Michael Landau, Cameron Webb, Josh Heitler, Sarah Hutnick
Home Office Location	Co-located: Studio City, CA & Nashville, TN
Company Founded	2019
Began Franchising	2021
Industry	Massage
Industry Size	$19B
Veteran Discount	10% off Franchise Fees
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time
Franchise Units Awarded Last 12 Months
Franchise Units Open	20
Number of franchisees

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
Passion to Help People
Values Outstanding Customer Service
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Job Management, Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

No

DO THEY OFFER A DISCOUNT TO VETERANS?

10% off Franchise Fees

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.