{superpower_3=Sophisticated Operational Systems, superpower_4=First Class Franchisee Support, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_medium, superpower_1=The First Fence Installation Franchise, territories_awarded=325, superpower_2=Strongest Purchasing Power, sks_open_locations_three_years_ago=16, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/8d143ddd-7960-4567-b809-b9cf26667462-2-7178165operations_image_large-BrandSuperPowers-4.jpg, internal_name=Superior Fence & Rail, hs_created_by_user_id=27497380, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=2105554, scheduling_link=https://meetings.hubspot.com/ptrexler, marketing_website_url=https://www.franchisesidekick.com/brands/superior-fence-&-rail, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/1798331726/additional_background?variant=large, sales_contact_last_name= Trexler, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_large, superpower_5=Innovative Technology with Proprietary Software, franchise_fee=59500, inventory_type=Priority, brand_refresher_url=https://www.youtube.com/watch?v=6gXTn1aFqvY, sks_number_of_franchisees=29, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=34.5, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/superior-fence-&-rail, year_founded=2001, hs_pipeline=18062773, industry=Home Services - Residential & Commercial Fence Installation, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Defined Customer Acquisition program;Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=CRM_UI, registration_maryland=Registered, currently_franchising=Yes, website=https://fencefranchise.superiorfenceandrail.com/, secondary_contact_email=lmethven@empowerfranchising.com, preferred_funding_partner=FranFund, royalty_external=6%, corporate_location=Glen Allen, VA / Jacksonville, FL, functions_of_semi_absentee_owner=Hiring and training the right people including an Operations Manager or General Manager Setting clear expectations and providing oversight Holding team and organization accountable to results Capitalizing the company properly to ensure company has the resources to build the team necessary if franchisee is not an owner-operator., item_19_highlights=40.6% Gross Profit and $7844 Average Sale, sales_contact_phone=804-337-9659, real_estate_description=500 sq ft of office space plus minimum 3000 sq ft open warehouse space with grade level access and up to ½ acre improved for outside storage, starting_employees_number_3=3, sks_royalties_collected_two_years_ago=1829250, starting_employees_number_4=1, starting_employees_number_1=1, starting_employees_number_2=1, hs_lastmodifieddate=1751031684694, number_of_associated_contacts=14, contact_created=true, sold_out_markets=States: Arkansas, Connecticut, Florida, Georgia, Iowa, Massachusetts, Rhode Island & Wyoming, Tennessee, , sks_item_19_revenue=1894737.67, onboarding_priority_status=Accelerated, group_health_insurance=Yes, franchisee_weekly_hours_required=Full-Time (40 or more hours per week), secondary_contact_last_name=Methven, registration_virginia=Registered, target_customer=Single family homeowners with HHI of $125K+ / Any commercial property with security needs, sales_contact_email=ptrexler@empowerfranchising.com, billing_contact_phone=, starting_employees_type_4=Warehouse Supervisor, person_completing_2_minute_drill=Pete Trexler, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Sales Representative, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/c979e86a-e791-4bf1-ae65-b286a369ae3a-2-7178165operations_image_small-superior-fence-franchisees.jpg, starting_employees_type_2=Office Admin, starting_employees_type_3=Installation Crew Members, founder_name=Zach Peyton, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Superior%20Fence%20%26%20Rail, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=No, sks_open_locations_two_years_ago=19, hs_object_id=1798331726, name=Superior Fence & Rail, sidekick_commission_2=40000, sidekick_commission_3=54000, fun_facts=Superior was the first fencing franchise and just eclipsed $1B in fence sales. Superior also has a high record of $1.8M the first 12 months in business, $3.2M in year 2 and $4.3M in year 3. , sidekick_commission_1=30000, registration_illinois=Registered, business_model_b2b_percentage=10%, contact_email=nheetland@franchisefastlane.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Superior%20Fence%20%26%20Rail, hs_createdate=1657040602291, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=Yes, brand_summary=Superior Fence & Rail is the first and largest fence installation franchise in the United States. With over 100 physical locations and over $1,000,000,000 in fencing sales, Superior Fence & Rail is the most recognizable fence brand. With proprietary fencing software that tracks potential clients from their initial contact with Superior, to estimates and installations, we consistently outshine the competition. From on-boarding, to training, to lead generation, Superior Fence & Rail gets franchisees off the ground running quickly., company_locations_open=2, secondary_contact_phone=, technology=[Scheduling, CRM, Inventory Management, Billing], employees_per_mature_location=6 to 9 employees, territory_description=400,000 population, territory_check_email=leads@empowerfranchising.com, item_7_high=275300, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Superior%20Fence%20&%20Rail, is_boring_offering=Yes, use_hubdb_brand_page=false, royalty=6% to 4% - declining tiered royalty rate based upon gross sales targets, pitch_video_link=, registration_rhode_island=Registered, mapping_login_password=, current_franchisees=120, brand_group=Empower Brands, id=1798331726, in_house_financing=3rd Party Recommendations, business_category=Home Services, mapping_login_user_name=, registration_california=Registered, registration_new_york=Registered, working_with_other_brokers=Yes, required_liquid_capital=50000, hs_pipeline_stage=45312362, registration_wisconsin=Registered, billing_contact_last_name=Wood, registration_washington=Registered, sks_open_locations_last_year=35, brand_fund_external=1%, veteran_discount=15% off first territory franchise fee – higher than industry average, Founder is a Veteran, hs_updated_by_user_id=52193499, service_6=Commerical Fencing, service_2=Vinyl, Wood, Aluminum, Chain Link, superpowers=N/A, billing_contact_email=deals@empowerfranchising.com, service_3=Railings, registration_north_dakota=Not Registered, service_4=Gates & Entryways, sales_process=N/A, service_5=Pool Fencing, brand_registration_notes=AZ is a non-prototypical fencing market. , service_1=Fencing, territory_protection=Yes, sks_item_7_range_low=133000, registration_indiana=Registered, leads_email=leads@empowerfranchising.com, billing_contact_first_name=Amanda, frick___fastlane_url=, white_logo=https://commandcenter.franchisesidekick.com/brand_image/1798331726/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=$416,959, item_19_data__1=1,814,783, item_7_low=133500, referral=Franchise FastLane, main_logo=https://commandcenter.franchisesidekick.com/brand_image/1798331726/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_small, hs_object_source_user_id=27497380, group_description=Superior Fence & Rail is backed by the resources and management depth of Outdoor Living Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Mosquito Squad®, Outdoor Lighting Perspectives®, Archadeck® Outdoor Living, and Conserva Irrigation® to over 500 franchisees that have produced over $1 billion in retail sales., year_started_franchising=2018, sks_locations_represented_in_item_19=25, use_backup_presentation_pdf=false, sks_years_franchising=2017, units_awarded_last_12_months=75, contact_phone=310-966-0091, page_title=Superior Fence & Rail, approximate_break_even_time_frame=3-6 months, approximately $60,000 - $70,000 in monthly revenue, main_background=https://commandcenter.franchisesidekick.com/brand_image/1798331726/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Customer Financing, National Accounts], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/109704503639?portalId=21052030&sign=cgMSpTw1q197tsgoN83oeit_qx0%3D&conversionId=32a2d145-498f-40fb-9821-b142f754c62e&filename=32a2d145-498f-40fb-9821-b142f754c62e-2-7178165/fdd_upload-2023-Superior-Fence-FDD-(WA-specific)(50380286.3)-54-.pdf, backup_presentation_pdf=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/Brand%20Overview%20Sides/Individual%20Brands/Superior%20Fence%20&%20Rail%20-%20Brand%20Overview%20Slides.pdf, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_small_2, brand_fund=1%, sales_contact_first_name=Pete , update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Superior%20Fence%20&%20Rail, functions_of_owner_operator=Drive marketing and residential sales Build local trade alliances with referral partners Cultivate B2B sales opportunities Hire, train, schedule and motivate employees Oversee delivery of world-class customer service Manage operations and financial performance Plan for future growth., contact_first_name=Nicole, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/8d143ddd-7960-4567-b809-b9cf26667462-2-7178165staffing_requirements_image-BrandSuperPowers-3.jpg, ideal_candidate=Desire to scale / multi-unit ownership;Owner Operator Preferred;Relationship Builder;No Industry Experience Required;Leadership Skills;Sales or Management Experience, unique_name=Superior Fence & Rail, item_7=$133,000 - $209,300, major_competitors=None! Mom & pop businesses in local markets, available_internationally=No, priority_status=Certified, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_medium_2, sks_item_7_range_high=209300, competitive_advantage_3=Proprietary, all-in-one technology solution that allows for easier business management, competitive_advantage_2=Increased margins through vinyl fence fabrication capability - Franchisees take control of their supply chain, buy generic and customize in-house, simplifies inventory. Ability to turn 8 SKU’s into 100’s of product options., affiliate_brands_owned=Archadeck, Bumble Roofing, Canopy Lawn Care, Conserva Irrigation, FRSTeam, JAN-PRO Cleaning & Disinfecting, Koala Insulation, Outdoor Lighting Perspectives, Wallaby Windows, competitive_advantage_1=Aggressive buying power with national vendors - we buy millions of pounds of fencing material each year for 20-30% cheaper than competitors, competitive_advantage_5=Proven franchise model resulting in unprecedented Franchisee financials, competitive_advantage_4=Fence mapping and design software, automated ordering system, and execution plan for the installation crew, number_type_of_employees=3-6 to start: 1 Sales Representative (Can be Owner at the start) 1 Office Admin 3 Installation Crew Members (May be subcontracted labor) 1 Warehouse Manager (Can come a little later) As the business scales, add: 1 Installation Crew per $850K in revenue 1 Office Admin required for every $1M in revenue 1 Sales Representative per $1.5M in revenue 1 Warehouse Manager per $2M in revenue 2–3-person team installing the fence on each job (one of these is a ‘working supervisor’), but can add more to get a particular job done faster Avg. 1 job per day per crew , contact_last_name=Heetland, employee_skillset_type=Compensated less without a specific skillset, locations_open=310, item_19_label__1=1st Year Average Gross Sales, item_19_label__2=3 or more years in operation, joined_inventory_at=1676332800000, required_net_worth=250000, registration_hawaii=Not Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/1798331726/services_image_large_2, franchise_fee_10=344500, brand_summary_marketing_revision=Superior Fence & Rail is the first and only fence installation franchise in the United States. With over 30 physical locations, hundreds of employees and millions of feet of fence installed each year, Superior Fence & Rail is already one of the most recognizable fence brands in the industry. With proprietary technology that tracks potential clients from their initial contact with Superior, to estimates and installations, the Superior Fence & Rail opportunity can get franchisees off the ground running quickly., area_development_opportunities=No, is_group=Yes, franchise_fee_3=134500, sks_royalties_collected_three_years_ago=1745240, franchise_fee_4=164500, franchise_fee_5=194500, industry_size=$8.2 Billion, franchise_fee_6=224500, franchise_fee_7=254500, secondary_contact_first_name=Lucy, franchise_fee_8=284500, franchise_fee_9=314500, hs_object_source=CRM_UI, display_two_minute_drill=true, mapping_access_url=, business_model_b2c_percentage=90%, dynamic_page_slug=superior-fence-&-rail, franchise_fee_2=99500}
Brand Summary
Superior Fence & Rail is the first and largest fence installation franchise in the United States. With over 100 physical locations and over $1,000,000,000 in fencing sales, Superior Fence & Rail is the most recognizable fence brand. With proprietary fencing software that tracks potential clients from their initial contact with Superior, to estimates and installations, we consistently outshine the competition. From on-boarding, to training, to lead generation, Superior Fence & Rail gets franchisees off the ground running quickly.
Brand Superpowers
The First Fence Installation Franchise
Strongest Purchasing Power
Sophisticated Operational Systems
First Class Franchisee Support
Innovative Technology with Proprietary Software
*THE NUMBERS
Founder | Zach Peyton |
Home Office Location | Glen Allen, VA / Jacksonville, FL |
Company Founded | 2001 |
Began Franchising | 2018 |
Industry | Home Services - Residential & Commercial Fence Installation |
Industry Size | $8.2 Billion |
Veteran Discount | 15% off first territory franchise fee – higher than industry average, Founder is a Veteran |
Group Health Insurance | Yes |
Company Units Open | 2 |
Franchise Units Awarded All Time | 325 |
Franchise Units Awarded Last 12 Months | 75 |
Franchise Units Open | 310 |
Number of franchisees | 120 |
Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
No Industry Experience Required
Leadership Skills
Sales or Management Experience
-
Founder Zach Peyton Home Office Location Glen Allen, VA / Jacksonville, FL Company Founded 2001 Began Franchising 2018 Industry Home Services - Residential & Commercial Fence Installation Industry Size $8.2 Billion Veteran Discount 15% off first territory franchise fee – higher than industry average, Founder is a Veteran Group Health Insurance Yes -
Company Units Open 2 Franchise Units Awarded All Time 325 Franchise Units Awarded Last 12 Months 75 Franchise Units Open 310 Number of franchisees 120 -
Desire to scale / multi-unit ownership
Owner Operator Preferred
Relationship Builder
No Industry Experience Required
Leadership Skills
Sales or Management Experience
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
3rd Party RecommendationsWHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Scheduling, CRM, Inventory Management and BillingDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
15% off first territory franchise fee – higher than industry average, Founder is a Veteran
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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.