{group_info=Franchise FastLane, contract_signer_email=Agreement already executed, superpower_3=Startup around $250,000 including working capital, superpower_4=210+ locations open. Additional 100+ in development, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_medium, superpower_1=LOW COST, SIMPLE and SCALABLE., territories_awarded=218, superpower_2=Only 3-4 Employees. No fitness experience required., sks_open_locations_three_years_ago=95, registration_michigan=Registered, strong_zee_sales_skills_are_required=No, sks_royalties_collected_last_year=2556754, scheduling_link=https://meetings.hubspot.com/cmiles5/the-exercise-coach-intro-call-with-chris-miles-, marketing_website_url=https://www.franchisesidekick.com/brands/the-exercise-coach, initial_item_19_overview=Item 19 includes... System-Wide Revenue Broken Down by Quartile and By Retail vs. Office Location Top Quartile Average Revenue - $405,535 Expenses disclosed include payroll, marketing, rent and utilities plus royalties, brand fund, insurance, tech and software expenses. Vast majority of operating expenses disclosed. Validation required to get to EBITDA or income expectations., momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/10648781126/additional_background?variant=large, sales_contact_last_name=Miles, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_large, main_contact_is_contract_signer=No, superpower_5=Exclusive Use of Exerbotics Fitness Technology - Only Found , franchise_fee=49500, brand_refresher_url=https://www.videoask.com/a83jx24vatez92buxevdrzo69iepzm9g921ixczv, sks_number_of_franchisees=168, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/the-exercise-coach, year_founded=2000, hs_pipeline=18062773, industry=Health and Beauty - Fitness , franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Pending, contract_signer_first_name=Agreement already executed, currently_franchising=Yes, website=https://exercisecoach.com/own-a-studio/, secondary_contact_email=jmclean@franchisefastlane.com, preferred_funding_partner=Benetrends, royalty_external=6%, corporate_location=Lake Zurich, IL, functions_of_semi_absentee_owner=Managing Marketing and Financial Systems Weekly Staff Meetings Manage Lead Coach or Manager of Each Location Track KPI’s weekly and hold Manager Accountable Interface w/corporate support team as needed, item_19_highlights=System-Wide Revenue Broken Down by Quartile and By Retail vs. Office Location Top Quartile Average Revenue - $430,479 Expenses disclosed include payroll, marketing, rent and utilities plus royalties, brand fund, insurance, tech and software expenses. Vast majority of operating expenses disclosed. Validation required to get to EBITDA or income expectations., sales_contact_phone=714-914-4904, real_estate_description=800-1500 sq ft office, medical or retail, A, B and C class - very flexible, sks_royalties_collected_two_years_ago=1845139, starting_employees_number_1=1, starting_employees_number_2=2-3, hs_lastmodifieddate=1751574263836, number_of_associated_contacts=9, contact_created=true, sold_out_markets=Reno, NV Colorado Springs, CO Tulsa, OK Bentonville/Fayetteville, AR Houston, TX Omaha, NE Quad Cities, IA Grand Rapids, MI Columbus, OH Toledo, OH North ATL Suburbs, GA (still open territory in the south - i.e. Peachtree City) Memphis, TN Charleston, SC Greenville, SC Charlotte, NC Portland, ME Columbia, MO Santa Fe, NM Fort Myers, FL, sks_item_19_revenue=405535, onboarding_priority_status=Accelerated, group_health_insurance=No, has_group_contact=Yes, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=McLean, registration_virginia=Pending, target_customer=45-70+-year-old, busy professional, middle-age and retired residential households w/in 3-5 miles of studio location, sales_contact_email=cmiles@franchisefastlane.com, billing_contact_phone=270-200-4806, person_completing_2_minute_drill=Franchise FastLane Support Team, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Manager, starting_employees_type_2=Coaches/Trainers, founder_name=Brian Cygan, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=The%20Exercise%20Coach, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=132, hs_object_id=10648781126, name=The Exercise Coach, contract_signer_last_name=Agreement already executed, sidekick_commission_2=38000, sidekick_commission_3=48000, group_contact_first_name=Amy, fun_facts=The Exercise Coach® ranked #200 in Entrepreneur's 2025 Franchise 500 list!, sidekick_commission_1=28000, registration_illinois=Registered, business_model_b2b_percentage=0%, contact_email=exercisecoachleads@franchisefastlane.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=The%20Exercise%20Coach, hs_createdate=1699995484060, display_on_website=true, registration_south_dakota=Registered, e2_visa_candidates=No, brand_summary=Join the nation's largest personal training franchise, targeting high-income clients over 50. Each small, private studio (800-2000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology. Transform lives with just 2 weekly 20-minute sessions using exclusive equipment and personalized coaching. Progress is tracked for each client, ensuring measurable results. Become a part of The Exercise Coach and revolutionize fitness for an underserved market!, company_locations_open=0, secondary_contact_phone=Cell: 647-448-2551, technology=[Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics], employees_per_mature_location=5 or fewer employees, territory_description=5k HH over $120k HHI (3-5mi radius), item_7_3_unit_high=0, territory_check_email=exercisecoachleads@franchisefastlane.com, item_7_high=389970, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=The%20Exercise%20Coach, is_boring_offering=No, royalty=6% , pitch_video_link=https://www.videoask.com/af47vezj9cq8jn7iyvtihldw6n1h6r631zi2axop, registration_rhode_island=Registered, current_franchisees=138, brand_group=Franchise FastLane, id=10648781126, group_contact_last_name=Roberts, in_house_financing=3rd Party Recommendations, business_category=Fitness/Health, registration_california=Registered, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=100000, hs_pipeline_stage=45312362, registration_wisconsin=Registered, billing_contact_last_name=Kurland, registration_washington=Pending, sks_open_locations_last_year=168, bizbuysell_listing=No, brand_fund_external=1%, veteran_discount=10% Off First Unit, hs_updated_by_user_id=52193499, service_2=Personal Training , superpowers=Top 5 Selling Points 1. LOW COST, SIMPLE and SCALABLE. 2. Only 3-4 Employees. No fitness experience required. 3. Startup around $250,000 including working capital 4. 180+ locations open. Additional 100+ in development 5. Exclusive Use of Exerbotics Fitness Technology - Only Found at The Exercise Coach within Fitness Industry, billing_contact_email=dkurland@franchisefastlane.com, service_3=50+ FItness, registration_north_dakota=Registered, sales_process=Franchise FastLane proven discovery process! 1. Intro Call 2. Unit Economics 3. FDD Review 4. Franchisee Validation & Leadership Calls 5. Territory Mapping 6. Confirmation Day Prep 7. Confirmation Day 8. Franchise Agreement Delivery 9. Welcome Call, service_1=Fitness, territory_protection=Yes, sks_item_7_range_low=136009, registration_indiana=Registered, leads_email=exercisecoachleads@franchisefastlane.com, billing_contact_first_name=Debbie , initial_broker_commissions=1 Unit: $28,000 2 Units: $38,000 3 Units: $48,000 4+ Units: 40% of franchise fee collected, frick___fastlane_url=https://franchise-fastlane-web-portal.herokuapp.com/divisions/4, item_7_3_unit_low=0, white_logo=https://commandcenter.franchisesidekick.com/brand_image/10648781126/white_logo, open_locations_disclosed_in_item_19=Yes, group_contact_email=aroberts@franchisefastlane.com, item_19_data__2=, item_19_data__1=$291,424, item_7_low=259840, referral=FastLane, main_logo=https://commandcenter.franchisesidekick.com/brand_image/10648781126/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_small, year_started_franchising=2011, sks_locations_represented_in_item_19=33, sks_years_franchising=2011, units_awarded_last_12_months=26, contact_phone=402-395-0918, page_title=The Exercise Coach, approximate_break_even_time_frame=Candidates will hear in validation that break-even can be achieved within the first 3-6 months if the franchisee performs well and follows the marketing and sales training and guidelines. Approximate break even is achieved with around 60-100 members., main_background=https://commandcenter.franchisesidekick.com/brand_image/10648781126/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Reputation Management], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/148500257413?portalId=21052030&sign=LoRw6Kd-7H87pq-d4afyK7WbG0g%3D&conversionId=cbd9e057-69b3-4e85-b5df-3a64a6d6c0e3&filename=cbd9e057-69b3-4e85-b5df-3a64a6d6c0e3-2-7178165/fdd_upload-The-Exercise-Coach-2023-Multi-State-FDD.pdf, hs_object_source_id=d7d82f77-9f19-452e-9743-78b25c967eb8, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_small_2, brand_fund=1%, sales_contact_first_name=Chris, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=The%20Exercise%20Coach, functions_of_owner_operator=Daily Studio Management and Coaching Clients Staff Management and Leadership, Hiring and Firing Selling Memberships and Onboarding New Clients Tracking Business Metrics (Leads, Conversions, Retention etc.) Managing Marketing and Financial Systems with Franchisor, contact_first_name=Manny, ideal_candidate=Passion to Help People;No Industry Experience Required;Leadership Skills;Passion for health/wellness;Outgoing, unique_name=The Exercise Coach, major_competitors=NO National Competition for this Demographic... Alloy Personal Training is an Emerging Brand attempting to do so., available_internationally=No, priority_status=Certified, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_medium_2, sks_item_7_range_high=348564, competitive_advantage_3=Proven 20 Minute Workout – highly attractive to most unlikely exercisers and busy professionals, competitive_advantage_2=The technology knows the specific workout for each client when they enter their PIN number., competitive_advantage_1=Patented computerized fitness technology – Enables a 20-minute total body workout and is territorially protected, competitive_advantage_6=Targeted at a Forgotten Demographic – 50+ Consumers, competitive_advantage_5=Differentiated – not another sweaty gym or large-group fitness studio, competitive_advantage_4=Proof of Results – Before and After Strength Testing and Body Composition Analysis, number_type_of_employees=3 FTE to start… 1 FT Manager (who also coaches clients) 2-3 Coaches (20-30 hrs/week each) Staff Up to Grow… 1 FTE Coach can handle about 40 clients So… 3 FTE can grow to 120+ members, 4 FTE to 160+ etc… Profile of Manager – Some fitness training and industry experience preferred, decent to high sales drive, personable, wants to help owner build. Consider offering bonuses to this position for the executive ownership model. No Management Experience required. Profile of Coaches – No fitness industry experience required. Warm, friendly, generally either younger, college or post-college student who has fitness education or passion, or older (late 30s-50) local from the community, stay-at-home mom, even some retired people who love the brand and want to train others. No Admin or Sales staff necessary – coaches handle all duties., contact_last_name=Guzman, employee_skillset_type=Compensated less without a specific skillset, locations_open=221, item_19_label__1=Average Gross Sales, item_19_label__2=, joined_inventory_at=1701734400000, required_net_worth=250000, registration_hawaii=Pending, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/10648781126/services_image_large_2, submission_idempotent_id=d7d82f77-9f19-452e-9743-78b25c967eb8, franchise_fee_10=259500, brand_summary_marketing_revision=The Exercise Coach is the Nation's Largest Personal Training Franchise System and reaches a unique and high-income target market - clients over 50!. Each studio is small and private, about 800-1500 sq ft., and can be located in an office or retail setting. Clients sign up for one-on-one personal training with trained exercise coaches, using the latest in fitness technology to drive the workouts. The average age of a client is about 55 – this is a workout designed to meet the need of the 45-70+-year-old, busy professional, middle-aged, and retired demographics who want to get in shape without going to the large, crowded gym. Average initial investment around $250k, small footprint, low buildout costs (average of $20,000-$30,000), and low rents ($2,500-3,500/month) drive a strong return. The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just 2, 20-minute workouts a week. The workouts take place on a scheduled basis in a semi-private setting, where the members work directly with their “exercise coach.” The workout uses specialized equipment found only at The Exercise Coach. All of the workouts revolve around the specialized use of this equipment. Data of progress for clients is captured after each workout., area_development_opportunities=No, franchise_fee_3=114500, sks_royalties_collected_three_years_ago=992003, franchise_fee_4=139500, franchise_fee_5=159500, industry_size=$33 Billion - Fitness Industry (US), franchise_fee_6=179500, franchise_fee_7=199500, secondary_contact_first_name=Jessica , franchise_fee_8=219500, franchise_fee_9=239500, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=100%, dynamic_page_slug=the-exercise-coach, franchise_fee_2=89500}

• Brands
• The Exercise Coach

The Exercise Coach

Brand Summary

Join the nation's largest personal training franchise, targeting high-income clients over 50. Each small, private studio (800-2000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology.

Transform lives with just 2 weekly 20-minute sessions using exclusive equipment and personalized coaching. Progress is tracked for each client, ensuring measurable results. Become a part of The Exercise Coach and revolutionize fitness for an underserved market!

Brand Superpowers

LOW COST, SIMPLE and SCALABLE.

Only 3-4 Employees. No fitness experience required.

Startup around $250,000 including working capital

210+ locations open. Additional 100+ in development

Exclusive Use of Exerbotics Fitness Technology - Only Found

*THE NUMBERS

$259,840 - $389,970 Investment Range

$291,424 Average Gross Sales

N/A Other Revenue

6% Royalty

1% Brand Fund

$250,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Brian Cygan
Home Office Location	Lake Zurich, IL
Company Founded	2000
Began Franchising	2011
Industry	Health and Beauty - Fitness
Industry Size	$33 Billion - Fitness Industry (US)
Veteran Discount	10% Off First Unit
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Brian Cygan
Home Office Location	Lake Zurich, IL
Company Founded	2000
Began Franchising	2011
Industry	Health and Beauty - Fitness
Industry Size	$33 Billion - Fitness Industry (US)
Veteran Discount	10% Off First Unit
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	0
Franchise Units Awarded All Time	218
Franchise Units Awarded Last 12 Months	26
Franchise Units Open	221
Number of franchisees	138

Ideal Candidate What characteristics do the highest-performing franchisees have

Passion to Help People
No Industry Experience Required
Leadership Skills
Passion for health/wellness
Outgoing

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

3rd Party Recommendations

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Job Management, Scheduling, CRM, Inventory Management, Billing and Logistics

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10% Off First Unit

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• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.