Brand Summary

The Exercise Coach is the Nation's Largest Personal Training Franchise System and reaches a unique and high-income target market - clients over 50!. Each studio is small and private, about 800-1500 sq ft., and can be located in an office or retail setting. Clients sign up for one-on-one personal training with trained exercise coaches, using the latest in fitness technology to drive the workouts.

The average age of a client is about 55 – this is a workout designed to meet the need of the 45-70+-year-old, busy professional, middle-aged, and retired demographics who want to get in shape without going to the large, crowded gym.

Average initial investment around $250k, small footprint, low buildout costs (average of $20,000-$30,000), and low rents ($2,500-3,500/month) drive a strong return. The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just 2, 20-minute workouts a week. The workouts take place on a scheduled basis in a semi-private setting, where the members work directly with their “exercise coach.” The workout uses specialized equipment found only at The Exercise Coach. All of the workouts revolve around the specialized use of this equipment. Data of progress for clients is captured after each workout.