{contract_signer_email=jplatt@thenowmassage.com, superpower_3=Extensive Support, superpower_4=Multiple Revenue Streams, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_medium, superpower_1=Membership Model, territories_awarded=150, superpower_2=Elevated Design, contact_city=Dripping Springs, contact_street_address=403 Live Oak Circle, royalty=6% of gross sales, registration_rhode_island=Registered, registration_michigan=Registered, launch_video_recording_url=https://franchisesidekick.zoom.us/rec/share/OE5hiKgc32HugLbvv_bjOKBiVjZT16qZh8HrSLWWcB8WGxTOqWXaOd_vK39EpzUi.GX1F8rmyafrx9Svj?startTime=1744379512000&pwd=gYH19DTm7OkHI-i7oAX2cfR-X0B-KkGh, current_franchisees=49, strong_zee_sales_skills_are_required=No, brand_group=Post Investment Group, id=19535373086, scheduling_link=https://calendly.com/jenolson/60min, in_house_financing=No, business_category=Beauty/Wellness, marketing_website_url=https://www.franchisesidekick.com/brands/the-now-massage, registration_california=Registered, registration_new_york=Registered, working_with_other_brokers=Yes, initial_item_19_overview=$1.4 AUV for those locations open 2 years;$127k Avg Net Profit per location, momentum_membership=Yes, required_liquid_capital=250000, hs_pipeline_stage=33940788, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/19535373086/additional_background?variant=large, registration_wisconsin=Registered, billing_contact_last_name=Olson, registration_washington=Registered, sales_contact_last_name=Olson, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_large, bizbuysell_listing=No, main_contact_is_contract_signer=No, superpower_5=Highly Scaleable Model, brand_fund_external=2%, franchise_fee=60000, veteran_discount=none, semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/the-now-massage, service_2=Retail Products, superpowers=The NOW has created an Affordable Luxury category in massage that has uniquely attracted a strong Millennial & Gen Z customer attraction that is all about self care, experiences and content they can share on their social media feeds. The other options in massage are Luxury High End Resorts that cost way too much money to be a part of regular self care, or the Discount Brands that are sterile in decor, transactional in nature and way overdone in the marketplace., billing_contact_email=jolson@thenowmassage.com, service_3=Gift Cards, registration_north_dakota=Not Registered, sales_process=We have a very detailed sales process - brand overview, FDD review, Real Estate VP Territory Review;Validation with Franchisees;Leadership Call;Discovery Day in LA at the HQ., year_founded=2015, hs_pipeline=11403875, industry=Massage, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), service_1=Massage Services, territory_protection=Yes, hs_object_source_label=FORM, registration_indiana=Registered, registration_maryland=Registered, leads_email=leads@thenowmassage.com, billing_contact_first_name=Jen, contract_signer_first_name=Jeff, initial_broker_commissions=$30k- single;$40k- 2 pack;$50k - 3 pack;40% of fees on 5 pack +, currently_franchising=Yes, item_7_3_unit_low=566459, contact_zip_code=78620, website=https://thenowmassage.com, white_logo=https://commandcenter.franchisesidekick.com/brand_image/19535373086/white_logo, open_locations_disclosed_in_item_19=Yes, preferred_funding_partner=No Preference, royalty_external=6%, corporate_location=Los Angeles, functions_of_semi_absentee_owner=The NOW’s ideal franchise owner is a multi-unit operator and entrepreneurial self-starter with a passion for wellness. Franchise owners should understand the healing benefits of incorporating regular massage as part of one’s self-care routine. Our ideal franchise owner is proud and enthusiastic about bringing a NOW Massage boutique to their city, and has a desire to make a positive impact in their community. They will hire a General Manager and team who will provide the daily services to guests., item_19_highlights=Average net profit for franchise Locations open 2 years is $126,808 and high net profit is $369,025. This is a Manager Run model where franchisees are truly semi-absentee from day one. , item_19_data__2=$2,854,635, sales_contact_phone=5122029622, item_19_data__1=$1,437,577, item_7_low=476459, real_estate_description=1800-2200 sq foot space that is located in trade areas with like minded brands empowering those looking for health, wellness and self care services. , starting_employees_number_3=6+, starting_employees_number_1=1, referral=Me, starting_employees_number_2=2-3, hs_lastmodifieddate=1749498904259, number_of_associated_contacts=2, contact_created=true, main_logo=https://commandcenter.franchisesidekick.com/brand_image/19535373086/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_small, sold_out_markets=Los Angeles, Miami/Ft Lauderdale, year_started_franchising=2019, units_awarded_last_12_months=17, contact_phone=5122029622, page_title=The NOW Massage, contact_state=Texas, approximate_break_even_time_frame=6-12 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/19535373086/main_background?variant=large, group_health_insurance=No, customer_acquisition=[Digital, Referral / Relationship, Reputation Management, Recurring Revenue], has_group_contact=No, fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/182653999521?portalId=21052030&sign=fcVH-wB6a8OnQmf8v8Y_9i8QavA%3D&conversionId=ee578c13-a1b2-452b-ac77-197b4a4825c0&filename=ee578c13-a1b2-452b-ac77-197b4a4825c0-2-7178165/fdd_upload-2024-NOW-FDD.pdf, hs_object_source_id=ee578c13-a1b2-452b-ac77-197b4a4825c0, franchisee_weekly_hours_required=Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_small_2, brand_fund=2% of gross sales, sales_contact_first_name=Jen, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=The%20NOW%20Massage, functions_of_owner_operator=The NOW’s ideal franchise owner is a multi-unit operator and entrepreneurial self-starter with a passion for wellness. Franchise owners should understand the healing benefits of incorporating regular massage as part of one’s self-care routine. Our ideal franchise owner is proud and enthusiastic about bringing a NOW Massage boutique to their city, and has a desire to make a positive impact in their community. They will hire a General Manager and team who will provide the daily services to guests., sidekick_commission_10=225000, registration_virginia=Deferred - Taking Leads, target_customer=We draw heavy into the Gen Z and Millenial demographics however we find people of all ages coming to enjoy our services., contact_first_name=Jen, sales_contact_email=jolson@thenowmassage.com, person_completing_2_minute_drill=Jen Olson, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;Passion to Help People;No Industry Experience Required;Values Outstanding Customer Service;Ability to recruit and scale a team, day_to_day_operators=Manager/Supervisor;Frontline Employee, starting_employees_type_1=General Manager, starting_employees_type_2=Experience Guides, starting_employees_type_3=Massage Therapists, founder_name=Gara & Jason Post, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=The%20NOW%20Massage, unique_name=The NOW Massage, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, major_competitors=Hand & Stone Massage, Massage Envy, Woodhouse Spas, hs_object_id=19535373086, name=The NOW Massage, sidekick_commission_4=100000, contract_signer_last_name=Platt, sidekick_commission_5=125000, available_internationally=No, sidekick_commission_2=55000, sidekick_commission_3=75000, sidekick_commission_8=180000, sidekick_commission_9=202500, sidekick_commission_6=135000, sidekick_commission_7=157500, fun_facts=The NOW has differentiated itself from key competition by connecting with the 152 million untapped Gen Z and Millennial generations and serving them affordable luxury. The NOW reimagined the approachable luxury of a neighborhood spa with premium massages and an original aesthetic inspired by beachside destinations from around the world. Since we opened our doors, The NOW has been covered extensively in press and on social media for its design-driven boutiques and highly customizable menu of services. Massage therapists at The NOW receive advanced training on the custom menu that goes far beyond the traditional modalities. Guests can choose between three signature Swedish-inspired massage styles, including: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can pair their service with a variety of custom, exclusive enhancements, such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Hemp Calm Balm, Gliding Cupping, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body., sidekick_commission_1=30000, community_impact=The NOW Massage is heavily involved in many philanthropic activities because we believe that massage has the power to allow everyone to take care of their bodies, minds and souls. The NOW has donated proceeds to community organizations in support of firefighters, law enforcement, and families affected by disasters. We also encourage our franchise owners to select a local organization to give back to as a way to tie further into their communities. , services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=From initial setup to ongoing marketing and operational guidance, our Franchise Partners receive comprehensive support from a seasoned corporate team., competitive_advantage_2=This membership based model offers an inspired space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy., registration_illinois=Registered, affiliate_brands_owned=Bowie Barker & The NOW Massage, competitive_advantage_1=We have differentiated ourselves from other spa and massage franchise concepts by connecting with the 152 million untapped Gen Z and Millennial generations and offering them a haven for self-care., business_model_b2b_percentage=0%, contact_email=jolson@thenowmassage.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=The%20NOW%20Massage, competitive_advantage_4=Manager run model, number_type_of_employees=1 General Manager; 3-4 Experience Guides (front desk team); 6-10 Massage Therapists , hs_createdate=1731295973588, contact_last_name=Olson, display_on_website=true, employee_skillset_type=Compensated more with a specific skillset, locations_open=75, registration_south_dakota=Not Registered, item_19_label__1=Average Gross Sales Franchise Locations Opened 2 Years, item_19_label__2=Average Gross Sales Affiliate Locations, e2_visa_candidates=No, joined_inventory_at=1740096000000, required_net_worth=850000, registration_hawaii=Deferred - Taking Leads, brand_summary=The NOW enters the $18B Massage Industry by creating an affordable yet luxurious experience for the untapped audience of 147M GenZ and Millennials. This membership-based model offers an inspired space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Their interiors are recognized for their elevated aesthetic, inspired by exotic destinations from around the world. Each boutique incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation. Their Franchise Partners receive comprehensive support from a well experienced corporate team, from initial setup to ongoing marketing and operational guidance. Founded on the principle that self-care is a necessity, they invite our franchise partners to join us in the passionate world of wellness and holistic healing., company_locations_open=4, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/19535373086/services_image_large_2, submission_idempotent_id=ee578c13-a1b2-452b-ac77-197b4a4825c0, technology=[Scheduling, CRM, Inventory Management, Billing], employees_per_mature_location=10 or more employees, franchise_fee_10=450000, brand_summary_marketing_revision=The NOW enters the $18B Massage Industry by creating an affordable yet luxurious experience for the untapped audience of 147M GenZ and Millennials. This membership-based model offers an inspired space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Their interiors are recognized for their elevated aesthetic, inspired by exotic destinations from around the world. Each boutique incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation. Their Franchise Partners receive comprehensive support from a well experienced corporate team, from initial setup to ongoing marketing and operational guidance. Founded on the principle that self-care is a necessity, they invite our franchise partners to join us in the passionate world of wellness and holistic healing., territory_description=Site Selection Area, area_development_opportunities=No, franchise_fee_3=150000, franchise_fee_4=200000, item_7_3_unit_high=903109, franchise_fee_5=250000, industry_size=18B, franchise_fee_6=270000, franchise_fee_7=315000, franchise_fee_8=360000, franchise_fee_9=405000, territory_check_email=leads@thenowmassage.com, hs_object_source=FORM, display_two_minute_drill=true, item_7_high=813109, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=The%20NOW%20Massage, business_model_b2c_percentage=100%, dynamic_page_slug=the-now-massage, franchise_fee_2=110000, is_boring_offering=No}

The NOW Massage

Brand Summary

The NOW enters the $18B Massage Industry by creating an affordable yet luxurious experience for the untapped audience of 147M GenZ and Millennials. This membership-based model offers an inspired space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy.

Their interiors are recognized for their elevated aesthetic, inspired by exotic destinations from around the world. Each boutique incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.

Their Franchise Partners receive comprehensive support from a well experienced corporate team, from initial setup to ongoing marketing and operational guidance. Founded on the principle that self-care is a necessity, they invite our franchise partners to join us in the passionate world of wellness and holistic healing.

Brand Superpowers

Membership Model

Elevated Design

Extensive Support

Multiple Revenue Streams

Highly Scaleable Model

*THE NUMBERS

$476,459 - $813,109 Investment Range

$1,437,577 Average Gross Sales Franchise Locations Opened 2 Years

$2,854,635 Average Gross Sales Affiliate Locations

6% Royalty

2% of gross sales Brand Fund

$850,000 Financial Requirements

Founder	Gara & Jason Post
Home Office Location	Los Angeles
Company Founded	2015
Began Franchising	2019
Industry	Massage
Industry Size	18B
Veteran Discount	none
Group Health Insurance	No

Founder	Gara & Jason Post
Home Office Location	Los Angeles
Company Founded	2015
Began Franchising	2019
Industry	Massage
Industry Size	18B
Veteran Discount	none
Group Health Insurance	No

Company Units Open	4
Franchise Units Awarded All Time	150
Franchise Units Awarded Last 12 Months	17
Franchise Units Open	75
Number of franchisees	49

Desire to scale / multi-unit ownership
Relationship Builder
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Ability to recruit and scale a team

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

none

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.