The Plunge House®

Brand Summary

Plunge House taps into the booming $44B wellness industry by offering a unique and high-demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, and vitamin-C infused showers, it’s designed for relaxation and recovery. This low-staffing, high-margin, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide.

Brand Superpowers

Experienced parent co & leadership

Science-backed recovery & wellness techniques

Tattle® - in house call center, handles all leads

*THE NUMBERS

$599,200 - $960,200 Investment Range
No item 19 currently No item 19 currently
No item 19 currently No item 19 currently
7% Royalty
up to 3% of monthly gross revenue Brand Fund
$750,000 Financial Requirements
FounderAdam Rice & Amanda Hall
Home Office LocationCharlotte, NC
Company Founded2024
Began Franchising2024
IndustryHealth & Wellness, Recovery, Mental Wellness, Anit-aging
Industry Size$6T Wellness, $200B Mental Wellness
Veteran Discount$5,000 each license
Group Health InsuranceNo

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No, preferred lenders Benetrends & FranFund

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling and CRM

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 each license

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.