{contract_signer_email=Luke@trainingmate.com, superpower_3=Elevated Brand, Irresistable Vibe + Celebrity favorite., superpower_4=Simple, Streamlined Operations + Exceptional financials, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_medium, superpower_1=Scalable Business, Recurring Revenue, Exceptional Financials, territories_awarded=9, superpower_2=A truly loved workout & culture. 300,000+ Five Star Reviews, contact_city=Dallas, contact_street_address=3858 Oak Lawn Ave # 430, sks_open_locations_three_years_ago=3, registration_michigan=Not Registered, strong_zee_sales_skills_are_required=No, scheduling_link=https://meetings.hubspot.com/gillian-harper/training-mate-introductory-call, marketing_website_url=https://www.franchisesidekick.com/brands/training-mate, initial_item_19_overview=Corporate Studio Revenue AUV $750k. System AUV Profit $630k. Profit margins 20 - 30%. Studio Break Even Approx $35k. Y1 Franchisees achieving $500k+ in revenue., momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/18876839789/additional_background?variant=large, sales_contact_last_name=Harper, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_large, main_contact_is_contract_signer=No, superpower_5=Purpose-Driven, Proven Leadership, franchise_fee=49500, brand_refresher_url=https://franchisesidekick.zoom.us/rec/share/kPRcRuxHJtZljSN_hbFaU7Je5cJKY0ftVYEB9d13Nr2Ymwmw_n3YPwB2ZTUcoeiJ.UcH_TwFy1L2bOuUY?startTime=1752846998000&pwd=DEsEz2b4aLc0t8dttwAAIAAAACat_ykXF0gYbGKa9h6dE4toN2yG9PiHT80x9b3sz_fjNkSlKHa2dhZc7L1bsQXdkDAwMDAwNA, sks_number_of_franchisees=6, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/training-mate, year_founded=2012, hs_pipeline=11403875, industry=Boutique Fitness, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Not Registered, contract_signer_first_name=Luke, currently_franchising=Yes, contact_zip_code=75219, website=www.trainingmate.com, secondary_contact_email=luke@trainingmate.com, preferred_funding_partner=Benetrends, royalty_external=5% (6% in Y2+), corporate_location=Dallas, functions_of_semi_absentee_owner=Drive Studio Success Collaborate with your team to meet—and exceed—membership and retail sales goals. Keep Operations Running Smoothly Maintain a spotless, well-functioning studio that meets brand standards and elevates the member experience. Manage, monitor, coach, and evaluate the performance of Studio Manager. Set sales targets and oversee KPIs, P&L & Scorecard Ensure studio culture is being driven by our shared values, mission and vision. , item_19_highlights=Average Unit Volume $739,844, sales_contact_phone=3103499453, real_estate_description=2500 - 3000 square feet, starting_employees_number_1=3-5, starting_employees_number_2=3-5, hs_lastmodifieddate=1753729682879, number_of_associated_contacts=5, contact_created=true, sold_out_markets=None, sks_item_19_revenue=1019265, contact_state=Texas, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Milton, registration_virginia=Not Registered, target_customer=Primary Audience: Female (75%) 25-45 yo. Gen Z, millennial, young professionals, entrepreneurs, creatives, moms who are ambitious, social & selective. Secondary Audience: Male (25%) 30-50 yo. Former athletes/high performers with team energy, & camaraderie. Executives, professionals & entrepreneurs., sales_contact_email=gillian@trainingmate.com, billing_contact_phone=310 349 9453, person_completing_2_minute_drill=Gillian Harper, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Front of House (Part Time), starting_employees_type_2=Trainers (Part Time), founder_name=Luke Milton, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Training%20Mate, has_current_fdd=Yes, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=5, hs_object_id=18876839789, name=Training Mate, contract_signer_last_name=Milton, sidekick_commission_2=40000, sidekick_commission_3=, fun_facts=Training Mate has become a loved training movement and a celebrity darling. While everyone is a celebrity in our eyes, our clients include some of the biggest names in Hollywood such as Heidi & Spencer Pratt, Hilary Duff, Nina Dobrev, Ash Greene, Allen Leech, Jesse Metcalfe and Ashley Tisdale to name a few. Luke (Founder/CEO) was also featured as a celebrity trainer on Revenge Body with Khloe Kardashian for all three seasons., sidekick_commission_1=30000, community_impact=We’re Leading the Social Fitness Movement In a world where people are more disconnected than ever: - 42% of Americans are obese (CDC) - 58% report being lonely (Article) Loneliness and social isolation can also increase the risk for premature death by 26% (Harvard) People are craving real-world interaction. As at-home workout fatigue sets in, they’re flocking back to the gym—not just for gains, but for human connection. Peloton stock prices are down 98% from all-time highs set back in 2021. (Nasdaq) Lulu Lemon’s $500m investment in Mirror is now worthless. (Yahoo Finance) Meanwhile, the growing demand for personalized fitness experiences, specialized training, and a sense of community is driving the boutique fitness industry towards a projected global market value of $54.81 billion by 2029, rising from $34.3 billion in 2023, according to Research and Markets. (Gym Nation) , registration_illinois=Not Registered, business_model_b2b_percentage=10%, contact_email=gillian@trainingmate.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Training%20Mate, hs_createdate=1729632594527, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=No, brand_summary=Training Mate is a social fitness movement. It’s all in our name. Training + Mate. Our members come for the fun HIIT workout, but they stay for the friendships. We create a warm and welcoming environment where members can train, laugh and connect. Everything we do at Training Mate is designed to foster community. It’s in our DNA. ORIGINS Training Mate was born on the shores of Australia, tested on the rugby field and refined in Los Angeles. When our founder, Luke Milton (“Milts”), retired from professional rugby he didn't miss the game, he missed the team, the camaraderie, and the mateship. Frustrated that he couldn't find this replicated anywhere in the fitness community, he decided to create it himself. Armed only with an idea, a 2,500 sqft space and a speedo, he opened the first studio in West Hollywood in 2013 with a few core principles that have become the guiding light of our company: - that fitness can be fun - that coaches don't have to be douchebags - that anyone can achieve a healthy lifestyle It turns out Milts hit on something. Members loved the community he created and his studio took off like a rocket. With the dream of “inspiring as many people as possible to fall in love with achieving a healthy lifestyle through the experience of fitness”, Milts decided to expand and opened his Studio City (2015) location followed by Santa Monica (2019) and then he moved to Dallas in 2022 and opened a studio in Highland Park. When members and friends started to ask Milts if they could open studios and join his social fitness movement, Milts and his partner, Kerry (our CMO), decided it was time to franchise in 2023. They have now proven the model in California and Texas, with strong performance and validation in their first franchise locations. Partnering with the right people when considering US expansion was critical for Luke and Kerry. To help them scale their franchise the right way, they brought in Gillian Harper, a franchise professional with proven experience in development with ShelfGenie is USA and Gutter-Vac in Australia. Next was to find a development partner who could walk alongside them and provide coaching, training and support. This is where Franchise FastLane's CarPool program came in. As the industry's first fully support development coaching program, built on FastLane's proven systems and processes, CarPool provides Gillian and the team with back-office sales support, lead registration and qualifying, development coaching and compliance and FDD assistance. Training Mate's partnership with CarPool provides candidates and consultants with the best of both worlds - the ability to get to know and work with the founding team directly, while experiencing the same Discovery Process and client service that FastLane provides. So what is Training Mate, exactly? Let’s start with the workout itself. Put simply, it’s a super fun, 45 minute HIIT class. We Keep It Moving With 45 second stations the workout is over before you know it. (Afterall, you can do anything for 45 seconds) You’re A Legend In Our Eyes Where others yell, we cheer. Whether you’re a seasoned athlete or new to fitness, our legendary coaches will tailor the workout to the members’ goals and ability. (No screens here, just old-fashioned human connection.) Low Impact, High Reward Our cardio machines ensure you feel the benefit of HIIT, without the injuries (no treadmills insight). No Two Workouts Are The Same With a variety of equipment you’ll never find yourself getting bored. Why do members choose us? We like to say that we are “51% social and 49% fitness”. The workout gets results. But that’s not why they stay. They stay for the friends, for ‘No Shower Happy Hours’ and Mate Meet Ups. A Training Mate studio offers our franchisees: An opportunity to own a business that helps people to become fitter, happier and healthier Great work/life balance Exceptional AUV (Average 2024 $730k) High profit margins Centralized programming, tools & systems A trusted brand with a loyal following This is a wildly rewarding business that offers owners an opportunity to help change lives. , company_locations_open=4, secondary_contact_phone=(424) 354 7736, technology=[CRM, Billing], employees_per_mature_location=10 or more employees, territory_description=3 mile radius around store, item_7_3_unit_high=691700, territory_check_email=trainingmateleads@carpoolbyfastlane.com, item_7_high=556700, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Training%20Mate, is_boring_offering=No, registration_rhode_island=Not Registered, current_franchisees=9, brand_group=CarPool - FFL, id=18876839789, in_house_financing=No, business_category=Fitness/Health, registration_california=Pending, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=150000, hs_pipeline_stage=45068180, registration_wisconsin=Not Registered, billing_contact_last_name=Harper, registration_washington=Not Registered, sks_open_locations_last_year=6, brand_fund_external=2%, veteran_discount=10%, hs_updated_by_user_id=63913786, service_2=Personal Training, superpowers=Training Mate is a low impact 45-minute HIIT workout designed to help people become fitter, healthier and happier through the experience of fitness. And, in case the name didn’t give it away, we’re Aussie, which means we do things a little bit differently. In our eyes, working out shouldn’t be a chore or something to dread. It should be something you look forward to. So, long story short, we make it fun. Through the power of mateship and positivity. Through cracking jokes during abs. By letting our coaches be unapologetically themselves. By not taking things so seriously. We’ re able to create a community of absolute legends and break down the walls of intimidation that are so often a barrier in the fitness industry. Think of it as 51% social, 49% fitness., billing_contact_email=gillian@trainingmate.com, service_3=Social Events for Members, registration_north_dakota=Not Registered, sales_process=We have a 7 step process (1) Overview Call, (2) FDD & Pro Forma Review (3) Real Estate (4) Validation (5) Interview (6) JTTD (7) Close & Fast Start Call, service_1=Group Fitness, territory_protection=Yes, sks_item_7_range_low=263500, registration_indiana=Not Registered, leads_email=trainingmateleads@carpoolbyfastlane.com, billing_contact_first_name=Gillian , initial_broker_commissions=To be discussed. $25k (1st), $15k (2nd) & $10k (3rd), item_7_3_unit_low=297500, white_logo=https://commandcenter.franchisesidekick.com/brand_image/18876839789/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=$354,879, item_19_data__1=$1,057,637 , item_7_low=222500, referral=Nick Sheehan, main_logo=https://commandcenter.franchisesidekick.com/brand_image/18876839789/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_small, year_started_franchising=2022, sks_locations_represented_in_item_19=1, sks_years_franchising=2022, units_awarded_last_12_months=6, contact_phone=3103499453, page_title=Training Mate, approximate_break_even_time_frame=3 months, main_background=https://commandcenter.franchisesidekick.com/brand_image/18876839789/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/183742820637?portalId=21052030&sign=IxV9sw4vGJABXupmHbVgGOayF2M%3D&conversionId=48de4676-7acb-4f38-9af7-195a8345aaa4&filename=48de4676-7acb-4f38-9af7-195a8345aaa4-2-7178165/fdd_upload-Training-Mate-2024-FDD-v.4.pdf, hs_object_source_id=143f7199-f903-4a09-a4b9-b2d88da66df8, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_small_2, sales_contact_first_name=Gillian, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Training%20Mate, functions_of_owner_operator=Inspire a High-Energy Culture Lead by example to cultivate an uplifting, inclusive, and results- driven studio environment. Coach & Empower Your Team Oversee performance, provide ongoing feedback, and mentor your trainers and front-of-house staff to deliver an exceptional member experience. Drive Studio Success Collaborate with your team to meet—and exceed—membership and retail sales goals. Build and Develop Your Legendary Team Own the recruitment, hiring, onboarding, and scheduling process to ensure your studio is staffed with top-tier talent. Keep Operations Running Smoothly Maintain a spotless, well-functioning studio that meets brand standards and elevates the member experience. Engage the Community Plan and execute local events, pop-ups, and collaborations to keep your studio connected and top-of-mind in the neighborhood. , contact_first_name=Gillian, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;No Industry Experience Required;Values Outstanding Customer Service;Ability to recruit and scale a team;Passion for health/wellness, competitive_advantage_10=Membership-first model to drive consistent and engaged clients, unique_name=Training Mate, major_competitors=F45, ISI, Orange Theory, Basecamp., available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , sks_item_7_range_high=517700, competitive_advantage_3=We’re not just building bodies—we’re building belonging. Our workouts are led by charismatic trainers who deliver real-time feedback, motivation, and laughter., competitive_advantage_2=We’re Leading the Social Fitness Movement. People are craving real-world interaction. As at-home workout fatigue sets in, they’re flocking back to the gym—not just for gains, but human connection., competitive_advantage_1=Fitness isn’t just about results anymore—it’s about connection. Today’s consumers are seeking physical transformation and meaningful community. Training Mate delivers both., competitive_advantage_7=Class layout intentionally designed to encourage in-class interaction, competitive_advantage_6=Loyal members with high lifetime value. Training Mate is the answer for people who want to get fit and feel seen. It’s fitness that lifts you up—physically, emotionally, socially., competitive_advantage_5=We take results seriously—but not ourselves. Our Aussie-born brand brings a laid-back, cheeky energy to everything we do. Sometimes we laugh so hard, we forget we’re working out., competitive_advantage_4=Outstanding financials, Scalable system, Centralized progamming., competitive_advantage_9=Programming designed to encourage consistency not burn out, number_type_of_employees=8 - 14 employees. Front of House and Trainers., competitive_advantage_8=Quarterly events hosted outside the studio to help clients engage beyond the burn. Cements Training Mate as more than just a workout and as a curator of community., contact_last_name=Harper, employee_skillset_type=Compensated less without a specific skillset, locations_open=4, item_19_label__1=Annual Revenue Studio City , item_19_label__2=Operating Income (EBIDTA) Studio City, joined_inventory_at=1733875200000, required_net_worth=500000, registration_hawaii=Not Registered, registration_minnesota=Not Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/18876839789/services_image_large_2, submission_idempotent_id=143f7199-f903-4a09-a4b9-b2d88da66df8, franchise_fee_10=334500, brand_summary_marketing_revision=Training Mate is a low impact 45-minute HIIT workout designed to help people become fitter, healthier and happier through the experience of fitness. And, in case the name didn’t give it away, we’re Aussie, which means we do things a little bit differently. In our eyes, working out shouldn’t be a chore or something to dread. It should be something you look forward to. So, long story short, we make it fun. Through the power of mateship and positivity. Through cracking jokes during abs. By letting our coaches be unapologetically themselves. By not taking things so seriously. We’re able to create a community of absolute legends and break down the walls of intimidation that are so often a barrier in the fitness industry. Think of it as 51% social, 49% fitness. The result? A killer workout that can challenge the most seasoned athlete but also accommodate those new to fitness. And a community of bloody legends., area_development_opportunities=Yes, franchise_fee_3=124500, franchise_fee_4=154500, franchise_fee_5=184500, industry_size=$34B, franchise_fee_6=214500, franchise_fee_7=244500, secondary_contact_first_name=Luke, franchise_fee_8=274500, franchise_fee_9=304500, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=90%, dynamic_page_slug=training-mate, franchise_fee_2=89500}

Training Mate

Brand Summary

Training Mate is a social fitness movement.

It’s all in our name.

Training + Mate.

Our members come for the fun HIIT workout, but they stay for the friendships.
We create a warm and welcoming environment where members can train, laugh and connect. Everything we do at Training Mate is designed to foster community. It’s in our DNA.

ORIGINS
Training Mate was born on the shores of Australia, tested on the rugby field and refined in Los Angeles. When our founder, Luke Milton (“Milts”), retired from professional rugby he didn't miss the game, he missed the team, the camaraderie, and the mateship. Frustrated that he couldn't find this replicated anywhere in the fitness community, he decided to create it himself.

Armed only with an idea, a 2,500 sqft space and a speedo, he opened the first studio in West Hollywood in 2013 with a few core principles that have become the guiding light of our company:

- that fitness can be fun
- that coaches don't have to be douchebags
- that anyone can achieve a healthy lifestyle

It turns out Milts hit on something. Members loved the community he created and his studio took off like a rocket. With the dream of “inspiring as many people as possible to fall in love with achieving a healthy lifestyle through the experience of fitness”, Milts decided to expand and opened his Studio City (2015) location followed by Santa Monica (2019) and then he moved to Dallas in 2022 and opened a studio in Highland Park.

When members and friends started to ask Milts if they could open studios and join his social fitness movement, Milts and his partner, Kerry (our CMO), decided it was time to franchise in 2023.

They have now proven the model in California and Texas, with strong performance and validation in their first franchise locations.

Partnering with the right people when considering US expansion was critical for Luke and Kerry. To help them scale their franchise the right way, they brought in Gillian Harper, a franchise professional with proven experience in development with ShelfGenie is USA and Gutter-Vac in Australia.

Next was to find a development partner who could walk alongside them and provide coaching, training and support. This is where Franchise FastLane's CarPool program came in. As the industry's first fully support development coaching program, built on FastLane's proven systems and processes, CarPool provides Gillian and the team with back-office sales support, lead registration and qualifying, development coaching and compliance and FDD assistance.

Training Mate's partnership with CarPool provides candidates and consultants with the best of both worlds - the ability to get to know and work with the founding team directly, while experiencing the same Discovery Process and client service that FastLane provides.

So what is Training Mate, exactly? Let’s start with the workout itself.
Put simply, it’s a super fun, 45 minute HIIT class.

We Keep It Moving
With 45 second stations the workout is over before you know it. (Afterall, you can do anything for 45 seconds)

You’re A Legend In Our Eyes
Where others yell, we cheer. Whether you’re a seasoned athlete or new to fitness, our legendary coaches will tailor the workout to the members’ goals and ability. (No screens here, just old-fashioned human connection.)

Low Impact, High Reward
Our cardio machines ensure you feel the benefit of HIIT, without the injuries (no treadmills insight).

No Two Workouts Are The Same
With a variety of equipment you’ll never find yourself getting bored.

Why do members choose us?
We like to say that we are “51% social and 49% fitness”.
The workout gets results. But that’s not why they stay. They stay for the friends, for ‘No Shower Happy Hours’ and Mate Meet Ups.

A Training Mate studio offers our franchisees:
An opportunity to own a business that helps people to become fitter, happier and healthier Great work/life balance

Exceptional AUV (Average 2024 $730k)

High profit margins

Centralized programming, tools & systems

A trusted brand with a loyal following

This is a wildly rewarding business that offers owners an opportunity to help change lives.

Brand Superpowers

Scalable Business, Recurring Revenue, Exceptional Financials

A truly loved workout & culture. 300,000+ Five Star Reviews

Elevated Brand, Irresistable Vibe + Celebrity favorite.

Simple, Streamlined Operations + Exceptional financials

Purpose-Driven, Proven Leadership

*THE NUMBERS

$222,500 - $556,700 Investment Range

$1,057,637 Annual Revenue Studio City

$354,879 Operating Income (EBIDTA) Studio City

5% (6% in Y2+) Royalty

Brand Fund

$500,000 Financial Requirements

Founder	Luke Milton
Home Office Location	Dallas
Company Founded	2012
Began Franchising	2022
Industry	Boutique Fitness
Industry Size	$34B
Veteran Discount	10%
Group Health Insurance	No

Founder	Luke Milton
Home Office Location	Dallas
Company Founded	2012
Began Franchising	2022
Industry	Boutique Fitness
Industry Size	$34B
Veteran Discount	10%
Group Health Insurance	No

Company Units Open	4
Franchise Units Awarded All Time	9
Franchise Units Awarded Last 12 Months	6
Franchise Units Open	4
Number of franchisees	9

Desire to scale / multi-unit ownership
Relationship Builder
No Industry Experience Required
Values Outstanding Customer Service
Ability to recruit and scale a team
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

What current franchisees have to say
The estimated return on investment
The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.