{group_info=BrandONE, contract_signer_email=matt@theseniorlivinglocators.com, superpower_3=Technology Driven, superpower_4=Low start-up and initial investment, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_medium, superpower_1=Simple Labor Model - Home-based, few employees, territories_awarded=8, superpower_2=Quick to Open, contact_city=Fort Mitchell, contact_street_address=39 Sunnymede Drive, royalty=8% of Gross Sales, subject to a Minimum Monthly Royalty Fee Requirement, registration_rhode_island=Not Registered, registration_michigan=Not Registered, current_franchisees=4, strong_zee_sales_skills_are_required=No, brand_group=BrandOne, id=16532571031, group_contact_last_name=D'Andrea, scheduling_link=https://calendly.com/robinsonbrandone30/45-min, in_house_financing=N/A, business_category=Professional Services, marketing_website_url=https://www.franchisesidekick.com/brands/trua-senior-living-locators, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, initial_item_19_overview=Gross Sales: $661,364 Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses: $298,587, required_liquid_capital=75000, hs_pipeline_stage=45068180, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/16532571031/additional_background?variant=large, registration_wisconsin=Not Registered, billing_contact_last_name=Staley, registration_washington=Not Registered, sales_contact_last_name=Robinson, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_large, main_contact_is_contract_signer=No, brand_fund_external= 2%, franchise_fee=50000, veteran_discount=For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%., semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/trua-senior-living-locators, superpowers=- Simple Labor Model: Home-Based, Few Employees, Quick to Open - Technology Driven: Proprietary Platform - Multiple Territory Options - Growing Robust Industry: The senior placement industry is experiencing significant growth driven by the aging population and increasing demand for long-term care solutions. - Low Startup and Initial Investment - Rewarding Business: Provide much-needed support and guidance to families struggling to find a new home for their aging loved ones., billing_contact_email=matt@theseniorlivinglocators.com, registration_north_dakota=Not Registered, sales_process=1) Brand Introduction & Overview 2) FDD Review 3) Tech, Marketing, Operations Review 4) Validation & Due Diligence 5) Discovery Day 6) Decision Day, year_founded=2019, brand_registration_notes=Not developing in Maine, Nebraska, or Nevada, hs_pipeline=11403875, industry=Senior Care Placement, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Defined Customer Acquisition program;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;No lease is required;Home-based, service_1=Senior Care Placement Services, territory_protection=Yes, hs_object_source_label=FORM, registration_indiana=Registered, registration_maryland=Not Registered, leads_email=trua@brandonefd.com, billing_contact_first_name=Matt, contract_signer_first_name=Matt, initial_broker_commissions=$29,500 - 1 territory $38,000 - 2 Territories $48,500 - 3 Territories 40% of territory fees - 4+ territories, currently_franchising=Yes, item_7_3_unit_low=114000, contact_zip_code=41017, website=https://truafranchise.com/, secondary_contact_email=lauraalexander@brandonefd.com, white_logo=https://commandcenter.franchisesidekick.com/brand_image/16532571031/white_logo, open_locations_disclosed_in_item_19=No, preferred_funding_partner=No Preference, royalty_external=8%, corporate_location=39 Sunnymede Drive, Fort Mitchell, Kentucky 41017 , group_contact_email=oliviadandrea@brandonefd.com, functions_of_semi_absentee_owner=Manage team of account executives and administration OR general manager - Oversee business KPIs and coach team as needed - Follow up as needed with facilities, invoices, referral sources, item_19_highlights=Net Margin: 52.4%, item_19_data__2=$319,943, sales_contact_phone=(615) 605-9961, item_19_data__1=$610,347, item_7_low=74000, real_estate_description=Home-based business: A Territory, generally, will consist of a geographic area that includes a population of approximately 300,000 people, starting_employees_number_1=1-2, starting_employees_number_2=1, hs_lastmodifieddate=1751050009207, number_of_associated_contacts=8, contact_created=true, main_logo=https://commandcenter.franchisesidekick.com/brand_image/16532571031/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_small, sold_out_markets=None, all major markets available, year_started_franchising=2024, units_awarded_last_12_months=8, contact_phone=704-577-5320, page_title=Trua Senior Living Locators, contact_state=Kentucky, approximate_break_even_time_frame=N/A, main_background=https://commandcenter.franchisesidekick.com/brand_image/16532571031/main_background?variant=large, group_health_insurance=No, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management], has_group_contact=Yes, fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/180611461658?portalId=21052030&sign=Dd5SsaBj-2IYgh5CYgYCwtT1vPY%3D&conversionId=e168874f-d1d5-4a14-b90b-525552eb7a31&filename=e168874f-d1d5-4a14-b90b-525552eb7a31-2-7178165/fdd_upload-Senior-Living-Locators-2024-FDD.-2024.04.29.-ISSUED-(2).pdf, hs_object_source_id=e168874f-d1d5-4a14-b90b-525552eb7a31, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_small_2, brand_fund=Greater of 2% of Gross Sales or $162.50 per Territory per month, sales_contact_first_name=Kim, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Trua%20Senior%20Living%20Locators, secondary_contact_last_name=Alexander, functions_of_owner_operator=Manage team of account executives - Schedule and/or meet with clients; complete intake and recommendation process - Schedule tours of facilities - Handle back office administrative needs: accounting, payroll, invoicing - Oversee marketing efforts to find new referral sources and clients, registration_virginia=Not Registered, target_customer=Seniors, however, 90% of the time, you will work with their adult children or family members., contact_first_name=Jason, sales_contact_email=kimrobinson@brandonefd.com, billing_contact_phone=859-547-8925, person_completing_2_minute_drill=Olivia D'Andrea, ideal_candidate=Desire to scale / multi-unit ownership;Passion to Help People;No Industry Experience Required;Ability to recruit and scale a team;Community Centric;Business Acumen, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=Account Executive, starting_employees_type_2=Administration, founder_name=Matt Staley, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Trua%20Senior%20Living%20Locators, unique_name=Trua Senior Living Locators, has_current_fdd=Yes, average_start_to_open_time=Less than six months, home_based=Yes, major_competitors=A Place for Mom, hs_object_id=16532571031, name=Trua Senior Living Locators, contract_signer_last_name=Staley, available_internationally=No, sidekick_commission_2=39000, sidekick_commission_3=48500, group_contact_first_name=Olivia, sidekick_commission_1=29500, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Proprietary technology platform, competitive_advantage_2=Multiple territory options, registration_illinois=Not Registered, competitive_advantage_1=Personalized, clinical approach to placements, business_model_b2b_percentage=0%, contact_email=trua@brandonefd.com, competitive_advantage_7=Strong unit economics, competitive_advantage_6=Home-based business, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Trua%20Senior%20Living%20Locators, competitive_advantage_5=Few employees needed, competitive_advantage_4=Growing, robust industry, number_type_of_employees=3-5, hs_createdate=1728487378451, contact_last_name=Barclay, display_on_website=true, employee_skillset_type=Compensated less without a specific skillset, locations_open=8, registration_south_dakota=Not Registered, item_19_label__1=Gross Sales, item_19_label__2=Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses, e2_visa_candidates=Yes, joined_inventory_at=1738108800000, required_net_worth=150000, registration_hawaii=Not Registered, brand_summary=At Trua, we provide a personalized approach to senior placement, helping families find the ideal new home for their loved ones. We eliminate the stress, anxiety, and uncertainty of choosing the right assisted living community by offering the essential information needed to make informed decisions. Our expertise lies in identifying senior care facilities that align with each client’s unique needs and financial situation, taking the guesswork out of the placement process. We deliver a valuable service to families, social workers, and case managers who may not have the time or resources to navigate this complex journey. With 15 years of experience in senior care facilities, our founder, Matt, has witnessed the challenges that arise when seniors are placed in unsuitable environments. That’s why we conduct thorough clinical assessments to ensure seniors are matched with the right facility from the start—easing the burden on families and addressing a critical gap in the industry. As a Trua franchisee, you’ll be empowered to provide personalized, ethical, and knowledgeable placement services in your community. Our comprehensive training and ongoing support will equip you with the tools needed to succeed while making a meaningful impact on the lives of seniors and their families., company_locations_open=1, registration_minnesota=Not Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/16532571031/services_image_large_2, submission_idempotent_id=e168874f-d1d5-4a14-b90b-525552eb7a31, secondary_contact_phone=949-632-7054, technology=[Scheduling, CRM, Billing], employees_per_mature_location=5 or fewer employees, franchise_fee_10=330000, brand_summary_marketing_revision=At Trua, we provide a personalized approach to senior placement, helping families find the ideal new home for their loved ones. We eliminate the stress, anxiety, and uncertainty of choosing the right assisted living community by offering the essential information needed to make informed decisions. Our expertise lies in identifying senior care facilities that align with each client’s unique needs and financial situation, taking the guesswork out of the placement process. We deliver a valuable service to families, social workers, and case managers who may not have the time or resources to navigate this complex journey. With 15 years of experience in senior care facilities, our founder, Matt, has witnessed the challenges that arise when seniors are placed in unsuitable environments. That’s why we conduct thorough clinical assessments to ensure seniors are matched with the right facility from the start—easing the burden on families and addressing a critical gap in the industry. As a Trua franchisee, you’ll be empowered to provide personalized, ethical, and knowledgeable placement services in your community. Our comprehensive training and ongoing support will equip you with the tools needed to succeed while making a meaningful impact on the lives of seniors and their families., territory_description=300K people, area_development_opportunities=Yes, franchise_fee_3=120000, franchise_fee_4=150000, item_7_3_unit_high=276900, franchise_fee_5=180000, industry_size=$60B, franchise_fee_6=210000, franchise_fee_7=240000, secondary_contact_first_name=Laura, franchise_fee_8=270000, franchise_fee_9=300000, territory_check_email=trua@brandonefd.com, hs_object_source=FORM, display_two_minute_drill=true, item_7_high=116900, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Trua%20Senior%20Living%20Locators, business_model_b2c_percentage=100%, dynamic_page_slug=trua-senior-living-locators, franchise_fee_2=90000, is_boring_offering=Yes}

• Brands
• Trua Senior Living Locators

Trua Senior Living Locators

Brand Summary

At Trua, we provide a personalized approach to senior placement, helping families find the ideal new home for their loved ones. We eliminate the stress, anxiety, and uncertainty of choosing the right assisted living community by offering the essential information needed to make informed decisions.

Our expertise lies in identifying senior care facilities that align with each client’s unique needs and financial situation, taking the guesswork out of the placement process. We deliver a valuable service to families, social workers, and case managers who may not have the time or resources to navigate this complex journey.

With 15 years of experience in senior care facilities, our founder, Matt, has witnessed the challenges that arise when seniors are placed in unsuitable environments. That’s why we conduct thorough clinical assessments to ensure seniors are matched with the right facility from the start—easing the burden on families and addressing a critical gap in the industry.

As a Trua franchisee, you’ll be empowered to provide personalized, ethical, and knowledgeable placement services in your community. Our comprehensive training and ongoing support will equip you with the tools needed to succeed while making a meaningful impact on the lives of seniors and their families.

Brand Superpowers

Simple Labor Model - Home-based, few employees

Quick to Open

Technology Driven

Low start-up and initial investment

*THE NUMBERS

$74,000 - $116,900 Investment Range

$610,347 Gross Sales

$319,943 Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses

8% Royalty

Greater of 2% of Gross Sales or $162.50 per Territory per month Brand Fund

$150,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Matt Staley
Home Office Location	39 Sunnymede Drive, Fort Mitchell, Kentucky 41017
Company Founded	2019
Began Franchising	2024
Industry	Senior Care Placement
Industry Size	$60B
Veteran Discount	For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%.
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Matt Staley
Home Office Location	39 Sunnymede Drive, Fort Mitchell, Kentucky 41017
Company Founded	2019
Began Franchising	2024
Industry	Senior Care Placement
Industry Size	$60B
Veteran Discount	For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%.
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	1
Franchise Units Awarded All Time	8
Franchise Units Awarded Last 12 Months	8
Franchise Units Open	8
Number of franchisees	4

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Ability to recruit and scale a team
Community Centric
Business Acumen

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

N/A

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%.

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• What current franchisees have to say
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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.