{group_info=Rep'M Group, superpower_3=Results-Driven, Diverse Programming, superpower_4=Culture & Community Focus, territories_awarded=0, superpower_1=Infrared-Powered, Heat-Driven Experience, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_medium, superpower_2=Music-Driven, High-Energy Focused Environment, contact_street_address=1123 Merrillville Road, contact_city=Crown Point, royalty=Greater of 7% Gross Sales, Minimum $500/week in the 13th month of operation of the business, registration_rhode_island=Registered, registration_michigan=Pending, launch_video_recording_url=https://franchisesidekick.zoom.us/rec/share/eFnLmyF5P7iRbOpkJLdPqutyeF3Ne7YFXy7QBGYjsFdbYoa9ONpMf_08BgJlNgfE.OckMOsuv-6pdrSED?startTime=1770305145000&pwd=DPr1dqv1iUM7mKU3RQAAIAAAAKsRsnBAi3fEW6atzwcITMmnCh5bT12HccH--yQprHCzYvbeHrrXrKHSoUDK4SysxTAwMDAwNA, strong_zee_sales_skills_are_required=No, current_franchisees=0, brand_group=Rep'm, id=47108227214, group_contact_last_name=Stender, scheduling_link=https://bookus.page/therepmgroup/MARISA/vibehousepilates-45-minute-meeting, in_house_financing=No, business_category=Fitness/Health, registration_california=Pending, marketing_website_url=https://www.franchisesidekick.com/brands/vibe-house-hot-pilates, working_with_other_brokers=Yes, registration_new_york=Pending, required_liquid_capital=250000, initial_item_19_overview=First Corporate Location/2024 first full year: $753,558 Gross Sales with $257,896 Gross Sales Less COGS, Disclosed Expenses, and Imputed Franchise Fees. This is a 34% margin. Two Corporate Locations 2025 Results Combined: (Location Two opened 2.25): $1,828,108 Gross Sales with $695,756 Gross Sales Less COGS, Disclosed Expenses, and Imputed Franchise Fees. This is a 38% margin. Memberships as of 12.31.25 - Studio One: 565 - Studio Two: 344 - Class Packs to both location in addition: 620, hs_pipeline_stage=33940788, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/47108227214/additional_background?variant=large, registration_wisconsin=Registered, billing_contact_last_name=Worth, registration_washington=Pending, sales_contact_last_name=Kochnover, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_large, main_contact_is_contract_signer=Yes, franchise_fee=60000, brand_fund_external=2%, veteran_discount=$5,000 (1st Unit Only) , semi_absentee_ownership=Yes, hs_updated_by_user_id=52193499, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/vibe-house-hot-pilates, superpowers=FITNESS & WELLNESS DEMAND: Top modality of Pilates combined with the health and recovery benefits of infrared heat APPROACHABLE: Small or large markets, all fitness levels, unintimidating HIGH OCCUPANCY: Fit 30-40 people in a studio PER CLASS versus just 12-16 in a reformer based Pilates studio SCALABLE: Minimal equipment, low labor, low training costs LOW INVESTMENT: Mat based Pilates reduces costs of equipment in the same size studio. Real estate is Class A & B., service_2=recurring revenue monthly memberships, service_3=class packs, billing_contact_email=dealinvoice@repmgroup.com, service_4=drop ins, registration_north_dakota=Pending, year_founded=2023, service_5=retail and merchandise, sales_process=1. Introduction Call 2. Unit Economics Call 3. Marketing & Operations Call 4. Founder’s Call 5. Confirmation to Discovery Day - Territory Call with territory manager - Finalized Funding Plan in place - Pre DDAY Paperwork Completion - Prep Call with VP Fran Dev 6. Discovery Day in Crown Point, IN: Workout and dinner Day One;Presentations Day Two with completion early afternoon 7. Next Steps/Yes-No Call with VP 24-48 hours post DDAY 8. Signing Call: Execute agreements and pay franchise fees 5-7 days post DDAY, hs_pipeline=11403875, brand_registration_notes=We will accept a high net worth candidate that qualifies for the exemption if they are purchasing 3 or more territories , industry=Fitness, territory_protection=Yes, service_1=45 min classes / 3 different modalities, franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_indiana=Pending, registration_maryland=Pending, leads_email=leads@repmgroup.com, billing_contact_first_name=Tamara, initial_broker_commissions=1: $30,000 2: $44,000 3: $54,000, currently_franchising=No, item_7_3_unit_low=372100, contact_zip_code=46307, website=www.vibehousepilates.com, white_logo=https://commandcenter.franchisesidekick.com/brand_image/47108227214/white_logo, secondary_contact_email=rachel@repmgroup.com, preferred_funding_partner=No Preference, open_locations_disclosed_in_item_19=Yes, royalty_external=7%, corporate_location=Crown Point, IN, group_contact_email=rachel@repmgroup.com, item_19_highlights=First Corporate Location/2024 first full year: $753,558 Gross Sales with $257,896 Gross Sales Less COGS, Disclosed Expenses, and Imputed Franchise Fees. This is a 34% margin. Two Corporate Locations 2025 Results Combined: (Location Two opened 2.25): $1,828,108 Gross Sales with $695,756 Gross Sales Less COGS, Disclosed Expenses, and Imputed Franchise Fees. This is a 38% margin. , functions_of_semi_absentee_owner=The Flexible Owner plays a leadership and growth role, overseeing business performance, team culture, sales, and community engagement while not being required to be on-site daily. They focus on hiring and developing strong studio managers, driving local marketing and partnerships, tracking KPIs, and ensuring brand standards are upheld. This role allows owners to scale to multiple locations while maintaining strategic oversight and brand alignment. They need to institute the culture and be the vibe behind the VIBE, sales_contact_phone=9177577172, item_19_data__2=$691,556 or 38%, item_19_data__1=$1,828,108 , item_7_low=297100, starting_employees_number_3=1-2, real_estate_description=Type A/B, starting_employees_number_4=2-3, starting_employees_number_1=1, starting_employees_number_2=1, referral=Rep'M Group, hs_lastmodifieddate=1770754134835, number_of_associated_contacts=5, contact_created=true, main_logo=https://commandcenter.franchisesidekick.com/brand_image/47108227214/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_small, sold_out_markets=NW Indiana: Crown Point, Valparaiso, St Johns, South Bend area., year_started_franchising=2026, units_awarded_last_12_months=0, contact_phone=2195889560, page_title=VIBE HOUSE Hot Pilates, contact_state=Indiana, approximate_break_even_time_frame=NA, main_background=https://commandcenter.franchisesidekick.com/brand_image/47108227214/main_background?variant=large, group_health_insurance=No, has_group_contact=Yes, customer_acquisition=[Digital, Referral / Relationship, Reputation Management, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/206629441316?portalId=21052030&sign=DJd0FRWHWdVtRf3a7-sUDZqx03I%3D&conversionId=4c8169f0-3a0d-4efc-93f6-e178f1bc6fd9&filename=4c8169f0-3a0d-4efc-93f6-e178f1bc6fd9-2-7178165/fdd_upload-Vibe-House-Pilates_2026-FDD-(Issued-1.23.2026)_for-Use-in-Non-Registration-States-ONLY-988a4b.pdf, hs_object_source_id=4c8169f0-3a0d-4efc-93f6-e178f1bc6fd9, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_small_2, franchisee_weekly_hours_required=Part-Time (20-40 hours per week), sales_contact_first_name=Marisa, brand_fund=2% of Gross Sales, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=VIBE%20HOUSE%20Pilates, secondary_contact_last_name=Stender, functions_of_owner_operator=The Owner-Operator is hands-on in the daily operations of the studio, actively managing staff, leading sales and member experience, supporting classes, driving local marketing, and building strong community relationships. They are deeply involved in studio culture, performance, and execution, ensuring brand standards are met while maximizing retention, revenue, and overall studio success. They set the vibe at VIBE, target_customer=Active, wellness-minded individuals who value results and experience. They seek high-energy, music-driven workouts, are drawn to the therapeutic benefits of infrared heat, and prioritize performance, recovery, longevity, and community in a premium boutique fitness environment., registration_virginia=Pending, sales_contact_email=marisa@repmgroup.com, contact_first_name=Rosalie, starting_employees_type_4=instructors, person_completing_2_minute_drill=Marisa Kochnover, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;Ability to recruit and scale a team;Community Centric;Business Acumen;Passion for health/wellness, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=manager, starting_employees_type_2=master trainer, starting_employees_type_3=front desk, founder_name=Rosalie Black, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=VIBE%20HOUSE%20Pilates, unique_name=VIBE HOUSE Pilates, has_current_fdd=Yes, home_based=No, average_start_to_open_time=6-12 months, major_competitors=There are no true apples to apples competitors for this brand in the franchise space. Reformer pilates is a "competitor" in the same way any other low impact fitness modality is. , name=VIBE HOUSE Pilates, hs_object_id=47108227214, available_internationally=No, group_contact_first_name=Rachel, fun_facts=Our founder, Rosalie created VIBE HOUSE after realizing the workout she was looking for didn’t exist. She wanted more than a quiet, cookie-cutter Pilates class; something challenging, but also fun. When she couldn’t find it, she built it...all while running a 60 million dollar real estate brokerage portfolio and pregnant!, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_medium_2, community_impact=Puppies and Pilates!! Proceeds from the classes are donated to @cprfundk9 a North West Indiana based Animal Rescue shelter. This is just one example of the community fundraising events VIBE HOUSE holds., hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=HIGH OCCUPANCY: Fit 30-40 people in a studio PER CLASS versus just 12-16 in a reformer based Pilates studio, registration_illinois=Pending, competitive_advantage_2=APPROACHABLE: Small or large markets, all fitness levels, unintimidating, competitive_advantage_1=FITNESS & WELLNESS DEMAND: Top modality of Pilates combined with the health and recovery benefits of infrared heat, contact_email=rosalie.black@icloud.com, business_model_b2b_percentage=10%, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=VIBE%20HOUSE%20Pilates, competitive_advantage_5=LOW INVESTMENT: Mat based Pilates reduces costs of equipment in the same size studio. Real estate is Class A & B, competitive_advantage_4=SCALABLE: Minimal equipment, low labor, low training costs, number_type_of_employees=4-6, hs_createdate=1770034220893, display_on_website=true, contact_last_name=Black, registration_south_dakota=Pending, locations_open=0, employee_skillset_type=Compensated more with a specific skillset, item_19_label__1=2025 Gross Sales - Two VH Locations, item_19_label__2=2025 Gross Sales, Less Cogs, Expenses and Fees, required_net_worth=750000, joined_inventory_at=1770249600000, e2_visa_candidates=No, registration_hawaii=Not Registered, registration_minnesota=Pending, company_locations_open=2, brand_summary=Vibe House Hot Pilates is a brick-and-mortar boutique fitness concept built for today’s fitness and wellness-driven consumer. The experience combines mat-based Pilates, rhythm based movements, immersive lighting, and high-energy music, all powered by infrared heat to deliver both performance and therapeutic benefits simultaneously. Because the format is mat-based rather than reformer-based, the initial investment and build-out are significantly lower. The open room design allows more participants per class, creating a highly communal, emotionally engaging experience all while driving strong unit economics. By blending low-impact strength, biohacking infrared technology, and a crave-worthy class environment, Vibe House is positioned at the intersection of a new rising demand in the fitness industry, making it an exciting and scalable franchise opportunity for what’s next in boutique fitness. , services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/47108227214/services_image_large_2, submission_idempotent_id=4c8169f0-3a0d-4efc-93f6-e178f1bc6fd9, technology=[Scheduling, CRM, Inventory Management, Billing], secondary_contact_phone=6122261408, franchise_fee_10=350000, employees_per_mature_location=6 to 9 employees, territory_description=50k population with max 3 mile radius, brand_summary_marketing_revision=Vibe House Hot Pilates is a brick-and-mortar boutique fitness concept built for today’s fitness and wellness-driven consumer. The experience combines mat-based Pilates, rhythm based movements, immersive lighting, and high-energy music, all powered by infrared heat to deliver both performance and therapeutic benefits simultaneously. Because the format is mat-based rather than reformer-based, the initial investment and build-out are significantly lower. The open room design allows more participants per class, creating a highly communal, emotionally engaging experience all while driving strong unit economics. By blending low-impact strength, biohacking infrared technology, and a crave-worthy class environment, Vibe House is positioned at the intersection of a new rising demand in the fitness industry, making it an exciting and scalable franchise opportunity for what’s next in boutique fitness. , area_development_opportunities=No, franchise_fee_3=135000, item_7_3_unit_high=541700, franchise_fee_4=180000, industry_size=$45.7 Billion in US Market for 2025-26, franchise_fee_5=225000, franchise_fee_6=240000, secondary_contact_first_name=Rachel, franchise_fee_7=280000, franchise_fee_8=320000, franchise_fee_9=360000, territory_check_email=territorychecks@repmgroup.com, hs_object_source=FORM, item_7_high=466700, display_two_minute_drill=true, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=VIBE%20HOUSE%20Pilates, is_boring_offering=No, franchise_fee_2=110000, dynamic_page_slug=vibe-house-hot-pilates, business_model_b2c_percentage=90%}

• Brands
• VIBE HOUSE Pilates

VIBE HOUSE Pilates

Brand Summary

Vibe House Hot Pilates is a brick-and-mortar boutique fitness concept built for today’s fitness and wellness-driven consumer. The experience combines mat-based Pilates, rhythm based movements, immersive lighting, and high-energy music, all powered by infrared heat to deliver both performance and therapeutic benefits simultaneously.
Because the format is mat-based rather than reformer-based, the initial investment and build-out are significantly lower. The open room design allows more participants per class, creating a highly communal, emotionally engaging experience all while driving strong unit economics.
By blending low-impact strength, biohacking infrared technology, and a crave-worthy class environment, Vibe House is positioned at the intersection of a new rising demand in the fitness industry, making it an exciting and scalable franchise opportunity for what’s next in boutique fitness.

Brand Superpowers

Infrared-Powered, Heat-Driven Experience

Music-Driven, High-Energy Focused Environment

Results-Driven, Diverse Programming

Culture & Community Focus

*THE NUMBERS

$297,100 - $466,700 Investment Range

$1,828,108 2025 Gross Sales - Two VH Locations

$691,556 or 38% 2025 Gross Sales, Less Cogs, Expenses and Fees

7% Royalty

2% of Gross Sales Brand Fund

$750,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Rosalie Black
Home Office Location	Crown Point, IN
Company Founded	2023
Began Franchising	2026
Industry	Fitness
Industry Size	$45.7 Billion in US Market for 2025-26
Veteran Discount	$5,000 (1st Unit Only)
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Rosalie Black
Home Office Location	Crown Point, IN
Company Founded	2023
Began Franchising	2026
Industry	Fitness
Industry Size	$45.7 Billion in US Market for 2025-26
Veteran Discount	$5,000 (1st Unit Only)
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	2
Franchise Units Awarded All Time	0
Franchise Units Awarded Last 12 Months	0
Franchise Units Open	0
Number of franchisees	0

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Relationship Builder
Ability to recruit and scale a team
Community Centric
Business Acumen
Passion for health/wellness

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Scheduling, CRM, Inventory Management and Billing

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

$5,000 (1st Unit Only)

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*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.