{superpower_3=Experienced Leadership Team in Turf and Franchising, superpower_4=Legislative Tailwinds due to Water Conservation Policies, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_medium, superpower_1=Vibrant Lifestyle Brand, territories_awarded=32, superpower_2=Low Upfront Investment and Overhead, contact_city=Austin, contact_street_address=1515 E Cesar Chavez St Suite 100, registration_michigan=Not Registered, strong_zee_sales_skills_are_required=Yes, scheduling_link=https://calendar.app.google/gvcKStXwVqzqH2qp9, marketing_website_url=https://www.franchisesidekick.com/brands/waterloo-turf, initial_item_19_overview=Austin 2024 10 Month (2.55 Territories): $1,162,213.35 in Revenue, 21.69% Margin San Antonio 2024 (1st year, 2 Territories) 10 Month: $607,676.85 in Year 1 Revenue, 11.31% Year 1 Margin Austin 2023 FY: $1,084,016.12 in Revenue, 14.85% Margin Full P&L. No other data sources other than P&L. Franchise Adjustments + listed add backs. No creative accounting terms. All P&Ls include a sales person (who could be the owner operator), momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/21501499707/additional_background?variant=large, sales_contact_last_name=Lovett, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_large, main_contact_is_contract_signer=Yes, superpower_5=Both High-Ticket Project Based Revenue and Recurring Income, franchise_fee=59000, brand_refresher_url=https://www.videoask.com/auv6k60b6mm5s6lf1wo243ucxp0y0wonr1whybkj, semi_absentee_ownership=Yes, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/waterloo-turf, year_founded=2021, hs_pipeline=11403875, industry=Artificial Turf, franchise_offering_components=A manager can run the day-to-day operations;Small Staff (5 or fewer employees per location);Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;No lease is required;Home-based, hs_object_source_label=FORM, registration_maryland=Not Registered, currently_franchising=Yes, contact_zip_code=78702, website=waterlooturf.com, secondary_contact_email=grace@waterlooturf.com, preferred_funding_partner=No Preference, royalty_external=4-6%, corporate_location=Austin TX, functions_of_semi_absentee_owner=Recruit a General Manager who works full-time in the business. We will approve the GM. The franchise owner is responsible for managing the GM, overseeing financial performance, fostering a positive culture, and assisting in business development. We will selectively approve franchise owners who want to hire a GM on day 1 based on their financial capacity, and previous business ownership experience. , item_19_highlights=Austin was founded in 2021, San Antonio was founded in 2024. Both Austin and San Antonio include a full time employee in it's Item 19 P&Ls. An owner operator could add that back., sales_contact_phone=9376572424, real_estate_description=None, starting_employees_number_3=1-2, starting_employees_number_1=0, starting_employees_number_2=1-2, hs_lastmodifieddate=1751377213970, number_of_associated_contacts=3, contact_created=true, sold_out_markets=Austin, San Antonio, contact_state=Texas, group_health_insurance=No, has_group_contact=No, franchisee_weekly_hours_required=Full-Time (40 or more hours per week);Part-Time (20-40 hours per week);Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=Gomez, registration_virginia=Registered, target_customer=Residential Homeowners Commercial Facility Managers, sales_contact_email=tim@waterlooturf.com, person_completing_2_minute_drill=Tim Lovett, day_to_day_operators=Franchisee;Manager/Supervisor, starting_employees_type_1=For Owner Operators, starting_employees_type_2=For Owner Managers, starting_employees_type_3=For GM Models, founder_name=Lance Ingram & Tim Lovett, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Waterloo%20Turf, has_current_fdd=Yes, technology_other=Turf Calculator, average_start_to_open_time=Less than six months, home_based=Yes, hs_object_id=21501499707, name=Waterloo Turf, sidekick_commission_4=66850, sidekick_commission_5=80500, sidekick_commission_2=40000, sidekick_commission_3=53200, sidekick_commission_8=121450, sidekick_commission_9=135100, sidekick_commission_6=94150, sidekick_commission_7=107800, fun_facts=At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday., sidekick_commission_1=30000, community_impact=Giving Green is a nationwide initiative in which all our Franchise Owners participate. Each year, every location provides a complimentary turf installation for a deserving family in need or worthy non-profit organization. Example: Replace a backyard with turf for a disabled Veteran in your community who is unable to maintain their own backyard. Be apart of the National Water Conservation movement with Waterloo Turf An impressive 55 gallons of water is saved per year for every square foot of grass that is replaced with artificial turf. Additionally, artificial lawns help reduce the reliance on the 80 million pounds of pesticides that Americans apply to their lawns each year., registration_illinois=Not Registered, business_model_b2b_percentage=30%, contact_email=tim@waterlooturf.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Waterloo%20Turf, hs_createdate=1734650134049, display_on_website=true, registration_south_dakota=Not Registered, e2_visa_candidates=Yes, brand_summary=Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday., company_locations_open=5, technology=[Project Visualizer, Job Management, Scheduling, CRM, Billing, Other], employees_per_mature_location=5 or fewer employees, territory_description=Approximately 350k Population, item_7_3_unit_high=264500, territory_check_email=grace@waterlooturf.com, item_7_high=151500, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Waterloo%20Turf, is_boring_offering=Yes, royalty=6% Royalty with tiered incentives down to 4% based on annual revenue attainment., pitch_video_link=https://www.videoask.com/acwlyerxmcoo4kts06e94oll0rurag4gkpt1h21g, registration_rhode_island=Not Registered, launch_video_recording_url=https://franchisesidekick.zoom.us/rec/share/dp2_Wuf_5V0ibQDrOlzOxRA6UvPSULN7-xNaGtCo-25xJ7Tcf5durZmU0ZzrHFIJ.i5-WDolkjdFfEkbN?startTime=1737125590000&pwd=J9yIXH-GaavwwZ-z39_a_y0-W3Hg1fcy, current_franchisees=8, id=21501499707, in_house_financing=No, business_category=Home Services, registration_california=Not Registered, registration_new_york=Not Registered, working_with_other_brokers=Yes, required_liquid_capital=60000, hs_pipeline_stage=45068180, registration_wisconsin=Not Registered, billing_contact_last_name=Gomez, registration_washington=Not Registered, bizbuysell_listing=Yes, brand_fund_external=2%, veteran_discount=10%, hs_updated_by_user_id=52193499, service_6=Turf Refresh, service_2=Pet Turf, superpowers=Artificial Turf Franchise, with a successful validation market. Over 1mm in capital raised to forward invest into our support franchise support system. Investors have over 60 years of franchise experience across 13 different brands. There is a Waterloo Turf Franchisee on our board of directors. Tim Lovett (CEO) is a former operations executive at one of the fastest-growing home services franchise platforms in the country, building the infrastructure for the platform to scale from 40-400 units. Ben Peays (CFO) is the former CEO of Summermoon Coffee Franchising, growing it from 0-50 units. We offer project based and recurring revenue. Item 19 is from one data source (P&L), and showcases full P&L and listed add backs., billing_contact_email=grace@waterlooturf.com, service_3=Playground Turf, registration_north_dakota=Not Registered, service_4=Putting Green Turf, sales_process=INTRODUCTION Discuss Franchise Candidate’s Lifestyle and Financial Goals Overview of Waterloo Turf Brand and Franchise Discuss Desired Ownership Model DISCLOSURE Sign the FDD. OPERATIONS CALL Individual or Group Call with Lance Ingram, Founder of Waterloo Turf. Discuss Daily Operations and Cadence of a Waterloo Turf Business. FDD and Franchise Support Questions. CONFIRMING Attend Optional Discovery Day Individual Call with Lance and Tim Confirm Territories AWARD Sign Franchise Agreement Pay Franchise Fees Begin Onboarding with Waterloo Turf, service_5=Commercial Turf, brand_registration_notes=Intend to be franchising in the lower 48 by EOY 2025 excluding MN, NY, WA, service_1=Residential Turf, territory_protection=Yes, registration_indiana=Not Registered, leads_email=grace@waterlooturf.com, billing_contact_first_name=Grace, initial_broker_commissions=$30 First Territory $10k Additional Territories, item_7_3_unit_low=219300, white_logo=https://commandcenter.franchisesidekick.com/brand_image/21501499707/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__2=Austin: 15.64%, San Antonio: 15.84%, item_19_data__1=$2,062,426.66, item_7_low=106300, referral=Travis Miller, main_logo=https://commandcenter.franchisesidekick.com/brand_image/21501499707/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_small, year_started_franchising=2024, units_awarded_last_12_months=27, contact_phone=9376572424, page_title=Waterloo Turf, approximate_break_even_time_frame=Break Even is dependent on how quickly a franchise owner can drive revenue in their market., main_background=https://commandcenter.franchisesidekick.com/brand_image/21501499707/main_background?variant=large, customer_acquisition=[Door to Door Sales, Digital, Referral / Relationship, Sales, Reputation Management, Customer Financing, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/184103689609?portalId=21052030&sign=ycpv3kAzRCzBw68YrhHcuSE8u0E%3D&conversionId=68cf4162-11c4-45f6-8f20-ee818277e49a&filename=68cf4162-11c4-45f6-8f20-ee818277e49a-2-7178165/fdd_upload-2024-Waterloo-Turf-Franchise-Disclosure-Document.pdf, hs_object_source_id=68cf4162-11c4-45f6-8f20-ee818277e49a, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_small_2, brand_fund=2% Brand Fund, sales_contact_first_name=Tim, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Waterloo%20Turf, functions_of_owner_operator=Responsible for sales and project management, recruiting and managing a crew, conducting business development, sidekick_commission_10=148750, contact_first_name=Tim, ideal_candidate=Desire to scale / multi-unit ownership;Relationship Builder;Values Outstanding Customer Service;Ability to recruit and scale a team;Leadership Skills;Sales or Management Experience, competitive_advantage_10=Huge Market with the Potential to Build a Large Business, unique_name=Waterloo Turf, major_competitors=Local Operators and Authorized Dealers, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_medium_2, hs_object_source_detail_1=Franchisor Web Application , competitive_advantage_3=Redundancies in the Supply Chain - Multiple Approved Vendors, competitive_advantage_2=Revenue Based Royalty Incentives, competitive_advantage_1=Large Territories, competitive_advantage_7=Booming Industry Driven by Consumer Demand and Water Conservation Legislation, competitive_advantage_6=Technology Driven, competitive_advantage_5=Experienced Leadership in Franchising and Turf, competitive_advantage_4=No National Franchised Competitors, competitive_advantage_9=Low Skill Labor, number_type_of_employees=0 Employees for Owner Operators 1-2 Employees for Owner Managers 2-3 Employees for GM Models, competitive_advantage_8=High Average Job Ticket, contact_last_name=Lovett, employee_skillset_type=Compensated less without a specific skillset, locations_open=20, item_19_label__1=Austin + San Antonio 2024 Gross Sales, item_19_label__2=Austin + San Antonio 2024 Net Income, joined_inventory_at=1736726400000, required_net_worth=100000, registration_hawaii=Not Registered, registration_minnesota=Registered, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/21501499707/services_image_large_2, submission_idempotent_id=68cf4162-11c4-45f6-8f20-ee818277e49a, franchise_fee_10=425000, brand_summary_marketing_revision=Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an Artificial Turf Installation and Maintenance Franchise. We transform outdoor spaces into vibrant gathering places and recreational areas for families and friends. Low Up-Front Investment Potential to Build a Big Business Vibrant Lifestyle Brand Booming Artificial Turf Industry Driven by Consumer Demand Water Conservation Legislation High Ticket Project Based and Recurring Income Streams Experienced Franchise Management Team Strong Balance Sheet - Over 1mm in Cash Financially backed by Prominent Investors in Franchise Space Systems Validated in an Outside Market Operator, Owner Manager, and General Manager Models, area_development_opportunities=No, franchise_fee_3=152000, franchise_fee_4=191000, franchise_fee_5=230000, industry_size=$76.6B, franchise_fee_6=269000, franchise_fee_7=308000, secondary_contact_first_name=Grace, franchise_fee_8=347000, franchise_fee_9=386000, hs_object_source=FORM, display_two_minute_drill=true, business_model_b2c_percentage=70%, dynamic_page_slug=waterloo-turf, franchise_fee_2=108000}

• Brands
• Waterloo Turf

Waterloo Turf

Brand Summary

Get Your Saturdays Back with Waterloo Turf!

Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back.

As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences.

Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.

Brand Superpowers

Vibrant Lifestyle Brand

Low Upfront Investment and Overhead

Experienced Leadership Team in Turf and Franchising

Legislative Tailwinds due to Water Conservation Policies

Both High-Ticket Project Based Revenue and Recurring Income

*THE NUMBERS

$106,300 - $151,500 Investment Range

$2,062,426.66 Austin + San Antonio 2024 Gross Sales

Austin: 15.64%, San Antonio: 15.84% Austin + San Antonio 2024 Net Income

4-6% Royalty

2% Brand Fund Brand Fund

$100,000 Financial Requirements

Business Basics Get to know the brand

The Stats What is the growth trajectory of the brand

Ideal Candidate What characteristics do the highest-performing franchisees have

Founder	Lance Ingram & Tim Lovett
Home Office Location	Austin TX
Company Founded	2021
Began Franchising	2024
Industry	Artificial Turf
Industry Size	$76.6B
Veteran Discount	10%
Group Health Insurance	No

Business Basics Get to know the brand

Founder	Lance Ingram & Tim Lovett
Home Office Location	Austin TX
Company Founded	2021
Began Franchising	2024
Industry	Artificial Turf
Industry Size	$76.6B
Veteran Discount	10%
Group Health Insurance	No

The Stats What is the growth trajectory of the brand

Company Units Open	5
Franchise Units Awarded All Time	32
Franchise Units Awarded Last 12 Months	27
Franchise Units Open	20
Number of franchisees	8

Ideal Candidate What characteristics do the highest-performing franchisees have

Desire to scale / multi-unit ownership
Relationship Builder
Values Outstanding Customer Service
Ability to recruit and scale a team
Leadership Skills
Sales or Management Experience

FREQUENTLY ASKED QUESTIONS

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?

Project Visualizer, Job Management, Scheduling, CRM, Billing and Turf Calculator

DO THEY OFFER FLEXIBLE OWNERSHIP?

Yes

DO THEY OFFER A DISCOUNT TO VETERANS?

10%

Looking for insider Info?

Connect with one of our Sidekicks to learn about:

• What current franchisees have to say
• The estimated return on investment
• The best ways to finance this franchise

Schedule a 10-Minute Call

*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.