{superpower_3=Addresses a recurring human need, superpower_4=Stable, recurring revenue, services_image_top_medium=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_medium, superpower_1=Soft wax – gentler than hard wax, better for skin , territories_awarded=20, superpower_2=Brazilians are 15 minutes or less , sks_open_locations_three_years_ago=9, registration_michigan=Registered, operations_image_large=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/1237b502-5e61-4ea8-972d-2889d36d69f2-2-7178165operations_image_large-Waxxpot-Team-Image-2.jpg, strong_zee_sales_skills_are_required=No, scheduling_link=, marketing_website_url=https://www.franchisesidekick.com/brands/waxxpot, initial_item_19_overview=Both corporate and franchise locations are listed in the item 19 to reflect Waxxpot Sales - High: $1,198,000 Low: $279,453 Average: $613,893 Top 1/3 of locations: $917,000, momentum_membership=Yes, override_brand_summary_image=https://commandcenter.franchisesidekick.com/brand_image/3530291774/additional_background?variant=large, sales_contact_last_name=Sadd, services_image_top_large=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_large, superpower_5=Short timeline to cash flow positive , franchise_fee=49500, brand_refresher_url=https://www.videoask.com/ahnq42cg3yjr2w6oa0h91v1xet97fny1h9fq600u, sks_number_of_franchisees=2, semi_absentee_ownership=Yes, sks_owner_benefit_percentage=9.46, two_minute_drill_url=https://www.franchisesidekick.com/two-minute-drills/waxxpot, year_founded=2014, hs_pipeline=11403875, industry=Self Care and Beauty (Body and Facial Waxing), franchise_offering_components=A manager can run the day-to-day operations;Recurring Revenue Model (membership, subscription);Defined Customer Acquisition program;Recession Resistant;Prenegotiated national customer relationships;Technology-driven;Founder or Leadership that have 10+ years of industry experience;Hiring & Recruiting support;Strong & Diverse Franchisee Validation;A physical location is required (retail or office location), hs_object_source_label=FORM, registration_maryland=Pending, currently_franchising=Yes, website=https://franchise.waxxpot.com/, secondary_contact_email=, preferred_funding_partner=Benetrends, royalty_external=6%, corporate_location=Austin, TX, functions_of_semi_absentee_owner=Managing the manager! Waxxpot has a relatively small team structure. The manager will be responsible for the day to day - primarily focusing on payroll, community outreach, events and staff recruiting. The assistant manager is managing inside the four-walls, troubleshooting in the location and scheduling the team. General oversight of business elements including revenue tracking, accounting, and inventory management. , item_19_highlights=Average Revenue & Average % EBITDA Across 12 Locations Four Quartiles: First Quartile – Avg Revenue $1,104,618.21; EBITDA 39% Second Quartile – Avg Revenue $583,818.82; EBITDA 24.86% Third Quartile – Avg Revenue $445,213.45; EBITDA 28.91% Fourth Quartile – Avg Revenue $309,621.57; EBITDA 2.21% , sales_contact_phone=+1 (614) 622-3018, real_estate_description=Class A Retail 1,200 – 1,600 square feet , starting_employees_number_3=, starting_employees_number_1=1, starting_employees_number_2=5, hs_lastmodifieddate=1747433120619, number_of_associated_contacts=5, contact_created=true, sold_out_markets=Columbus, OH Cincinnati, OH, sks_item_19_revenue=613893, franchise_fee_additional=$30,000 for all remaining units., group_health_insurance=No, franchisee_weekly_hours_required=Flexible Ownership (less than 20 hours per week), secondary_contact_last_name=, registration_virginia=Pending, target_customer=Waxxpot's customer basis is quite diverse! Our mission is simple, we welcome EVERYBODY! Men play a large role here at Waxxpot, and it's an active part of our marketing strategy! We have an average age of 35 (perfect for retail brick an mortar industry), but an age range of 18-70. Capturing people at almost every stage in their life cycle! Household income of our customers ranges, but your retail location will pull and average household income of ~$80,000. Volume is the name of the game, but package sales are a HUGE part of our business and these customers drive package sales! Some fun stats on our customers: • 40% of our customer basis is NEW to the waxing world. • After first visit (whether they are new to waxing or not) 44% of our customers return to Waxxpot on a monthly basis • Over 70% wax more than 4x a year!, sales_contact_email=danielsadd@waxxpot.com, billing_contact_phone=+1 (614) 622-3018, person_completing_2_minute_drill=FastLane Support Team, day_to_day_operators=Franchisee;Manager/Supervisor;Frontline Employee, starting_employees_type_1=Store Manager, operations_image_small=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/1237b502-5e61-4ea8-972d-2889d36d69f2-2-7178165operations_image_small-Ad_1080x1080_v4.png, starting_employees_type_2=Wax Specialist (Aesthetician), starting_employees_type_3=, founder_name=Daniel Sadd, onboarding_link=https://www.franchisesidekick.com/franchisor-onboarding-2-minute-drill?brand_name=Waxxpot, has_current_fdd=Yes, technology_other=AI for Marketing, average_start_to_open_time=6-12 months, home_based=No, sks_open_locations_two_years_ago=11, hs_object_id=3530291774, name=Waxxpot, sidekick_commission_2=40000, sidekick_commission_3=50000, fun_facts=95% of current Franchise Partners are currently acquiring more territories! , sidekick_commission_1=30000, community_impact=Clients are diverse and inclusive – everybody and every body , registration_illinois=Pending, business_model_b2b_percentage=0%, contact_email=nicleland@waxxpot.com, fbr_survey_link=https://campaigns.franchisesidekick.com/fbr-survey-information?brand_name=Waxxpot, hs_createdate=1666825617692, display_on_website=true, registration_south_dakota=Deferred - Not Taking Leads, e2_visa_candidates=No, brand_summary=At Waxxpot, we’re dedicated to helping everyone feel their best by delivering the smoothest skin possible. We believe that when our guests feel great about themselves, they return more frequently, driving the success of our franchisees. Our mission is straightforward yet powerful: to boost confidence through our fun, fast, and fanatical hair removal services. Waxxpot franchisees enjoy the benefits of a business model that consistently delivers high returns. In our 2024 FDD, salons report top-line revenues in the millions, with 75% of locations achieving profit margins between 24% and 39%. This financial performance, coupled with our compact footprint and minimal staffing requirements, means studios can quickly achieve positive cash flow and long-term profitability. In a rapidly growing industry, Waxxpot is uniquely positioned to capitalize on the increasing demand for hair removal services. The global hair removal market is set to nearly double in size by 2032. With only one major competitor capturing just 5% of the market, Waxxpot is poised to expand significantly, offering a rare opportunity to capture substantial market share in an industry ripe for growth. What sets Waxxpot apart is our unique business model designed for stability and profitability. Our gentle, exclusive soft wax formula allows for quicker, more effective treatments, leading to higher customer satisfaction and repeat business. The streamlined operational model, requiring only a small, dedicated team, makes Waxxpot an ideal franchise for executive ownership, with low overhead costs and high-profit margins. Choosing Waxxpot means stepping into a business that not only aligns with the growing trends in self-care but also offers the financial freedom and time ownership that franchisees seek. Whether you're looking to build something you can sell, pass on as a legacy, or simply enjoy the benefits of a stable, profitable business, Waxxpot provides the platform to achieve your goals., company_locations_open=15, secondary_contact_phone=, technology=[Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics, Other], employees_per_mature_location=6 to 9 employees, territory_description=2-mile radius or 60,000 people , item_7_3_unit_high=534000, territory_check_email=danielsadd@waxxpot.com, launch_date=1684886400000, item_7_high=449000, application_invite_link=https://www.franchisesidekick.com/zor-application-invite?brand_name=Waxxpot, acknowledgment=true, is_boring_offering=No, royalty=6%, pitch_video_link=https://www.videoask.com/aj7y0ppsvbtykaaxxa4sd9w6irb83ummqgyw203c, registration_rhode_island=Registered, launch_video_recording_url=https://vimeo.com/showcase/11136775/video/945826802, current_franchisees=9, brand_group=Franchise FastLane, id=3530291774, in_house_financing=No, business_category=Beauty/Wellness, registration_california=Pending, registration_new_york=Pending, working_with_other_brokers=Yes, required_liquid_capital=250000, hs_pipeline_stage=48525838, registration_wisconsin=Registered, billing_contact_last_name=Sadd, registration_washington=Pending, sks_open_locations_last_year=13, brand_fund_external=2%, veteran_discount=10% off of initial Fee , hs_updated_by_user_id=52193499, service_2=Lash and Brow Tinting, superpowers=Here at Waxxpot we our mission is simple: We welcome everyBODY and every body. Delivering consistent, smooth results to reveal each client’s most confident self is our constant endeavor, unrivaled only by a desire to offer five-star, flawless customer service. We know that this is a great category and a proven space, but Waxxpot stands out amongst the rest for a few reason: • When others took a hit during covid not only did we not close a single store, but we actually grew! • We are hiring industry experts…Our team's experience is unparalleled with decades of combined franchising experience. • Our two wax formulas that we use in combination with one another to deliver the most optimal customer results and experience – as well as expedite the waxing process! • We are actively marketing to men! We have created an environment of inclusivity that the male customer feels empowered to join. • We building a brand with each market’s unique infrastructure in mind – as opposed to miles radius and limiting our franchisees future expansion, territories are created to be more fruitful and mitigate cannibalization., billing_contact_email=danielsadd@waxxpot.com, service_3=Lash Lifting, registration_north_dakota=Deferred - Not Taking Leads, service_4=After Care Retail Products, sales_process=Waxxpot has a six step mutual evaluation process: Stage 1: Introduction We will schedule an introductory call to learn more about your experience, interest and provide high-level information about opening a Waxxpot franchise Stage 2: Education There will be a series of meetings providing in-depth information about the overall process, timelines and support. Stage 3: Validation You’ll be able to further your due diligence process by validating our concept with our franchisees Stage 4: Commitment Attend an in person Discovery Day Stage 5: Agreement Execute and sign your franchise agreement Stage 6: Onboarding Begin working with your franchise business coach on site selection and store development, brand_registration_notes=Utah - Registered, service_1=Full Body and Facial Waxing, territory_protection=Yes, sks_item_7_range_low=259325, registration_indiana=Pending, leads_email=danielsadd@waxxpot.com, billing_contact_first_name=Daniel, initial_broker_commissions=1 Unit - $30,000 2 Units - $40,000 3 Units - $50,000 4+ Units - 40% of franchise fee, item_7_3_unit_low=314650, white_logo=https://commandcenter.franchisesidekick.com/brand_image/3530291774/white_logo, open_locations_disclosed_in_item_19=Yes, item_19_data__1=$610,818.01, item_7_low=233150, referral=Michael Abramson, main_logo=https://commandcenter.franchisesidekick.com/brand_image/3530291774/main_logo, services_image_top_small=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_small, year_started_franchising=2020, sks_locations_represented_in_item_19=11, sks_years_franchising=2020, units_awarded_last_12_months=5, contact_phone=5124979125, page_title=Waxxpot, approximate_break_even_time_frame=8-12 months , main_background=https://commandcenter.franchisesidekick.com/brand_image/3530291774/main_background?variant=large, customer_acquisition=[Digital, Referral / Relationship, Sales, Reputation Management, Customer Financing, Recurring Revenue], fdd_upload=https://api-na1.hubspot.com/form-integrations/v1/uploaded-files/signed-url-redirect/99772710002?portalId=21052030&sign=QY1ms2NXv-mVAsSwbjwY6yNb6_Y%3D&conversionId=eab577eb-14bc-4de3-87aa-9b1bb09af051&filename=eab577eb-14bc-4de3-87aa-9b1bb09af051-2-7178165/fdd_upload-Waxxpot-2022-FDD-.pdf, hs_object_source_id=d66f9785-5aae-46d2-927d-de37a69b797e, services_image_bottom_small=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_small_2, brand_fund=2%, sales_contact_first_name=Daniel, update_state_registrations_link=https://www.franchisesidekick.com/update-state-registration?brand_name=Waxxpot, functions_of_owner_operator=Waxxpot locations are primarily Semi-Absent Ownership, where the day to day is run by a manager and the franchisee has a good finger on the plus of the business. Functions as the Store Manager, providing guidance and training to Front Desk receptionists and general guidance and monitoring of wax technicians. If a franchisee decides to be an owner operator, corporate would suggest hiring a team based upon the strengths of the franchisee to fill in the gaps where the franchisee may not have experience. , contact_first_name=Nic, staffing_requirements_image=https://21052030.fs1.hubspotusercontent-na1.net/hubfs/21052030/form-uploads/5ebf2af6-c2d4-42d4-822d-8da275584d7f/4b6587c8-a741-4899-bade-0298e0d98bf7-2-7178165staffing_requirements_image-25Summergirls-2022-ads_1080x1080.png, ideal_candidate=Desire to scale / multi-unit ownership;Passion to Help People;No Industry Experience Required;Values Outstanding Customer Service;Community Centric;Passion for health/wellness, competitive_advantage_10=More diversified revenue mix of services than most competitors with brazilians/bikinis making up 40% of revenue Attractive to clients that have never waxed before... , declined_brand=Yes, unique_name=Waxxpot, major_competitors=European Wax Center Radiant Wax Waxing the City, available_internationally=No, services_image_bottom_medium=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_medium_2, sks_item_7_range_high=470925, competitive_advantage_3=Simple booking process via Text, web, or phone. , competitive_advantage_2=Infrastructure, including our expertise in data-driven real-estate site selection, lease and construction Management insights, strong financial controls, operational support, and exclusively sourced specialty waxes. , competitive_advantage_1=A refined approach to attract, retain, and reward the best aestheticians. , competitive_advantage_7=Attractive to clients that have never waxed before... 40%+ of new clients are new to waxing , competitive_advantage_6=We use soft wax where EWC and others use hard wax... It is gentler on the skin and is more effective pulling finer hair than hard wax (less breakage) , competitive_advantage_5=monetary values by customer and service, customer retention technology including our exclusive text automation text platform that centralizes customer communication and manages campaigns to micro-targets, competitive_advantage_4=Marketing program focused on micro-targeting and drives First Time Guests to the store, proprietary CRM system that allows real-time tracking of customer data including recency, frequency, competitive_advantage_9=First to market to service men with brazilians and similar services , number_type_of_employees=Generally, 1-2 Front Desk receptionists, 4-6 Waxing Technicians (start-up staffing), with additional staff added through business ramp. , competitive_advantage_8=Proprietary 2 wax formula superior to competitors and speeds up waxing process, contact_last_name=Leland, employee_skillset_type=Compensated more with a specific skillset, locations_open=9, item_19_label__1=Average Gross Sales , joined_inventory_at=1676505600000, required_net_worth=500000, registration_hawaii=Not Registered, registration_minnesota=Pending, services_image_bottom_large=https://commandcenter.franchisesidekick.com/brand_image/3530291774/services_image_large_2, submission_idempotent_id=d66f9785-5aae-46d2-927d-de37a69b797e, franchise_fee_10=, brand_summary_marketing_revision=Your one-stop shop for self-care and beauty! Waxxpot is an inclusive environment with the mission to welcome everybody and every BODY - Delivering body waxing, lash & brow tinting, and lash lifting to provide consistent, smooth results to reveal each client’s most confident self. Waxxpot has two wax solutions including our coveted proprietary soft-wax formula along with a premium hard wax – for a more comfortable and expedited customer experience. In a $12 billion industry, Waxxpot is creating a new market share., area_development_opportunities=Yes, is_group=No, franchise_fee_3=38000, franchise_fee_4=36000, franchise_fee_5=34000, industry_size=$12 Billion, franchise_fee_6=32000, franchise_fee_7=30000, secondary_contact_first_name=, franchise_fee_8=, franchise_fee_9=, hs_object_source=FORM, display_two_minute_drill=true, mapping_access_url=https://waxxpot.mapwebserver.com/?genericsubdomain=true&groupid=E8F308AE-E541-4E36-A01E-99223401C20B, business_model_b2c_percentage=100%, dynamic_page_slug=waxxpot, franchise_fee_2=42000}
Brand Summary
At Waxxpot, we’re dedicated to helping everyone feel their best by delivering the smoothest skin possible. We believe that when our guests feel great about themselves, they return more frequently, driving the success of our franchisees. Our mission is straightforward yet powerful: to boost confidence through our fun, fast, and fanatical hair removal services.
Waxxpot franchisees enjoy the benefits of a business model that consistently delivers high returns. In our 2024 FDD, salons report top-line revenues in the millions, with 75% of locations achieving profit margins between 24% and 39%. This financial performance, coupled with our compact footprint and minimal staffing requirements, means studios can quickly achieve positive cash flow and long-term profitability.
In a rapidly growing industry, Waxxpot is uniquely positioned to capitalize on the increasing demand for hair removal services. The global hair removal market is set to nearly double in size by 2032. With only one major competitor capturing just 5% of the market, Waxxpot is poised to expand significantly, offering a rare opportunity to capture substantial market share in an industry ripe for growth.
What sets Waxxpot apart is our unique business model designed for stability and profitability. Our gentle, exclusive soft wax formula allows for quicker, more effective treatments, leading to higher customer satisfaction and repeat business. The streamlined operational model, requiring only a small, dedicated team, makes Waxxpot an ideal franchise for executive ownership, with low overhead costs and high-profit margins.
Choosing Waxxpot means stepping into a business that not only aligns with the growing trends in self-care but also offers the financial freedom and time ownership that franchisees seek. Whether you're looking to build something you can sell, pass on as a legacy, or simply enjoy the benefits of a stable, profitable business, Waxxpot provides the platform to achieve your goals.
Brand Superpowers
Soft wax – gentler than hard wax, better for skin
Brazilians are 15 minutes or less
Addresses a recurring human need
Stable, recurring revenue
Short timeline to cash flow positive
*THE NUMBERS
Founder | Daniel Sadd |
Home Office Location | Austin, TX |
Company Founded | 2014 |
Began Franchising | 2020 |
Industry | Self Care and Beauty (Body and Facial Waxing) |
Industry Size | $12 Billion |
Veteran Discount | 10% off of initial Fee |
Group Health Insurance | No |
Company Units Open | 15 |
Franchise Units Awarded All Time | 20 |
Franchise Units Awarded Last 12 Months | 5 |
Franchise Units Open | 9 |
Number of franchisees | 9 |
Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Passion for health/wellness
-
Founder Daniel Sadd Home Office Location Austin, TX Company Founded 2014 Began Franchising 2020 Industry Self Care and Beauty (Body and Facial Waxing) Industry Size $12 Billion Veteran Discount 10% off of initial Fee Group Health Insurance No -
Company Units Open 15 Franchise Units Awarded All Time 20 Franchise Units Awarded Last 12 Months 5 Franchise Units Open 9 Number of franchisees 9 -
Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Values Outstanding Customer Service
Community Centric
Passion for health/wellness
FREQUENTLY ASKED QUESTIONS
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
NoWHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Project Visualizer, Job Management, Scheduling, CRM, Inventory Management, Billing, Logistics and AI for MarketingDO THEY OFFER FLEXIBLE OWNERSHIP?
YesDO THEY OFFER A DISCOUNT TO VETERANS?
10% off of initial Fee
Looking for insider Info?
Connect with one of our Sidekicks to learn about:
- What current franchisees have to say
- The estimated return on investment
- The best ways to finance this franchise
*REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.