Franchise Sidekick Unveils First-of-Its-Kind Franchise Buyer Report at Annual SKIP Summit in Scottsdale
SCOTTSDALE, Ariz. (October 2, 2025) — At its Annual SKIP Summit in Scottsdale, Franchise Sidekick announced the release of the “Best Damn Franchise Report,” the first comprehensive industry study built on insights from more than 73,000 potential franchise buyers and 3,500+ surveys.
The announcement was made in front of hundreds of franchise executives, advisors and industry leaders gathered for the Summit — underscoring Sidekick’s role as the industry’s leading source of franchise buyer insights.
“Franchising has been missing something,” said Ryan Zink, Founder & CEO of Franchise Sidekick. “For decades, the industry has lacked a central source of truth about franchise buyers. Brokers only see part of the picture, and brands have been making million-dollar decisions without real data. Until now.”
Because of its consolidated advisor network and tech-driven systems, Franchise Sidekick has visibility into more franchise buyers than any single broker, consultant, or brand. That unique vantage point allows the company to provide data and insights no one else in the industry can.
Key insights from the “Best Damn Franchise Report” include:
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The average franchise buyer is 43 years old, and more than half report a $1M+ net worth. Lifestyle freedom, balanced risk, and quick ROI are their primary motivators.
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While 57% of buyers say they prefer service-based models, actual deal flow still skews brick-and-mortar — proof of a persistent “say–do” gap.
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Most buyers fall into a balanced risk tolerance profile, aiming for a 3–4 year payback and expecting positive cash flow in 1–2 years.
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In the sales funnel, only 16% of leads book a first call, but 68% of those who attend Confirmation Day sign — underscoring the importance of systematic education and qualification.
The report also provides buyer avatars, demographic breakdowns and a playbook brands can use to strengthen development strategies.
“We’re offering the report for free because sharing is caring,” Zink said. “The more transparent franchising becomes, the stronger and safer it is for everyone. At Franchise Sidekick, our mission is simple: to help the right clients find the right brands so more people can safely buy businesses and live life on their terms. When the right matches are made, entrepreneurs succeed, brands grow and the entire franchise industry thrives.”
👉 Download the Best Damn Franchise Report here: The Best Damn Franchise Report
About Franchise Sidekick
Franchise Sidekick helps entrepreneurs find the right franchise and supports franchise brands in building healthier, lower-risk growth strategies. With its proprietary Sidekick 7 framework, consolidated advisor model and tech-driven systems, Sidekick delivers unmatched insights into the franchise buyer landscape. By combining human expertise with data, Sidekick is dedicated to reducing risk in franchising and helping more people live life on their terms.
Media Contact:
Courtney Mattern
VP of Marketing
cmattern@franchisesidekick.com
