Aaron Hoffman

Aaron Hoffman is Vice President of Marketing at Franchise Sidekick, bringing more than 20 years of experience across marketing, brand strategy, sales and business growth. His career has taken him from global organizations including JCPenney, Korn Ferry and Celanese to entrepreneurship and, ultimately, the franchise industry. Most recently, Aaron served as Vice President of Franchise Sales at Scooter’s Coffee, where he led franchise growth, sales strategy, lead generation and market planning. He previously held leadership roles with HorsePower Brands across both marketing and franchise development. That mix of experiences has shaped Aaron’s belief that great marketing should do more than generate attention — it should create demand, strengthen brands and ultimately drive measurable growth. At Franchise Sidekick, Aaron leads marketing with a focus on building a modern, integrated growth engine that connects brand, content, performance marketing and technology while helping more people discover the possibilities of business ownership. Outside of work, Aaron lives in Omaha with his wife, Rachel, and son, Harris. He’s a music obsessive, golfer, skier and lifelong student of great brands, creative ideas and what makes people connect with them.