Liana Purvis

Hi, I'm Liana Purvis. My career has been shaped by working closely with the people behind businesses. I have supported founders and operators as they explore ownership, open locations, navigate challenges and grow with intention. I have partnered with both emerging and established brands, always with a focus on long-term success rather than quick wins. I started my career in the boutique fitness and wellness space, where I developed a deep appreciation for community, leadership and the role that support plays in helping small businesses thrive. Over the years, I have worked alongside sales, operations and leadership teams, serving as a steady point of connection and trust for the people building the business day to day.