Contrastheory
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Contrastheory

ContrasTheory is a performance contrast studio focused on helping individuals optimize their physical and mental well-being through the science of hot and cold immersion, guided breathwork, and evidence-based recovery protocols. Rather than viewing recovery as an afterthought, ContrasTheory integrates these practices into a structured experience designed to improve resilience, enhance recovery, reduce stress, and support long-term performance for athletes, professionals, and everyday wellness enthusiasts alike. By combining carefully designed contrast therapy protocols with premium recovery environments and technology-driven programming, ContrasTheory delivers a consistent, measurable approach to recovery. Members receive personalized guidance and education that empowers them to build sustainable wellness habits, recover more effectively, and perform at their highest level—making recovery an essential part of achieving peak physical and mental performance.
$645,600 - $1,502,687

Investment range

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Structured Programming, Not Passive Recovery
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Repeatable Coach-Led Experience
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Scalable Operational Simplicity
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Fits Perfectly Into the Modern Performance Lifestyle
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High Content & Social Virality
Contrastheory
8 %

Royalty

$ 450,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

Contrastheory

Founder

James Hurlock

Home Office Location

Park City, Utah

Company Founded

2025

Began Franchising

2026

Industry

Health and Fitness/Wellness/Contrast Therapy

Industry Size

$1.5B +

Veteran Discount

NA

Group Health Insurance

Yes

Company Units Open

0

Franchise Units Awarded All Time

0

Franchise Units Awarded Last 12 Months

0

Franchise Units Open

0

Number of franchisees

0

Ideal candidate profile

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Desire to scale / multi-unit ownership
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Relationship Builder
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Experience with Sales Leadership
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Values Outstanding Customer Service
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Operations Focused
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Passion for health/wellness
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