Core Precinct
Core Precinct logo

Core Precinct

Core Precinct, created by the Founding CEO of FS8, is a next-generation fitness concept that combines high-intensity, low-impact reformer-based strength training with purposeful programming designed for today's performance-focused consumer. The workouts are engineered to build strength, improve mobility, enhance endurance, and increase overall athletic performance, delivering an effective full-body training experience that is accessible to a wide range of fitness levels. By pairing structured, progressive programming with premium studio environments and innovative reformer technology, Core Precinct redefines what reformer training can be. The brand moves beyond traditional Pilates by positioning the reformer as a powerful strength and performance tool, offering members a challenging, results-driven workout that supports long-term fitness, functional movement, and overall wellness.
$580,778 - $1,152,685

Investment range

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Athletic Reformer Training
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Results-Driven Programming
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The Fitura Performance Hub
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Large Industry Tailwinds and category creation
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The Exclusive Core Precinct Reformer
Core Precinct
8 %

Royalty

$ 450,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

Core Precinct

Founder

James Hurlock

Home Office Location

Park City, Utah

Company Founded

2025

Began Franchising

2026

Industry

Health and Fitness/Wellness/Reformer Pilates

Industry Size

$5B +

Veteran Discount

NA

Group Health Insurance

Yes

Company Units Open

0

Franchise Units Awarded All Time

0

Franchise Units Awarded Last 12 Months

0

Franchise Units Open

0

Number of franchisees

0

Ideal candidate profile

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Strong Sales Ability
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Values Outstanding Customer Service
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Operations Focused
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Community Centric
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Sales or Management Experience
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Passion for health/wellness
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