Five Star Flooring

Five Star Flooring transforms the traditional flooring contractor model into a high-margin sales and orchestration engine. Owners operate an asset-light business built on in-home consultations, curated product presentation, and just-in-time sourcing from local wholesalers — eliminating retail overhead, fleet friction, and carrying costs entirely. The business model: Proprietary exterior systems (Deck-last process with lifetime labor guarantee), interior flooring across all major categories, positioning owners as executive revenue operators who orchestrate premium sales pipelines and vetted subcontractor networks. Built on Dean Hartley's battle-tested Bath Solutions playbook — scaled to ~400 units. Backed by Five Star Franchising (1,700+ units), ProNexis technology, Five Star Marketing, and Five Star Buying Group.