goGLOW
goGLOW logo

goGLOW

goGLOW has been redefining the way consumers think about sunless tanning and skincare for over a decade—and now it’s making serious waves in franchising. As a true category creator, goGLOW lives at the intersection of skincare and cosmetics, delivering a one-of-a-kind experience that sets the brand apart. We’ve elevated spray tanning into a premium skincare service. Our specialists undergo extensive training in both sunless application and skin health, ensuring every treatment is safe, consistent, and effective. Gone are the days of orange, streaky results and harsh ingredients. With cutting-edge solutions, proprietary aftercare, and even patented equipment, goGLOW delivers a flawless, personalized glow for every client. No one has brought sunless tanning to market with the precision, professionalism, and passion of goGLOW. The brand is rooted in empowerment and confidence, educating clients on how to care for their skin—and why that care matters. Because a great spray tan starts with healthy, nourished skin. For franchisees, goGLOW is a rare opportunity: impressive financial performance, diversified and recurring revenue streams, and a proprietary product suite that creates a powerful moat against competition. This is not a beauty trend—it’s a business model with staying power. With a smart labor model, visionary leadership, and a brand story that truly resonates, goGLOW is one of the brightest opportunities in franchising today. Let’s GLOW!
$282,900 - $497,000

Investment range

$ 663,278

*2024 Average gross sales:

$ 213,568 (32.2) %

Other revenue

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Incredible Financials / Margins
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Recurring Membership Model
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Genius Labor Model & Retention
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Raving Fans
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Generate Revenue in 60-90 days via Salon Suite Launch
goGLOW
8 of Revenue %

Royalty

1 of Revenue with ability to raise to 2 %

Brand fund

$ 500,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

goGLOW

Founder

Melanie Richards

Home Office Location

Edina, MN

Company Founded

2010

Began Franchising

2023

Industry

Custom Sunless Tanning and Skincare

Industry Size

Sunless Tanning $2B+ and Skincare $115B+

Veteran Discount

Yes

Group Health Insurance

No

Company Units Open

3

Franchise Units Awarded All Time

110

Franchise Units Awarded Last 12 Months

62

Franchise Units Open

20

Number of franchisees

40

Ideal candidate profile

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Desire to scale / multi-unit ownership
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Experience with Sales Leadership
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No Industry Experience Required
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Values Outstanding Customer Service
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Passion for health/wellness
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Outgoing
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