Lawn Pride
Lawn Pride logo

Lawn Pride

Founded in 1986, Lawn Pride has grown into Indianapolis’ largest weed control and fertilization company by consistently delivering measurable results and an exceptional customer experience. The company provides comprehensive, multi-season lawn care programs—including fertilization, weed control, aeration, and tree and shrub care—designed to improve turf health, enhance curb appeal, and increase long-term property value. In 2022, Neighborly, the largest home services franchisor in North America, acquired Lawn Pride after recognizing the strength and scalability of the model. With Neighborly’s national platform and infrastructure, Lawn Pride is now positioned for significant expansion with the goal of becoming the largest weed and fertilization company in the United States. Lawn Pride franchise owners benefit from Neighborly’s full support ecosystem, including national and local marketing programs built for lead generation, advanced technology systems, dedicated business coaching, and a 24/7 call center that handles scheduling and payment collection—significantly reducing administrative workload and accounts receivable. The model offers flexibility, allowing owners to operate as hands-on owner/operators or through an executive model that supports building and leading a team. With strong recurring revenue, high customer retention, scalable unit economics, and significant untapped territory across the country, Lawn Pride offers a compelling opportunity to build a dominant, recurring-revenue business backed by one of the most powerful organizations in franchising.
$141,215 - $243,890

Investment range

$ 684

*2024 Average gross sales:

$ 2262

Other revenue

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40 years of industry experience
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Recurring revenue
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Scalability
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White Space/Multi-territory availability
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Executive Ownership or Owner/Operator
Lawn Pride
8 %

Royalty

These are funds allocated for national marketing and advertising, direct mail and asset creation and the purchase of an national investor database for our owners.

Brand fund

$ 250,000

Financial requirements

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Business basics & stats

Key Stats

Lawn Pride

Founder

Don Dwyer

Home Office Location

Indianapolis, IN

Company Founded

1983

Began Franchising

2023

Industry

Lawn Care

Industry Size

$57 Billion in the US

Veteran Discount

20% on minimum franchise fee

Group Health Insurance

Yes

Company Units Open

1

Franchise Units Awarded All Time

44

Franchise Units Awarded Last 12 Months

6

Franchise Units Open

38

Number of franchisees

28

Ideal candidate profile

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Desire to scale / multi-unit ownership
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Owner Operator Preferred
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Relationship Builder
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No Industry Experience Required
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Values Outstanding Customer Service
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Ability to recruit and scale a team
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