LINE-X
LINE-X logo

LINE-X

Founded in 1993 and franchising since 1999, LINE-X is globally recognized for setting the industry standard in the protective vehicle coatings and automotive aftermarket sector. While best known for its signature spray-on bedliners, the brand has evolved into a comprehensive vehicle upfitting and protective coatings franchise with locations throughout the United States and Canada, with each location now a 21-core service offering ranging from truck accessories and off-road equipment to commercial coatings and fleet upfitting. Operating in the thriving $53 billion specialty equipment automotive aftermarket, LINE-X has consistently earned top recognition in Entrepreneur Magazine's Franchise 500 — most recently ranked #1 in the Miscellaneous Automotive Products and Services category in 2024. LINE-X protective coatings are also utilized in commercial, industrial, agricultural, and military applications — including being the first to develop a bomb blast coating tested by the Army Corps of Engineers and the Air Force Research Laboratory, and the first to apply a non-skid pure polyurea onboard a U.S. Navy submarine.
$401,815 - $1,002,652

Investment range

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Unmatched Brand Recognition & Cult Following
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Proven Military & Commercial-Grade Applications
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Digital Marketing Machine
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Proprietary Chemistry
LINE-X
6 and 2 %

Royalty

Most of the spend is deployed within a 25-mile radius around each shop, so franchisee contributions support demand directly in their own market — not just the brand at a national level. Last year, over 78 went directly into digital media and social media %

Brand fund

$ 350,000

Financial requirements

GET TO KNOW THE BRAND

Business basics & stats

Key Stats

LINE-X

Founder

Claudio Burtin

Home Office Location

Charlotte, NC

Company Founded

1993

Began Franchising

1999

Industry

Automotive

Industry Size

$53 billion

Veteran Discount

10k

Group Health Insurance

No

Company Units Open

0

Franchise Units Awarded All Time

500

Franchise Units Awarded Last 12 Months

21

Franchise Units Open

153

Number of franchisees

131

Ideal candidate profile

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Desire to scale / multi-unit ownership
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No Industry Experience Required
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Values Outstanding Customer Service
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Ability to recruit and scale a team
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Community Centric
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Leadership Skills
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